Archive for the ‘Makin' Money’ Category

Race to the Finish Line Associates Challenge Reminder

July 15, 2014

This is a reminder that we’re offering a little something extra for any of our associates who reach the threshold of 50, 100, or 150 referrals in the month of July.

The goal is simple: earn as many referrals as you can between July 1st, 2014 and July 31st, 2014.  All Zazzle associates are welcome  to participate - if you have a Zazzle referral ID (which comes with your Zazzle account), you’re invited to join in!  You can find your ID here. Qualifying referrals include referrals earned on orders for products placed between  July 1st, 2014 12:00 A.M. through July 31st, 2014 11:59 P.M. except for any orders that were cancelled or products that were returned.

We are offering the giveaways in three tiers so everyone has the chance to participate in the challenge. Along with the giveaways, the top two associates from each tier will be featured in a Zazzle blog post on August 8, 2014.

Giveaway Tiers

Tier 1:   150+ referrals = $50  Zazzle credit*

Tier 2:   100-150 referrals = $25  Zazzle credit*

Tier 3:    50-100 referrals = $10  Zazzle credit*

 

*We’ll deposit this amount in your Zazzle account, to be used against future Zazzle products.  The credits cannot be redeemed for cash.

Let’s work together to make July a successful month!

Here are few helpful links:

Making Money with Referrals 

Associate Handbook

Join the fun and start referring today!

 

Design is Only Half the Battle

July 7, 2014

Creating an inspiring and original design is the first step to having a successful product. The second step is making your design visible and searchable by creating a unique  title and description and tagging your design correctly.

Product Design Title Tips

o   Avoid special characters.

o   State what the product design is in simple, searchable terms.

o   Add in general descriptors such as color, pattern and size.

o   Spell check for typos or misspellings.

o   Place the main descriptors towards the front of the product design title based on how a user would search to find your product design.

Example:

Okay title:

BBQ Baby Shower Invitation

Great title:

Vintage Chalkboard Baby Boy Shower BBQ Invitation

Product Design Description Tips

o   Provide design details such as: – Features and benefits- Dimensions, fabrication and materials.

o   Use at least 150 words.

o   Spell check and carefully proofread for typos or misspellings.

o   Include keywords, but write for your customers, not a search engine. (We do that for you.)

o   Consider other closely related terms to your product design that didn’t make it in the product design title and use those appropriately (don’t keyword stuff) within your description.

o   Start with a strong/enticing opening description of your design to make customers want to read what you have available.

o   Make it easy to read by formatting your description into multiple short paragraphs.

o   Tell a story! Ask the follow questions and then answer it in the description:

  • What inspired your design?
  • Why does this design work so well on this specific product?
  • Has your design won awards elsewhere?
  • What occasions might this design be great for?
  • Can there be custom changes if they contact you?

 Example:cat

 

Okay description: 

Black and white 8.5 x 11 matte cat print that’s great for decorating any room in the house.

Great description: 

Are cats the animal that you just can’t get enough of? If so, then this 8.5 x 11 matte painted black and white cat poster print will not only brighten up your home, but also brighten up your mood.

This watercolor print was inspired when I was standing in my house, looking out the window at the neighbor’s tuxedo cat sitting in the window sill. She looked so peaceful and tranquil, and yet those black eyes looked like they were carrying the world’s deepest secrets. It makes a great conversational piece and is a great gift for any occasion.

I do offer customization, so please message me with any questions or request.

Product Design Tag Tips

o   Be as specific as possible, avoid vague one word descriptors.

o   Ask yourself if you were to generically look for your product design, what would be the most common search terms?

 Example:                     

Okay tags:

Yellow, white, blue, tags, travel

Great tags:

Sunshine monogrammed awning stripe, yellow and white striped monogram, yellow white and blue,  monogram, striped

Other

o   Audit your least successful designs against your most successful and determine what changes you need to make.

o   Add videos, customer photos, or awards received for your designs to help sell your product.

o   Get reviews on your product designs to help convince the customer the quality is amazing.

