Banking off Zazzle's Elite Edition T-shirt



As you may’ve already heard, ARTSPROJEKT launched an exciting new initiative today: ARTSPROJEKT/LABz.

With this launch comes two exciting opportunities for all you sellers out there to earn cash and get recognized.  How do you do it?  Check it out …

1. Offer this Elite Edition tshirt to your buyers and fans. You earn 15% on all purchases – and you keep your buyers interested by featuring a product that is new and totally cutting edge.  Use this link and be sure to add your referral ID:

It’s the tshirt to wear this season.

2. Submit your own design to be considered for the next round of products.  Ever want the chance to see your design in a retail shop?  Interested in exploring mind blowing embellishments?  Now is your chance.  The deadline to submit is February 20th – so get rollin’!

More juicy marketing info on the project

The shirt will only be available for a limited time, and features an original design and collaboration by internationally renowned artist Luca Ionescu of Like Minded Studio in Sydney Australia and the fashion apparel brand Drifter.  The design is called “NEON DREAMS” and features a 3-D chrome skull illustration with neon reflections.  This one of a kind shirt features many high-end embellishments including specialty inks, silver and black foil, textured flock, and high-density raised ink.

ARTSPROJEKT/LABz is powered by Zazzle’s manufacturing R&D laboratory and also leverages Zazzle’s innovative on-demand retail platform.  ARTSPROJEKT LABz will feature original art from ARTSPROJEKT artists combined with cutting-edge product embellishments. We will release new, mind-blowing products on a regular basis.

Each new product will also bring a new opportunity to enter your own designs for a chance to be featured alongside your favorite international artists & brands, with the release of your very own AP/LABz BREAKOUT EDITION product!



LUCA Ionescu’s iconic identity and illustration work can be found in films, television, magazines, and galleries worldwide. Luca guides the interview and design magazine Refill, and counts MTV, VH1, Tiger Beer, Etnies, Reebok, and Zoo York among his clients.

Drifter supplies LA’s fashion elite with finely tailored apparel using high end blends of Supima cotton, modal, and mercerized jersey.  Featured in top retailers including Saks 5th Avenue, American Rag, and Fred Segal, Drifter is worn by Adrian Grenier of Entourage, hip hop icon DJ Shadow, and in such publications as Glamour, Stuff, and URB.  The men’s and women’s Drifter SKUs used for the ARTSPROJEKT LABz0001 Elite Edition are double-layered 60 single Supima Twofer Tops, which are stylishly fitted and extremely soft.


Each time we launch a new LABz product, we’ll also kick off a new BREAKOUT EDITION Design Challenge. The BREAKOUT EDITION Design Challenge will transform today’s underground visionaries into tomorrow’s global success stories. We’ll pick ten winners for each contest. If you win, your design will be sold in the LABz Special Editions Gallery. We may also show the winning designs to potential buyers for high profile retail lines, so you could find yourself checking out your T-shirt in your favorite boutique.  Each time we launch a new product, we’ll tell you how to submit your designs! You’ve got one month to cook up a design to send back.


It’s easy to submit your designs. Have a look at the AP/LABz0001 Neon Dreams design, download our design template and cook up your own version. When your design is done, just fill in the submission details on the Labz Contest PageThe deadline to submit design for the LABz BREAKOUT EDITION 0001 – the Luca inspired t-shirt – is Wednesday, February 20th, 2009., and upload your design.


1.      We’ll make your design, including the hangtag, and package it up with your sticker design. It’ll be the real deal.

2.      We’ll promote and sell your design on the website. You’ll get 10% royalties on every shirt we sell.

3.      We’ll also be showing the winning designs to buyers for high profile retail lines, , so you could find yourself checking out your T-shirt in your favorite


Luca Ionescu Designs Insane Skull for Labz 0001!

Australia based artist Luca Ionescu applied his crazy mix of technology and art in the creation of the 3D rendered ‘Neon Dreams’ design.


