Archive for October, 2013

Zoinks! Scooby treats for Halloween!

October 31, 2013

Are you thinking what I’m thinking? It’s Halloween! Creepers! We’ll need some gear to help get us through it, gang.

All those chocolaty Scooby snacks will need to go somewhere. The Scooby Mummy tote bag is the grooviest — we can’t wait to trick-or-treat!

scooby_mummy_tote_bags-r6632f48e1a7a48bdaa970b053f6be101_v9wtl_8byvr_400

And how about a Halloween party, gang? You’ll definitely need invitations. HEEEEEELP! This custom card is as scary good as your party will be:

scooby_doo_halloween_party_custom_invitation-r42bcdae2646f49908cd06f12bcb9b5de_8dnd0_8byvr_400

Once everyone gets there, you’ll need creepy decorations so they’ll think they’ve seen a G-G-G-G-Ghost! For something Altogether Spooky, start with this poster full of S-S-S-S-Skulls:

alltogether_spooky_posters-r09d530de4e68405a9c9e51a7e8565921_vevj5_8byvr_400

We’re all set, gang. Happy Halloween!

Zazzle Is Hiring More Than 800 This Holiday Season

October 30, 2013

Zazzle is growing quickly, and this holiday season is no exception.  Zazzle is hiring more than 800 individuals to join our team.  There are open roles in both our corporate office in Redwood City, California, as well as our manufacturing facilities in San Jose and San Diego, California.

In fact, by Thanksgiving, there will be more than 1300 individuals working to provide great holiday experiences for our millions of customers.  Both our team and global reach are expanding rapidly.  At Zazzle, everyone is a maker.  Whether you are a supply chain manager or a quality inspector, you are helping to make gifts that will warm someone’s heart this holiday.    Customer service representatives, product managers, and even apps engineers – we need them all, and many more.

babys_first_christmas_photo_ornament-re0e1d4c9669e41a6b6451898003c3ff9_x7s2y_8byvr_400

This ceramic ornament is produced in our San Jose facility – and many more just like it

The holiday season is all about gift-giving.  The Zazzle experience allows you to create a gift that is personalized and unique.  You can really feel the love when a present is personalized with a monogram, or favorite image or saying. The beauty of Zazzle’s business is that each product is made-to-order.  And we are adding new products constantly– wrapping paper, watches, and even Jelly Belly candy tins and jars– all of which can be customized or personalized to make a truly one-of-a-kind gift.  We’re excited to make the holidays even more special for all of our customers this year.

Zazzle has both temporary and regular positions available including some part-time positions. Potential applicants can also email holidayjobs@zazzle.com.  Our customers want to customize anything imaginable, and we’re working hard to turn that ambition into reality!

DIY Holiday Card Series: Family Newsletter

October 29, 2013

#zazzle DIY Holiday Card Family Newsletter with Envelopments Pocket Fold

Add flair and fancy to your holiday mailings with colored envelopes by Envelopments! These Pocket Folds are great spaces to stow family newsletters, loose photos, or if you’re really festive, glitter! They are available in 10 colors and 2 styles – a perfect accessory to Zazzle’s 5×7 holiday cards. Here’s a simple DIY project that shows you how to make your holiday greetings super special this year.

#zazzle DIY Holiday Card Family Newsletter with Envelopments Pocket Fold

Supplies

  • 5×7 Zazzle holiday card
  • Coordinating Envelopments Pocket Folds (once you choose your card, you’ll find these accessories on the right side of the product page, under “Add an Essential Accessory”)
  • Printed newsletters
  • Adhesive (we used a simple glue stick, but double-sided tape or rubber cement would work just as well)

#zazzle DIY Holiday Card Family Newsletter with Envelopments Pocket Fold

Step 1: Flip your card over and evenly apply adhesive to the back of the card.

#zazzle DIY Holiday Card Family Newsletter with Envelopments Pocket Fold

Step 2: Place the glue-side down on the left panel of your Envelopment using your hand to smooth out any bubbles or creases.

#zazzle DIY Holiday Card Family Newsletter with Envelopments Pocket Fold

Step 3: Fold your newsletter into quarters (fold in half, then fold in half again).

Step 4: Slip your newsletter into the pocket making sure that the front is facing up.

#zazzle DIY Holiday Card Family Newsletter with Envelopments Pocket Fold

#zazzle DIY Holiday Card Family Newsletter with Envelopments Pocket Fold

Add addresses to the front of the envelop using a fun, metallic pen and continue to embellish it with coordinating Zazzle holiday address labels, custom postage and holiday wrappings. Then just pop it into the mailbox! It’s as simple as that. With just a little effort, you’ve added a huge impact to the presentation of your holiday messages.