 

Introducing the Race to the Finish Line Associate Challenge!

June 30, 2014

Today we are introducing the Race to the Finish Line Associate Challenge! Last month we invited you to participate in our Design Challenge, and now that you have all of these amazing designs, it’s time to show off your promotional skills! We’re offering a little something extra for any of our associates who reach the threshold of 50, 100, or 150 referrals in the month of July.

The goal of the challenge is simple: earn as many referrals as you can between July 1st, 2014 and July 31st, 2014.  All Zazzle associates are welcome  to participate - if you have a Zazzle referral ID (which comes with your Zazzle account), you’re invited to join in!  You can find your ID here. Qualifying referrals include referrals earned on orders for products placed between  July 1st, 2014 12:00 A.M. through July 31st, 2014 11:59 P.M. except for any orders that were cancelled or products that were returned.

We are offering the giveaways in three tiers so everyone has the chance to participate in the challenge. Along with the giveaways, the top two associates from each tier will be featured in a Zazzle blog post on August 8, 2014.

Giveaway Tiers

Tier 1:   150+ referrals = $50  Zazzle credit*

Tier 2:   100-150 referrals = $25  Zazzle credit*

Tier 3:    50-100 referrals = $10  Zazzle credit*

 

*We’ll deposit this amount in your Zazzle account, to be used against future Zazzle products.  The credits cannot be redeemed for cash.

associate_contest

 

Here are few helpful links on how to start your race of right:

Making Money with Referrals 

Associate Handbook

Join the fun and start referring today!

 

Printables to Products Guide

June 2, 2014

Printables are a hot trend with bloggers and designers alike. Do you offer these free graphics on your blog or website that your readers can download and print for themselves? Great news! We’ve come up with an easy to use guide that shows you how you can place these images on a range of products. Not only can this be a new revenue stream for you, but it can also let your readers get the images they love from your blog on a variety of products.

In this week’s Designer Tips & Tricks we’ll walk you through a step by step tutorial and share some best practices for turning your favorite printables into profits.

First, let’s take a look at an example of what your product could look like:

Blank Product

printables_blank_case

Your Design

DessertPattern2

Your design on the product

 

Now, let’s see how you can create these products step by step. If you choose to create your products one at a time, it could be very time consuming, so we came up with a guide to show you how to use the Quick Create Tool,  which allows you to put a single design on multiple products at once.

How to use Quick Create to create products using your own custom template set.

 Step 1)  Sign into your account and click on “Products”.

(Click on the image to enlarge.)

Quick_Create_Guide_Step1

 

 Step 2) In the left navigation, click “Quick Create”.

(Click on the image to enlarge.)

Quick_Create_Guide_Step2

 

Step 3) Select the store that you would like these products to be added to.

(Click on the image to enlarge.)

Quick_Create_Guide_Step3

 

Step 4) Go to “Use your own templates”, and choose the template set that you would like to use to create your new products. A template set refers to a custom set of  products that you can use in Quick Create to be able to place your image/design on that set of products at the same time. Zazzle does offer default templates, but we recommend you create your own, since not all designs/images fit well with all products.  For example, I can create a “Home” template that includes pillows, serving trays, and kitchen towels, but excludes lamps and light switches because my design wouldn’t  fit well with the latter. Learn more about creating a template here.

(Click on the image to enlarge.)

Quick_Create_Guide_Step4

 

Step 5) Select the image/design that you would like to place on your products by clicking “select image”. You can choose to upload a new image, or you can choose an image from your library.

(Click on the image to enlarge.)

Quick_Create_Guide_Step5

 

 Step 6) Click “edit options” to change the color and styles of your product.  Click “customize” to edit your design. We recommend that you look through each product to make sure that your design placed correctly on each one.

(Click on the image to enlarge.)