Luca currently operates Like Minded Studios where he has created incredible stuff for clients like Nike, Zoo York, MTV, VH1, ONeil, Etnies, Absolut Vodka, Reebok and Coca-Cola. He also co-runs and publishes Refill Magazine along with curating the Refill Seven Laser Skate Deck exhibition.

We caught up with Luca – over the phone of course – we’re way too low budget for a trip to Oz, and learned about his background, design inspirations and that amazing Skull.

Q: Tell us something about your background?

I come from the eastern land of Romania. I was raised in the land of OZ, and now deliver the typographic message worldwide.

Q: How does the world REFILL?

Through the global network known as Synchronicity.

Q: How do you define synchronicity?

Synchronicity is the way we are all connected globally. It is why so many community websites pop. They are networks driven by synchronicity, showing how we are all connected within six degrees of freedom. It is the way people inspire each other.

Q: What is Refill magazine?

Refill magazine started locally in Sydney in 2003. There were no magazines to bring artists together, globally. And there was all of this fresh work and new ways of doing things. I wanted to document the global art scene and bring that global flavor to my local audience. It was a period of self-discovery, bringing the design community together, creating something collaborative and being able to give something back to the community. Creating a physical magazine was important because it’s something tangible – something you can hold. It’s a quality magazine, versus an abstract digital media presence. With print, the smell of the ink and the feel of the paper complement the artists’ work well. We grew up on prints and books; it’s traditional. However, we embrace digital media as well and there will be a stronger online presence for the Refill re-launch, with daily community exchanges and artist interviews. This will be paired with a quarterly release of the physical magazine.

Q: What is Like Minded Studio?

Like Minded Studio is an umbrella for four artists. We each have different skill sets that complement well and we do work for various clients and agencies, ranging from answering briefs on a commercial level to t-shirt design. Sometimes we bring other artists on-board for individual projects.

Q: What is one word you would use to describe yourself, and why?

Progressive. I am always changing and evolving as a creative and applying that to my work. I like to use older, traditional techniques and bring a new translation to traditional design work.

Q: Describe 3 inspiring encounters you have had as a designer and magazine publisher.

1.     My first inspiring encounter was discovering the work of the Designers Republic while I was a design student. This snowballed into a hunt for more knowledge and who was behind the work. I discovered one of the men responsible for much of the goodness was Michael C Place. His amazing layout skills and typographic work includes brilliant use of one of my favorite typefaces at the time, Helvetica. He motivated me to keep producing what I loved doing most: design. I got in touch with Michael and since then he has been both a friend and a source of inspiration.

2.     My second inspiring encounter was meeting Futura 2000 in 2002. He triggered what was to become one of my greatest learning journeys via Refill Magazine. The concept behind Refill Magazine was for me to learn about and showcase artists such as Futura. Since launching Refill, we have showcased several hundred artists and have tried to enrich the Sydney art and design community by cross-pollinating with international artists through exhibitions, collaborations and the like.

3.     I would have to say my most recent inspirational experience was meeting my beautiful partner Bianga and the birth of our son, which without I wouldn’t be producing the work I am today. The love I feel for my family and which they give me is an endless source of inspiration for my work.

Q: Tell us about the story of “Neon Dreams”

It was originally a white skull on my homepage. It represented me. Faceless, it was the bare framework or structure that clients would come to my studio for work on. It was a starting point, from which I would flesh out my designs.

I redesigned the skull in titanium for a client, and while playing with it in my 3D rendering program, was excited about the look of all of these multicolored lights reflecting off of the surface. It is a stand-alone piece but could also be developed into a series, which I’ve considered. It represents Like Minded Studio’s love for design and that we’re here for the long haul, and we’re going to let the work shine. But it’s also open to interpretation, and overall it’s just a cool-looking skull.

Q: Snapshot the Sydney scene for our friends around the world.

Sydney has a lot of talent to offer. For a small sample, keep your eyes on and My agent, Rebecca Wolkenstein also represents a group of amazing photographers and artists who I am honored to be on books with.

Friends and Family:





Monster Children


Terrence Chin






What are you working on right now?

Something I love. View some of it here.


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