7 Ways to Increase Your Zazzle Referrals

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Tip #1: Get Social

Effort: Medium
Payoff: Long term

Facebook is really just the beginning of the social media landscape. Sites like Tumblr and Wanelo are up-and-coming.  Explore various sites and determine which one is best suited to your kind of products and art. For example, if you’re more focused on wedding invitations, then Wanelo could be good for you.  If you like to create funny t-shirts with puns, then Tumblr may be the way to go. Remember to join social media communities to spread the word and use tools like HootSuite to help you manage all of your social accounts.

Social Media Websites: Facebook  Twitter  Tumblr  Pinterest  Google+  Wanelo

Social Media Management Websites: HootSuite  Sprout Social  Postling  Sendible


Tip #2: Start a Niche Blog

Effort: High
Payoff: Long term

Starting a blog is an amazing way to get visibility for yourself as an artist and also your work.  Many successful sellers are also bloggers.  But know this – it can take a lot of time and effort – daily writing and photography – to become popular.  However, if you are passionate about writing or photography, this is the way to go!  Niche product markets tend to perform better, like so keep that in mind when creating your blog. Websites like WordPress, TypePad and Blogger. And if you’re not a fan of writing or photography, but have a little extra cash, you can hire an experienced blogger to create content for you! Companies like oDesk, Elance and iFreelance are a few places you can look to do just that.


Tip #3: Create Original & Viral Content

Effort: Medium
Payoff: Immediate

The most popular way to get your content out there is to create relevant and timely products.  That means you can post comments on social news sites, social media sites, popular blogs, etc. Also, sharing other people’s viral content that pertains to your product is a great way to increase your visibility. Is there a funny picture of a cat circling the internet? Share it on your “Funny Pets Blog”.


Tip #4: Pictures Speak Louder than Words

Effort: Medium
Payoff: Long term

There are many sites that are focused on photography, such as Flickr, We Heart Pics, and Instagram.  If your specialty is photography, then this is the way to go.  Just don’t forget the referral code when you’re sharing your beautiful art.


Tip #5: Share the Love

Effort: Medium
Payoff: Medium-term

You don’t have to focus on your own art and products.  You can help the entire Zazzle community by curating amazing content and sharing it on your site or with other bloggers!  So if you are a fan of Waikiki beach, you could curate and share your favorite Zazzle products that celebrate that famous beach – or 10 Cutest Wedding invitations, or funniest dogs – the sky’s the limit!


Tip #6: Invest in Yourself

Effort: High
Payoff: Immediate

There are marketing opportunities that are open to everyone who is willing to invest a little bit of money to grow their business.  For example, you could pay to have a table at your local art fair, or you run a small ad campaign on Google AdWords or Facebook Ads to see which products have the highest clicks, conversion rates and which keywords work best for you and your business.


Tip #7:   Stay Informed & Learn More

Effort: Low
Payoff: Immediate

Stay informed by visiting the Zazzle Forum, there you can ask questions and find tips, tricks, and daily insights to improve associate campaigns.

 

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24 Responses to “7 Ways to Increase Your Zazzle Referrals”

  1. Zazzle News: 7 Ways to Increase Your Zazzle Referrals | teeblr Says:

    […] more focused on wedding invitations, then Wanelo […]…Read the complete post over at Zazzle Blog. Create custom t-shirts and gift items at Zazzle and create your own small […]

  2. Wynkin Says:

    It’s great Zazzle expect us to market stuff – can they not afford to advertise?

    • Elizabeth, Associates Mentor Says:

      Hi there! Thank you for reading our post. This post is to encourage people to participate in our Associates Program in which you can earn a referral when a customer comes through your link to Zazzle and makes a purchase. It’s beneficial in many ways to our users, including the ability to make money when you are promoting your store or product on other sites.

      • Wynkin Says:

        But Zazzle has rewarded referrers at the expense of sellers, therefore they are rewarding mostly larger companies that specialize in referrals.

        I was making a few hundred dollars a year through bonuses for selling through Zazzle now I am expected to spend hours building a website or annoying people on facebook etc for little or no return for the time involved.

        I lose a few hundred dollars and the people that specialize in referring make that money instead – wow .