What fun it is…to receive a colored envelope in the mail!

Photography by: Thomas Kuoh
Concept & styling by: Jenny Wagner
Holiday Card: “Pure Joy” by origamiprints
Envelopments Pocket Fold: 5×7 Invitation Landscape Pocket Fold, color “Lucky”

Increase Sales with Pinterest

October 28, 2013

Pinterest is a picture and video sharing website that you can use to drive traffic to your store. You can get started with the link below to create your own Pinterest business account.

http://www.pinterest.com/

Pin Button, Follow Me and Verified Website

The “Install Pin it button“, “Get Follow me” and “Verify your website” are all options available for Pinterest business accounts.  The first two options help make it easy for people to pin the images, and follow your Pinterest account directly from your website. The third option, “Verify your website,” shows pinners that your site is reliable and trustworthy,  and gives you access to data which you can use to analyze the performance of your pins.

Pinterest1

Pin Boards

A pin board is a way for you to organize various products, pictures, and videos that you find online by themes and topics.  You can create a board by clicking on the “+” symbol on the right-hand side of your page.

Create_board

When creating your pin boards, you should think about the way you’d like to organize and categorize your products. You can organize your pins in several different ways and see which ones prove to be more effective. For example, if you have a store for invitations, you can create a board for “Halloween Wedding Invitations”, a board for “Wedding Invitations”, and a board for “Weddings”. It’s good to create  boards that don’t include your Zazzle products or have a mix of Zazzle products and other people’s products. Pinterest is about inspiration and sharing, so if you are only pinning your products, you’re likely to reach a smaller audience. A “Weddings” board would be a good board to include your invitations, and related images or products like wedding dresses and wedding rings.

Remember to use keywords in your title and board descriptions since they are taken into consideration for search on Pinterest.

Whether you have a business or personal account, the more boards with relevant content the better. We suggest starting with 8-10 boards with a minimum of 5 pins per board.

HalloweenWeddingInvitations

Once you have a few followers, you can create a few group boards. Group boards allow you to invite your followers and friends by email to contribute their pins to your board.  This option gives your board more visibility because when your contributors pin something to your board, their followers can see that pin. It’s better to use more general categories for your group boards, so more people are able to participate. It’s also important to invite people that already have related pins. If your board focuses on “Animal Wedding Invitations,” then you should invite people that have pinned animal wedding invitations before.

FunnyWeddingInvitations

Following other people’s boards and joining existing group boards is a great way to increase your followers. You can join existing group boards by asking the group board creator either by commenting on one of their pins or reaching out to them through their website.

Pins

Now that you’ve created your boards it’s time to pin.

The easiest way to pin your products is with the “Pin It Button” which you can download here for your browser. When you pin directly from Zazzle, the title of the product and the product descriptions are populated into the correlating sections of your pin.

Createpin

After you created your pin, you can change the URL source to include your referral ID by editing the source section of your pin.

edit_url

The more social you are the better. One of the big values of being a part of the Pinterest community is connecting with your followers, so it’s important to comment, like, and repin other people’s pins. A great way to gain visibility is to comment, like, and repin pins that already have a lot of comments, likes, and  repins, which you can find in the “Popular” section of search.

Pinterest_Popular

Connect with Twitter, Facebook, & Google+

Connect to your Twitter, Facebook, Google+ accounts by going to the settings section of your account and clicking the buttons next to the social media accounts that are not yet connected. You cannot at the moment connect your Facebook Page directly from Pinterest, but you can connect to your personal profile if you wish to do so.

pinterest_connect

Zazzle Featured Designer Interview with Barbara Arnstein

October 25, 2013

Barbara Arnstein, from the Zazzle store BeautyUnlimited, talks with us about her photography, where she finds inspiration, and her favorite Zazzle products.

Zazzle: Tell us about yourself – where do you live?

Barbara: I live in Queens, NY, and I often write for the Queens Tribune. I’m a self-taught photographer and I’ve had photos in art shows held in galleries, a library, a bank and other places. Two of my photos were recently part of two separate three-borough traveling exhibits held recently, “NYC in Focus, Volume One and Volume Two”. One is of an amazing swing contraption that was at the 2010 Maker Faire in Queens. I timed the shot just right to take it when the man was completely upside-down.

its_over_your_head_greeting_card

Zazzle: What is your background in art?

Barbara: To mention just a few things: I’ve taken photos along with some of my reporting assignments, such as those I took when I covered the filming of a scene from the television show “Unforgettable”, and the photo of Archie Comics artist Stan Goldberg, whom I interviewed twice. Last year I won a T-shirt design (and copywriting) contest run by a New York delicatessen.

