Archive for the ‘Makin' Money’ Category

More Traffic with Polyvore

April 14, 2014

Looking for a fresh and unique platform to show off your products? Polyvore is a stylish social shopping site where you can create collections and showcase your favorite products to more than 20 million users around the world.

In this week’s Designer Tips & Tricks, we’ll give an overview on how to create a Polyvore account, and talk about ways to get greater visibility.

1.) Set up your Polyvore account 

Creating your Polyvore account is easy, just go to http://www.polyvore.com and sign up with your email or Facebook.

polyvore_sign_up

 

Once you’ve signed up, fill out your profile information by hovering over the  image icon in the right hand corner and clicking on “Settings”. Fill in your name, display name, image, URL (use your Zazzle store URL here), and description. Don’t forget to use keywords in your description, which will make your content more searchable on Polyvore.  You can connect your Polyvore account to your other social media accounts in the “Sharing” tab of the “Settings” section.

polyvore_settings

Here is an example of a filled out account  from In Case Zazzle, a Zazzle designer.

polyvore_in_case

 

2.) Add Products

An easy way to add products from your favorite online stores, is to download the Polyvore clipper into your browser.

Once the Polyvore clipper is downloaded, you’ll be able to click “Clip to Polyvore” right from your browser to add any product or image from the web to your Polyvore. In the pop up window, you can add a title, tags and price for your Zazzle product. Make sure you double check all of your product information before clicking the “Like” button.

clip_to_polyvore

3.)  Sets, Collections, & Templates

Sets

Sets are collages where you can mix and match products and images from different online stores and websites.

To create a set,  go to “Create” at the top of the page and select “Set”.  A window will open up where you can create, edit, save and publish your set.

Set Editor Overview

Create_Set_3

A. Functions: Publish, open saved sets and templates, save your set, undo and zoom

B. Functions: Remove, flip/flop (turn your design sideways or upside down), clone (duplicate your design/product), forwards/backwards (choose whether that product/image will be in front or in back of an overlapping product/image)

C. Functions: Choose products and images from your items, collections  or other categories

To start creating, simply drag products from your items, collections or other categories onto your canvas. Once you have all of your items placed the way you want in your set, you can publish your set.

Here are a few examples of sets from In Case Zazzle, a Zazzle designer.

polyvore_sets1polyvore_sets2

Collections

Collections allow you to arrange your best sets and items together. Creating a collection is similar to creating a set. To create a collection, go to “Create” at the top of the page and select “Collection.” Then, a window will open up where you can create and publish your collection. To start creating, drag the items and sets of your choice to the canvas.

collections_create

Here are examples of collections from Pepperberry and Sage, a Zazzle designer.

collections3
collection2

Templates

Templates are pre-made patterns you can create, save, and use later to create sets. 

To create a template go to “Create” at the top of the page and select “Template.” The template editor will open up, which will allow you to add placeholders in certain areas of the canvas. You can re-size, move, flip, and even name these placeholders. You can also add images (your logo for example) to your template, if  you would like to have a certain template that always contains that particular image.

template1

Once you publish your template, you can use it to create a set by going to create->set->open->my templates.

use_template

 

4.)  Likes, Following, Followers

Likes

The Likes section will show all of the items, sets, and collections that you’ve liked either by adding them from other online stores or directly from Polyvore. Likes will show up in the  “my items” section of  your set, collection, and template editors.

Following

The Following section will show all of the Polyvore members you are following.

Followers

The Followers section will show all of the Polyvore members hat are following your account.

Here is an example of where you can find Likes,  Following, Followers and Views in your account from Pepperberry and Sage, a Zazzle designer.

likes_followers

5.) Groups & Wins

Groups 

Polyvore groups, similar to Pinterest group boards, are groups of Polyvore members that come together to explore similar themes and topics. As a member, you can create a maximum of 5 groups once you have 30 followers. If you choose to create a group, it is suggested to look through the existing groups so you don’t create a group similar to one that already exists.

