Archive for August, 2013
School is starting, and it’s time to go shopping for new gear. Steve Greenberg, author of Gadget Nation http://gadgetnation.net/, has some great ideas for kids for back to school. Steve is a huge fan of Zazzle and traveled all over the country to go on TV to talk about his suggestions for back to school. From New York to Portland, he showcased an amazing array of must-have items for the new year.
Here is one of the TV shows from Houston, Texas -
Steve picked two amazing Zazzle products to showcase – water bottles and sleeves.
The customized water bottles from Liberty Bottleworks are great for active children and can be personalized by name or by style. Made out of aluminum, each bottle has an easy to open/close cap and tapered neck – of course it’s 100% BPA free:
Steve also brought along an amazing sleeve from Rickshaw Bagworks. This unique sleeve uses images selected from your smartphone or Instagram to create a personalized must-have sleeve for the new school year. The Rickshaw iPad sleeve is a simple, stylish, and sustainable solution for protecting your electronic device:
You can read more about Steve and check out his back to school recommendations on his blog – http://gadgetnation.net/steve-blog/?p=433.
Starting your Tumblr Blog is easy to do. The tricky part is getting a following and keeping folks entertained. Today we’re going to take a look at a successful Zazzle Designer that was able to do just that – Zazzle Poetry.
Need a quick overview of Tumblr? Click here.
- On Tumblr, you can choose your own URL and use the Tumblr domain or use your own domain as we see here – http://zazzlepoetry.co.vu.
- Choosing a theme and sticking to it is important. In this case, the theme is funny t-shirts.
- It’s important to post content that people reblog and comment on, like this “Here I Am, There I Go” t-shirt. When you notice a post getting a lot of attention, try to post similar products and don’t be afraid to reblog the post a few times throughout the week.
- It’s key to have a purchase link within your post, like the “get” link below so readers have easy access to the item if they wish to buy it.
- Remember to fill out all sections when creating a post. As you can see below, there is a “source” link that shows up and a tag link. A source link allows you to enter the original link to the item. Tags are what make your content easily searchable. Tumblr also has something called “Popular Tags.” When you’re typing in your tags, a menu of popular tags will populate and you can choose to include those. I suggest to always include popular tags as long as they are relevant.
- Engagement is a vital factor when you are growing your presence on Tumblr, so it’s important to have the tools on your blog that let your followers interact with it. Zazzle Poetry, chose the options to allow requests, submissions, and created an FAQ link. Let’s take a closer look at those
- First, the request section is a great idea because it gets your audience thinking about your blog, and also gets them checking back to see if their request was fulfilled.
- The submit option lets your audience share their content on your blog. In this case, the content would be a Zazzle Poetry product that was found online or a picture of a Zazzle Poetry t-shirt. It’s a fun and easy way to diversify your content.
- FAQ is not part of participation, but it’s a great way to answer some of the most common questions that your audience has. Zazzle Poetry did a great job in this section because they kept the funny theme going.
Want to learn more about Tumblr? Find a quick overview here.
Tumblr Overview Crash Course
The main ways to be successful on Tumblr are similar to what you would do on any social platform: follow other bloggers, love posts, reblog posts, stay active, vary your content (e.g. pictures, text, videos) , and use relevant and popular tags. Below are a few helpful tips to get your Tumblr blog rolling.
A.) Choose the type of post you’d like to make from text to video
F.) Choose the account you would like to see/post from
G.) View all your previous posts
H.) Customize your blog with different themes, colors and more
I.) Liked posts, blogs you follow, and find blogs (go here to seek out new blogs to follow)
J.) Recommended blogs to follow (following these blogs is a great way to build your audience)
A.) Account (email & password settings) Dashboard (preferences) Email (preferences) Apps (if you created apps for your blog
B.) Change avatar and add description
C.) Website themes – edit yourself or find a theme
D.) Change URL
Other options on this page are: Replies, Ask, Queue, Facebook,Twitter connect and more.
Customize/Edit Theme Page
A.) Edit your theme with HTML (must be experienced in HTML)
B.) Browse themes – choose an existing theme
C.) Edit your title and description
D.) Theme options – choose the colors for your theme
E.) Add Google Analytics ID so you can track your blog performance.
Other options on this page: Add pages, advanced options, and connect with Twitter, Facebook, and more.
Tumblr Post Page
A.) Create a custom URL for your post here. e.g. “vintage-invitation-for-spring-wedding”.
B.) Place the source URL here, so people can click through to the original post or your Zazzle store or product page.
C.) Tag your posts with relevant tags. If a “Popular Tags” list pops up, then add the relevant popular tags to your tag list.
*Download the Tumblr Bookmarklet for easy posting.
*Install Tumblr Mobile or iPad App for posting from your cell phone or tablet.
*Install Disquis to enable commenting on Tumblr.
We’ve said it before: Zazzle is a company that is all about people. Our customers, our sellers, our partners, and our employees! This summer we have been lucky to have some super fun and intelligent students join our team. Now without further ado, on with the introductions:
Lilly Oh Stanford Class of 2014
As a knowledge management intern, I’ve been wrangling a lot of internal information into clear, consistent and meaningful articles about best practices for Zazzle’s web-based operations. Specifically I’ve been creating internal documentation for Zazzle’s international team, which is a small team of awesome project managers for Zazzle’s international domains. To be able to document how things work, I met with people across the company from engineering to merchandising to marketing in order to write technical guides about the how, why and where of many internal tools. It’s great to see people at Zazzle use what I’ve created to help them work more efficiently and consistently. In addition to working on internal documentation, I’ve been researching the maker-creator landscape in international domains like the United Kingdom to support exciting new product developments that are currently underway.
