It is nearly impossible to find the words to properly describe the insanity that was the Style Villa. Overwhelming, ridiculous, surreal, fabulous – these words are all accurate, but by no means do they say it all. Let me start from the beginning…
Earlier this summer, Zazzle was offered an exclusive invite to be a part of one of the most attended celebrity gifting suites in the industry. The Style Villa. The Style Villa is renowned for attracting huge stars, and for attaining levels of cool that all other events only aspire to. What did participation get us? Three days of hosting a stylish and sexy poolside bungalow at the swanky Venus Pool Club at Caesar’s Palace in Las Vegas, where only the very posh are privileged enough to sunbathe and sip cocktails. Access to celebs and other industry A-listers were promised, and Zazzle decided to put our best foot forward by attempting something we hadn’t done before – taking the Zazzle show on the road. So we fired up the party bus, stocked up on redbull and cheezits, and headed to Vegas! When we arrived, we took our suped-up apparel printers poolside, and allowed celebs to design their own tees and have them made on the spot. Needless to say, it was a HUGE hit. Here is day one…
Thursday, September 7:
It is over 100 degrees, but the team is performing beautifully – we unload our truck, and set up our bungalow without a hitch. Many hours, empty water bottles, and sweat soaked shirts later, everything is perfect and running smoothly. Ready for the big event! See the photos here:
Friday, September 8:
Opening Day! The sun was shining, the pool was sparkling, and the temperature was rising. Dozens of gorgeous bikini clad models slinked poolside passing high end shots, cocktails, and snacks. My team (consisting of four handsome, single guys) somehow sweet talked them into our bungalow for a quick photo op. That’s Zazzle’s very own Freddy Fresh!
Since most people were traveling on Friday, it was a pretty slow day until late in the afternoon when we saw some of the biggest names in the music industry! We made a shirt for Timbaland that read “Timbo da King”. Apparently, it went over so well his “people” called our people and asked for MORE of them! We printed them up, delivered them to his hotel and he wore them to his big Vegas partay that very night! Lookin good Timbo. Check it out here:
While superstar 50Cent refused to enter bungalows of any apparel companies (I am guessing due to an existing endorsement deal), we got an indirect request to create a shirt for him. Our designer Josh worked his wizardry and whipped up this baby for him, inspired by his recent cash-in with SmartWater:
While we couldn’t get a photo of the actual delivery, he was thrilled with it, and let us know by shouting, “I can whe-are dis!” with a huge grin. He really showed us love by wearing it out that very night! Apparently the SmartWater folks weren’t too happy with the public display of his recent earnings, as the SmartWater PR team came to find me the next morning to learn the details… that’s what happens when people express themselves!
Coltrane Curtis hung out with us for a bit, making a totally raunchy and inappropriate shirt! While he went a little off the deep end with his shirt design, he was a very good sport, and allowed me to deck him out with lipstick in order to leave his kiss print for our Sealed With a Kiss campaign coming up in February of ’08.
Last, but not least, Desperate Housewives star Josh Henderson left his lip prints and designed several custom shirts. Josh was great and had a lot of fun with it. Not to be outdone, Zazzle’s own star in training, Mike Karns got in on the action (seen in the middle). Rumor has it Mike’s in the running for a walk-on roll as the next love scandal on the show….has there been a milkman? :)
All in all, a fabulous and successful day! Stay tuned for juicy details from day two!