Here are examples of groups on Polyvore from Isabel Alfarrobinha, a Zazzle Designer.

groups_polyvore

Wins

The Wins section of your account shows you all of your placements in the contests that you’ve entered. Find out more on how to enter a contests here.

wins_polyvore

Now that you know the ins and outs of how to use Polyvore, give it a shot! Not only can it get you more visibility, but it also lets the public see how your products can be grouped with other products. Plus it’s a fresh and exciting experience – you never know what ideas you’ll get from creating your sets, collections and templates.

Until next time,

Elizabeth P.

 

Make Money with Referrals

March 24, 2014

Did you know that you can earn 15% per sale just by driving traffic to Zazzle?   It’s as easy as adding a link to Zazzle on your blog, website, Facebook page, Google+ profile, and more!  All you need is your Associate ID and you can start earning 15% by linking to ANY product on Zazzle instantly.

In this week’s Designer Tips & Tricks, we will show you how to create and track the links you share on social media and your website.

Creating Referral Links 

Creating a Zazzle referral link is easy; look at the notes below for guidance.

1.)   Associate ID 

Your referral (or associate) ID will contain 18 digits starting with 238xxxxxxxxxxxxxxx.  When you are logged in to your account your referral ID can be found here: http://www.zazzle.com/my/associate/associate

2.)   RF Parameter

When adding your referral ID to a Zazzle URL, you need to add “?rf=”  parameter before adding the ID, e.g. “?rf=238xxxxxxxxxxxxxxxxx”.  The only exception to this rule is if the URL already contains a “?”, then add “&rf=” instead.

For example, if you your link leads to a category of products, you’ll already see a “?” in the link. Simply add “&rf” to the end of this link so it will look like this:

http://www.zazzle.com/StoreName/gifts?cg=StoreCategoryId&rf=238xxxxxxxxxxxxxxxxx

NidhiArt Store example for the animal category where the associate ID is 238456789012345678

http://www.zazzle.com/nidhiart/gifts?cg=196680949759266871&rf=238456789012345678

3.)    Store Links, Product  Links, and Search Page Links

  • Store Links

Capture

A store link is created by adding your store name and referral ID to the Zazzle home page URL.

http://www.zazzle.com/AnyStoreName?rf=238XXXXXXXXXXXXXXX

For example, if you’re promoting NidhiArt and your associate ID is 238456789012345678, then your link would be:

http://www.zazzle.com/NidhiArt?rf=238456789012345678

  • Product Links

ask_me_about_having_fun_and_making_money_buttons-rd4b62cc36cd34003a9cca5979a2bd4dc_x7j1f_8byvr_210

A product link is created by adding referral ID to a Zazzle product link.

http://www.zazzle.com/product_description-PID?rf=238XXXXXXXXXXXXXXX

For example, if you’re promoting a product with “ask_me_about_having_fun_and_making_money_buttons” title, a 145277464445326825 PID, and your associate ID is 238456789012345678, then your link would be:

http://www.zazzle.com/ask_me_about_having_fun_and_making_money_buttons-145277464445326825?rf=238456789012345678

product_example

  • Search Page Links

 holiday_gifts

A search page link is created by adding your referral ID to a Zazzle search page URL.

http://www.zazzle.com/SearchPageUrl?rf=238XXXXXXXXXXXXXXX

For example, if you’re promoting the “holiday+gifts” search page and your associate ID is  238456789012345678, then your link would be:

http://www.zazzle.com/holiday+gifts?rf=238456789012345678

Tracking Your Referrals 

1.) Tracking code

You can add a tracking code to your links to see which links are clicked on the most and where. If you are sharing many links per day on different  blogs, Facebook, and other websites, this can help you determine where the links are performing the best. Tracking Codes can be up to 100 alphanumeric characters (and _ ,) in length. For the examples below, I will be using tracking code FB12345678.

2.) TC Parameter 

You will need to add a tracking code or “tc” parameter to your links.  When adding your tc parameter to your Zazzle link you need to add “&tc=”  before adding the tracking code, e.g. “&tc=trackingcode”.