Brenton Dano U.C. Berkeley Class of 2014
Cindy Ho U.C. Santa Cruz Class of 2016
Working with Zazzle this summer under business development and marketing allowed me to see consumerism in another perspective. I was given the chance to create potential marketing campaigns for our collegiate licensing program. One of the biggest tasks for me was being able to grasp the actual idea of Zazzle in order to design successful campaigns, because there are so many unique layers to this company that I had not seen when I first joined. I also gained knowledge in many branching aspects of my position, such as merchandising, productizing, and traffic optimizing. I am truly thankful to my supervisors, mentors, and peers for teaching me so much within a short amount of time. I enjoyed my time spent here, and I am going to miss Zazzle a ton!
Tomer Borenstein Carnegie Mellon University Class of 2014
My name is Tomer Borenstein and I’m an Electrical & Computer Engineering and Human Computer Interaction Double Major at Carnegie Mellon University in Pittsburgh. This summer I had the pleasure of working as a part of Zazzle’s User Interface team and I had an absolute blast! First of all, my team was amazing, and just in general everyone at Zazzle is awesome which makes for an extremely fun working environment and atmosphere. Zazzle, as a technology company, has some very interesting problems that need to be solved. In fact, they’re so interesting that, over the years, Zazzle’s engineering team came up with mainstream solutions to such problems years before they became mainstream. I’ve only got a limited space to fill, but to conclude – interning at Zazzle this summer was the complete package: challenging problems with awesome people.
We’re at it again! We’ve created a bunch of nifty new banners for all of our associates. We value the support we receive from our associates, so we are happy to present these new banners that are sure to be useful.
Kids are in the groove and back to school. A bright banner like this could easily attract some shoppers:
T-shirts are always a must-have and a big hit:
If you’ve got international stores, draw people in using this colorful banner:
Get lots of clicks and make some money! To learn more about using banners, click here:
1) Create your Google+ page
Effort : Easy
Payoff: Long Term
- Choose the product or brand box, and then choose your product category.
- Fill out your name, website name, and agree to the Page Terms. The SEO title is the name of your page followed by Google+, so make your name count.
- Add profile photo, cover photo, and write your tagline and introduction. For SEO, your meta description is the page name, followed by your page tagline, and the first part of your introduction.
Great example of Profile Photo, Cover Photo, Tagline, and Introduction
by Photography TK Designs, a Zazzle Designer.
- Link your website to G+ and add any other websites or social media pages in the “Links” section.
2) People & Communities
Effort : Easy
Payoff: Long Term
- Join relevant communities and add people in those communities to your circles. When others add you to their circles, don’t forget to add them back. For example, if are making wedding invitations, join a wedding community. When someone from this community adds you to their circles, return the favor and add them back.
3) Posts & Engagement
Effort : Medium
Payoff: Long Term
- Post photos, text, links, and videos on your page. The SEO title of your update starts with the name of your profile page, followed by Google+ and then the beginning of your status update. This means, it’s always good to have a description with keywords when you’re posting a picture, link or video. The meta description of your update is the main text of the update. Also, a link update will create a dofollow link, but a photo update with link in the text will be a nofollow. Basically, it’s good to have a variety of posts versus always posting in the same media style.
Great example of a text and photo post
by Posh & Painterly, a Zazzle Designer.
- Use “@” to tag people or pages on your page or in your comments.
- Use Hashtags to make your content more searchable.
- Share other pages and people’s content on your page.
Great example of hashtags and sharing other people’s
content by ZazzleProducts1, a Zazzle designer.
4) Get Google Authorship (Links your online content with Google+)
Effort : Easy – Medium (Depending on your computer skills)
Payoff: Long Term
- Register an email from the domain where you contribute content or link your content to your contributions. Read more here.
5) Connect to your Website
Effort : Medium – Hard (Depending on your computer skills)
Payoff: Long Term
- Install Google+ Badge on your website so people can easily follow your Google+ page from your website.
- Add Direct Connect code so people can add your Google+ page to their circles right from Google Search.
Whether you’re decorating a nursery for the first time, or in the mood to re-decorate your child’s room, we can help you get started. Give that room the “Awwwww” factor with an adorable animal throw pillow. With so many to choose from, you can make that room look like a jungle, farm, or forest.
Little pink pigs. You can’t help but smile when you see one. And your little one will squeal with delight with this pillow:
Jumpin’ jelly beans! Are you in for a sweet surprise. We are proud to announce our latest and greatest addition to our ever-growing plethora of products: Jelly Belly jelly beans!
What’s your favorite flavor? Whether it’s green apple or popcorn we’ve got the right one for you. Pick one flavor or pick a bunch; the choice is yours. There are so many flavors to choose from.
The customization doesn’t stop there. We’ve got tins for your candy. Add a cool photo or cute design to the tin’s lid. Or choose one from our huge selection of pre-designed tins:
Last week Zazzle came out with the Case Savvy’s iPad 2/3/4 and we are excited to see all your designs.
We did want to let you know that you might need to make an adjustment to some of your designs for this product, so please make sure that all of your designs fit the styles properly. Below are some examples of correctly fitted designs and incorrectly fitted designs.
Correctly Fitted Design
Screenshot when switched to iPad product preview
Incorrectly Fitted Design
Screenshot for the iPad Mini product preview
Screenshot for the iPad product preview – the lines on this iPad don’t extend to full size