Archive for the ‘Makin' Money’ Category

Want Need Love more Traffic

November 4, 2013

Wanelo, pronounced “wah-nee-loh” from Want -Need-Love, is a social shopping website where you can save and share your favorite products from various sites. With more than 10 million users, it’s a great website to gain exposure for your store, and with its recent app update, it’s creating more buzz than ever. In the new version of the Wanelo app, the user is prompted to share their Wanelo profile, which contain wishlists and collections, via email, SMS, or social media as soon as he or she logs in.  With the holidays coming up, this is the perfect time to get your products on Wanelo and onto poeple’s wishlists.

Wanelo Overview

To create a Wanelo account, go to and login with your Facebook or email address. Once you have selected your preferences, and followed three stores and three people, you can set up your profile and then start adding products, curating collections, and creating stories.


First, please to go into your settings by clicking the avatar icon in the upper right hand corner of the page, then click “Settings.”


Then fill out all of the sections of the settings page starting by uploading your avatar image. I would suggest to use your logo, one of your favorite designs or a picture of yourself as your image.  When filling out the website section, use your personal website or blog  if you have one. If not, then I suggest putting your Zazzle store URL. If you have your own website, you can claim your store on Wanelo which will verify you as the owner of your store. In the “All about you” section, please be descriptive and personable, and don’t forget to use keywords.


Posting a Product 

You can post a product on Wanelo by using a  product URL, or you can post products on Wanelo by downloading the Wanelo bookmarklet which  you can get  here.


Then you will be prompted to save the product in “Things I want as gifts,”  “Epic Wishlist” or create a new collection.  Ultimately, it’s up to you to decide how you’d like to categorize your products, but collections are a fun way to show off related or themed products. For example, you can have a “Thanksgiving Collection” with items to use for Thanksgiving, or “Birds Collection” that has only products the birds on them. You also have a description area, where you can comment on the item,  tag a friend by using the “@” sign, or use a hashtag to make your products more discoverable.


Here is an example of a Fun Gifts Collection by Reflektions, a Zazzle designer.


Posting a Story

When posting a story, think about your best products and how to group them together. Stories are created from products that are already saved to your Wanelo account; they also have a place for written content and  their own “Feed” so they do get more visibility. It’s a fun way to showcase your best items on Wanelo, Facebook and Twitter.


Here is an example of a story created by Reflektions, a Zazzle designer.


Find products, people and stores

You can search for products, people and stores in the search bar by keywords or you can search by categories.


On the right-hand side there is a “More” tab where you can view Top Stores, Top People and Most Popular. It’s good to take a look at these categories and  follow and comment stores, people and products that you find there. See what products come up in the “Most Popular” category, what kind of products are they? What comments and hashtags are posted on them?  You should also take a look at the “Trending Tab” to see what people are posting and looking at in real time.

Tag & Save

When you hover over a product in someone’s profile, store, collection or story, you can either save the product to your own profile or tag a friend. It’s a fast and easy way to add products to your wishlist, gifts and collections.


Wanelo is a great way to showcase your products in front of a large audience.  And now, with this new mobile app update, people will be sharing the products they saved with their friends and family.  It’s perfect timing for the holidays to get your products into people’s wishlists, and get them to your stores.

Here are some examples of successful Wanelo users with Zazzle stores:

Increase Sales with Pinterest

October 28, 2013

Pinterest is a picture and video sharing website that you can use to drive traffic to your store. You can get started with the link below to create your own Pinterest business account.

Pin Button, Follow Me and Verified Website

The “Install Pin it button“, “Get Follow me” and “Verify your website” are all options available for Pinterest business accounts.  The first two options help make it easy for people to pin the images, and follow your Pinterest account directly from your website. The third option, “Verify your website,” shows pinners that your site is reliable and trustworthy,  and gives you access to data which you can use to analyze the performance of your pins.


Pin Boards

A pin board is a way for you to organize various products, pictures, and videos that you find online by themes and topics.  You can create a board by clicking on the “+” symbol on the right-hand side of your page.


