Archive for March, 2014

10 More New Products You May Have Missed

March 31, 2014

We here at Zazzle have been adding so many amazing new products lately, it might be hard to keep track! Here are some of our favorite products that have recently joined the Zazzle family and are just waiting for your designs.

 

1. Serve up some custom class with our beautiful new serving trays

 

2. Let everyone know what you have to say on a custom speech bubble dry erase board

 

3. Check on how your hair-do is doing in a personalized compact mirror

4. Wear your art on your nails, using our new Minx nail art decals

5. We have so many great new customizable accessories for the little ones, that we couldn’t pick just one! Keep your baby coordinated with a personalized bib, blanket, or burp cloth.

 

 

6. Make your mark on our official Post-It Notes

7. Grab your glass, and claim it as yours with a charming wine charm

8. Your gym stuff becomes perfectly portable when it’s in a handy drawstring backpack.

9. Turn your print designs into a rustic work of art by showcasing it on one of our new wood canvases

10. Make a place setting match the party by including coordinated paper napkins

Hopefully this has sparked your creativity to get designing on some of our new products – stay tuned for more!

Featured Designer Interview with Tessa Secyang

March 28, 2014

For today’s Featured Designer Interview, we’re talking with Tessa of misstallulah and getting her tips for a successful Zazzle store.

Zazzle: Tell us a little about yourself! Where are you from/where do you live? Any fun facts about you we should know?
Tessa: Hello, I’m Tessa. I live between two countries – Philippines and Canada. Fun facts? I love going to the beach even though I can’t swim!

Zazzle: What sort of background do you have in art or design? What made you first start creating?
Tessa: I grew up surrounded by very creative people so design has always been a part of life. I saw an illustration by another wonderful designer and it all started from there.

 

Zazzle: Where do you find inspiration for your art and designs?
Tessa: I’m inspired by beautiful color palettes and weddings. Recently, I’ve been interested in typography.

Zazzle: How did you get started on Zazzle?
Tessa: I was looking for an online shop to print a shirt that my friend created. I had forgotten about my Zazzle account for a few months until I was reminded of it by a friend. I initially started designing electronics cases but later moved on to paper goods.

Zazzle: What is your favorite product type to design on Zazzle? Have you noticed any particular products or designs in your store that are the most popular?
Tessa: I enjoy creating invitations. Being a part of someone’s special event – albeit just a tiny part – is very gratifying. One of my best sellers is a chalkboard label which came as a nice surprise since the design is so simple.


Zazzle: What advice would you give to someone who wants to start out with their own Zazzle store?
Tessa: Find a niche you are interested in and focus on that. Create another store if you are interested in something totally different. Make sure your shop is clean, organized and can be easily navigated by potential customers. Be patient and have fun!

Give ’em what they want: 3 steps to swag nirvana

March 27, 2014

Swag is like eating a sundae: when it’s awesome it’s heaven, but when it’s not, you wish you hadn’t had it. There’s definitely a spectrum, from the super cheesy to the incredibly creative, from pros like the Boston realtor Katie Malin (whose recent swag included “Malintines”). If you ask her, she’ll say that “if you treat envelopes and letters like an artist’s canvas, they can still bear fruit.”

We couldn’t agree more. So how do you get from mere envelopes and letters to a masterpiece?

1. Think about what they want. When it comes to your customers (real or ideal), what could they actually use? What could you give them that would be useful in their daily lives? Maybe it’s a tote bag or a water bottle, postage stamps, a t-shirt or a deck of cards. The more they use it, the more they’ll think of you and appreciate the gift.

2. Make it personal. To help your swag stand out, tailor it to your business — whether you’re a realtor, hairstylist, DJ or lawyer — and your customers. Think about details like color, font and images, and of course your text.

3. Keep it fun. However serious you are about business, swag is an opportunity to be playful and have a little fun! Your customers will enjoy it. That doesn’t mean you need bright colors and exclamation marks everywhere, but it does mean you can add a fun touch here and there, in keeping with your brand – such as a personalized tin of mints to freshen their breath.

To help you reach swag nirvana, here are some ideas for useful, personal and fun things you can give to your prized customers:

swag

 

 

Who, me? The wintry bird we love

March 26, 2014

They live all over the world. Most are nocturnal. Some of them have families. They make a distinctive sound. People love them. Some see them as harbingers of doom; others think they symbolize wisdom. They have their own Tumblr page of hangover photos.

We’re talking about musicians, right?

Actually, no: we mean owls. We love owls! We love everything about them. Their heads can turn 360 degrees, their sounds are calm, they keep to themselves, they’ve never done us any wrong.

