On Monday, August 18th, we launched our redesigned Zazzle website. Guess what we snuck in there for ya…the Zazzle Store Builder! Yes, now it is possible to put Zazzle products on your website with just a couple of quick text edits!
How easy is this?
All you have to do is enter your gallery name and your associate ID in a configuration file…and voilà! Instant store front! But it can go way deeper than that…over 20 different configurable parameters deeper. Here’s a taste:
- Google Analytics support
- Product line filter
- Product type filter
- Keyword filter
- Display product thumbnails in 5 different sizes
- Sorting and pagination controls
- Enable local caching
- Display product titles, descriptions, prices and contributor link
- Change the image background color
All these parameters and more can be set in a simple configuration text file. No programming required. But if you know a little CSS and HTML, you can do so much more.
Oh, and did I mention we are releasing this as Open Source? Yup. If you are a PHP programmer, feel free to dissect this, make it better, add features, create services…the possibilities are as open as you are!
Why do we need this?
Some of you may be asking “But Ed, why do we need to have an external web site when I have a perfectly good gallery on Zazzle.com?” The answer is simple. By driving your own traffic to your gallery on Zazzle, you will make more money! A potential customer that visits your Zazzle Store Builder site and clicks on a product thumbnail will be taken to that product in your gallery…with your associate referral ID tagging along for the ride! That means that anything that user buys from Zazzle during that session funnels a percentage to you. And there’s a good chance they’ll buy YOUR product since that’s how they got to Zazzle in the first place. Which means double whammy! Referral AND royalty!
And another cool thing is that customers who click over to your gallery from your Store Builder site will be treated to the zBar (a much smaller Zazzle header), putting YOUR brand where it matters most…right in front of the customer that YOU brought to Zazzle.
What are the requirements to set this up?
All you need is a web host that supports PHP, and about 10 minutes! We provide documentation (pdf: 3MB) to guide you during setup, and there is now a Tools Forum where you can ask questions or help others if you are wise in the ways of geekdom :-)
How does it work?
So what’s the magic behind the Zazzle Store Builder? Simple. RSS feeds. Zazzle’s new gallery RSS architecture lent us the opportunity to build a pretty robust application that gives you, the store owner, the power to design your own store front just the way you want it.
Ok, where can I download this?
I can go on all night about the Zazzle Store Builder. But you should really just download it and try it yourself. It’s FREE, so you have nothing to lose…and so much to gain!