Mark Javer, the design mind behind the Zazzle store iDesignCafe, talks with us about his photography, his modern design aesthetic, and how Zazzle helped inspire him to grow his artistic skill set.
Zazzle: Tell us about yourself! Where are you from, where do you live?
Mark: I’m originally from New York, but currently live in Florida.
Zazzle: How did you get started designing with Zazzle?
Mark: Back in 2009, another Zazzle designer I knew from outside of Zazzle encouraged me to open a store here and I started out part time for about a year.
Zazzle: How did you get started making art and designing?
Mark: I’ve been doing art ever since I can remember. I started out doing pen drawings and watercolor paintings, and later on photography became a strong hobby of mine which blossomed into doing it professionally in nature and commercial product photography. When I first opened my Zazzle store I started using my photographs on various products. As I kept going, I taught myself graphic design and how to use other programs like Photoshop to be able to diversify and create even more designs.
Zazzle: Where do you find inspiration for your designs?
Mark: I have always had a strong sense of modern design, even in my earliest works of art. Most of what I create is inspired by that. I also find a lot of inspiration through my own photography.
Zazzle: What is your favorite Zazzle product to design?
Mark: I would say the wall clocks. They seem to sell really well.
Zazzle: Do you have any advice for designers just starting out on Zazzle?
Mark: Don’t rely on that old expression, “if you build it, they will come”. It doesn’t actually work that way. People won’t just come and find your products, you have to learn the art of promoting and spreading the word about your art.
Zazzle: Great advice! Any hints on the best way to get the word out?
Mark: I’ve had a lot of success spreading the word among family and friends. I’m also very active in blogging and social media to help promote my store.
Zazzle: What do you like best about owning a Zazzle store?
Mark: My favorite part is the ability to create different things all the time, and the ability to express myself artistically.