Quick_Create_Guide_Step6

Once you have edited and customized your products, you are ready to submit them for approval. (Please remember that it can take up to 48 hours for the products to be approved and posted in your store.)

Now you are ready to turn your printables to beautiful products in six easy steps. We can’t wait to see your new products.

Cheers!
Elizabeth P.

 

 

Zazzle Associate Handbook

May 12, 2014

Wouldn’t it be nice to have all of the Tips & Tricks tutorials in one place? Great news – now they are!  During the last few months, we’ve been putting together the Associate Handbook which includes key posts from the Designer Tips & Tricks such as How to Track your Referrals and SEO. You can download the handbook anytime you’d like and keep it in a handy place on your computer.  The linked Table of Contents makes it easy to get to the topic you’d like to know more about and the layout makes it easy to browse or read in depth.

associate_handbook_email

Take a look at the Introduction for a detailed explanation of the associate program and how you can benefit from it.

hanbook_intro

Check out the Creating Referral Links section to become a master at link building and tracking.

handbook_links

Browse the Social Media section for a detailed overview of your favorite platforms.

handbook_social

Review the Keywords and SEO section to improve your tagging skills.

hanbook_keywords

Last but not least, stop by the FAQ section for anything you might have missed.

handbook_FAQ

 

You can download the handbook here or by going to http://www.zazzle.com/sell/affiliates/referrals and clicking on Associate Handbook in the left-hand navigation.

Having trouble downloading the handbook? Try a different browser or clearing your cookies.

Happy Affiliating!

Elizabeth P.

 

How to Start a Blog with WordPress

April 21, 2014

Starting a blog is a fantastic way to promote your products, your brand and yourself. Did you also know that writing a blog is also a great way to connect with your fans and customers?

Today, we’ll show you how to create your own blog on one of the most popular and easy to use platforms – WordPress.

1) Create your WordPress account

To create your account go to http://www.wordpress.com and click “Get Started”. Next, fill out your email address, choose a username and password, and pick your blog domain address. WordPress will let you know if the domain address that you choose  is taken,  and will also show you suggestions for similar domain name options that are available. If you want a free blog, your blog address will look like this: http://www.yourblogname.wordpress.com. You can also choose to pay for your own domain name, for your own website address that is powered by WordPress. That blog address would then just be the name of your website: www.yourblogname.com. Direct domains are better for SEO (search engine optimization.)

Once you choose a domain name, you will be prompted to enter your blog title, tagline (a brief description of your blog,) and if you like,  a blog post goal.

 

get_started31step1_wordpress

 

2) Choose and customize your theme

Choose a theme (a template) that goes best with the type  of content you will be sharing. Will you mainly be posting pictures and videos? Then choose a theme that has a lot of room for images. Will you be mainly writing stories? Then a choose theme that’s more text heavy.

WordPress offers free and paid theme options, as well as the ability to change your theme.

Once you choose a theme, you will have the option to customize your theme with different background colors, header, etc.  Remember, you can always change your theme, so you can try out a few before you create too many posts, and see which one you prefer.

choose_themecustomize_theme

3) Create your first post

You can choose a format for your post by picking text, photo, video, quotation or link.  Not sure what you’d like to post? Take a look at the “Inspire Me” link which directs you to other people’s content. It’s a great way to get fun and fresh ideas.

create_first_post

Below is an example of what  a photo/image  post looks like with the PinkTouch2 theme. Underneath your post, you will see that there is an “About the Author” section which shows a description of the author that you can fill out in the  public profile section.  The post will also show any categories or tags that you added to the blog post.  Categories are a great way to keep your blog posts organized. Tags are what make your content searchable on WordPress.

post_examplepost_example1

 

4) Review your Home Page

Your homepage is a place to check the latest posts from your blog and the blogs you follow. You can also view your statistics, where you can see how many visitors, views and comments you have on your blog. This helps you see which blogs posts perform best and during what times/days of the week.