And they’re a kind of wintry bird, aren’t they … But as we slowly, lazily start to welcome spring, some special owl mementos can carry us through, and keep the beloved birds with us.

We’ll start with a tote. The Who? Tote Bag is stately and upright, just like owls. This one sports a pair of glasses, very stylish, inviting you to tell him (or her) just who:


http://www.zazzle.com/who_tote_bag-149695782450831513

 

The Wedding Owls Postage stamps are so crazy adorable, they make us want to get engaged and have a wedding just so we can use them and send them to everyone we care about. It’s two wide-eyed owls in love, and one of them wears a top hat! Nothing in life will ever, ever surpass them:


http://www.zazzle.com/wedding_owls_postage-172152387488130319

The Vintage Owl iPhone 5 Case has a pensive owl perched on a branch looking downward. We’re dying! It has the longest curly eyelashes and a face that’s so lovable and sweet, it could save the world. It has to cover your phone:


http://www.zazzle.com/vintage_owl_iphone_5_case-179516526393526093

We’ll stop there, or we might never get anything done. Whooo, us?

All About Patterns – Damask In Your Purse

March 25, 2014

Damask is that pretty little ornate pattern you see just about everywhere you go. It’s pretty popular in formal events — weddings, bat mitzvahs, elegant tea parties — and it certainly has received a lot of praise in fashion lately! Where did this elaborate woven-look come from? The roots go as far back as the early Middle Ages — and no, not the 1950s. We’re talking Islamic and Byzantine weaving era, here. Originally, damasks were primarily monochromatic, with a repeated pattern sewn in metallic-colored thread on a backing of the same, flat color.

The word “damask” actually comes from Damascus, which was the place to shop back then. Damascus was part of the Silk Road, the major trading city of its time. People would travel from miles around to trade goods and, hopefully, go home with some fantastic fabric from which to make all of their home furnishings and clothing. Fourteenth-century France is where the term first popped up in writing, but just because it’s old doesn’t mean it’s outdated. Damask is a classic that is always trending. It’s an archetype of class and status, regal, if you will. While the colors and images are constantly changing to fit more modern times, the style remains a staple of fashion today.

So, if you’re feeling like you could use a little sprucing up on the fancy fashion front, but aren’t sure you want to drench yourself in damask like a diva of the Byzantine era, try carrying a little with you in your handbag. These three items are sure to put a little relic of regality in your heart.

Need a mint? How about a safe place to stash some cash? Do it in the classiest way possible with this beautifully done black-and-white damask candy tin. Make sure everyone knows just who that little tin belongs to by customizing it with your name.


http://www.zazzle.com/black_and_white_damask_pattern_with_custom_name_candy_tin-256389073615998459

When you have places to go and people to see, you’ve got to make sure that passersby recognize just how fancy you are. Say it loud without saying a word with this regal travel tag. Your luggage will announce your arrival in style and class. Best of all, no one will accidentally grab your suitcase because this tag will set you apart!

http://www.zazzle.com/modern_damask_black_and_white_personalized_luggage_tag-256563916733345380

This artichoke-patterned damask print wristlet comes in a gorgeous eggplant color. Artichokes and eggplants? You just got two servings of vegetables! Pat yourself on the back, and enjoy dessert out on the town tonight. Make sure to bring your wristlet with you, though!

http://www.zazzle.com/purple_and_white_artichoke_damask_design_wristlets-223771689763068299

Try these fresh looks, and amaze your admirers with your history of what makes damask so delightful! There are plenty more where these gems came from, so browse around and see what suits you.

Make Money with Referrals

March 24, 2014

Did you know that you can earn 15% per sale just by driving traffic to Zazzle?   It’s as easy as adding a link to Zazzle on your blog, website, Facebook page, Google+ profile, and more!  All you need is your Associate ID and you can start earning 15% by linking to ANY product on Zazzle instantly.

In this week’s Designer Tips & Tricks, we will show you how to create and track the links you share on social media and your website.

Creating Referral Links 

Creating a Zazzle referral link is easy; look at the notes below for guidance.

1.)   Associate ID 

Your referral (or associate) ID will contain 18 digits starting with 238xxxxxxxxxxxxxxx.  When you are logged in to your account your referral ID can be found here: http://www.zazzle.com/my/associate/associate

2.)   RF Parameter

When adding your referral ID to a Zazzle URL, you need to add “?rf=”  parameter before adding the ID, e.g. “?rf=238xxxxxxxxxxxxxxxxx”.  The only exception to this rule is if the URL already contains a “?”, then add “&rf=” instead.