 

Zazzle: What inspires you?

Barbara: I love to take pictures that can’t be duplicated, such as the photo I took of the kitten in the garden that looks as though it has a smile made from a violet. When you’re trying to photograph cats, it takes a lot of tries before you can get the perfect expression. In this case, I was very lucky.

kitten_with_violet_smile_sticker

I take nature photos to capture sights that might never have been noticed, like a tree in full bloom or beautiful autumn leaves.

vertical_pink_flowers_001_magnet

Zazzle: What brought you to Zazzle? How long have you had your store?

Barbara: A friend of mine recommended it one day, so I decided to take a look. I’ve had my store for about four years now. As a reporter, I’ve written close to a thousand articles for various magazines and newspapers, and my Zazzle store has been a way to express my visual creative interests.

Zazzle: What is your favorite Zazzle product to design?

Barbara: Greeting cards, especially friendship and birthday cards. I enjoy knowing that people can share something I created to express caring, so I can help create their emotional connection.

central_park_in_autumn_postcards

New Designer Feature: Collections

October 22, 2013

A new Zazzle feature allows designers and associates to create curated landing pages. For example, you can now create a landing page that has related products like Holiday Cards & Stamps or Gifts & Wrapping paper, or Plates, Mugs & Placemats. You can use your own products and products from other designers.

How to build your collection link:

You will need:
1) Your associate ID
2) All the product ID’s you’d like to show in your collection (separated by commas)

Full link:

http://www.zazzle.com/pd/collection?rf=associateID&lst=PID,PID,PID

Part 1:  Collection URL

http://www.zazzle.com/pd/collection

Part 2: Asscociate ID
?rf=associateID

Part 3: Product ID’s separated by commas
&lst=PID,PID,PID

Example: Holiday Cards & Stamps Collection

Full link:

http://www.zazzle.com/pd/collection?rf=238296080551201785&lst=161655636166981939,137202930403516011,37183546205397443,161791387439208967,172455685532899032,172290389752479876,172823116992218083

Collection Page View:

Collections

Advertising Part 2: Google

October 21, 2013

Google AdWords, the largest online advertising program, can help you increase sales by bringing more customers to your store. It works on a PPC or Pay Per Click system which means you only pay when someone clicks on your ad. AdWords also has a lot of great features – fantastic tools for keyword research,  the ability to target ads by the user’s location and even device, as well as the ability to control your daily budget. Let’s take a closer look at how to create an ad with Google AdWords.

Campaigns

Creating a campaign

See below for a screenshot of the main interface of Google AdWords. To create an ad, first create a campaign by clicking the “+ campaign” button which is located within the “campaign” tab.  Each ad campaign has it’s own budget and parameters which can be edited at any time. There four type of campaigns to choose from: Search & Display, Search Network Only, Display Network Only or Online Video.  Search & Display is best for reaching a larger audience.

allonlinecampaigns

Campaigns3

General & Networks

After choosing the type of campaign you’d like to run, you will need to create name.  When creating your campaigns, think of how you want to organize them. A few interesting ways to organize your campaigns are by landing pages or product types. For example, I can create a campaign “Colorized Homepage Campaign” or “Colorized Wedding Invitations”.

Next is the network section, which we have already selected earlier.

name_Network

Devices & Locations

The devices and location sections can be left at their default settings. However, if you have a number of products that are in a different language, I would consider creating a different Ad Group that targets countries where people speak that particular language.

locations

Bidding & Budget

In this section you can choose your daily budget, and whether you’d like AdWords to set your bids or set them yourself manually. The screenshot below is set to the options for letting  AdWords choose the bids for you automatically.

bidding1

If you choose to set your bids yourself, then you will need to choose your Default Bid, or the maximum amount you are willing to pay per click. In the example below, the bid is set to .40 cents, which means I do not want to pay more than .40 cents per click on any ad in this campaign.

Bidding2

Ad extensions

Ad extensions are extra options that can enhance your ad. There are four types of ad extensions you can choose from:

Location: Allows you to display your physical address below your ad.
Sitelinks: Allows you to show several links below your ad for free.
Call: Allows you to display your phone number below your ad.
Social: Allows you to add your Goolge+ Page to your campaign.

The most useful ad extension for an online store is probably the Sitelinks option, which is also a free option.

Ad_extensions

After you’ve fully filled out the campaign section, click “Save and continue” to advance to the Ad Group section. An Ad Group is a group of ads that have similar keywords.

