Social Media Tips & Tricks Series Part 3: Tumblr

By • 1 year ago with no replies yet

Starting your Tumblr Blog is easy to do. The tricky part is getting a following and keeping folks entertained. Today we’re going to take a look at a successful Zazzle Designer that was able to do just that – Zazzle Poetry.

Need a quick overview of Tumblr? Click here.

Tumblr Case Study:  Zazzle Poetry

  • On Tumblr, you can choose your own URL and use the Tumblr domain or use your own domain as we see here – http://zazzlepoetry.co.vu.

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  • Choosing a theme and sticking to it is important. In this case, the theme is funny t-shirts.

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  • It’s important to post content that people reblog and comment on,  like this “Here I Am, There I Go” t-shirt. When you notice a post getting a lot of attention, try to post similar products and don’t be afraid to reblog the post a few times throughout the week.
  • It’s key to have a purchase link within your post, like the “get” link below so readers have easy access to the item if they wish to buy it.

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  • Remember to fill out all sections when creating a post. As you can see below, there is a “source” link that shows up and a tag link. A source link allows you to enter the original link to the item. Tags are what make your content easily searchable. Tumblr also has something called “Popular Tags.” When you’re typing in your tags, a menu of popular tags will populate and you can choose to include those. I suggest to always include popular tags as long as they are relevant.

ZazzlePoetry

  • Engagement is a vital factor when you are growing your presence on Tumblr, so it’s important to have the tools on your blog that let your followers interact with it.  Zazzle Poetry, chose the options to allow requests, submissions, and created an FAQ link. Let’s take a closer look at those
  • First, the request section is a great idea because it gets your audience thinking about your blog, and also gets them checking back to see if their request was fulfilled.

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  • The submit option lets your audience share their content on your blog. In this case, the content would be a Zazzle Poetry product that was found online or a picture of  a Zazzle Poetry t-shirt. It’s a fun and easy way to diversify your content.

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  • FAQ is not part of participation, but it’s a great way to answer some of the most common questions that your audience has. Zazzle Poetry did a great job in this section because they kept the funny theme going.

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By creating funny and engaging content, the owner has succeeded in making this Tumblr blog quiet popular.  Check it out for yourself: Zazzle Poetry

Want to learn more about Tumblr? Find a quick overview here.

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Social Media Tips & Tricks Series Part 2: Google+

By • 1 year ago with no replies yet

1)      Create your Google+ page

Effort : Easy
Payoff: Long Term

  • Choose the product or brand box, and then choose your product category.

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  • Fill out your name, website name, and agree to the Page Terms.  The SEO title is the name of your page followed by Google+, so make your name count.
  • Add profile photo, cover photo, and write your tagline and introduction. For SEO, your meta description is the page name, followed by your page tagline, and the first part of your introduction.

PhotographyTKHeader

Great example of Profile Photo, Cover Photo, Tagline, and Introduction

by Photography TK Designs, a Zazzle Designer.

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  • Link your website to G+  and add any other websites or social media pages in the “Links” section.

LinkYourWebsite

 

2)      People &  Communities

Effort : Easy
Payoff: Long Term

  • Join relevant communities and add people in those communities to your circles. When others add you to their circles, don’t forget to add them back.  For example, if are making wedding invitations, join a wedding community. When someone from this community adds you to their circles, return the favor and add them back.

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3)      Posts & Engagement

Effort : Medium
Payoff: Long Term

  • Post photos, text, links, and videos on your page. The SEO title of  your update starts with the name of your profile page, followed by Google+ and then the beginning of your status update. This means, it’s always good to have a description with keywords when you’re posting a picture, link or video. The meta description of your update is the main text of the update. Also, a link update will create a dofollow link, but a photo update with link in the text will be a nofollow. Basically, it’s good to have a variety of posts versus always posting in the same media style.

Great example of a text and photo post

by Posh & Painterly, a Zazzle Designer.

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Photo

  • Use “@” to tag people or pages on your page or in your comments.

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  • Use Hashtags  to make your content more searchable.
  • Share other pages and people’s content on your page.

Great example of hashtags and sharing other people’s

content by ZazzleProducts1, a Zazzle designer.

Sharing

 

4)      Get Google Authorship (Links your online content with Google+)

Effort : Easy – Medium (Depending on your computer skills)
Payoff: Long Term

  • Register an email from the domain where you contribute content or link your content to your contributions. Read more here.

GoogleAuthorship

 

5)      Connect to your Website

Effort : Medium  – Hard (Depending on your computer skills)
Payoff: Long Term

  • Install Google+ Badge on your website so people can easily follow your Google+ page from your website.
  • Add Direct Connect code so people can add your Google+ page to their circles right from Google Search.

Badge

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Social Media Tips & Tricks Series Part 1: Facebook

By • 1 year ago with no replies yet

1.) Create a Facebook Page

Effort: Easy
Payoff: Long Term

  • To create your Facebook Page, you must first login into your personal Facebook Account. (If you don’t have an account, you can sign up here.)
  • Go to https://www.facebook.com/pages/create/ to begin creating your page. Choose the “Brand or Product” box, then choose your product type, write in your product name and agree to the Facebook Pages Terms.
  • Fill out your About, Profile Photo and Favorites Sections.  Make sure to choose a search phrase (keyword) for your page relating to your product niche. Refer to this thread for ideas and ways on how to choose your keyword phrases.  In the “add website” section, remember to add a link to your corresponding Zazzle store and include your referral ID.