  3. valerie Says:

    A lot of people forget to promote during the summer. Summer PR can be done.
    I find twitter good because its fast. To save time I created a blog and added two other contributors. We each promote each other when its our blog turn.
    I also like it when others refer my abstract art, or cute “Kawaii cards and gifts” it means a lot to me when someone likes my stuff enough to refer it.

    • Elizabeth, Associates Mentor Says:

      Hi Wynkin,
      Thank you for your reply. Let me see if I can better explain why we have the Associates Program. The Associates Program is a way designers can increase their earnings on Zazzle if they wish to do so. It is optional, so for designers that do not wish to participate, they don’t have to. The reason why we are encouraging folks to spread the word is so we can open more ways for traffic to come to Zazzle and increase overall sales, which in turn increases all designers’ royalties. Hope this helps clarify things.
      Thanks,
      Elizabeth P.

  4. sarahtrett Says:

    Thanks great ideas to continue and grow referrals

  5. facebook likes Says:

    I know this if off topic but I’m looking into starting my own blog and was wondering what all is needed to get setup? I’m assuming
    having a blog like yours would cost a pretty penny? I’m not very internet smart so I’m not 100% certain.
    Any suggestions or advice would be greatly appreciated.
    Thanks

    facebook likes

    • Elizabeth, Associates Mentor Says:

      Hi there,
      I would try WordPress, it’s free. You can also try Tumblr, which is a very simple site to use and also free. Tumblr is more geared to funny or artsy content, so if you’re talking about weddings or decorating your house, I would probably use WordPress. Hope this helps!

  6. jayden Says:

    It’s appropriate time to make some plans money for hard times and it’s time to be happy. We’ve read this publish and if I could I want to recommend you handful of interesting issues or guidelines. Maybe you can easily write subsequent articles discussing this article. I must read more things about it!

  7. funcards Says:

    Great article! I just would like to add that Wanelo is great for exposure of your own products, but it replaces your referral number with their own, so you can’t use it to make referrals.

  8. www.telephone-fixe.info Says:

    Hey very nice blog!

  9. maigi Says:

    It would be good to find an affiliate marketer or marketers. Then designers and photographers could concentrate on what they do best, on art. And marketers could do the promotion work. But currently it looks like that photographers and illustrators have to be advertisers, marketers, web managers, bloggers, social media experts, and when there lefts some time, also artists. It shouldn’t be that way. But I have no ideas how to change it. But I like the article. Good advice.

    • FinchHollow Says:

      I agree. We need a way to hook up designers with people who are good marketers so each can focus on what they do best. If I spend all day playing on the internet, when am I supposed to actually create any product?

  10. Wynkin Says:

    To replace the bonus I have lots on sales would take ages – do you think I haven’t tried promoting? I have three websites but the big boys get all the traffic.

    • Elizabeth, Associates Mentor Says:

      Hi there, although it may feel as though only the “big guys” get referrals but in fact most referrals come from Designers much like yourself.
      It is our hope at Zazzle to make everyone successful, we hope you continue to join us.

  11. Eric Says:

    Hi Elizabeth, do you know if associate links are stripped when pinning to pinterest while logged into my account? I have heard conflicting information. – Thanks

    • Elizabeth, Associates Mentor Says:

      Hi Eric,
      Yes, it seems that this has been an issue with Pinterest. People have had different experiences, some had some links stripped and others had all links stripped. I would probably try pinning a few items and see what happens. Pinterest strips links as an anti-spam measure, so my suggestion is test it out, and don’t over pin – 10 pins/day is probably a good amount. It helps to Repin items that are trending to gain more followers. Hope this helps. Cheers!

  12. Home Page Says:

    Incredible such a advantageous webpage.

  13. ElineYin Says:

    Hi, Elizabeth, I have over 5000 linkover, but only have four referral sales, can you explain why the rate is so low?
    Where did I do wrong most likely? Thanks.

    • Elizabeth, Associates Mentor Says:

      I think the key is to get qualified tracking. In your case it looks like a lot of people are clicking, but not completing the purchase. What helps with this is to track where the people that are making the purchases are coming from and focus more in marketing on those sites.
      Thanks,
      Elizabeth P.

  14. Maninder Pal Sngh (@Maninder2000) Says:

    Thanks for the article. I am happy to be part of zazzle.

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