We are off to the races already for the holiday season! We have some exciting news to share with you about some recent improvements we’ve made that will help you reach more customers and increase sales.
Improvements to Stores
We’ve listened to your feedback and made a few improvements to your stores to display additional categories by default (up to 48 at a time). In addition, we’ve also changed the settings to allow you the ability to turn off category titles. You can also now display 4 categories across, instead of 3, if you prefer. In addition, changes to category ordering is more reliable when you re-arrange categories on page 2 and beyond. In addition, if you set a category cover image to blank (that is, no image), then that category will now be filtered out of the category grid. The category will still appear in the text navigation and the products will still appear in the marketplace. To hide a category completely, you can still set the category to “hidden.” We’ve also added the option to hide the products grid. We will continue to improve stores so you can put your best foot forward with your customers.
Reminder about royalty rates
We want to remind sellers to adjust royalty rates in order to be included in promotions. We recommend keeping royalty rates at 10-15% in order to be featured in our various promoted opportunities. We are excited about all of our various holiday initiatives. In particular, check out www.zazzle.com/holiday+gifts which is a popular area for gift ideas. For example, inclusion in that section would require royalty rates to be set at those target rates.
Sneak peek of the new App
The official iPhone app for Zazzle has launched – check it out. This app is a new channel to promote and sell your designs to customers. Many e-commerce companies are experiencing record traffic from all kinds of mobile devices. We are working hard to make sure you are reaching more customers where they are searching for you! This new app will allow even more customers to find and use your templates. In addition, we’ve created the ability to show products from your store (via deep-linking*) so you can link directly to your own products in the app. In addition, you’ll be able to design-on-the-go with the new app. You can save a design to “in progress designs” and then access it later from your desktop.
We are committed to the Zazzle community and continue to make improvements that benefit the entire ecosystem. By investing in tools and technologies, we can make it easier for consumers to find and buy your beautiful designs! Happy holidays!
*Here is more information on deep-linking. It’s easy to set up. Here is an example. For this product link:
You would use the Product ID – 223271749232673578 in order to create a deep link for this product that launches the app: