DIY Holiday Card Series: Family Newsletter

By • 12 months ago with no replies yet

Add flair and fancy to your holiday mailings with colored envelopes by Envelopments! These Pocket Folds are great spaces to stow family newsletters, loose photos, or if you’re really festive, glitter! They are available in 10 colors and 2 styles – a perfect accessory to Zazzle’s 5×7 holiday cards. Here’s a simple DIY project that shows you how to make your holiday greetings super special this year.

#zazzle DIY Holiday Card Family Newsletter with Envelopments Pocket Fold

Supplies

  • 5×7 Zazzle holiday card
  • Coordinating Envelopments Pocket Folds (once you choose your card, you’ll find these accessories on the right side of the product page, under “Add an Essential Accessory”)
  • Printed newsletters
  • Adhesive (we used a simple glue stick, but double-sided tape or rubber cement would work just as well)

#zazzle DIY Holiday Card Family Newsletter with Envelopments Pocket Fold

Step 1: Flip your card over and evenly apply adhesive to the back of the card.

#zazzle DIY Holiday Card Family Newsletter with Envelopments Pocket Fold

Step 2: Place the glue-side down on the left panel of your Envelopment using your hand to smooth out any bubbles or creases.

#zazzle DIY Holiday Card Family Newsletter with Envelopments Pocket Fold

Step 3: Fold your newsletter into quarters (fold in half, then fold in half again).

Step 4: Slip your newsletter into the pocket making sure that the front is facing up.

#zazzle DIY Holiday Card Family Newsletter with Envelopments Pocket Fold

#zazzle DIY Holiday Card Family Newsletter with Envelopments Pocket Fold

Add addresses to the front of the envelop using a fun, metallic pen and continue to embellish it with coordinating Zazzle holiday address labels, custom postage and holiday wrappings. Then just pop it into the mailbox! It’s as simple as that. With just a little effort, you’ve added a huge impact to the presentation of your holiday messages.

What fun it is…to receive a colored envelope in the mail!

Photography by: Thomas Kuoh
Concept & styling by: Jenny Wagner
Holiday Card: “Pure Joy” by origamiprints
Envelopments Pocket Fold: 5×7 Invitation Landscape Pocket Fold, color “Lucky”

Thanks! I hope you liked it.

Increase Sales with Pinterest

By • 12 months ago with no replies yet

Pinterest is a picture and video sharing website that you can use to drive traffic to your store. You can get started with the link below to create your own Pinterest business account.

http://www.pinterest.com/

Pin Button, Follow Me and Verified Website

The “Install Pin it button“, “Get Follow me” and “Verify your website” are all options available for Pinterest business accounts.  The first two options help make it easy for people to pin the images, and follow your Pinterest account directly from your website. The third option, “Verify your website,” shows pinners that your site is reliable and trustworthy,  and gives you access to data which you can use to analyze the performance of your pins.

Pinterest1

Pin Boards

A pin board is a way for you to organize various products, pictures, and videos that you find online by themes and topics.  You can create a board by clicking on the “+” symbol on the right-hand side of your page.

Create_board

When creating your pin boards, you should think about the way you’d like to organize and categorize your products. You can organize your pins in several different ways and see which ones prove to be more effective. For example, if you have a store for invitations, you can create a board for “Halloween Wedding Invitations”, a board for “Wedding Invitations”, and a board for “Weddings”. It’s good to create  boards that don’t include your Zazzle products or have a mix of Zazzle products and other people’s products. Pinterest is about inspiration and sharing, so if you are only pinning your products, you’re likely to reach a smaller audience. A “Weddings” board would be a good board to include your invitations, and related images or products like wedding dresses and wedding rings.

Remember to use keywords in your title and board descriptions since they are taken into consideration for search on Pinterest.

Whether you have a business or personal account, the more boards with relevant content the better. We suggest starting with 8-10 boards with a minimum of 5 pins per board.

HalloweenWeddingInvitations

Once you have a few followers, you can create a few group boards. Group boards allow you to invite your followers and friends by email to contribute their pins to your board.  This option gives your board more visibility because when your contributors pin something to your board, their followers can see that pin. It’s better to use more general categories for your group boards, so more people are able to participate. It’s also important to invite people that already have related pins. If your board focuses on “Animal Wedding Invitations,” then you should invite people that have pinned animal wedding invitations before.

FunnyWeddingInvitations

Following other people’s boards and joining existing group boards is a great way to increase your followers. You can join existing group boards by asking the group board creator either by commenting on one of their pins or reaching out to them through their website.

