Zazzle Blog

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“Zazzle.com Inc. keeps shoppers coming back to see what’s new with ways to  ustomize products, and not just by printing images on T-shirts, mugs and posters. The web-only retailer added custom shoe design in April, custom skateboards in August and embroidered design services in October. Adding new products and services isn’t just a marketing ploy, says Bobby Beaver, co-founder and chief technology officer. “It’s blowing away the assumption that customization is just printing on products,” he says. The custom shoe product line was developed in conjunction with Keds, a division of The Stride Rite Corp.

Shoppers can design their own sneakers online from scratch or choose from existing designs and color  options. They can build their sneakers at the Keds Studio, located on Keds.com, or at Zazzle.com. Zazzle hosts the software consumers use to design their creations and manufactures the shoes.
The skateboard product line was developed by Zazzle’s engineering team and Andy Howell, a former pro skateboarder and founder of Artsprojekt, a unit of Zazzle. Artsprojekt produces skateboards with Zazzle designs or designs provided by the customer, within 24 hours of ordering.

Zazzle.com also introduced its redesigned web site last summer, using a black and gray color scheme to help color images of products stand out more sharply and grab shoppers’ attention. The retailer also has partnerships with Walt Disney Co. and LucasFilms Ltd. so that visitors to Zazzle.com can use licensed images of characters like Mickey Mouse and Darth Vader in their designs. A deal with wedding services e-retailer TheKnot.com offers custom wedding  postage for announcements and invitations via a tab on Zazzle.com.

“This site is personalization at its best,” says Georgianne Brown, managing partner at Big Couch Media Group and president and CEO of PetStyle.com, a web broadcast and social network for pet lovers. “They use their positioning as infinite and instant, which tells me they have a pretty wide selection and that I’m going to get my order quickly. Zazzle is leveraging the latest on-demand publishing technology and offering a platform for anyone”