Author Archive

Pretty Printables

April 16, 2014

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We’re so excited that Kori Clark is now on Zazzle! Kori offers free printables on her blog, which are fun patterns you can print for free. Now these printable patterns are available on Zazzle products in Kori’s Zazzle Store.

Let’s take look at some of these fabulous products:

Keep your favorite technology safe with these cute Orange You Glad and Doxie Pink pattern cases.

Drink some coffee from an adorable Doxie Dash Teal and Yellow mug while writing  down your notes in your Sweet Nothings journal.

Packing for a trip? Grab a Floral Fiesta compact for your purse and an Anchor Pattern luggage tags for your suitcase.

 

 

 

There is much more where these charming products came from – take a look at the whole selection here.

 

 

 

 

 

More Traffic with Polyvore

April 14, 2014

Looking for a fresh and unique platform to show off your products? Polyvore is a stylish social shopping site where you can create collections and showcase your favorite products to more than 20 million users around the world.

In this week’s Designer Tips & Tricks, we’ll give an overview on how to create a Polyvore account, and talk about ways to get greater visibility.

1.) Set up your Polyvore account 

Creating your Polyvore account is easy, just go to http://www.polyvore.com and sign up with your email or Facebook.

polyvore_sign_up

 

Once you’ve signed up, fill out your profile information by hovering over the  image icon in the right hand corner and clicking on “Settings”. Fill in your name, display name, image, URL (use your Zazzle store URL here), and description. Don’t forget to use keywords in your description, which will make your content more searchable on Polyvore.  You can connect your Polyvore account to your other social media accounts in the “Sharing” tab of the “Settings” section.

polyvore_settings

Here is an example of a filled out account  from In Case Zazzle, a Zazzle designer.

polyvore_in_case

 

2.) Add Products

An easy way to add products from your favorite online stores, is to download the Polyvore clipper into your browser.

Once the Polyvore clipper is downloaded, you’ll be able to click “Clip to Polyvore” right from your browser to add any product or image from the web to your Polyvore. In the pop up window, you can add a title, tags and price for your Zazzle product. Make sure you double check all of your product information before clicking the “Like” button.

clip_to_polyvore

3.)  Sets, Collections, & Templates

Sets

Sets are collages where you can mix and match products and images from different online stores and websites.

To create a set,  go to “Create” at the top of the page and select “Set”.  A window will open up where you can create, edit, save and publish your set.

Set Editor Overview

Create_Set_3

A. Functions: Publish, open saved sets and templates, save your set, undo and zoom

B. Functions: Remove, flip/flop (turn your design sideways or upside down), clone (duplicate your design/product), forwards/backwards (choose whether that product/image will be in front or in back of an overlapping product/image)

C. Functions: Choose products and images from your items, collections  or other categories

To start creating, simply drag products from your items, collections or other categories onto your canvas. Once you have all of your items placed the way you want in your set, you can publish your set.

Here are a few examples of sets from In Case Zazzle, a Zazzle designer.

polyvore_sets1polyvore_sets2

Collections

Collections allow you to arrange your best sets and items together. Creating a collection is similar to creating a set. To create a collection, go to “Create” at the top of the page and select “Collection.” Then, a window will open up where you can create and publish your collection. To start creating, drag the items and sets of your choice to the canvas.

collections_create

Here are examples of collections from Pepperberry and Sage, a Zazzle designer.

collections3
collection2

Templates

Templates are pre-made patterns you can create, save, and use later to create sets. 

To create a template go to “Create” at the top of the page and select “Template.” The template editor will open up, which will allow you to add placeholders in certain areas of the canvas. You can re-size, move, flip, and even name these placeholders. You can also add images (your logo for example) to your template, if  you would like to have a certain template that always contains that particular image.

template1

Once you publish your template, you can use it to create a set by going to create->set->open->my templates.

use_template

 

4.)  Likes, Following, Followers

Likes

The Likes section will show all of the items, sets, and collections that you’ve liked either by adding them from other online stores or directly from Polyvore. Likes will show up in the  “my items” section of  your set, collection, and template editors.

Following

The Following section will show all of the Polyvore members you are following.

Followers

The Followers section will show all of the Polyvore members hat are following your account.

Here is an example of where you can find Likes,  Following, Followers and Views in your account from Pepperberry and Sage, a Zazzle designer.

likes_followers

5.) Groups & Wins

Groups 

Polyvore groups, similar to Pinterest group boards, are groups of Polyvore members that come together to explore similar themes and topics. As a member, you can create a maximum of 5 groups once you have 30 followers. If you choose to create a group, it is suggested to look through the existing groups so you don’t create a group similar to one that already exists.