3.) Store Links, Product  Links, and Search Page Link

  • Store Links

NidhiArt Store example 

http://www.zazzle.com/NidhiArt?rf=238456789012345678&tc=FB12345678

  • Product Links

Ask me about having fun and making money button example

http://www.zazzle.com/ask_me_about_having_fun_and_making_money_buttons-145277464445326825?rf=238456789012345678&tc=FB12345678

  • Search Page Links

Holiday Gifts search page example

http://www.zazzle.com/holiday+gifts?rf=238456789012345678&tc=FB12345678

Now that you know how to create and track your links, you can start linking to Zazzle and earning referrals.

Happy referring!
Elizabeth P.

Pinterest Tips

February 24, 2014

Pinterest is one of the biggest social networks and one of the best places to promote your products. More and more people are using Pinterest to share ideas and trends on everything from weddings to recipes. With more than 70 million users, it’s important to make your pins stand out.

Here are some tips!

Tips on Boards

  • Create holiday boards. Create holiday themed boards that promote holiday gifts (for him, for her, for pets, etc.), holiday parties, holiday clothes, and anything else holiday related.

val_day_board

  • Create uniquely themed boards. Think of original ways to categorize your pins, like grouping them by colors, interests, styles – the possibilities are endless. Make your boards more appealing by giving them creative names.  For example, many people can have a “Good Food” board, but using a name like “Mmmm…Tasty!” might spark more interest. Or, instead of having an  “Everything Purple” board, you can call it “Purple Sensation” board, for example.

tasty_purple_unique_names

  • Create group boards.  Group boards, which are boards that allow other people to contribute pins to your board,  are a great way to collaborate with your followers and create collections of similar themed products with other designers. Learn how to create a group board here.

group_board_val_day

  • Create inspirational and motivational boards. Show your followers  a bit of your personality by creating a board with pins that inspire and motivate you to make your art and/or your products.

inspiration

Tips on Pins

  • Describe your pins. Tell your followers about your product, your store, and what  inspired you to create that certain item. Don’t forget to use keywords in your descriptions. When trying to decide on which keyword to use, think of what you would type into the search bar if you were looking for that particular product.
  • Link to your blog, store or product.  At the end of your description, it’s always good to link to your blog or store so people know where to find more of your content.

Description_keywords_store

  • Repin popular pins. Popular pins get more visibility because they already have a high count of repins, comments and likes. You can find popular pins by choosing the “popular” category in the search section on the top left-hand side of your home page.  Then, look for any pins that stand out to you or  that  relate to your store. Maybe there is a recipe you’d like to add to your “Mmmm… Tasty!” board, or a DIY project you’d like to add to your “Rustic Home Decor” board.

popular1Repin

Tips on Engagement

  • Repin, like and comment.  Engage with your followers and other pinners  by repinning, liking and commenting on their pins and boards. Interacting with pins a great way to get to know your fellow pinners and grow your influence and followers even more.

comment_repin

  • Ask questions.  Ask questions in your descriptions and comments. It’s a great way to spark conversation and keep your audience involved. For example, if you posted an inspiration pin, maybe you can ask what inspires others about it. Or, if you post a picture of two products side by side, you can ask which one would they like better.

inspires_question

  • Be consistent. A key part of keeping people coming back is to be consistent with your pins. If you don’t have time to pin everyday, then you can always use a  pin scheduler like GoPixel or Pinwoo.

As always, don’t pin too much. Remember, it’s about quality, not quantity.

We hope you enjoyed this post. Many thanks to Svetlana, owner of the SvetlanaSF Zazzle store and the ArtonZazzle  Pinterest page, for letting us use her store as an example.

Happy promoting everyone.

Thank you.
Elizabeth P.

5 Quick Tips on Affiliate Marketing

February 17, 2014

Affiliate marketing is a great way to get more sales and increase your income. The more you promote your store and products, the more likely someone will purchase your products. Below are a few tips on how to improve your affiliate marketing efforts.