You can search for various blogs from this page by searching for different “tags” or viewing the “You May Like” section.

wordpress.com  stats_wordpress

5) Review your Dashboard

The dashboard can be overwhelming at times, but once you know what each section is, it’s lot easier to work with.

Your dashboard will have “screen options” which let you choose what you’d like to see on your dashboard.  You can set your preferences  to have “Stats” and “Quick Draft” on your dashboard page, for example.

dashboard_screenshot

Let’s take a closer look to each section of the dashboard.

dashboard_screenshot2

A. Home: The home section shows you everything that’s on the home page including blogs, posts, comments, and stats. You can use Omnisearch to search through all your blogs, comments, pages and images.
B. Store: The store section allows you to add a store to your blog for $99.
C. Posts: The posts section lets you see all of your posts with the option of viewing by categories or tags. You can also copy posts in this section.
D. Media: The media section houses all of your images and videos.
E. Links: The links section shows all of the links that your blog  links back to.
F. Pages:  The pages section shows all of your blog pages. For example, if you have an “About Me” page on your blog, it would show up there.
G. Comments: The comments section shows all of your comments and lets you search your comments as well as filter them.
H. Feedback: The feedback section is where you can find all of your feedback from readers, see your blog ratings, and create and view polls.
I. Appearance: The appearance section  is where you can customize your blog with options to change the header, background, etc.
J. Users: The users section is where you can add new users to your blog, as well as view your profile and personal settings.
K. Tools: The tools section is where you can add the “Press This” bookmarklet to your browser so you can share content from the web on your blog faster. In this section you will also find the website verification options for Google, Bing, Pinterest, Twitter and Yandex.
L. Settings: The settings section is where you can find all of the options for writing your blog, your reading preferences, email preferences, etc. You can even set up push notifications for yourself if you’d like to be notified each time someone leaves a comment for example.

There are definitely many parts to starting a blog, but once your account is set up, it’s really easy. Are you ready to give WordPress a shot? Go here to get started.

More Traffic with Polyvore

April 14, 2014

Looking for a fresh and unique platform to show off your products? Polyvore is a stylish social shopping site where you can create collections and showcase your favorite products to more than 20 million users around the world.

In this week’s Designer Tips & Tricks, we’ll give an overview on how to create a Polyvore account, and talk about ways to get greater visibility.

1.) Set up your Polyvore account 

Creating your Polyvore account is easy, just go to http://www.polyvore.com and sign up with your email or Facebook.

polyvore_sign_up

 

Once you’ve signed up, fill out your profile information by hovering over the  image icon in the right hand corner and clicking on “Settings”. Fill in your name, display name, image, URL (use your Zazzle store URL here), and description. Don’t forget to use keywords in your description, which will make your content more searchable on Polyvore.  You can connect your Polyvore account to your other social media accounts in the “Sharing” tab of the “Settings” section.

polyvore_settings

Here is an example of a filled out account  from In Case Zazzle, a Zazzle designer.

polyvore_in_case

 

2.) Add Products

An easy way to add products from your favorite online stores, is to download the Polyvore clipper into your browser.

Once the Polyvore clipper is downloaded, you’ll be able to click “Clip to Polyvore” right from your browser to add any product or image from the web to your Polyvore. In the pop up window, you can add a title, tags and price for your Zazzle product. Make sure you double check all of your product information before clicking the “Like” button.

clip_to_polyvore

3.)  Sets, Collections, & Templates

Sets

Sets are collages where you can mix and match products and images from different online stores and websites.

To create a set,  go to “Create” at the top of the page and select “Set”.  A window will open up where you can create, edit, save and publish your set.