When creating your pin boards, you should think about the way you’d like to organize and categorize your products. You can organize your pins in several different ways and see which ones prove to be more effective. For example, if you have a store for invitations, you can create a board for “Halloween Wedding Invitations”, a board for “Wedding Invitations”, and a board for “Weddings”. It’s good to create  boards that don’t include your Zazzle products or have a mix of Zazzle products and other people’s products. Pinterest is about inspiration and sharing, so if you are only pinning your products, you’re likely to reach a smaller audience. A “Weddings” board would be a good board to include your invitations, and related images or products like wedding dresses and wedding rings.

Remember to use keywords in your title and board descriptions since they are taken into consideration for search on Pinterest.

Whether you have a business or personal account, the more boards with relevant content the better. We suggest starting with 8-10 boards with a minimum of 5 pins per board.


Once you have a few followers, you can create a few group boards. Group boards allow you to invite your followers and friends by email to contribute their pins to your board.  This option gives your board more visibility because when your contributors pin something to your board, their followers can see that pin. It’s better to use more general categories for your group boards, so more people are able to participate. It’s also important to invite people that already have related pins. If your board focuses on “Animal Wedding Invitations,” then you should invite people that have pinned animal wedding invitations before.


Following other people’s boards and joining existing group boards is a great way to increase your followers. You can join existing group boards by asking the group board creator either by commenting on one of their pins or reaching out to them through their website.


Now that you’ve created your boards it’s time to pin.

The easiest way to pin your products is with the “Pin It Button” which you can download here for your browser. When you pin directly from Zazzle, the title of the product and the product descriptions are populated into the correlating sections of your pin.


After you created your pin, you can change the URL source to include your referral ID by editing the source section of your pin.


The more social you are the better. One of the big values of being a part of the Pinterest community is connecting with your followers, so it’s important to comment, like, and repin other people’s pins. A great way to gain visibility is to comment, like, and repin pins that already have a lot of comments, likes, and  repins, which you can find in the “Popular” section of search.


Connect with Twitter, Facebook, & Google+

Connect to your Twitter, Facebook, Google+ accounts by going to the settings section of your account and clicking the buttons next to the social media accounts that are not yet connected. You cannot at the moment connect your Facebook Page directly from Pinterest, but you can connect to your personal profile if you wish to do so.


Advertising Part 2: Google

October 21, 2013

Google AdWords, the largest online advertising program, can help you increase sales by bringing more customers to your store. It works on a PPC or Pay Per Click system which means you only pay when someone clicks on your ad. AdWords also has a lot of great features – fantastic tools for keyword research,  the ability to target ads by the user’s location and even device, as well as the ability to control your daily budget. Let’s take a closer look at how to create an ad with Google AdWords.


Creating a campaign

See below for a screenshot of the main interface of Google AdWords. To create an ad, first create a campaign by clicking the “+ campaign” button which is located within the “campaign” tab.  Each ad campaign has it’s own budget and parameters which can be edited at any time. There four type of campaigns to choose from: Search & Display, Search Network Only, Display Network Only or Online Video.  Search & Display is best for reaching a larger audience.



General & Networks

After choosing the type of campaign you’d like to run, you will need to create name.  When creating your campaigns, think of how you want to organize them. A few interesting ways to organize your campaigns are by landing pages or product types. For example, I can create a campaign “Colorized Homepage Campaign” or “Colorized Wedding Invitations”.

Next is the network section, which we have already selected earlier.


Devices & Locations

The devices and location sections can be left at their default settings. However, if you have a number of products that are in a different language, I would consider creating a different Ad Group that targets countries where people speak that particular language.


Bidding & Budget

In this section you can choose your daily budget, and whether you’d like AdWords to set your bids or set them yourself manually. The screenshot below is set to the options for letting  AdWords choose the bids for you automatically.


If you choose to set your bids yourself, then you will need to choose your Default Bid, or the maximum amount you are willing to pay per click. In the example below, the bid is set to .40 cents, which means I do not want to pay more than .40 cents per click on any ad in this campaign.


