Archive for June, 2010

Seller Wednesday – How To Use Twitter To Promote Your Zazzle Store

June 16, 2010

It’s Seller Wednesday! This week we’re focusing on fun ways to use Twitter to promote your store, products you’ve recently created, and more.

Twitter is a way to reach out to existing or potential customers, and fellow sellers, to promote your Zazzle stores and get feedback on your products. It’s super easy to get started on Twitter and start promoting your store today. Let’s begin by setting up a Twitter account, then I can show you how to promote your store.

Step 1: Go to Twitter.com

Step 2: Click on the yellow “Let me in” button; I’ll walk you through setup.

Step 3: If you only want this to be for your Zazzle store, and don’t like the idea of people knowing your true identity, under “Full name” put your Zazzle handle.  The name you put in for your full name will be the name that’s used if people are looking for you on twitter, and they don’t know your account handle.

Step 4: After you click the “Create my account” button, it will take you to suggested accounts to follow based on your interests.  You click on one of the side categories, and it pops up with the most popular Twitter accounts in that category.  When you follow people, whatever they tweet will show up in your twitter feed, which (if you’re more familiar with Facebook)  is kinda like your “news feed”.

After you’ve had your fill picking from the suggested accounts, you click on the bottom link “Next Step: Friends”, and it will give you the option to see if anyone in your email address book has a twitter account.  Once you’ve followed all the friends you want daily updates from, go ahead and click on “Next Step: Others”.

This section allows you to find people you want to follow, but maybe couldn’t find in the suggestions or through your email… we recommend following Zazzle – we are awesome on Twitter (and all around, really).

Click Follow… you know you want to. :)

Step 5: Once you follow Zazzle (and finish finding other twitter accounts to follow), Click the “Next Step: You’re Done” button, and it will take you to your twitter homepage. Be sure to check your email and verify the address you used in your setup.  That way, they can send you notifications when someone follows you, or sends you a direct message (DM).

Step 6: Now that you’re on your homepage, you can see all the tweets from the people that you are following.  It’s nice to note that you will ONLY see things from people that you follow (and anything they retweet), so you won’t be bombarded by a lot of tweets… unless you’re following a lot of chatty people.

Tip: You can change your background image, profile photo, and privacy info by clicking on the Settings button in the top right corner.

Step 7: Now that we’ve set up our twitter account, we can start tweeting Zazzle products. You can tweet a product that you’ve just created, and/or a product in the marketplace you really like.

  • Tweeting marketplace products: Find a Zazzle product you really like, and below the product you’ll see a “Share this” section.  If you click on the Twitter button (2nd button in), it will connect right to your twitter account… so long as you’re logged in. It puts in a default message that you can change if you’re feeling creative, or you can leave it as is.
  • Tweeting products you’ve created: After you’ve created a product and hit “publish,” you will be on the all too familiar “Congrats” page.  Once there, you can click on the “Copy-and-paste code” link under Paste your product on your own site.  Click on the “Twitter this” tab, enter your user info and a snazzy message (or select a preset one), and hit send.  There is also a way to do this automatically through TwitterFeed, read more about that here.

Step 8: Now Tweet… tweet my pretties!!! Also, be sure to share ways that you use Twitter to promote your Zazzle store in the comments below, or hey, tweet them (be sure to include #SellerWed in your tweet, so we can track your responses)!

Note:  Hash tags, or the # sign, are used before relevant search terms on twitter.  So every Seller Wednesday, I include #SellerWed in my tweets so I can track and see who retweets my message, or if I’m running a contest – who wants to win.  That way if you were to type SellerWed into the search bar on Twitter, it would come up with all the recent tweets with the #SellerWed tag.   You can easily use this when tweeting about a product you created; ex. “I just created this awesome Father’s Day Tie! #FathersDay #FathersDayGifts”

GoComics – Comics For A Cause

June 15, 2010

When Jan Eliot, the author, included a “Charity House” as part of a Stone Soup storyline in March 2004, she had no idea the impact it would have on the comic strip, her fans and her own life.

It began simply enough: Stone Soup sisters Holly and Alix, were visiting Aunt Marge in California for what they thought would be a fun spring break beach vacation. It was only when they arrived that they found out about the “Charity House” they would be helping to build.

The story caught the attention of Habitat for Humanity International (HFHI), who asked to rerun the strips, and a relationship was formed.