Ad Groups

Creating an ad

When creating an ad, you have several fields to fill out including the headline, descriptions, display URL &  destination URL. The ad preview is populated on the right-hand side of the screen. Concise  and clear messaging works best. Also, although not included in the example below, having a call to action is a plus.  A call to action is a word or phrase that tells customer to act. An example of an ad with a call to action would be “Buy  your elegant wedding invitations now”.

AdDisplay

Keywords & Bids

The keyword section is the most important section of your ad creation process because this is where you are choosing the audience you want to target for this ad. You can use the Keyword Planner to research and use your keywords. It’s good to start with at least 10-20 keywords per ad group. Ask yourself, what do people type in search when they are looking to buy your product? How would you search for your product?

An important part of this section is the Estimated Traffic Summary which shows the amount of  traffic your keywords can potentially bring.  In other words, this section shows you approximately how many clicks you will get per day  with your current budget and current max bid.

adgroup_keywords

You can change your default or max bid and see how it affects the number of clicks/day. We can see here that when the bid is lowered to $0.10 cents versus $0.40 cents for these particular keywords, the number of clicks/day went up. This is a good section to spend some time on and see the effects of your default bids on your overall traffic projection. Learn more about bids here.

ad_group_10_cents

Once you’ve filled out the Keyword and Bid section, you can click “Save and continue to the billing” button which takes you to the final section of your ad creation process, and you are all set after that. Your ads will be live as soon as the billing information is complete.

Advertising can help grow your customer base and get the word out about your store.  It’s a great way to expand quickly if  you have little extra to invest.

Zazzle Featured Designer: December Morning

October 18, 2013

December Morning, from the Zazzle store decembermorning, tells us their inspirational story of how art became a daily part of their life.

Zazzle: Tell us a little bit about yourself.

December Morning: I was in high school in the late 1970′s when I stumbled upon my artistic talent. My best friend and I thought we would skate through the final couple of years of school by packing in as many ‘easy’ classes as were humanly possible – we figured “Art” class would be the perfect place where we could maximize our goof-off time. Thanks to a wonderful teacher who exposed us to a wide variety of creative mediums, and while we were having fun, it didn’t take long for me to find my talent. I gravitated toward acrylic and oil landscape painting, and thanks to the encouragement from my art teacher some of my work was placed on exhibit and sold before I graduated.

graduation_class_of_ornaments-raf5da65908d94402810b4976ba156e5d_x7s2y_8byvr_210

Soon after graduation I married, and got a job with Intel. The next few years were filled with work and babies, and once the tiny hands were able to reach the table top I packed up my artist tools and that is where they stayed for decades. After raising our family I returned to the corporate world and it wasn’t until experiencing a life changing event that I found my way back to my artistic roots.

elegant_black_tuxedo_and_white_wedding_dress_candy_candy_tin-ra5df4626c5c047239b4b175254e82d2f_w5iru_8byvr_210

Zazzle: How did you get started with Zazzle?

December Morning: When I returned to the creative world I found it was entirely different compared to how it was when I left it. Everything was digital, and I immersed myself in it. I completely closed the door on the corporate world, taught myself how to use Photoshop, and with the encouragement of a fellow Zazzler I opened our first store. Once I got started I never looked back. I love digital design and the freedom Zazzle gives me to create. My style is often described as elegant, but I am just as comfortable creating vintage and rustic style designs. One of my latest design binges are wedding invitations with a fun and old-school traditional style.

two_hearts_chalkboard_wedding_custom_announcements-r91ccf7eb5a92426d88c527c66f630582_8dnmv_8byvr_210barn_wood_chalkboard_redneck_wedding_invitation-r2de6aa10c5b2444097395172a7f4cc28_8dnm8_8byvr_210 barn_wood_rustic_chalkboard_country_wedding_rsvp_invitation-re16ecba79d21447a911030608100e967_8dnrb_8byvr_210 (1) pink_cherry_rustic_barn_wood_chalk_wedding_invitation-raf072c0118094b428b5bade11aeca860_8dnmv_8byvr_210 

Zazzle: What are some of your favorite designs and products from your stores on Zazzle?

December Morning: I enjoy creating modern and elegant designs as much as I enjoy creating vintage and traditional designs. Here are some of my personal random product design favorites:

teal_blue_peacock_flip_flops-r754709ffc3f9410c8c6ced6acc6d3c71_wgh34_8byvr_210 elegant_black_and_gold_50th_birthday_party_invitation-r7de9536128d94aeeba80f30cd6ed60a3_8dnmv_8byvr_210

cute_pink_sheep_baby_girl_shower_invitation-r30281f7c3579478faf25df2b00de3a3b_8dnmv_8byvr_210 (1) brown_blue_footprint_baby_boy_shower_invitation-r59c0d0ac4bc04bc3b3c75d750a501a52_8dnmv_8byvr_210

elegant_teal_blue_photo_quinceanera_invitations-r779a8725a3c643c39399505197894b7d_8dnmv_8byvr_210 adorable_pink_princess_baby_shower_wrapping_paper-rbe6fefa6d3f04b07a40c025f558ec788_iz8ys_8byvr_210

Zazzle: What inspires you?