Pins

Now that you’ve created your boards it’s time to pin.

The easiest way to pin your products is with the “Pin It Button” which you can download here for your browser. When you pin directly from Zazzle, the title of the product and the product descriptions are populated into the correlating sections of your pin.

Createpin

After you created your pin, you can change the URL source to include your referral ID by editing the source section of your pin.

edit_url

The more social you are the better. One of the big values of being a part of the Pinterest community is connecting with your followers, so it’s important to comment, like, and repin other people’s pins. A great way to gain visibility is to comment, like, and repin pins that already have a lot of comments, likes, and  repins, which you can find in the “Popular” section of search.

Pinterest_Popular

Connect with Twitter, Facebook, & Google+

Connect to your Twitter, Facebook, Google+ accounts by going to the settings section of your account and clicking the buttons next to the social media accounts that are not yet connected. You cannot at the moment connect your Facebook Page directly from Pinterest, but you can connect to your personal profile if you wish to do so.

pinterest_connect

Thanks! I hope you liked it.

Advertising Part 2: Google

By • 1 year ago with no replies yet

Google AdWords, the largest online advertising program, can help you increase sales by bringing more customers to your store. It works on a PPC or Pay Per Click system which means you only pay when someone clicks on your ad. AdWords also has a lot of great features – fantastic tools for keyword research,  the ability to target ads by the user’s location and even device, as well as the ability to control your daily budget. Let’s take a closer look at how to create an ad with Google AdWords.

Campaigns

Creating a campaign

See below for a screenshot of the main interface of Google AdWords. To create an ad, first create a campaign by clicking the “+ campaign” button which is located within the “campaign” tab.  Each ad campaign has it’s own budget and parameters which can be edited at any time. There four type of campaigns to choose from: Search & Display, Search Network Only, Display Network Only or Online Video.  Search & Display is best for reaching a larger audience.

allonlinecampaigns

Campaigns3

General & Networks

After choosing the type of campaign you’d like to run, you will need to create name.  When creating your campaigns, think of how you want to organize them. A few interesting ways to organize your campaigns are by landing pages or product types. For example, I can create a campaign “Colorized Homepage Campaign” or “Colorized Wedding Invitations”.

Next is the network section, which we have already selected earlier.

name_Network

Devices & Locations

The devices and location sections can be left at their default settings. However, if you have a number of products that are in a different language, I would consider creating a different Ad Group that targets countries where people speak that particular language.

locations

Bidding & Budget

In this section you can choose your daily budget, and whether you’d like AdWords to set your bids or set them yourself manually. The screenshot below is set to the options for letting  AdWords choose the bids for you automatically.

bidding1

If you choose to set your bids yourself, then you will need to choose your Default Bid, or the maximum amount you are willing to pay per click. In the example below, the bid is set to .40 cents, which means I do not want to pay more than .40 cents per click on any ad in this campaign.

Bidding2

Ad extensions

Ad extensions are extra options that can enhance your ad. There are four types of ad extensions you can choose from:

Location: Allows you to display your physical address below your ad.
Sitelinks: Allows you to show several links below your ad for free.
Call: Allows you to display your phone number below your ad.
Social: Allows you to add your Goolge+ Page to your campaign.

The most useful ad extension for an online store is probably the Sitelinks option, which is also a free option.

Ad_extensions

After you’ve fully filled out the campaign section, click “Save and continue” to advance to the Ad Group section. An Ad Group is a group of ads that have similar keywords.

Ad Groups

Creating an ad

When creating an ad, you have several fields to fill out including the headline, descriptions, display URL &  destination URL. The ad preview is populated on the right-hand side of the screen. Concise  and clear messaging works best. Also, although not included in the example below, having a call to action is a plus.  A call to action is a word or phrase that tells customer to act. An example of an ad with a call to action would be “Buy  your elegant wedding invitations now”.

AdDisplay

Keywords & Bids

The keyword section is the most important section of your ad creation process because this is where you are choosing the audience you want to target for this ad. You can use the Keyword Planner to research and use your keywords. It’s good to start with at least 10-20 keywords per ad group. Ask yourself, what do people type in search when they are looking to buy your product? How would you search for your product?