Here are examples of groups on Polyvore from Isabel Alfarrobinha, a Zazzle Designer.

groups_polyvore

Wins

The Wins section of your account shows you all of your placements in the contests that you’ve entered. Find out more on how to enter a contests here.

wins_polyvore

Now that you know the ins and outs of how to use Polyvore, give it a shot! Not only can it get you more visibility, but it also lets the public see how your products can be grouped with other products. Plus it’s a fresh and exciting experience – you never know what ideas you’ll get from creating your sets, collections and templates.

Until next time,

Elizabeth P.

 

Make Money with Referrals

March 24, 2014

Did you know that you can earn 15% per sale just by driving traffic to Zazzle?   It’s as easy as adding a link to Zazzle on your blog, website, Facebook page, Google+ profile, and more!  All you need is your Associate ID and you can start earning 15% by linking to ANY product on Zazzle instantly.

In this week’s Designer Tips & Tricks, we will show you how to create and track the links you share on social media and your website.

Creating Referral Links 

Creating a Zazzle referral link is easy; look at the notes below for guidance.

1.)   Associate ID 

Your referral (or associate) ID will contain 18 digits starting with 238xxxxxxxxxxxxxxx.  When you are logged in to your account your referral ID can be found here: http://www.zazzle.com/my/associate/associate

2.)   RF Parameter

When adding your referral ID to a Zazzle URL, you need to add “?rf=”  parameter before adding the ID, e.g. “?rf=238xxxxxxxxxxxxxxxxx”.  The only exception to this rule is if the URL already contains a “?”, then add “&rf=” instead.

For example, if you your link leads to a category of products, you’ll already see a “?” in the link. Simply add “&rf” to the end of this link so it will look like this:

http://www.zazzle.com/StoreName/gifts?cg=StoreCategoryId&rf=238xxxxxxxxxxxxxxxxx

NidhiArt Store example for the animal category where the associate ID is 238456789012345678

http://www.zazzle.com/nidhiart/gifts?cg=196680949759266871&rf=238456789012345678

3.)    Store Links, Product  Links, and Search Page Links

  • Store Links

Capture

A store link is created by adding your store name and referral ID to the Zazzle home page URL.

http://www.zazzle.com/AnyStoreName?rf=238XXXXXXXXXXXXXXX

For example, if you’re promoting NidhiArt and your associate ID is 238456789012345678, then your link would be:

http://www.zazzle.com/NidhiArt?rf=238456789012345678

  • Product Links

ask_me_about_having_fun_and_making_money_buttons-rd4b62cc36cd34003a9cca5979a2bd4dc_x7j1f_8byvr_210

A product link is created by adding referral ID to a Zazzle product link.

http://www.zazzle.com/product_description-PID?rf=238XXXXXXXXXXXXXXX

For example, if you’re promoting a product with “ask_me_about_having_fun_and_making_money_buttons” title, a 145277464445326825 PID, and your associate ID is 238456789012345678, then your link would be:

http://www.zazzle.com/ask_me_about_having_fun_and_making_money_buttons-145277464445326825?rf=238456789012345678

product_example

  • Search Page Links

 holiday_gifts

A search page link is created by adding your referral ID to a Zazzle search page URL.

http://www.zazzle.com/SearchPageUrl?rf=238XXXXXXXXXXXXXXX

For example, if you’re promoting the “holiday+gifts” search page and your associate ID is  238456789012345678, then your link would be:

http://www.zazzle.com/holiday+gifts?rf=238456789012345678

Tracking Your Referrals 

1.) Tracking code

You can add a tracking code to your links to see which links are clicked on the most and where. If you are sharing many links per day on different  blogs, Facebook, and other websites, this can help you determine where the links are performing the best. Tracking Codes can be up to 100 alphanumeric characters (and _ ,) in length. For the examples below, I will be using tracking code FB12345678.

2.) TC Parameter 

You will need to add a tracking code or “tc” parameter to your links.  When adding your tc parameter to your Zazzle link you need to add “&tc=”  before adding the tracking code, e.g. “&tc=trackingcode”.

3.) Store Links, Product  Links, and Search Page Link

  • Store Links

NidhiArt Store example 

http://www.zazzle.com/NidhiArt?rf=238456789012345678&tc=FB12345678

  • Product Links

Ask me about having fun and making money button example

http://www.zazzle.com/ask_me_about_having_fun_and_making_money_buttons-145277464445326825?rf=238456789012345678&tc=FB12345678

  • Search Page Links

Holiday Gifts search page example

http://www.zazzle.com/holiday+gifts?rf=238456789012345678&tc=FB12345678

Now that you know how to create and track your links, you can start linking to Zazzle and earning referrals.

Happy referring!
Elizabeth P.