1) Do some outreach

Reach out to small and medium sized bloggers, Facebook pages, and websites that are relevant to the products you promote. For example, if you promote wedding invitations, look for wedding blogs; if you promote cat themed products, look for animal lover blogs. Build relationships with these content creators by offering to write a guest blog post or see if they would like to exchange social media posts.

i_heart_naptime_1

2) Use and keep up with social media

If you’re not already there, get on Facebook, Pinterest, Tumblr, Twitter, and any other social media accounts that you think are relevant to your store. Keep your eye out for new and trendy social media websites like Wanelo and Polyvore.

Twitter_1

3) Be timely with your products

Check current events, trends, and hot topics. What are this year’s pantone colors of the year? What paper and card types are people using for their wedding invitations? What big world events are happening right now? How can you connect your products to these events?

Clothes_USA_2014

4) Be creative and responsive

Write engaging blog and/or social media posts that relate to your products. Ask your audience questions, run polls, and respond to their comments. Create hashtag campaigns on sites like Twitter and Wanelo or create group boards on Pinterest.

blog_1

5) Check for current promotions

Visit the Zazzle coupon page at http://www.zazzle.com/coupons to see what promotions are currently running. Create and promote the products that are currently on sale. Don’t forget to check out http://www.zazzle.com/banners for our full banner inventory including,  seasonal, holiday, and home page link banners.

save_the_date_728x90

And as always,  DO NOT  spam your audience. Affiliate marketing is not just about getting as many links out there, but about creating quality content, using relevant keywords, and organic links. If you start over-posting your links on Facebook, Twitter, etc. you are likely to get blocked.

Good luck and stay positive!

Elizabeth P.

Want Need Love more Traffic

November 4, 2013

Wanelo, pronounced “wah-nee-loh” from Want -Need-Love, is a social shopping website where you can save and share your favorite products from various sites. With more than 10 million users, it’s a great website to gain exposure for your store, and with its recent app update, it’s creating more buzz than ever. In the new version of the Wanelo app, the user is prompted to share their Wanelo profile, which contain wishlists and collections, via email, SMS, or social media as soon as he or she logs in.  With the holidays coming up, this is the perfect time to get your products on Wanelo and onto poeple’s wishlists.

Wanelo Overview

To create a Wanelo account, go to http://wanelo.com and login with your Facebook or email address. Once you have selected your preferences, and followed three stores and three people, you can set up your profile and then start adding products, curating collections, and creating stories.

Settings

First, please to go into your settings by clicking the avatar icon in the upper right hand corner of the page, then click “Settings.”

Wanelo_main

Then fill out all of the sections of the settings page starting by uploading your avatar image. I would suggest to use your logo, one of your favorite designs or a picture of yourself as your image.  When filling out the website section, use your personal website or blog  if you have one. If not, then I suggest putting your Zazzle store URL. If you have your own website, you can claim your store on Wanelo which will verify you as the owner of your store. In the “All about you” section, please be descriptive and personable, and don’t forget to use keywords.

wanelo_profile

Posting a Product 

You can post a product on Wanelo by using a  product URL, or you can post products on Wanelo by downloading the Wanelo bookmarklet which  you can get  here.

post_product

Then you will be prompted to save the product in “Things I want as gifts,”  “Epic Wishlist” or create a new collection.  Ultimately, it’s up to you to decide how you’d like to categorize your products, but collections are a fun way to show off related or themed products. For example, you can have a “Thanksgiving Collection” with items to use for Thanksgiving, or “Birds Collection” that has only products the birds on them. You also have a description area, where you can comment on the item,  tag a friend by using the “@” sign, or use a hashtag to make your products more discoverable.

post2

Here is an example of a Fun Gifts Collection by Reflektions, a Zazzle designer.

reflekshins_collections

Posting a Story

When posting a story, think about your best products and how to group them together. Stories are created from products that are already saved to your Wanelo account; they also have a place for written content and  their own “Feed” so they do get more visibility. It’s a fun way to showcase your best items on Wanelo, Facebook and Twitter.

post_story_wanelo

Here is an example of a story created by Reflektions, a Zazzle designer.

