Make no mistake about it; we at Zazzle are all about creativity and customer satisfaction. To keep things exciting and innovative, we have recently made some changes that you are sure to love. Jeff Beaver, Co-Founder and Chief Product Officer, took the time to talk to us about the new redesign.
If you’re just now coming back to Zazzle, things are probably looking a wee bit different. Yep, it’s true… we just changed everything! Over the last year, we’ve reimagined, redesigned and rewritten almost every part of the Zazzle website to create an experience that is both visually stunning and easier to use. We’re super proud of it and hope you’ll share in our excitement for this upgrade, and much more to come.
A primary guiding principle of this effort has been minimalist design – we’ve stripped away any and all superfluous interface elements, so that the content itself rises to the foreground as the “star of the show.” Now when browsing the site, it’s often breathtaking how much more the products from our sellers and partners truly shine. Our renewed focus on beautiful, in situ photography also reinforces the spectacular potential of the finished products on Zazzle, which can get lost when just browsing thumbnails.
We’ve also made a total commitment to mobile. From the beginning of this design process, mobile has been front-and-center, as our traffic growth across mobile devices is on fire with triple-digit increases over last year. Every single page on the Zazzle site is now completely responsive, meaning that it transforms relative to the browser size… try shrinking and expanding your browser when you surf the site to check it out. Or, even better, just fire up the site on your mobile device! Pretty cool, eh?
There’s a lot more to talk about, so instead of rambling on here, we’ve made a special page dedicated to this redesign for the especially curious out there (kudos if you make it all the way to the bottom!):
From all of us here at Zazzle, we really hope you dig the new site. This launch marks the beginning of a sequence of exciting updates that will dramatically enhance the future of Zazzle for all of our customers, designers and partners… so stay tuned!