An important part of this section is the Estimated Traffic Summary which shows the amount of  traffic your keywords can potentially bring.  In other words, this section shows you approximately how many clicks you will get per day  with your current budget and current max bid.

adgroup_keywords

You can change your default or max bid and see how it affects the number of clicks/day. We can see here that when the bid is lowered to $0.10 cents versus $0.40 cents for these particular keywords, the number of clicks/day went up. This is a good section to spend some time on and see the effects of your default bids on your overall traffic projection. Learn more about bids here.

ad_group_10_cents

Once you’ve filled out the Keyword and Bid section, you can click “Save and continue to the billing” button which takes you to the final section of your ad creation process, and you are all set after that. Your ads will be live as soon as the billing information is complete.

Advertising can help grow your customer base and get the word out about your store.  It’s a great way to expand quickly if  you have little extra to invest.

Thanks! I hope you liked it.

Featured Designer Interview with Designalicious

By • 1 year ago with no replies yet

There are many ways that artists and designers find inspiration. For Maaike Boot, a designer from the Netherlands, it’s traveling that inspires her. Whether it’s an intricate pattern on the side of a tree or an unusually vibrant hue painted on the corner of a rusted phone booth, Maaike keeps her eyes open to sights, angles and sounds that others often overlook.

If an artist’s work is influenced by perspective, Maaike finds that traveling is a way to shake up solidified mindsets and view the world in new light. It’s by getting lost and immersing herself in novel experiences that she finds ideas for her many creations.

I run a creative studio for graphic design and my focus is surface patterns, textile design and digital illustrations. I’ve always been fascinated with abstract styles, symbols and shapes. Even when I was little, I was always sketching shapes and focusing on patterns.

When you’re traveling, things are always moving and you’re continuously seeing the world in a different context. It can be messy, tiring or even scary, but the key is to remain open to everything and everyone. When I travel, I try to observe and capture snippets of what I hear and what I see, and build that into my work.

(Jaipur, India) I got the idea for this colorful elephant case from my time during the Holi festival in Jaipur, a traditional Hindi religious festival celebrated each year for spring. People wish each other a happy Holi and cover each other with colorful pigment. This case was the result of that trip.

(Pokhara, Nepal) I met an Australian playing in a jazz club, and afterwards I just knew that somehow we’d meet again. He later visited our house in Holland as a couchsurfer, and this was his motto. The word “amazing” in his sentence has another meaning for me. It’s everything that I can imagine for myself in the future and I love the positivity in this message.

(Trinidad, Cuba) Traveling through this country made me realize how rich people can be without having anything. They were some of the most amazing and lovely people I have ever met. This is a reminder for myself that you do not need all that much to be happy.

(Havana, Cuba) An old woman opened her home for me and showed me all her sacred possessions. I’ll always remember an old typewriter, standing in that old vintage living room.

(Costa Rica)  This was one of the most amazing trips in my life. It was all green and nature and walking through the trees during a canopy tour, I felt like a small bug, surrounded by everything that really matters.

(Paris, France) The sun shining through the Eiffel tower made this carousel horse look like magic.

(Rome, Italy) If you ever visit Rome, be aware of the vespas!

(NYC, USA) To me, this is the city of high heels. I have never seen so many women walking in heels in any other city but NYC.

(Indian highway) The image is the back of the hand-painted Tata truck, and I truly believe the saying: “Travel is the only thing that makes you rich.” It enriches my life and every country surprises me time after time. Memories are so precious.

Where to find Designalicious

On Zazzle: lifeiswhatyoumakeit, designaliciouscotton, designalicious

On Facebook

On Twitter

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Advertising Part 1: Facebook

By • 1 year ago with no replies yet

Facebook advertising is a quick and easy way to get traffic to your website.  Advertising is often thought of as being expensive and an option only for big websites, but you’d be surprised at how affordable it can be. The process of creating a Facebook ad can tell you a lot about your niche audience and the presence it has on Facebook.

Facebook has two main types of ads you can create – News Feed and Side Bar. In this particular example, we’ll be looking at News Feed ads that have been quite a hit on both desktop and mobile.

Creating a Facebook Ad

Start by going to facebook.com/advertising and click the “Create an Ad” button.

AdvertiseOnFacebook

URL

Next you’ll want to choose the URL of the website you’d like to promote. It gives you the option to choose your Facebook Page, but that’s likely to increase your Facebook fans, not sales. The best option would be to choose your Zazzle store URL or your website URL if your goal is to gain sales.

Choose_URL_Facebook

Select Images

Images are typically the most important part of your ad. Your images should be relevant, clean, clear, bright and sized perfectly to the suggested size for the ad (if you are using your Zazzle store URL, Facebook will populate an image for you, but it will be the wrong size, so you will need resize that picture/design).  Do not choose pictures with a lot of clutter or text; remember that these ads are highly likely to be seen on mobile devices.