Stories_reflekshins

Find products, people and stores

You can search for products, people and stores in the search bar by keywords or you can search by categories.

search

On the right-hand side there is a “More” tab where you can view Top Stores, Top People and Most Popular. It’s good to take a look at these categories and  follow and comment stores, people and products that you find there. See what products come up in the “Most Popular” category, what kind of products are they? What comments and hashtags are posted on them?  You should also take a look at the “Trending Tab” to see what people are posting and looking at in real time.

Tag & Save

When you hover over a product in someone’s profile, store, collection or story, you can either save the product to your own profile or tag a friend. It’s a fast and easy way to add products to your wishlist, gifts and collections.

electrovista

Wanelo is a great way to showcase your products in front of a large audience.  And now, with this new mobile app update, people will be sharing the products they saved with their friends and family.  It’s perfect timing for the holidays to get your products into people’s wishlists, and get them to your stores.

Here are some examples of successful Wanelo users with Zazzle stores:

http://wanelo.com/Reflekshins/

http://wanelo.com/electrovista

http://wanelo.com/naturesessence

Increase Sales with Pinterest

October 28, 2013

Pinterest is a picture and video sharing website that you can use to drive traffic to your store. You can get started with the link below to create your own Pinterest business account.

http://www.pinterest.com/

Pin Button, Follow Me and Verified Website

The “Install Pin it button“, “Get Follow me” and “Verify your website” are all options available for Pinterest business accounts.  The first two options help make it easy for people to pin the images, and follow your Pinterest account directly from your website. The third option, “Verify your website,” shows pinners that your site is reliable and trustworthy,  and gives you access to data which you can use to analyze the performance of your pins.

Pinterest1

Pin Boards

A pin board is a way for you to organize various products, pictures, and videos that you find online by themes and topics.  You can create a board by clicking on the “+” symbol on the right-hand side of your page.

Create_board

When creating your pin boards, you should think about the way you’d like to organize and categorize your products. You can organize your pins in several different ways and see which ones prove to be more effective. For example, if you have a store for invitations, you can create a board for “Halloween Wedding Invitations”, a board for “Wedding Invitations”, and a board for “Weddings”. It’s good to create  boards that don’t include your Zazzle products or have a mix of Zazzle products and other people’s products. Pinterest is about inspiration and sharing, so if you are only pinning your products, you’re likely to reach a smaller audience. A “Weddings” board would be a good board to include your invitations, and related images or products like wedding dresses and wedding rings.

Remember to use keywords in your title and board descriptions since they are taken into consideration for search on Pinterest.

Whether you have a business or personal account, the more boards with relevant content the better. We suggest starting with 8-10 boards with a minimum of 5 pins per board.

HalloweenWeddingInvitations

Once you have a few followers, you can create a few group boards. Group boards allow you to invite your followers and friends by email to contribute their pins to your board.  This option gives your board more visibility because when your contributors pin something to your board, their followers can see that pin. It’s better to use more general categories for your group boards, so more people are able to participate. It’s also important to invite people that already have related pins. If your board focuses on “Animal Wedding Invitations,” then you should invite people that have pinned animal wedding invitations before.

FunnyWeddingInvitations

Following other people’s boards and joining existing group boards is a great way to increase your followers. You can join existing group boards by asking the group board creator either by commenting on one of their pins or reaching out to them through their website.

Pins

Now that you’ve created your boards it’s time to pin.

The easiest way to pin your products is with the “Pin It Button” which you can download here for your browser. When you pin directly from Zazzle, the title of the product and the product descriptions are populated into the correlating sections of your pin.