Galaxy Ties – For the Astrophysicist in Everyone

March 23, 2014

 

We don’t want to brag, but Neil deGrasse Tyson is a fan of our space-themed ties.  Neil deGrasse Tyson is a “science rock star” who is starring in the new TV show Cosmos: A Spacetime Odyssey which airs on Sundays.

He landed in Parade Magazine earlier this year, and Zazzle worked with the Parade Magazine folks to provide a few ties for him for the photo shoot-

 

cosmos

 

So if you want to follow in his footsteps all the way to the outer edges of the galaxy, you can buy this tie, and it’s much less expensive than a high-powered telescope-

 

If you’re not familiar with him, Neil deGrasse Tyson is currently the Director of the Hayden Planetarium at the American Museum of Natural History in New York City.  In addition, he’s the host of the TV show, Cosmos: A Spacetime Odyssey, a sequel to the Carl Sagan version.  The TV series just debuted this month.

And we spotted him again in People Magazine rocking a Zazzle tie-

people_magazine

Zazzle has plenty of space-themed ties for any budding astrophysicists in this galaxy, or the next one.

Spring Trends 2014

March 17, 2014

Spring is here! And along with it, some of our most popular holidays including Mother’s Day, Father’s Day and Graduation. In this week’s Designer Tips & Tricks, we’ll show you the styles, trends and products that we’ll be highlighting for this season’s celebrations.

Upcoming Holidays

  • Easter 4/20/2014
  • Mother’s Day 5/11/2014
  • Graduation 5/2014-6/2014
  • Father’s Day 6/15/2014

Easter Product Ideas

Products to create:

  • Ornaments
  • Tote Bags
  • Kids clothing
  • Sendables

 

Mother’s Day Product Ideas

Products to create:

  • Cards

       

  • Mugs

  • Accessories

  • T-shirts

       

  • Cases

Graduation 

  • Announcements
  • Stamps
  • Labels
  • Stickers
  • Invitations
  • Photo gifts “school memories”

Father’s Day

  • Cards

  • Mugs

  • Keychains

  • T-shirts

  • Gifts for men

Don’t forget to check out the Zazzle Merchandising forum thread where we periodically post “call to create” threads asking designers to create products related to holidays, seasons, or certain themes.

It’s Purim time: the hamentaschen’s in the mail

March 14, 2014

This Saturday marks the Jewish festival of Purim, one of the major holidays on the Jewish calendar and a time of celebration. Like Hanukkah and Passover, Purim commemorates the survival of the Jewish people in spite of many obstacles — this time in ancient Persia.

The holiday involves drinking, being merry, hearing the Book of Esther (or Megillah) read out loud, dressing up — like a Jewish Halloween — and sending loved ones gifts of food and drink, called Mishloach Manot.

When it comes to Mishloach Manot, the contents are “choose your own adventure” as long as they’re ready to consume. Chips, soda, candy, wine, yummy pastries, fresh or dried fruit, elaborately cooked dishes, canned food and all kinds of snacks are Purim-friendly (just choose two).

The real question is: what to send them in?

We suggest: the reusable Mishloach Manot Tote Bag, showing a hint of what’s to come. It’s bedecked with an array of hamentaschen, a Purim must-have — the delicious jam-filled pastries shaped like the hat of Haman (the evil enemy in the Purim story):

Pop on a Happy Purim Gift Label, personalized with your own words, to make the gifts extra festive for your family and friends:

And if it’s going in the mail, it has to have a Hamentaschen Stamp — ‘tis the season:

Bust out your noisemaker, put on your costume and uncork the wine: Happy Purim to all!

Pinterest Tips

February 24, 2014

Pinterest is one of the biggest social networks and one of the best places to promote your products. More and more people are using Pinterest to share ideas and trends on everything from weddings to recipes. With more than 70 million users, it’s important to make your pins stand out.

Here are some tips!

Tips on Boards

  • Create holiday boards. Create holiday themed boards that promote holiday gifts (for him, for her, for pets, etc.), holiday parties, holiday clothes, and anything else holiday related.

val_day_board

  • Create uniquely themed boards. Think of original ways to categorize your pins, like grouping them by colors, interests, styles – the possibilities are endless. Make your boards more appealing by giving them creative names.  For example, many people can have a “Good Food” board, but using a name like “Mmmm…Tasty!” might spark more interest. Or, instead of having an  “Everything Purple” board, you can call it “Purple Sensation” board, for example.

tasty_purple_unique_names

  • Create group boards.  Group boards, which are boards that allow other people to contribute pins to your board,  are a great way to collaborate with your followers and create collections of similar themed products with other designers. Learn how to create a group board here.

group_board_val_day

  • Create inspirational and motivational boards. Show your followers  a bit of your personality by creating a board with pins that inspire and motivate you to make your art and/or your products.

inspiration

Tips on Pins

  • Describe your pins. Tell your followers about your product, your store, and what  inspired you to create that certain item. Don’t forget to use keywords in your descriptions. When trying to decide on which keyword to use, think of what you would type into the search bar if you were looking for that particular product.
  • Link to your blog, store or product.  At the end of your description, it’s always good to link to your blog or store so people know where to find more of your content.