Set Editor Overview

Create_Set_3

A. Functions: Publish, open saved sets and templates, save your set, undo and zoom

B. Functions: Remove, flip/flop (turn your design sideways or upside down), clone (duplicate your design/product), forwards/backwards (choose whether that product/image will be in front or in back of an overlapping product/image)

C. Functions: Choose products and images from your items, collections  or other categories

To start creating, simply drag products from your items, collections or other categories onto your canvas. Once you have all of your items placed the way you want in your set, you can publish your set.

Here are a few examples of sets from In Case Zazzle, a Zazzle designer.

polyvore_sets1polyvore_sets2

Collections

Collections allow you to arrange your best sets and items together. Creating a collection is similar to creating a set. To create a collection, go to “Create” at the top of the page and select “Collection.” Then, a window will open up where you can create and publish your collection. To start creating, drag the items and sets of your choice to the canvas.

collections_create

Here are examples of collections from Pepperberry and Sage, a Zazzle designer.

collections3
collection2

Templates

Templates are pre-made patterns you can create, save, and use later to create sets. 

To create a template go to “Create” at the top of the page and select “Template.” The template editor will open up, which will allow you to add placeholders in certain areas of the canvas. You can re-size, move, flip, and even name these placeholders. You can also add images (your logo for example) to your template, if  you would like to have a certain template that always contains that particular image.

template1

Once you publish your template, you can use it to create a set by going to create->set->open->my templates.

use_template

 

4.)  Likes, Following, Followers

Likes

The Likes section will show all of the items, sets, and collections that you’ve liked either by adding them from other online stores or directly from Polyvore. Likes will show up in the  “my items” section of  your set, collection, and template editors.

Following

The Following section will show all of the Polyvore members you are following.

Followers

The Followers section will show all of the Polyvore members hat are following your account.

Here is an example of where you can find Likes,  Following, Followers and Views in your account from Pepperberry and Sage, a Zazzle designer.

likes_followers

5.) Groups & Wins

Groups 

Polyvore groups, similar to Pinterest group boards, are groups of Polyvore members that come together to explore similar themes and topics. As a member, you can create a maximum of 5 groups once you have 30 followers. If you choose to create a group, it is suggested to look through the existing groups so you don’t create a group similar to one that already exists.

Here are examples of groups on Polyvore from Isabel Alfarrobinha, a Zazzle Designer.

groups_polyvore

Wins

The Wins section of your account shows you all of your placements in the contests that you’ve entered. Find out more on how to enter a contests here.

wins_polyvore

Now that you know the ins and outs of how to use Polyvore, give it a shot! Not only can it get you more visibility, but it also lets the public see how your products can be grouped with other products. Plus it’s a fresh and exciting experience – you never know what ideas you’ll get from creating your sets, collections and templates.

Until next time,

Elizabeth P.

 

Make Money with Referrals

March 24, 2014

Did you know that you can earn 15% per sale just by driving traffic to Zazzle?   It’s as easy as adding a link to Zazzle on your blog, website, Facebook page, Google+ profile, and more!  All you need is your Associate ID and you can start earning 15% by linking to ANY product on Zazzle instantly.

In this week’s Designer Tips & Tricks, we will show you how to create and track the links you share on social media and your website.

Creating Referral Links 

Creating a Zazzle referral link is easy; look at the notes below for guidance.

1.)   Associate ID 

Your referral (or associate) ID will contain 18 digits starting with 238xxxxxxxxxxxxxxx.  When you are logged in to your account your referral ID can be found here: http://www.zazzle.com/my/associate/associate

2.)   RF Parameter

When adding your referral ID to a Zazzle URL, you need to add “?rf=”  parameter before adding the ID, e.g. “?rf=238xxxxxxxxxxxxxxxxx”.  The only exception to this rule is if the URL already contains a “?”, then add “&rf=” instead.