Createpin

After you created your pin, you can change the URL source to include your referral ID by editing the source section of your pin.

edit_url

The more social you are the better. One of the big values of being a part of the Pinterest community is connecting with your followers, so it’s important to comment, like, and repin other people’s pins. A great way to gain visibility is to comment, like, and repin pins that already have a lot of comments, likes, and  repins, which you can find in the “Popular” section of search.

Pinterest_Popular

Connect with Twitter, Facebook, & Google+

Connect to your Twitter, Facebook, Google+ accounts by going to the settings section of your account and clicking the buttons next to the social media accounts that are not yet connected. You cannot at the moment connect your Facebook Page directly from Pinterest, but you can connect to your personal profile if you wish to do so.

pinterest_connect

Advertising Part 2: Google

October 21, 2013

Google AdWords, the largest online advertising program, can help you increase sales by bringing more customers to your store. It works on a PPC or Pay Per Click system which means you only pay when someone clicks on your ad. AdWords also has a lot of great features – fantastic tools for keyword research,  the ability to target ads by the user’s location and even device, as well as the ability to control your daily budget. Let’s take a closer look at how to create an ad with Google AdWords.

Campaigns

Creating a campaign

See below for a screenshot of the main interface of Google AdWords. To create an ad, first create a campaign by clicking the “+ campaign” button which is located within the “campaign” tab.  Each ad campaign has it’s own budget and parameters which can be edited at any time. There four type of campaigns to choose from: Search & Display, Search Network Only, Display Network Only or Online Video.  Search & Display is best for reaching a larger audience.

allonlinecampaigns

Campaigns3

General & Networks

After choosing the type of campaign you’d like to run, you will need to create name.  When creating your campaigns, think of how you want to organize them. A few interesting ways to organize your campaigns are by landing pages or product types. For example, I can create a campaign “Colorized Homepage Campaign” or “Colorized Wedding Invitations”.

Next is the network section, which we have already selected earlier.

name_Network

Devices & Locations

The devices and location sections can be left at their default settings. However, if you have a number of products that are in a different language, I would consider creating a different Ad Group that targets countries where people speak that particular language.

locations

Bidding & Budget

In this section you can choose your daily budget, and whether you’d like AdWords to set your bids or set them yourself manually. The screenshot below is set to the options for letting  AdWords choose the bids for you automatically.

bidding1

If you choose to set your bids yourself, then you will need to choose your Default Bid, or the maximum amount you are willing to pay per click. In the example below, the bid is set to .40 cents, which means I do not want to pay more than .40 cents per click on any ad in this campaign.

Bidding2

Ad extensions

Ad extensions are extra options that can enhance your ad. There are four types of ad extensions you can choose from:

Location: Allows you to display your physical address below your ad.
Sitelinks: Allows you to show several links below your ad for free.
Call: Allows you to display your phone number below your ad.
Social: Allows you to add your Goolge+ Page to your campaign.

The most useful ad extension for an online store is probably the Sitelinks option, which is also a free option.

Ad_extensions

After you’ve fully filled out the campaign section, click “Save and continue” to advance to the Ad Group section. An Ad Group is a group of ads that have similar keywords.

Ad Groups

Creating an ad

When creating an ad, you have several fields to fill out including the headline, descriptions, display URL &  destination URL. The ad preview is populated on the right-hand side of the screen. Concise  and clear messaging works best. Also, although not included in the example below, having a call to action is a plus.  A call to action is a word or phrase that tells customer to act. An example of an ad with a call to action would be “Buy  your elegant wedding invitations now”.

AdDisplay

Keywords & Bids

The keyword section is the most important section of your ad creation process because this is where you are choosing the audience you want to target for this ad. You can use the Keyword Planner to research and use your keywords. It’s good to start with at least 10-20 keywords per ad group. Ask yourself, what do people type in search when they are looking to buy your product? How would you search for your product?

