Increase Sales with Pinterest

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Pinterest is a picture and video sharing website that you can use to drive traffic to your store. You can get started with the link below to create your own Pinterest business account.

http://www.pinterest.com/

Pin Button, Follow Me and Verified Website

The “Install Pin it button“, “Get Follow me” and “Verify your website” are all options available for Pinterest business accounts.  The first two options help make it easy for people to pin the images, and follow your Pinterest account directly from your website. The third option, “Verify your website,” shows pinners that your site is reliable and trustworthy,  and gives you access to data which you can use to analyze the performance of your pins.

Pinterest1

Pin Boards

A pin board is a way for you to organize various products, pictures, and videos that you find online by themes and topics.  You can create a board by clicking on the “+” symbol on the right-hand side of your page.

Create_board

When creating your pin boards, you should think about the way you’d like to organize and categorize your products. You can organize your pins in several different ways and see which ones prove to be more effective. For example, if you have a store for invitations, you can create a board for “Halloween Wedding Invitations”, a board for “Wedding Invitations”, and a board for “Weddings”. It’s good to create  boards that don’t include your Zazzle products or have a mix of Zazzle products and other people’s products. Pinterest is about inspiration and sharing, so if you are only pinning your products, you’re likely to reach a smaller audience. A “Weddings” board would be a good board to include your invitations, and related images or products like wedding dresses and wedding rings.

Remember to use keywords in your title and board descriptions since they are taken into consideration for search on Pinterest.

Whether you have a business or personal account, the more boards with relevant content the better. We suggest starting with 8-10 boards with a minimum of 5 pins per board.

HalloweenWeddingInvitations

Once you have a few followers, you can create a few group boards. Group boards allow you to invite your followers and friends by email to contribute their pins to your board.  This option gives your board more visibility because when your contributors pin something to your board, their followers can see that pin. It’s better to use more general categories for your group boards, so more people are able to participate. It’s also important to invite people that already have related pins. If your board focuses on “Animal Wedding Invitations,” then you should invite people that have pinned animal wedding invitations before.

FunnyWeddingInvitations

Following other people’s boards and joining existing group boards is a great way to increase your followers. You can join existing group boards by asking the group board creator either by commenting on one of their pins or reaching out to them through their website.

Pins

Now that you’ve created your boards it’s time to pin.

The easiest way to pin your products is with the “Pin It Button” which you can download here for your browser. When you pin directly from Zazzle, the title of the product and the product descriptions are populated into the correlating sections of your pin.

Createpin

After you created your pin, you can change the URL source to include your referral ID by editing the source section of your pin.

edit_url

The more social you are the better. One of the big values of being a part of the Pinterest community is connecting with your followers, so it’s important to comment, like, and repin other people’s pins. A great way to gain visibility is to comment, like, and repin pins that already have a lot of comments, likes, and  repins, which you can find in the “Popular” section of search.

Pinterest_Popular

Connect with Twitter, Facebook, & Google+

Connect to your Twitter, Facebook, Google+ accounts by going to the settings section of your account and clicking the buttons next to the social media accounts that are not yet connected. You cannot at the moment connect your Facebook Page directly from Pinterest, but you can connect to your personal profile if you wish to do so.

pinterest_connect

6 Responses to “Increase Sales with Pinterest”

  1. Nicole Says:

    Yes, this is a good idea! I just realized that I did not add individual my ID! On my way!!

  2. Funcards Says:

    This article mentions a business or personal account, but if I remember correctly, you need a business account if you want to use it to promote your zazzle products.

  3. Erica MacDonald MSN (@selfemployedMSN) Says:

    So, do you have a definite answer if Pinterest strips our referral code or not?

    • Elizabeth, Associates Mentor Says:

      Hi Erica,

      Great question. From what I have seen, it seems like Pinterest strips referral codes on a case by case basis.

      Thanks,

      Elizabeth

  4. Katy Bratun, shop name on zazzle is Marookat Says:

    How do I get a business account on Pinterest? I tried to get a business account by typing in “www.zazzle.com/marookat” and was denied – the site said only urls like http://www.something.com qualify? Not sure where to go from here? Please advise…Thanks

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