Facebook gives you the option to upload up to six images per ad, and that’s definitely an option to take advantage of. Facebook will test all the images you upload, and  choose the ones that get the highest response rate when they run your ads.

Image_FB_Ad

Text and Links

The best part about the Facebook Ad tool is that you can get a preview of your ad as you create it. There are four parts to fill in here and each has a purpose.

Facebook Page: Here, you can insert your website’s Facebook Page or create a new one; this way your ad looks like it’s coming from your Facebook Page, but the ad still links to your website.

Headline: This is your “attention getter.” What is your value? What is your ad about? What is your call to action?

Text: Tell people about what you are promoting in more detail.

News Feed Link Description: This gives you a chance to describe your URL in more detail.

General tip – keep it catchy, short and to the point. I know that seems counter-intuitive to the SEO minds out there, but you only have a person’s attention for a split second before they scroll down their feed, so the ad has to act fast.

Facebook_ads_text

Create your audience:

It is a very helpful exercise to think about the target audience for your marketing efforts – location, age and gender, interests, etc. Facebook offers a great tool to make this process easy for you.  In this example, we will use wedding invitations as our product.

Location: Choose all countries that pertain to your inventory. Can your product be sold abroad? Do you have it translated? Do you already receive traffic from certain countries?

Age: Are wedding invitations for all ages?  What age do people usually get married or engaged?

Gender: Who are the main  planners and buyers for wedding events, men or women?

age_gender

Precise interests: This is the most important part of your targeting. You’d like to target people that are interested in what? Is “wedding” too broad of a target? Is “wedding invitation” too small? As you narrow or broaden your targeting, the audience count on the right-hand side of your screen can help you make your decision. From personal experience, I’ve had the best results with targeting between 1MM and 5MM people. It’s also good to keep an eye on your suggested bid because that’s what you will be paying per click for your ad.

Suggested Likes and Interests: These are Facebook’s automatic suggestions based on your original precise interest. The assumption is, if you like “wedding” you may also like “ceremony” or if you like “wedding invitation you may also be interested in “RSVP”.

Broad Categories: These will target folks that have similar interests and traits like “Home & Garden”. I find these most useful for mobile. If I am promoting an iPhone app or Android app, for example,  here I can select which mobile users I want to target. For example, if I’m selling a wedding app, I can choose “wedding” for my precise interest and “android” in my broad category.

precise_interest

Connections: This section gives you the option to show your ad only to people that are somehow connected to your page or someone else’s page.  I would suggested bypassing this option because it usually lowers your audience count dramatically.

Interested in: This is up to you to decide, depending on the product you have.

Relationship status: Normally, for majority of products, this section is probably left to it’s default which it “All”. However, for wedding invitations I would choose every status except the married status because married people are less likely to need or be interested in wedding invitations.

Languages: If you only have invitations in a certain language, other than English, then I would probably fill this out. Otherwise, leave it blank.

Relationship_Facebookads

Education: Does your product require people to have a certain level of education? Most of the time this is set to default.

Workplaces: This targets people that work for a specific company. This dramatically lowers your audience, and is an option that’s hardly used.

education

Campaign, Pricing and Schedule

New Campaign Name: Name of your campaign.

Campaign Budget: Choose to have a budget per day or a lifetime budget (total of money you want to spend overall.)

Campaign Schedule:  Enter specific dates you want for your campaign or have it run continuously.  Usually, it’s probably best to run your campaign continuously, unless you create your ads early on and need to run them at a later date because of seasonality.

Conversion Tracking: This requires technical skill, but it’s a great attribute. It lets you keep track of actions (e.g. sales) taken on your website after a person clicks on ad. It’ can help you see what ads convert into sales more.

Campaign_Budget1

Optimization: This is where you need to decide how you would like to spend your money on your ads. Do you prefer to pay per click or per impression? I would suggested trying both if you can to see where you get the most conversions.  You also have the option to manually bid for clicks pr impressions (choose the amount you’d like to bid), or let Facebook optimize your ad for you. If you are not spending a lot of money, I would suggest to let Facebook optimize for you.

Pricing: You will only have to fill out this section if you are manually placing your bids.

Then click “Place Order” and you are all set. There is a short waiting period while Facebook approves your ads, and then they will go live.

Campaign_budget2

Facebook also provides you with great ways to track your ad’s performance, so you always know how much money is spent on each ad and how each ad is performing. Facebook ads are a great way to get folks on your site, so if you have a little extra for investment, it’s definitely an option to test out.

Thanks! I hope you liked it.