When it comes to inspiration, most days begin without a clear cut plan – I never know what the next day will bring, so unless I’m in the middle of a certain design flow, I begin by looking through my design elements and it doesn’t take long before something ignites the creative spark and I’m off and running with it.

princess_to_do_list_dry_erase_board-r66ce1554a40748c583cde631742f7408_fumj8_8byvr_210

Zazzle: Do you have any advice for designers just starting out on Zazzle?

We know these past few months have been difficult for many of us as we’ve rolled through the Zazzle site changes, but keep looking forward and find what it is you truly love to create, and the rest will follow.

keep_calm_and_shop_online_tees-rd5edec14650a468e900e6ed3db1b3f50_8nax8_210

The holiday season is just around the corner and it’s never too early to update your designs and products for gift giving!

lavender_purple_teal_blue_snowflake_christmas_invitation-r2c07465669894363b78bade041e75c8b_8dnmv_8byvr_210 teal_blue_snowflakes_ornaments_christmas_party_invitation-r9cfb6693d69747a099744434465d3475_8dnmv_8byvr_210

red_blue_snowflake_photo_christmas_card-r8d8c24399ce2450e85e9dda0fab5b595_8dnm8_8byvr_210 tree_ornaments_red_and_gold_christmas_party_invitation-r1ea709ee922741a186d1319c2ee3dd3d_8dnm8_8byvr_210

December Morning is one of Zazzle’s pioneer designers, and we thank you for taking the time to share your story with us.

More from December Morning here:

http://www.zazzle.com/decembermorning

http://www.zazzle.com/invitationcentral

http://www.zazzle.com/the_baby_boutique

http://www.zazzle.com/pure_elegance

Awards for Associate Superstars

October 18, 2013

The holiday season is almost upon us and it’s the best time to promote your stores! We’ve decided to give out five awards, in the form of AMEX cards, to the folks who get the most referrals from now until the end of the month.

Award_Associate_Superstars

Terms & Conditions

1. Zazzle will give an award in the form of an AMEX card to the top five associates with the most referrals during the qualifying period 2.  All associates will automatically be entered 3.Qualifying referrals include referrals earned on sales within the qualifying time period net of returns and/or cancellations 4. In case of a tie we will award the associate that earned the referral first  5. The qualifying period begins on Friday October 18th, 2013 at 12 PM PST and ends Thursday, October 31st, 2013 at 12 PM PST.

*We’ll announce the Associate Superstars on our Blog, Facebook, Twitter, and Google+  on Wednesday November 6th, 2013.

Dress Your iPhone 5 in Galaxies and Coral

October 17, 2013

Less than a month out of the gate, the iPhone 5 has more clothing options than Anna Wintour. Collected at an Apple Store, boxed in white or gray – it’s nirvana. But then, what to wear?

Bulky or slim? Monochrome or patterns? Boho chic or urban sleek? The closet never ends. So, we’ve poked around the thousands of outerwear options, and as your personal shoppers, would draw your discerning eye to …iphone

Featured: Seafoam and Coral Monogram Quatrefoil iPhone 5/5S Case by thepixelprojekt

Nothing says individual like a monogram. The exclusive Seafoam and Coral Monogram Quatrefoil case is perfectly contoured for your iPhone’s curves, boasting a hard shell exterior and shock-absorbing liner. Sleek and virtually weightless, its stately coral and seafoam hues will never go out of style:

For the brazen carriers, the Abstract Geometric case bursts forth in a kaleidoscope of colors. Its form-fitting shape hugs the iPhone’s corners with a crash-kapow punch, but this beauty also has smarts – a flexible, impact-resistant plastic shell:

cover.2

Featured: Abstract Geometric iPhone Case/iPhone 5 Cover by Studio25

And for the dreamer, no iPhone is complete without a galactic covering. The Galaxy case is durable and lightweight, tough yet forgiving, just like the skies above us. And like each part of the universe, it connects to everything else – to every port and button – ensuring a joyous journey:

cover.3

Featured: Galaxy iPhone Cover 3 iPhone 5 Covers by northamericanriot

Join us next time for the Spring/Summer 2014 collections.


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