Since then Jan has gone on to participate in two Women Build projects, created artwork for the Katrina rebuild effort, and has been a participant in numerous other HFHI events. Most recently she traveled to Chiang Mai, Thailand to lend a hand and her pencil as part of the 2009 Jimmy and Rosalynn Carter Work Project.

This month, Go Comics, is celebrating the spirit of Jan’s work and the countless lives that have been changed by Habitat for Humanity.

With Jan’s assistance, Go Comics created limited edition merchandise to benefit the charity.  From now until June 30th, 2010, all profit from the sale of this merchandise will benefit Habit for Humanity.  Go Comics and Zazzle will be matching 100% of the donation.

Help eliminate poverty housing and homelessness by purchasing a limited edition Stone Soup mug, t-shirt, hat, and more! Some of the great artwork is below.

Happy Old Glory Day!

June 14, 2010

Happy Flag Day! Today is the day to celebrate the stars and stripes and the history they represent. For me, it is an extra special Flag Day since the USA just tied England (the heavy favorite) in the World Cup. Go USA! Here are some of my favorite USA flag gifts, and USA soccer gifts in celebration of the US Soccer team and the good ol’ US of A!

Foto Friday – Earn $5 with your Zazzle photos!

June 11, 2010

Check out this week’s Foto Friday Fun!

What’s Foto Friday? It’s our weekly blog post of customers enjoying their Zazzle products. Want to join in the fun and earn $5 towards your next Zazzle order? Read below for details on how to participate in Foto Friday.

Want to join in? It’s easy and fun! For every photo you send us we’ll give you $5 to use on your next Zazzle order. So get started taking those pictures and join in on the Foto Friday fun!
Rules:

  1. You must be in the photo holding, wearing, hugging, or otherwise enjoying your Zazzle product
  2. If the product is available in the public Zazzle Marketplace, include the product link
  3. Be creative and have fun!

You can tweet your photos to @zazzle or do it the old fashioned way by emailing them to community@zazzle.com.

Featured Seller Interview with Adina Conisceac

June 10, 2010

Adina, from the Zazzle stores ShouShou and Noir_et_Blanc, was kind enough to sit down and talk with us about her art, and her time at Zazzle. Check out the interview below and don’t forget to check out her stores ShouShou and Noir_et_Blanc!

Zazzle: First off, tell us a little bit about yourself.

Adina: I’m Adina Conisceac, 25 years old, born as a very untypical Leo on 7 August (untypical because of my introverted and almost too quiet nature). I’m Romanian, currently living in Brussels, Belgium and facing the challenge of continuously learning three foreign languages. When I was 7, I used to think I was meant to be a fashion designer. This certitude faded away exactly after graduating with a BA in Fashion Design. Now I’m focusing full-time on childrens illustration, decorative arts, and generally creating stuff.  I’m in the process of putting together a series of coloring books, and breaking into the textile design field. On a more personal side – I wear glasses, want a Chartreux cat, I listen to a large diversity of music genres (from alternative to classic and from bossa-nova to chill out). My “amulet” (favorite thing) is a huge wooden ladybug brooch I received when I was 5.

Zazzle: What’s your inspiration for your designs?

Adina: I’m inspired by all things positive, colorful, cuddly – those that make cute noises and those that make me laugh. I‘m lucky to enormously love and be loved, and I suppose this is reflected in everything I do. What helps me the most is to let my creativity flow in drawing outdoors (park/woods/any nice place).

Another important part of my creations are inspired by world cultures, old and new. I love the African, Asian, American Native, and Oceanic artistic treasuries. I especially admire their everyday objects such as clothing pieces, ceramics, and home textiles. With the stylized shapes and refined coloring, they inspired me a lot for my Noir et Blanc Zazzle store.

Zazzle: What has been your favorite design you’ve created, and why?

Adina: This may seem strange, but I’m not very fond of my illustrations – I’m a perfectionist and always think the best works are those yet to be made. Another reason for my detachment may be the fact that I’ve sold my art for a relatively long time, and I’ve learned to let it go so it won’t break my heart every time an original piece finds a new home.  If I must pick a design from Adina’s Shop, that might be the Red Poppy, because it’s my favorite flower. I like the simplicity of it, and the white-red contrast. I also like how my mousepad designs turned out – almost all of them.

Zazzle: What is your favorite Zazzle feature? How do you use it?

Adina: I love everything about Zazzle, I’m happy it exists! My favorite feature is the Advanced Store Customization, which I plan to use very soon.

Zazzle: What got you interested in selling your art on Zazzle?

