Affiliate marketing is a great way to get more sales and increase your income. The more you promote your store and products, the more likely someone will purchase your products. Below are a few tips on how to improve your affiliate marketing efforts.
1) Do some outreach
Reach out to small and medium sized bloggers, Facebook pages, and websites that are relevant to the products you promote. For example, if you promote wedding invitations, look for wedding blogs; if you promote cat themed products, look for animal lover blogs. Build relationships with these content creators by offering to write a guest blog post or see if they would like to exchange social media posts.
2) Use and keep up with social media
If you’re not already there, get on Facebook, Pinterest, Tumblr, Twitter, and any other social media accounts that you think are relevant to your store. Keep your eye out for new and trendy social media websites like Wanelo and Polyvore.
3) Be timely with your products
Check current events, trends, and hot topics. What are this year’s pantone colors of the year? What paper and card types are people using for their wedding invitations? What big world events are happening right now? How can you connect your products to these events?
4) Be creative and responsive
Write engaging blog and/or social media posts that relate to your products. Ask your audience questions, run polls, and respond to their comments. Create hashtag campaigns on sites like Twitter and Wanelo or create group boards on Pinterest.
5) Check for current promotions
Visit the Zazzle coupon page at http://www.zazzle.com/coupons to see what promotions are currently running. Create and promote the products that are currently on sale. Don’t forget to check out http://www.zazzle.com/banners for our full banner inventory including, seasonal, holiday, and home page link banners.
And as always, DO NOT spam your audience. Affiliate marketing is not just about getting as many links out there, but about creating quality content, using relevant keywords, and organic links. If you start over-posting your links on Facebook, Twitter, etc. you are likely to get blocked.
Good luck and stay positive!