For example, if you your link leads to a category of products, you’ll already see a “?” in the link. Simply add “&rf” to the end of this link so it will look like this:

http://www.zazzle.com/StoreName/gifts?cg=StoreCategoryId&rf=238xxxxxxxxxxxxxxxxx

NidhiArt Store example for the animal category where the associate ID is 238456789012345678

http://www.zazzle.com/nidhiart/gifts?cg=196680949759266871&rf=238456789012345678

3.)    Store Links, Product  Links, and Search Page Links

  • Store Links

Capture

A store link is created by adding your store name and referral ID to the Zazzle home page URL.

http://www.zazzle.com/AnyStoreName?rf=238XXXXXXXXXXXXXXX

For example, if you’re promoting NidhiArt and your associate ID is 238456789012345678, then your link would be:

http://www.zazzle.com/NidhiArt?rf=238456789012345678

  • Product Links

ask_me_about_having_fun_and_making_money_buttons-rd4b62cc36cd34003a9cca5979a2bd4dc_x7j1f_8byvr_210

A product link is created by adding referral ID to a Zazzle product link.

http://www.zazzle.com/product_description-PID?rf=238XXXXXXXXXXXXXXX

For example, if you’re promoting a product with “ask_me_about_having_fun_and_making_money_buttons” title, a 145277464445326825 PID, and your associate ID is 238456789012345678, then your link would be:

http://www.zazzle.com/ask_me_about_having_fun_and_making_money_buttons-145277464445326825?rf=238456789012345678

product_example

  • Search Page Links

 holiday_gifts

A search page link is created by adding your referral ID to a Zazzle search page URL.

http://www.zazzle.com/SearchPageUrl?rf=238XXXXXXXXXXXXXXX

For example, if you’re promoting the “holiday+gifts” search page and your associate ID is  238456789012345678, then your link would be:

http://www.zazzle.com/holiday+gifts?rf=238456789012345678

Tracking Your Referrals 

1.) Tracking code

You can add a tracking code to your links to see which links are clicked on the most and where. If you are sharing many links per day on different  blogs, Facebook, and other websites, this can help you determine where the links are performing the best. Tracking Codes can be up to 100 alphanumeric characters (and _ ,) in length. For the examples below, I will be using tracking code FB12345678.

2.) TC Parameter 

You will need to add a tracking code or “tc” parameter to your links.  When adding your tc parameter to your Zazzle link you need to add “&tc=”  before adding the tracking code, e.g. “&tc=trackingcode”.

3.) Store Links, Product  Links, and Search Page Link

  • Store Links

NidhiArt Store example 

http://www.zazzle.com/NidhiArt?rf=238456789012345678&tc=FB12345678

  • Product Links

Ask me about having fun and making money button example

http://www.zazzle.com/ask_me_about_having_fun_and_making_money_buttons-145277464445326825?rf=238456789012345678&tc=FB12345678

  • Search Page Links

Holiday Gifts search page example

http://www.zazzle.com/holiday+gifts?rf=238456789012345678&tc=FB12345678

Now that you know how to create and track your links, you can start linking to Zazzle and earning referrals.

Happy referring!
Elizabeth P.

Galaxy Ties – For the Astrophysicist in Everyone

March 23, 2014

 

We don’t want to brag, but Neil deGrasse Tyson is a fan of our space-themed ties.  Neil deGrasse Tyson is a “science rock star” who is starring in the new TV show Cosmos: A Spacetime Odyssey which airs on Sundays.

He landed in Parade Magazine earlier this year, and Zazzle worked with the Parade Magazine folks to provide a few ties for him for the photo shoot-

 

cosmos

 

So if you want to follow in his footsteps all the way to the outer edges of the galaxy, you can buy this tie, and it’s much less expensive than a high-powered telescope-

 

If you’re not familiar with him, Neil deGrasse Tyson is currently the Director of the Hayden Planetarium at the American Museum of Natural History in New York City.  In addition, he’s the host of the TV show, Cosmos: A Spacetime Odyssey, a sequel to the Carl Sagan version.  The TV series just debuted this month.

And we spotted him again in People Magazine rocking a Zazzle tie-

people_magazine

Zazzle has plenty of space-themed ties for any budding astrophysicists in this galaxy, or the next one.

Put it in their pocket: perfect wallets and journals for the kids

March 19, 2014

Of all the things kids could keep in their pockets — candy, twigs, homework they forgot about — a safe place for their money and a special place for doodles and ideas are about as ideal as it gets. Imagine them walking to school, sitting on the bus, staring out of the car or hanging out with friends, armed with a sturdy wallet and a spiffy journal for them to write and draw all over. It’s a beautiful dream.

 

And as we know, it’s crucial to get it right whenever you get something new for the kids. It has to match their personality, and their vibe. Maybe they’re sporty? Glam? Cutesy and fun? No worries: it’s all doable.