An important part of this section is the Estimated Traffic Summary which shows the amount of  traffic your keywords can potentially bring.  In other words, this section shows you approximately how many clicks you will get per day  with your current budget and current max bid.

adgroup_keywords

You can change your default or max bid and see how it affects the number of clicks/day. We can see here that when the bid is lowered to $0.10 cents versus $0.40 cents for these particular keywords, the number of clicks/day went up. This is a good section to spend some time on and see the effects of your default bids on your overall traffic projection. Learn more about bids here.

ad_group_10_cents

Once you’ve filled out the Keyword and Bid section, you can click “Save and continue to the billing” button which takes you to the final section of your ad creation process, and you are all set after that. Your ads will be live as soon as the billing information is complete.

Advertising can help grow your customer base and get the word out about your store.  It’s a great way to expand quickly if  you have little extra to invest.

Awards for Associate Superstars

October 18, 2013

The holiday season is almost upon us and it’s the best time to promote your stores! We’ve decided to give out five awards, in the form of AMEX cards, to the folks who get the most referrals from now until the end of the month.

Award_Associate_Superstars

Terms & Conditions

1. Zazzle will give an award in the form of an AMEX card to the top five associates with the most referrals during the qualifying period 2.  All associates will automatically be entered 3.Qualifying referrals include referrals earned on sales within the qualifying time period net of returns and/or cancellations 4. In case of a tie we will award the associate that earned the referral first  5. The qualifying period begins on Friday October 18th, 2013 at 12 PM PST and ends Thursday, October 31st, 2013 at 12 PM PST.

*We’ll announce the Associate Superstars on our Blog, Facebook, Twitter, and Google+  on Wednesday November 6th, 2013.

Quick Guide to SEO

October 11, 2013

Now that we’ve covered the basics of keyword research, let’s review how to use keywords to improve SEO.

Zazzle SEO

It’s important for customers to be able to find your products when searching on Zazzle.  By using relevant terms, you can improve your chances of showing up higher in the Zazzle search results.

1. Title

Use 3-5 descriptive keywords that are relevant to your product in your title.

The title is one of the most prominent  factors that search engines consider for page rank, so you want to be sure to use relevant and coherent keywords.

Good example: Tiger Lily Felt Wedding Invitations

Bad example: Flower Invitations

2. Description

Use  long tail keywords in your description. The more details the better – you can even add a promotional sentence or a sentence about when someone might use this item. Use a unique description for each product, even if the product is similar. You should have at least two sentences, but the longer description the better.

Good example:  Four fire-red tiger lilies on a square felt invitation with a gradient yellow to white background including room on top to personalize names and date. Lilies cover 1/3 of the square invite from the bottom up. Perfect for a nature wedding  or if you love tiger lilies.

Bad example: Tiger lily wedding invitations.

tiger_lily_invitationSEO_title_description

3. Tags

Tags are highly important for both general SEO and Zazzle site search.  You have 10 power tags that help you with the Zazzle site search, so you should think them through.  You can add more than ten, but just make sure they are relevant. The best way to come up with your tags (in addition to looking at keywords) is to think about what you would type in search if you were looking for the same product. If you were looking for wedding invitations, you probably have an idea of what you want, so you wouldn’t look for just “wedding+invitations” because it’s too general. You are more likely to search something more specific like “tiger+lily+wedding+invitations” or “flower+wedding+invitations” or “personalized+flower+wedding+invitations”.

tags

Just remember, avoid irrelevant tags because it will be confusing for customers who are searching for the most relevant products.

Website SEO

If you are working to improve your ranking on search engines such as Bing, Google, and Yahoo, here are some suggestions.  These tips will help designers who have their own website outside of Zazzle.

1.Title & Meta Description

This is the same as the title and description for your Zazzle product. The key points are to keep it relevant, clear, and original. It’s also good to keep your title under 70 characters and your description around 155 characters.