Ad extensions

Ad extensions are extra options that can enhance your ad. There are four types of ad extensions you can choose from:

Location: Allows you to display your physical address below your ad.
Sitelinks: Allows you to show several links below your ad for free.
Call: Allows you to display your phone number below your ad.
Social: Allows you to add your Goolge+ Page to your campaign.

The most useful ad extension for an online store is probably the Sitelinks option, which is also a free option.


After you’ve fully filled out the campaign section, click “Save and continue” to advance to the Ad Group section. An Ad Group is a group of ads that have similar keywords.

Ad Groups

Creating an ad

When creating an ad, you have several fields to fill out including the headline, descriptions, display URL &  destination URL. The ad preview is populated on the right-hand side of the screen. Concise  and clear messaging works best. Also, although not included in the example below, having a call to action is a plus.  A call to action is a word or phrase that tells customer to act. An example of an ad with a call to action would be “Buy  your elegant wedding invitations now”.


Keywords & Bids

The keyword section is the most important section of your ad creation process because this is where you are choosing the audience you want to target for this ad. You can use the Keyword Planner to research and use your keywords. It’s good to start with at least 10-20 keywords per ad group. Ask yourself, what do people type in search when they are looking to buy your product? How would you search for your product?

An important part of this section is the Estimated Traffic Summary which shows the amount of  traffic your keywords can potentially bring.  In other words, this section shows you approximately how many clicks you will get per day  with your current budget and current max bid.


You can change your default or max bid and see how it affects the number of clicks/day. We can see here that when the bid is lowered to $0.10 cents versus $0.40 cents for these particular keywords, the number of clicks/day went up. This is a good section to spend some time on and see the effects of your default bids on your overall traffic projection. Learn more about bids here.


Once you’ve filled out the Keyword and Bid section, you can click “Save and continue to the billing” button which takes you to the final section of your ad creation process, and you are all set after that. Your ads will be live as soon as the billing information is complete.

Advertising can help grow your customer base and get the word out about your store.  It’s a great way to expand quickly if  you have little extra to invest.

Awards for Associate Superstars

October 18, 2013

The holiday season is almost upon us and it’s the best time to promote your stores! We’ve decided to give out five awards, in the form of AMEX cards, to the folks who get the most referrals from now until the end of the month.


Terms & Conditions

1. Zazzle will give an award in the form of an AMEX card to the top five associates with the most referrals during the qualifying period 2.  All associates will automatically be entered 3.Qualifying referrals include referrals earned on sales within the qualifying time period net of returns and/or cancellations 4. In case of a tie we will award the associate that earned the referral first  5. The qualifying period begins on Friday October 18th, 2013 at 12 PM PST and ends Thursday, October 31st, 2013 at 12 PM PST.

*We’ll announce the Associate Superstars on our Blog, Facebook, Twitter, and Google+  on Wednesday November 6th, 2013.

Quick Guide to SEO

October 11, 2013

Now that we’ve covered the basics of keyword research, let’s review how to use keywords to improve SEO.

Zazzle SEO

It’s important for customers to be able to find your products when searching on Zazzle.  By using relevant terms, you can improve your chances of showing up higher in the Zazzle search results.

1. Title

Use 3-5 descriptive keywords that are relevant to your product in your title.

The title is one of the most prominent  factors that search engines consider for page rank, so you want to be sure to use relevant and coherent keywords.

Good example: Tiger Lily Felt Wedding Invitations

Bad example: Flower Invitations

2. Description

Use  long tail keywords in your description. The more details the better – you can even add a promotional sentence or a sentence about when someone might use this item. Use a unique description for each product, even if the product is similar. You should have at least two sentences, but the longer description the better.

Good example:  Four fire-red tiger lilies on a square felt invitation with a gradient yellow to white background including room on top to personalize names and date. Lilies cover 1/3 of the square invite from the bottom up. Perfect for a nature wedding  or if you love tiger lilies.

