Many of you have noticed that we’ve put increased emphasis on ratings in the new search interface. Why? Well, we want the community to help us find and filter the best products from the zazzillions of products in the marketplace. Rating is just one extra piece of data that is used by the What’s Hot algorithm to determine what products to feature. It also means that we’re getting lots of accurate ratings from as many people as possible. Think of it as crowd-sourced merchandising!
Now you can easily rate a product from right inside a search/browse results page. Just move your mouse over the stars and they’ll turn yellow. Click to submit your rating.
You can also click the “rate it” link next to the stars.
This brings up an inline window that allows you to rate tons of products very quickly. After you rate one product, the next product from the results page will be shown automatically.
The old ratings system was pretty susceptible to spam because we didn’t require login and users could just come back and rate the same product over and over again. Login is now required to rate products and you won’t be allowed to rate a product multiple times.
I want to encourage everyone to continue creating great products and rate the stuff you like best. You can even rate down products that you think are showing up too high in the marketplace with a 1 or 2 star vote. It’s really a group effort to make sure the marketplace is featuring the best products.