 

For a kid who likes colors that pop, the Aqua Rainbow and Stars Name Wallet is the place to stash their cash. Make it theirs with your own text, photos or designs, and choose from seven colors to get it just right for them. The nylon is super-durable, ready for the beach, school, malls and more:

http://www.zazzle.com/aqua_rainbow_and_stars_name_wallet_purse-256939751227789790

 

Sports fiends will love putting their favorite plays, strategies and scores in the Red Sporty Stripes Personalized Soccer Journal. Customize it with their name and choose from blank, lined, grid or checklist paper so it’s tailored for what they do:

http://www.zazzle.com/red_sporty_stripes_personalized_soccer_journal-25637151671550835

 

It also comes in purple:

http://www.zazzle.com/purple_sporty_stripes_personalized_soccer_journal-256284434360895498

 

And for the travel-lover, the Monogram Pink Eiffel Tower Glitter Journal is parfait. (Mais oui !) Sophisticated and stylish, they can fill it with exciting travel plans, memories, impressions and dreams. It’s as glittery and bright as the City of Lights itself. Bon voyage:

http://www.zazzle.com/monogram_girly_pink_eiffel_tower_teal_glitter_notebook-130783963372198100

 

Don’t thank us: thank your kids for being that awesome. They deserve it!

All About Patterns – Turquoise Quatrefoil to Wear

March 18, 2014

Some things help you to fit in; others help you to stand out. So, why not take a trend and turn it into a personal style statement?

If you aren’t familiar with quatrefoil, you’ll want to be. It’s the trending pattern of the year. Just add turquoise, and you have the perfect combination for bringing in the spring season.

Quatrefoil is actually nothing new — the four-sided, lattice-looking pattern has left its mark all throughout history in architecture and art, but it’s most charmed use is as a Celtic symbol of good luck. And speaking of good luck — we sure are grateful for the good fortune of these adorable finds. We’ve rounded up some customizable treasures to help you make the most of the rise of quatrefoil, and turn heads all season long.

First up is this adorable Turquoise Quatrefoil Pattern Watch. You’ll always know what time it is, because you’ll be admiring your timepiece around the clock.  The white latticework of the quatrefoil pops against the turquoise background. The band, face and keeper are all customizable, so you can be sure it coordinates with everything in your closet.

http://www.zazzle.com/turquoise_quatrefoil_pattern_watch-256633175676272893

Get a gift for one of your girlfriends today. She’ll feel loved and look great in this sweet monogrammed necklace with a fun quatrefoil pattern. This jewelry is simple, yet sophisticated. The gorgeous quatrefoil pattern showcases the monogrammed letter of your choice and is surrounded by sterling silver. Branch out from a simple monogram and customize it with a quote. The options are endless—just make sure you keep the good-lookin’ quatrefoil.

http://www.zazzle.com/turquoise_quatrefoil_pattern_with_monogram_jewelry-177812052039304226

Take the season’s trend with you everywhere you go by encasing your iPhone in it. We just love this monogram-able, turquoise and white quatrefoil iPhone case. Designed for the iPhone 5 and 5s, it comes in your choice of three different styles, depending on the type of case and level of protection you need. Don’t just settle for a trendy phone cover, though. Customize it – monogram this case with your initials or maybe just your favorite three-letter word.

http://www.zazzle.com/quatrefoil_turquoise_pattern_monogram_case-179279739151973176

Whichever way you go, you can’t go wrong as long as you incorporate some turquoise quatrefoil into your style this season. Make it personal with custom options and monogramming.

Spring Trends 2014

March 17, 2014

Spring is here! And along with it, some of our most popular holidays including Mother’s Day, Father’s Day and Graduation. In this week’s Designer Tips & Tricks, we’ll show you the styles, trends and products that we’ll be highlighting for this season’s celebrations.

Upcoming Holidays

  • Easter 4/20/2014
  • Mother’s Day 5/11/2014
  • Graduation 5/2014-6/2014
  • Father’s Day 6/15/2014

Easter Product Ideas

Products to create:

  • Ornaments
  • Tote Bags
  • Kids clothing
  • Sendables

 

Mother’s Day Product Ideas

Products to create:

  • Cards

       

  • Mugs

  • Accessories

  • T-shirts

       

  • Cases

Graduation 

  • Announcements
  • Stamps
  • Labels
  • Stickers
  • Invitations
  • Photo gifts “school memories”

Father’s Day

  • Cards

  • Mugs

  • Keychains

  • T-shirts

  • Gifts for men

Don’t forget to check out the Zazzle Merchandising forum thread where we periodically post “call to create” threads asking designers to create products related to holidays, seasons, or certain themes.


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