<title>Tiger Lily Felt Wedding Invitations </title>
<meta name=”description” content=”
Four fire-red tiger lilies on a square felt invitation card with a gradient yellow to white background including room on top to personalize names and date”>
<meta name=”keywords” content=”tiger lily wedding invitations, flower wedding invitations, personalized wedding invitations, personalized flower wedding invitations″>

2. Domains

Use a domain name that relates to your store and only use one domain. If you are selling wedding invitations, but create a name like Cool Goodies, it might lower your search engine ranking than if you use “Elizabeth’s Wedding Invitations.” Also, it’s good to have only one domain name because if you have elizabethsweddinginvitations.com and elizabethsweddinginvitations.us,  for example, the search engines will find the same content on these two separate sites, and because the content is duplicate, the site ranking will fall.  For your online store, it’s best to keep it clear and simple.

3. Keywords in your URLs

Use your keywords in your product URLs, in order to make it easier for search engines to find your products.

So instead of:

http://youronlinestore.com/item.cfm?id=895&subcatid=25

Change the URL to:

http://youronlinestore.com/tiger-lily-wedding-invitations.html

4. Sitemap

A sitemap is a list of all your website pages that engine crawlers can access (e.g. home page, contact page, about page, etc.) Submit your most recent sitemap to Google, BingYahoo and any other search engines you find necessary. This allows the search engines to find the relevant pages on your website faster.

5 Keyword Tips to Boost Traffic

September 23, 2013

1.)  Brainstorm initial keyword ideas

Imagine you are selling wedding invitations, so you would start with keywords that relate to your product.

General keywords:
wedding invitations
wedding
special occasion invitations

2.) Use Google Keyword Planner

Google Keyword Planner can give you ideas on other keywords you can use. It also tells you which keywords people search for the most and which keywords are in high demand.

How to use Google Keyword Planner:
Step 1: Complete at least one of the sections in the image below and click next. The more you complete the more targeted your results will be.

wedding_invitations

Step 2: After you click next, you will see results for  Ad Group Ideas and Keyword Ideas, you can use both to refine your keywords. Generally you want keywords that have high monthly searches and low competition. Make sure to only use keywords that relate to your content.

For example, in the image  below “Design Wedding” looks like an interesting ad group because although it doesn’t have as many searches as some of the other ad groups, it only has medium competition and it’s the third ad group by relevance.  It would be worthwhile to click into that ad group and explore those keywords.

Keywords2

After you click on the “Design Wedding” ad group, the tool will populate another group of keywords as shown in the image below. Here, you should also look for the highest searches and lowest competition keywords that come up. The best keyword, in this example, would be “wedding invitation designs”. Of course you can choose more than one keyword,  just make sure it’s relevant to your product. If I have wedding invitations with designs, then I would use this word, but if I just sell plain invitations, I would not choose not to use “wedding invitation designs” keyword.

KeywordDesignWedding

Step 3: Take a look at the Keyword Ideas as well for suggestions. Looks like “wedding invitation” (the original keyword that we thought of) is a good keyword to use because it has many searches and medium competition compared to the other keywords.

Keyword3

3.) Competitor Research

Search for your keywords on different search engines like Google, Bing, and Yahoo to see which websites come up. Check for big brands to see if they’re in the top recommended sites. If they are, it might be tough to compete with them using the particular keyword you searched for.  Also check for advertisements on the top or right-hand side, they usually mean that it’s a highly profitable keyword.  Last but not least, make sure this keyword pulls up products and services that are similar to your product or service so you know you are targeting the correct audience.

keyword4

4.) Use long-tail words

Use longer keywords like “black and white vintage wedding invitations” or “squares and circles wedding invitations” or “wedding invitations in 24 hours”. Even though these terms are less searched on any given day, they tend to have a higher conversion rate. Just remember, do not use keywords that do not match your product or service.

5.) Use keyword phrases in your topics and content

If you publish content on your site, come up with creative ways to relate your product to popular topics.  For example, is someone famous getting married? Write about the invitations they used and the differences and similarities in design between their invitations and yours. Use the keywords that relate to these famous  folks as well as your own keywords.

Now you know how to find the keywords that are right for you. Next time we’ll talk about Search Engine Optimization, which includes information on where to place your keywords in your Zazzle store,  as well as on your website.


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