Today is the 1st of the month and some of you may have noticed that your Volume Bonus has reset and you are now working on a new Volume Bonus for the month of October.
The other day I was asked “What is the best way to grow your monthly Volume Bonus” and after thinking about it, the answer that I came up with was: ‘Cookies’. This answer may leave you as puzzled as the person that asked me the question, but don’t worry, I’ll break it down for you.
For every product that you sell on Zazzle, you can name your royalty for that product and if it sells, you will earn the royalty that you set. Simple enough, right? On top of that, if you actually referred the sale, using a specially built referral link, you can earn an additional 15% on any sale of any product.
If you use the proper links and the customer clicks through, the referral you made is tracked. Zazzle is able to track the customers that you refer because of the ‘cookie’ that is inserted into the browser of the customer. When they click on that referral link, the cookie is activated and will last for 45 days.
The 15% referral rate is awesome because you can earn referrals on not only your own products, but you can also earn 15% on ANY product on Zazzle. Doesn’t matter where the sale is made, in the marketplace or in the shop itself, a sale is a sale and if you referred it, you will get the referral credit for your hard work.
Referring sales can reward you in another way by helping ‘feed’ your monthly Volume Bonus. The more you feed the Volume Bonus, the bigger your bonus payout is at the end of the month. The more you sell in a given month, the more you will earn in addition to your royalties & referrals that you can make on a daily basis. This added bonus payment is your monthly Volume Bonus.
There are 3 ways you can ‘feed’ your Volume Bonus, to help it ‘grow’ so that at the end of the month you can earn your Volume Bonus.
So to further simplify the 3 methods above for earning a Volume Bonus, you just need to make sure that you are driving sales/traffic to your stores/products using the referral links that will give you credit for referring the sale. Doesn’t matter where the product was sold OR who owns the product, if you referred it, you will earn the Volume Bonus for those sales. The only other way you can earn a Volume bonus is when you get sales that are not a result of someone sending you the traffic.
The incentives that the Volume Bonus and the 15% referral offer should be your call to action to start promoting your stores if you have already started doing so. Its great when you make a sale and earn your royalty, but its even better when you earn your royalty, you earn the referral and that sale is added to your monthly volume bonus calculation.
So as the title suggests, Cookies don’t literally feed your Volume Bonus, but the sales that happen as a result of your referrals are tracked by these cookies. The more referral links you have out there, the more chances you have to earn referrals on sales, thus giving you more opportunities to add to your monthly Volume Bonus. Not only is it about having products in your store, it’s also about sending traffic to those products successfully. Of course having a ton of products will help increase your exposure, but having an army of referral links driving traffic to your stores is a key part of selling now.
There should never be a reason why you would give someone a link that leads back to Zazzle, without first making sure it has the proper referral code added to the link itself. There are several ways to ensure that the links you are putting out there have the proper referral code built into it, but I will have to post more about that later. For now, check out this page for more information on building referral links and start setting up those referral links so that you can start feeding your Volume Bonus.
So please, feed your Volume Bonus… its hungry and it will thank you at the end of every month if you do so.