1.) Brainstorm initial keyword ideas
Imagine you are selling wedding invitations, so you would start with keywords that relate to your product.
special occasion invitations
2.) Use Google Keyword Planner
Google Keyword Planner can give you ideas on other keywords you can use. It also tells you which keywords people search for the most and which keywords are in high demand.
How to use Google Keyword Planner:
Step 1: Complete at least one of the sections in the image below and click next. The more you complete the more targeted your results will be.
Step 2: After you click next, you will see results for Ad Group Ideas and Keyword Ideas, you can use both to refine your keywords. Generally you want keywords that have high monthly searches and low competition. Make sure to only use keywords that relate to your content.
For example, in the image below “Design Wedding” looks like an interesting ad group because although it doesn’t have as many searches as some of the other ad groups, it only has medium competition and it’s the third ad group by relevance. It would be worthwhile to click into that ad group and explore those keywords.
After you click on the “Design Wedding” ad group, the tool will populate another group of keywords as shown in the image below. Here, you should also look for the highest searches and lowest competition keywords that come up. The best keyword, in this example, would be “wedding invitation designs”. Of course you can choose more than one keyword, just make sure it’s relevant to your product. If I have wedding invitations with designs, then I would use this word, but if I just sell plain invitations, I would not choose not to use “wedding invitation designs” keyword.
Step 3: Take a look at the Keyword Ideas as well for suggestions. Looks like “wedding invitation” (the original keyword that we thought of) is a good keyword to use because it has many searches and medium competition compared to the other keywords.
3.) Competitor Research
Search for your keywords on different search engines like Google, Bing, and Yahoo to see which websites come up. Check for big brands to see if they’re in the top recommended sites. If they are, it might be tough to compete with them using the particular keyword you searched for. Also check for advertisements on the top or right-hand side, they usually mean that it’s a highly profitable keyword. Last but not least, make sure this keyword pulls up products and services that are similar to your product or service so you know you are targeting the correct audience.
4.) Use long-tail words
Use longer keywords like “black and white vintage wedding invitations” or “squares and circles wedding invitations” or “wedding invitations in 24 hours”. Even though these terms are less searched on any given day, they tend to have a higher conversion rate. Just remember, do not use keywords that do not match your product or service.
5.) Use keyword phrases in your topics and content
If you publish content on your site, come up with creative ways to relate your product to popular topics. For example, is someone famous getting married? Write about the invitations they used and the differences and similarities in design between their invitations and yours. Use the keywords that relate to these famous folks as well as your own keywords.
Now you know how to find the keywords that are right for you. Next time we’ll talk about Search Engine Optimization, which includes information on where to place your keywords in your Zazzle store, as well as on your website.