Description_keywords_store

  • Repin popular pins. Popular pins get more visibility because they already have a high count of repins, comments and likes. You can find popular pins by choosing the “popular” category in the search section on the top left-hand side of your home page.  Then, look for any pins that stand out to you or  that  relate to your store. Maybe there is a recipe you’d like to add to your “Mmmm… Tasty!” board, or a DIY project you’d like to add to your “Rustic Home Decor” board.

popular1Repin

Tips on Engagement

  • Repin, like and comment.  Engage with your followers and other pinners  by repinning, liking and commenting on their pins and boards. Interacting with pins a great way to get to know your fellow pinners and grow your influence and followers even more.

comment_repin

  • Ask questions.  Ask questions in your descriptions and comments. It’s a great way to spark conversation and keep your audience involved. For example, if you posted an inspiration pin, maybe you can ask what inspires others about it. Or, if you post a picture of two products side by side, you can ask which one would they like better.

inspires_question

  • Be consistent. A key part of keeping people coming back is to be consistent with your pins. If you don’t have time to pin everyday, then you can always use a  pin scheduler like GoPixel or Pinwoo.

As always, don’t pin too much. Remember, it’s about quality, not quantity.

We hope you enjoyed this post. Many thanks to Svetlana, owner of the SvetlanaSF Zazzle store and the ArtonZazzle  Pinterest page, for letting us use her store as an example.

Happy promoting everyone.

Thank you.
Elizabeth P.

5 Quick Tips on Affiliate Marketing

February 17, 2014

Affiliate marketing is a great way to get more sales and increase your income. The more you promote your store and products, the more likely someone will purchase your products. Below are a few tips on how to improve your affiliate marketing efforts.

1) Do some outreach

Reach out to small and medium sized bloggers, Facebook pages, and websites that are relevant to the products you promote. For example, if you promote wedding invitations, look for wedding blogs; if you promote cat themed products, look for animal lover blogs. Build relationships with these content creators by offering to write a guest blog post or see if they would like to exchange social media posts.

i_heart_naptime_1

2) Use and keep up with social media

If you’re not already there, get on Facebook, Pinterest, Tumblr, Twitter, and any other social media accounts that you think are relevant to your store. Keep your eye out for new and trendy social media websites like Wanelo and Polyvore.

Twitter_1

3) Be timely with your products

Check current events, trends, and hot topics. What are this year’s pantone colors of the year? What paper and card types are people using for their wedding invitations? What big world events are happening right now? How can you connect your products to these events?

Clothes_USA_2014

4) Be creative and responsive

Write engaging blog and/or social media posts that relate to your products. Ask your audience questions, run polls, and respond to their comments. Create hashtag campaigns on sites like Twitter and Wanelo or create group boards on Pinterest.

blog_1

5) Check for current promotions

Visit the Zazzle coupon page at http://www.zazzle.com/coupons to see what promotions are currently running. Create and promote the products that are currently on sale. Don’t forget to check out http://www.zazzle.com/banners for our full banner inventory including,  seasonal, holiday, and home page link banners.

save_the_date_728x90

And as always,  DO NOT  spam your audience. Affiliate marketing is not just about getting as many links out there, but about creating quality content, using relevant keywords, and organic links. If you start over-posting your links on Facebook, Twitter, etc. you are likely to get blocked.

Good luck and stay positive!

Elizabeth P.

Valentine’s Day Gift Ideas

February 5, 2014

Don’t wait ’till it’s too late! Surprise your other half with the best gifts ever!

FOR HER

A lovely card that shows just how much you love her.

A fun accessory with a Valentine’s Day spin.

A monogram wristlet she can carry with her everyday!

A shirt that proclaims your love for your one and only.

FOR HIM

You can’t go wrong with bacon cards.

A shirt that shows the world how awesome you are.

A stylish watch to make so he can keep track of every minute he spends with you.

A zombie flask? Why not!

What can be sweeter than a coupon for a fun date night.

Valentine’s Day Cards Poem

January 29, 2014

Roses are red and violets are blue,

And we have  all the right cards for you.

Valentines_Day_Cards

Some for the family,

Ones with hearts and with love,

Some for that special someone,

That you can’t get enough of.

Some that are funny,

For the jokers out there,

And some that are wild,

That you’ll never forget.


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