For example, if you your link leads to a category of products, you’ll already see a “?” in the link. Simply add “&rf” to the end of this link so it will look like this:

http://www.zazzle.com/StoreName/gifts?cg=StoreCategoryId&rf=238xxxxxxxxxxxxxxxxx

NidhiArt Store example for the animal category where the associate ID is 238456789012345678

http://www.zazzle.com/nidhiart/gifts?cg=196680949759266871&rf=238456789012345678

3.)    Store Links, Product  Links, and Search Page Links

  • Store Links

Capture

A store link is created by adding your store name and referral ID to the Zazzle home page URL.

http://www.zazzle.com/AnyStoreName?rf=238XXXXXXXXXXXXXXX

For example, if you’re promoting NidhiArt and your associate ID is 238456789012345678, then your link would be:

http://www.zazzle.com/NidhiArt?rf=238456789012345678

  • Product Links

ask_me_about_having_fun_and_making_money_buttons-rd4b62cc36cd34003a9cca5979a2bd4dc_x7j1f_8byvr_210

A product link is created by adding referral ID to a Zazzle product link.

http://www.zazzle.com/product_description-PID?rf=238XXXXXXXXXXXXXXX

For example, if you’re promoting a product with “ask_me_about_having_fun_and_making_money_buttons” title, a 145277464445326825 PID, and your associate ID is 238456789012345678, then your link would be:

http://www.zazzle.com/ask_me_about_having_fun_and_making_money_buttons-145277464445326825?rf=238456789012345678

product_example

  • Search Page Links

 holiday_gifts

A search page link is created by adding your referral ID to a Zazzle search page URL.

http://www.zazzle.com/SearchPageUrl?rf=238XXXXXXXXXXXXXXX

For example, if you’re promoting the “holiday+gifts” search page and your associate ID is  238456789012345678, then your link would be:

http://www.zazzle.com/holiday+gifts?rf=238456789012345678

Tracking Your Referrals 

1.) Tracking code

You can add a tracking code to your links to see which links are clicked on the most and where. If you are sharing many links per day on different  blogs, Facebook, and other websites, this can help you determine where the links are performing the best. Tracking Codes can be up to 100 alphanumeric characters (and _ ,) in length. For the examples below, I will be using tracking code FB12345678.

2.) TC Parameter 

You will need to add a tracking code or “tc” parameter to your links.  When adding your tc parameter to your Zazzle link you need to add “&tc=”  before adding the tracking code, e.g. “&tc=trackingcode”.

3.) Store Links, Product  Links, and Search Page Link

  • Store Links

NidhiArt Store example 

http://www.zazzle.com/NidhiArt?rf=238456789012345678&tc=FB12345678

  • Product Links

Ask me about having fun and making money button example

http://www.zazzle.com/ask_me_about_having_fun_and_making_money_buttons-145277464445326825?rf=238456789012345678&tc=FB12345678

  • Search Page Links

Holiday Gifts search page example

http://www.zazzle.com/holiday+gifts?rf=238456789012345678&tc=FB12345678

Now that you know how to create and track your links, you can start linking to Zazzle and earning referrals.

Happy referring!
Elizabeth P.

Pinterest Tips

February 24, 2014

Pinterest is one of the biggest social networks and one of the best places to promote your products. More and more people are using Pinterest to share ideas and trends on everything from weddings to recipes. With more than 70 million users, it’s important to make your pins stand out.

Here are some tips!

Tips on Boards

  • Create holiday boards. Create holiday themed boards that promote holiday gifts (for him, for her, for pets, etc.), holiday parties, holiday clothes, and anything else holiday related.

val_day_board

  • Create uniquely themed boards. Think of original ways to categorize your pins, like grouping them by colors, interests, styles – the possibilities are endless. Make your boards more appealing by giving them creative names.  For example, many people can have a “Good Food” board, but using a name like “Mmmm…Tasty!” might spark more interest. Or, instead of having an  “Everything Purple” board, you can call it “Purple Sensation” board, for example.

tasty_purple_unique_names

  • Create group boards.  Group boards, which are boards that allow other people to contribute pins to your board,  are a great way to collaborate with your followers and create collections of similar themed products with other designers. Learn how to create a group board here.

