Quick Guide to SEO

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Now that we’ve covered the basics of keyword research, let’s review how to use keywords to improve SEO.

Zazzle SEO

It’s important for customers to be able to find your products when searching on Zazzle.  By using relevant terms, you can improve your chances of showing up higher in the Zazzle search results.

1. Title

Use 3-5 descriptive keywords that are relevant to your product in your title.

The title is one of the most prominent  factors that search engines consider for page rank, so you want to be sure to use relevant and coherent keywords.

Good example: Tiger Lily Felt Wedding Invitations

Bad example: Flower Invitations

2. Description

Use  long tail keywords in your description. The more details the better – you can even add a promotional sentence or a sentence about when someone might use this item. Use a unique description for each product, even if the product is similar. You should have at least two sentences, but the longer description the better.

Good example:  Four fire-red tiger lilies on a square felt invitation with a gradient yellow to white background including room on top to personalize names and date. Lilies cover 1/3 of the square invite from the bottom up. Perfect for a nature wedding  or if you love tiger lilies.

Bad example: Tiger lily wedding invitations.

tiger_lily_invitationSEO_title_description

3. Tags

Tags are highly important for both general SEO and Zazzle site search.  You have 10 power tags that help you with the Zazzle site search, so you should think them through.  You can add more than ten, but just make sure they are relevant. The best way to come up with your tags (in addition to looking at keywords) is to think about what you would type in search if you were looking for the same product. If you were looking for wedding invitations, you probably have an idea of what you want, so you wouldn’t look for just “wedding+invitations” because it’s too general. You are more likely to search something more specific like “tiger+lily+wedding+invitations” or “flower+wedding+invitations” or “personalized+flower+wedding+invitations”.

tags

Just remember, avoid irrelevant tags because it will be confusing for customers who are searching for the most relevant products.

Website SEO

If you are working to improve your ranking on search engines such as Bing, Google, and Yahoo, here are some suggestions.  These tips will help designers who have their own website outside of Zazzle.

1.Title & Meta Description

This is the same as the title and description for your Zazzle product. The key points are to keep it relevant, clear, and original. It’s also good to keep your title under 70 characters and your description around 155 characters.

<title>Tiger Lily Felt Wedding Invitations </title>
<meta name=”description” content=”
Four fire-red tiger lilies on a square felt invitation card with a gradient yellow to white background including room on top to personalize names and date”>
<meta name=”keywords” content=”tiger lily wedding invitations, flower wedding invitations, personalized wedding invitations, personalized flower wedding invitations″>

2. Domains

Use a domain name that relates to your store and only use one domain. If you are selling wedding invitations, but create a name like Cool Goodies, it might lower your search engine ranking than if you use “Elizabeth’s Wedding Invitations.” Also, it’s good to have only one domain name because if you have elizabethsweddinginvitations.com and elizabethsweddinginvitations.us,  for example, the search engines will find the same content on these two separate sites, and because the content is duplicate, the site ranking will fall.  For your online store, it’s best to keep it clear and simple.

3. Keywords in your URLs

Use your keywords in your product URLs, in order to make it easier for search engines to find your products.

So instead of:

http://youronlinestore.com/item.cfm?id=895&subcatid=25

Change the URL to:

http://youronlinestore.com/tiger-lily-wedding-invitations.html

4. Sitemap

A sitemap is a list of all your website pages that engine crawlers can access (e.g. home page, contact page, about page, etc.) Submit your most recent sitemap to Google, BingYahoo and any other search engines you find necessary. This allows the search engines to find the relevant pages on your website faster.

4 Responses to “Quick Guide to SEO”

  1. Liz Says:

    Fantastic tips! Thanks for the article

  2. Dianna Diatz Says:

    Dear Elizabeth

    I am new to setting up a storefront on Zazzle. What is an SEO? I know there is even a hardback book in our local library with SEO as the title.

    Thanks!

    Dianna

    PS Do you have suggestions for who to register a domain name with, as well as setting up a free or low-cost website?
    I’ve been told that I can use Word Press as a way to set up a website…

    • Elizabeth, Associates Mentor Says:

      Hi Dianna,

      You can use WordPress to set up your site, or you can set up your own on websites like GoDaddy.com. If you are focused on more of a blog style website, I would go for WordPress. You will have to register a domain and hosting and you can do this through site like HostGator, iPage, and Bluehost. I would do some research on these sites or any other sites you think would you’d like to use before choosing.

      Hope this helps.

      Thanks!

      Elizabeth P.

  3. Peter Wuebker Says:

    Good stuff here, but the word “invitations” as part of a long tail keyword will be stripped. If you look at how the keywords show up on the bottom of the product page, not one “invitations” among them. Open up your tags and the word is still there. Doesn’t have much impact here. But if you had a design that showed a Christmas tree with presents underneath, you might want to use “Christmas tree gifts” and “Christmas tree presents”. This becomes a duplicate keyword as both presents and gifts get stripped.

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