Adina: A few months before graduating, I started looking for venues where I could express myself creatively and earn a living. The opportunity to actually design products, without going through a review process or without investing anything else than time, was fantastic. Zazzle was one of the factors that (a year later) made me determined to start a career as an illustrator. Zazzle made it so easy! The folks on Zazzle always put a smile on my face and make me happy with just a comment. They make the site a big, supporting community full of beautiful creative people to which I’d like to say, Thank You!

Zazzle: What tips can you give someone who is just starting out on Zazzle?

Adina: This has probably been said many times before, but I think it is good advice and important to be successful here: keep adding products.  Don’t let yourself get discouraged by lack of sales at the beginning. Hard work will be rewarded! Just keep going, you know, like in all aspects of life.

Thanks Adina!

Seller Wednesday T-Shirt Giveaway

June 9, 2010

Want one of these snazzy Zazzle-branded screen printed tees?

We’ve been talking about ways to promote your stores in previous Seller Wednesdays – so what better tool to promote screen printing then to have a sample of a product on hand to show people (and get a nice referral on a sale).

Head over to our Twitter page, and retweet our T-Shirt giveaway message for your chance to win one of 5 screen printing launch t-shirts!!

  • Winners will be contacted after 4pm PT via DM
  • Must be following Zazzle to win

Zazzle Co-Founder Bobby Beaver on Fox Business!

June 8, 2010

Zazzle Co-Founder Bobby Beaver was on Fox Business yesterday talking about Zazzle and great election merchandise in the marketplace (primary elections are today in 10 states, go vote!). It’s great to see that Zazzle and the content generated by our politically passionate Sellers continues to be recognized as the barometer for the national political debate. As the commentator said, “You go to that website and you’ll find anything!” Best quote ever.

Sellers, did you have any designs featured in the clip? Any video clips you’ve seen featuring your merchandise? Share them in the comments!

Harvey Milk on Zazzle!

June 7, 2010

Zazzle’s marketplace features many amazing stores.  It is perhaps most exciting to support charity organizations, and in that spirit, I am excited to spread the word about the recent launch of a store for the Harvey Milk Civil Rights Academy. HMCRA is named in honor of Harvey Milk, the tireless human rights activist, and first ever openly gay man to serve on the San Francisco Board of Supervisors.

HMCRA’s mission is to empower student learning by teaching tolerance and non-violence, celebrating diversity, achieving academic excellence, and fostering strong family-school-community connections.  With the recent cuts in education, this public school has been struggling to keep its teachers and maintain a comfortable learning environment.

Zazzle was honored to support their recent first annual Harvey Milk Day on May 22 to raise funds to support the school, and we will continue to do so by hosting the Harvey Milk Civil Rights Academy store.

Check out the recent press for the school and their amazing t-shirt in the SF Chronicle and 7×7 Magazine

Foto Friday – Earn $5 with your Zazzle photos!

June 4, 2010

Check out this week’s Foto Friday Fun!

What’s Foto Friday? It’s our weekly blog post of customers enjoying their Zazzle products. Want to join in the fun and earn $5 towards your next Zazzle order? Read below for details on how to participate in Foto Friday.

Want to join in? It’s easy and fun! For every photo you send us we’ll give you $5 to use on your next Zazzle order. So get started taking those pictures and join in on the Foto Friday fun!
Rules:

  1. You must be in the photo holding, wearing, hugging, or otherwise enjoying your Zazzle product
  2. If the product is available in the public Zazzle Marketplace, include the product link
  3. Be creative and have fun!

You can tweet your photos to @zazzle or do it the old fashioned way by emailing them to community@zazzle.com.

New Zazzle Product: Screen Printing for T-Shirts

June 3, 2010

Say hello to Zazzle’s newest product, screen printing! We’ve figured out how to make the best screen printed t-shirts EVER thanks to state-of-art equipment, premium ink, and an out-of-this-world bulk ordering tool designed by awesome Zazzle Engineers. Want to learn what we’ve done? Check out this fun video we put together and learn the magic of our alien/future/awesome technology.

Screen printing now becomes one of three amazing options to customize apparel, joining digital t-shirt printing, and custom embroidery. It’s the trifecta of t-shirt customization on Zazzle!

While screen printing isn’t available as a public product, Sellers can still earn 15% referral for linking to screen printing from his/her website. So build those links and build those referrals! Learn more about becoming a Zazzle referrer.

Also, if you’re interested in grabbing one of those great t-shirts from the video, look no further than Zazzle.com!


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