group_board_val_day

  • Create inspirational and motivational boards. Show your followers  a bit of your personality by creating a board with pins that inspire and motivate you to make your art and/or your products.

inspiration

Tips on Pins

  • Describe your pins. Tell your followers about your product, your store, and what  inspired you to create that certain item. Don’t forget to use keywords in your descriptions. When trying to decide on which keyword to use, think of what you would type into the search bar if you were looking for that particular product.
  • Link to your blog, store or product.  At the end of your description, it’s always good to link to your blog or store so people know where to find more of your content.

Description_keywords_store

  • Repin popular pins. Popular pins get more visibility because they already have a high count of repins, comments and likes. You can find popular pins by choosing the “popular” category in the search section on the top left-hand side of your home page.  Then, look for any pins that stand out to you or  that  relate to your store. Maybe there is a recipe you’d like to add to your “Mmmm… Tasty!” board, or a DIY project you’d like to add to your “Rustic Home Decor” board.

popular1Repin

Tips on Engagement

  • Repin, like and comment.  Engage with your followers and other pinners  by repinning, liking and commenting on their pins and boards. Interacting with pins a great way to get to know your fellow pinners and grow your influence and followers even more.

comment_repin

  • Ask questions.  Ask questions in your descriptions and comments. It’s a great way to spark conversation and keep your audience involved. For example, if you posted an inspiration pin, maybe you can ask what inspires others about it. Or, if you post a picture of two products side by side, you can ask which one would they like better.

inspires_question

  • Be consistent. A key part of keeping people coming back is to be consistent with your pins. If you don’t have time to pin everyday, then you can always use a  pin scheduler like GoPixel or Pinwoo.

As always, don’t pin too much. Remember, it’s about quality, not quantity.

We hope you enjoyed this post. Many thanks to Svetlana, owner of the SvetlanaSF Zazzle store and the ArtonZazzle  Pinterest page, for letting us use her store as an example.

Happy promoting everyone.

Thank you.
Elizabeth P.

5 Quick Tips on Affiliate Marketing

February 17, 2014

Affiliate marketing is a great way to get more sales and increase your income. The more you promote your store and products, the more likely someone will purchase your products. Below are a few tips on how to improve your affiliate marketing efforts.

1) Do some outreach

Reach out to small and medium sized bloggers, Facebook pages, and websites that are relevant to the products you promote. For example, if you promote wedding invitations, look for wedding blogs; if you promote cat themed products, look for animal lover blogs. Build relationships with these content creators by offering to write a guest blog post or see if they would like to exchange social media posts.

i_heart_naptime_1

2) Use and keep up with social media

If you’re not already there, get on Facebook, Pinterest, Tumblr, Twitter, and any other social media accounts that you think are relevant to your store. Keep your eye out for new and trendy social media websites like Wanelo and Polyvore.

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3) Be timely with your products

Check current events, trends, and hot topics. What are this year’s pantone colors of the year? What paper and card types are people using for their wedding invitations? What big world events are happening right now? How can you connect your products to these events?

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4) Be creative and responsive

Write engaging blog and/or social media posts that relate to your products. Ask your audience questions, run polls, and respond to their comments. Create hashtag campaigns on sites like Twitter and Wanelo or create group boards on Pinterest.

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5) Check for current promotions

Visit the Zazzle coupon page at http://www.zazzle.com/coupons to see what promotions are currently running. Create and promote the products that are currently on sale. Don’t forget to check out http://www.zazzle.com/banners for our full banner inventory including,  seasonal, holiday, and home page link banners.

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And as always,  DO NOT  spam your audience. Affiliate marketing is not just about getting as many links out there, but about creating quality content, using relevant keywords, and organic links. If you start over-posting your links on Facebook, Twitter, etc. you are likely to get blocked.

Good luck and stay positive!

Elizabeth P.


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