FBCreatePage

2.) Invite Friends & Family to Share Your Page

Effort: Easy
Payoff: Long Term

  • Once you’ve created your Facebook Page, you can invite your friends and family to come like your page through Facebook, email, and by sharing your page on your own personal timeline. All of these options are available on your Facebook Page under the “Insights” and “Invite Friends” Sections. (You can also go to Build and Audience Tab ->Invite Friends or Share Page.) Make sure you are using Facebook as yourself and not as the page, and tell your family and friends to share your posts and page.

InviteFriends

3.) Like & Tag Relevant Facebook pages

Effort: Easy
Payoff: Medium Term

  • Find pages and interests that correlate to your product by using the Facebook search function (the search bar on top of the page.) For example, if you sell holiday cards, you can go like the Christmas Interest. If you sell wedding invitations, you can like the Wedding Invitations Ideas page. It’s also good to like promotional pages like the Promote Your Page Here page.
  • Once you like these pages, start interacting with them by introducing yourself with a comment, post or link. It’s also beneficial to tag these pages in your own posts by using the “@” symbol because that gives you more visibility on these pages.

LikePages                         CallOutPages

4.) Keep Your Page Updated

Effort: Medium
Payoff: Long Term

  • Post on your Facebook 2-4 times a day with different media. Don’t just post your products as links, but try to post your products as pictures as well. You can do this clicking “Add Photo/Video,” then uploading a picture file, and only after the picture has uploaded posting the link to your product in the text section.
  • Don’t just share your own updates, share any relevant news or any complementary items you stumble upon as well once in a while.
  • Use hashtags to your advantage. When you post a keyword with a hashtag, it makes your product more easily searchable e.g. #weddinginvitations. Now anyone searching for #weddinginvitations will see your post in their search. You can also use hashtags to find people that have recently been talking about this topic and reach out to them.
  • Don’t forget to check your Facebook Insights to see which posts and at what times your posts have been performing best.

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5.) Connect with other Social Media

Effort: Easy
Payoff: Long Term

  • Have a Pinterest, Twitter, Tumblr, or another Social Media account? Link them to your Facebook account by placing your Facebook Page Link in the “about” section or “description” of your other account. Make it easy to find and connect with you. Some Social Media accounts make this much easier. For example, if you have a Tumblr page, you can edit your settings so all of your posts on Tumblr also get shared out to your Facebook and Twitter accounts.
  • It’s good to place Facebook “Like” and “Like Us on Facebook” widgets on any websites you have.

Integrate

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7 Ways to Increase Your Zazzle Referrals

By • 1 year ago with no replies yet

Tip #1: Get Social

 

Effort: Medium
Payoff: Long term

Facebook is really just the beginning of the social media landscape. Sites like Tumblr and Wanelo are up-and-coming.  Explore various sites and determine which one is best suited to your kind of products and art. For example, if you’re more focused on wedding invitations, then Wanelo could be good for you.  If you like to create funny t-shirts with puns, then Tumblr may be the way to go. Remember to join social media communities to spread the word and use tools like HootSuite to help you manage all of your social accounts.

Social Media Websites: Facebook  Twitter  Tumblr  Pinterest  Google+  Wanelo

Social Media Management Websites: HootSuite  Sprout Social  Postling  Sendible


Tip #2: Start a Niche Blog

Effort: High
Payoff: Long term

Starting a blog is an amazing way to get visibility for yourself as an artist and also your work.  Many successful sellers are also bloggers.  But know this – it can take a lot of time and effort – daily writing and photography – to become popular.  However, if you are passionate about writing or photography, this is the way to go!  Niche product markets tend to perform better, like so keep that in mind when creating your blog. Websites like WordPress, TypePad and Blogger. And if you’re not a fan of writing or photography, but have a little extra cash, you can hire an experienced blogger to create content for you! Companies like oDesk, Elance and iFreelance are a few places you can look to do just that.


Tip #3: Create Original & Viral Content

Effort: Medium
Payoff: Immediate

The most popular way to get your content out there is to create relevant and timely products.  That means you can post comments on social news sites, social media sites, popular blogs, etc. Also, sharing other people’s viral content that pertains to your product is a great way to increase your visibility. Is there a funny picture of a cat circling the internet? Share it on your “Funny Pets Blog”.


Tip #4: Pictures Speak Louder than Words

Effort: Medium
Payoff: Long term

There are many sites that are focused on photography, such as Flickr, We Heart Pics, and Instagram.  If your specialty is photography, then this is the way to go.  Just don’t forget the referral code when you’re sharing your beautiful art.


Tip #5: Share the Love

Effort: Medium
Payoff: Medium-term

You don’t have to focus on your own art and products.  You can help the entire Zazzle community by curating amazing content and sharing it on your site or with other bloggers!  So if you are a fan of Waikiki beach, you could curate and share your favorite Zazzle products that celebrate that famous beach – or 10 Cutest Wedding invitations, or funniest dogs – the sky’s the limit!


Tip #6: Invest in Yourself

Effort: High
Payoff: Immediate

There are marketing opportunities that are open to everyone who is willing to invest a little bit of money to grow their business.  For example, you could pay to have a table at your local art fair, or you run a small ad campaign on Google AdWords or Facebook Ads to see which products have the highest clicks, conversion rates and which keywords work best for you and your business.


Tip #7:   Stay Informed & Learn More

Effort: Low
Payoff: Immediate

Stay informed by visiting the Zazzle Forum, there you can ask questions and find tips, tricks, and daily insights to improve associate campaigns.

 

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