Diana, from the Zazzle store pics4merch, gives awesome advice about having patience and looking to the Zazzle community for support. Check out the interview below and don’t forget to check out her store pics4merch.
Zazzle: First of all, introduce yourself! Give us a brief bio about your life, interests, and artwork!
Diana: I am a “self-taught” photographer, who loves to create and has been creative since childhood. I’ve always spent all my time off creating art and I’ve worked with about every material possible. I started with photography a few years ago and this has been my main focus for the past few years. Outside my daytime job, I spend all my free time on photography, designing and learning new techniques in order to perfect my work, trying to make it look as good and stylish as possible.
Zazzle: How did you first hear about Zazzle and when did you join our community and begin selling your artwork?
Diana: I read about Zazzle on a microstock forum. After I had visited some of the stores, I started reading as much information on the Zazzle site as I could find and a few days later I signed up and created my own store.
Zazzle: How long have you been an artist and what inspires your designs?
Diana: Actually I’m fairly new to all this. I started taking macro (close-up) images of insects, a few years ago. Then in February of last year, I bought my first flash, in May I signed up with several microstock agencies. Since insect images weren’t selling, I shifted to product photography and a few months ago, I started combining images with graphic design.
As for what is inspiring me… I love to create and I like to share and talk about positive things… things that I enjoy and make me happy. Designing (and creating the images for it) does that. Despite the fact that I’m 40 years old now, I feel like a little, happy kid, filled with joy and enthusiasm, once I’m done with a photoshoot and/or design. And these consistently overwhelming feelings of joy and enthusiasm motivate and inspire me more than words can ever express.
Zazzle: What are favorite Zazzle products to create?
Diana: Without a doubt, business cards! For most designs I created matching items, such as rack cards, promotional buttons and key chains and such, but creating the business cards are definitely what I enjoy most.
Zazzle: How long did it take you to start selling products on Zazzle and what helped?
Diana: I started my store sometime in November 2010, but I was very disappointed about getting no sales. On June 11th this past year, I was about to give up, when I decided to give it one more chance and ask for advice in the forum. I got some very kind comments on my work, that got me motivated again, but there was this one storekeeper, that nailed the problem – she had checked some of my products and had discovered there were not templates. I was confident I checked the template option on all designs, but what I didn’t know was that I was supposed to check the template boxes for ALL layers. So, two days later I deleted all of my designs and made a fresh start. A few days after that, I got my first sale and two days later there was another one – and it never stopped after that. It took me a little over 2 months to reach ProSeller status, so for anyone struggling with sales: make sure all of your (image/text) layers are templates!
Zazzle: What tips can you give someone starting out as a Seller on Zazzle?
Diana: That’s an easy one!
- As I pointed out earlier, make sure you check the template option for ALL layers.
- Make sure your store is organized and easy to navigate
- Make sure your tags are relevant. It may be tempting to squeeze in some irrelevant (but popular) tags, but it won’t get you sales. A potential buyer, interested in, let’s say, a Spa business card is not likely going to buy yours with a horse. The customer will get annoyed and if enough irrelevant designs show up, they’ll take their business elsewhere. So, before adding your first tags, you might want to read this “why tag spam hurts” topic on the forum.
- Come say hello to the kind and helpful people on the forums and ask for help if you can’t figure it out by yourself!
- Promote your stuff on Twitter, Squidoo, Facebook, a blog, website, etc.
Zazzle: When you’re not designing, what are your other hobbies?
Diana: I love to walk and listen to music and, of course, I spend a lot of time on photography and learning new techniques (for both photography and designing).
Zazzle: Anything else you want us to share?
Diana: Keep in mind that Zazzle is a marathon, not a sprint and it is also not a ‘get rich quick’ formula. It’ll take time to build your store, but if you’re willing to invest the time and effort, you’ll eventually get the return you are looking for.
Thanks for sharing with us Diana!