Many Zazzle sellers have varied artistic backgrounds, and Cheryl Daniels from CherylDanielsArt is no exception. An artist since the age of five, Cheryl draws by hand and creates art with digital software. She’s done it all: costume design, fashion illustration, painting and graphic arts. When she’s not managing her 25 stores across Zazzle, dreaming up pop art and surrealist creations for the iPhone 5 case nearest you (or sleeping, apparently), Cheryl runs her own graphic arts and consulting company, ArtZone 360 Graphics.
How does Cheryl do it all? We’re still not really sure, but her talent for modern, funky and eclectic art shows and customers are taking note. One customer loved her business cards so much that she had Cheryl design a truck wrap to cover an entire SUV. Oscar-nominated actor Viggo Mortensen (Lord of the Rings) is also a fan. After seeing some of Cheryl’s artwork on Zazzle, he decided to publish several of her art pieces on his personal blog.
We got her to open up on her top five pieces of advice for any new Zazzler looking to dive in.
5 Pieces of Advice for New Zazzlers
1. Dive In. Just Do It.
Seriously. Don’t be afraid to dive right in. Zazzle is an incredibly friendly community and there are so many wonderful people who are eager to be helpful. Utilize the Zazzle forums. Make friends and ask questions.
2. The Only Limit is Your Imagination.
Even if you’re a comic book artist who solely designs graphic novels or strictly a fine artist who’s only used to selling art on canvases, at Zazzle you can find a medium for you. Zazzle has so many great products. Investigate all possibilities of how your art can sell on items.
3. One Size Does NOT Fit All.
Don’t create one image and slap it onto every product Zazzle has to offer. Be specific. What might look great on a skateboard may not work well on a greeting card. Use Zazzle templates. Nothing looks worse than an image that doesn’t fit the design of the product.
4. Always Remember Your Audience.
Design for your market and pay attention to trends. When I’m designing a business card, I come from that angle and think about the audience I want to attract with that card. Listen to your customers.
5. Do YOU.
Some people tend to copy what they think is a popular style or artist, but the real way to stand out and get sales is to just be yourself. Unique is a good thing, so be original. Whatever your artistic style or medium, Zazzle is definitely the place to flaunt it.
Where to find CherylDanielsArt