Bad example: Tiger lily wedding invitations.


3. Tags

Tags are highly important for both general SEO and Zazzle site search.  You have 10 power tags that help you with the Zazzle site search, so you should think them through.  You can add more than ten, but just make sure they are relevant. The best way to come up with your tags (in addition to looking at keywords) is to think about what you would type in search if you were looking for the same product. If you were looking for wedding invitations, you probably have an idea of what you want, so you wouldn’t look for just “wedding+invitations” because it’s too general. You are more likely to search something more specific like “tiger+lily+wedding+invitations” or “flower+wedding+invitations” or “personalized+flower+wedding+invitations”.


Just remember, avoid irrelevant tags because it will be confusing for customers who are searching for the most relevant products.

Website SEO

If you are working to improve your ranking on search engines such as Bing, Google, and Yahoo, here are some suggestions.  These tips will help designers who have their own website outside of Zazzle.

1.Title & Meta Description

This is the same as the title and description for your Zazzle product. The key points are to keep it relevant, clear, and original. It’s also good to keep your title under 70 characters and your description around 155 characters.

<title>Tiger Lily Felt Wedding Invitations </title>
<meta name=”description” content=”
Four fire-red tiger lilies on a square felt invitation card with a gradient yellow to white background including room on top to personalize names and date”>
<meta name=”keywords” content=”tiger lily wedding invitations, flower wedding invitations, personalized wedding invitations, personalized flower wedding invitations″>

2. Domains

Use a domain name that relates to your store and only use one domain. If you are selling wedding invitations, but create a name like Cool Goodies, it might lower your search engine ranking than if you use “Elizabeth’s Wedding Invitations.” Also, it’s good to have only one domain name because if you have and,  for example, the search engines will find the same content on these two separate sites, and because the content is duplicate, the site ranking will fall.  For your online store, it’s best to keep it clear and simple.

3. Keywords in your URLs

Use your keywords in your product URLs, in order to make it easier for search engines to find your products.

So instead of:

Change the URL to:

4. Sitemap

A sitemap is a list of all your website pages that engine crawlers can access (e.g. home page, contact page, about page, etc.) Submit your most recent sitemap to Google, BingYahoo and any other search engines you find necessary. This allows the search engines to find the relevant pages on your website faster.

5 Keyword Tips to Boost Traffic

September 23, 2013

1.)  Brainstorm initial keyword ideas

Imagine you are selling wedding invitations, so you would start with keywords that relate to your product.

General keywords:
wedding invitations
special occasion invitations

2.) Use Google Keyword Planner

Google Keyword Planner can give you ideas on other keywords you can use. It also tells you which keywords people search for the most and which keywords are in high demand.

How to use Google Keyword Planner:
Step 1: Complete at least one of the sections in the image below and click next. The more you complete the more targeted your results will be.


Step 2: After you click next, you will see results for  Ad Group Ideas and Keyword Ideas, you can use both to refine your keywords. Generally you want keywords that have high monthly searches and low competition. Make sure to only use keywords that relate to your content.

For example, in the image  below “Design Wedding” looks like an interesting ad group because although it doesn’t have as many searches as some of the other ad groups, it only has medium competition and it’s the third ad group by relevance.  It would be worthwhile to click into that ad group and explore those keywords.


After you click on the “Design Wedding” ad group, the tool will populate another group of keywords as shown in the image below. Here, you should also look for the highest searches and lowest competition keywords that come up. The best keyword, in this example, would be “wedding invitation designs”. Of course you can choose more than one keyword,  just make sure it’s relevant to your product. If I have wedding invitations with designs, then I would use this word, but if I just sell plain invitations, I would not choose not to use “wedding invitation designs” keyword.


Step 3: Take a look at the Keyword Ideas as well for suggestions. Looks like “wedding invitation” (the original keyword that we thought of) is a good keyword to use because it has many searches and medium competition compared to the other keywords.


3.) Competitor Research

Search for your keywords on different search engines like Google, Bing, and Yahoo to see which websites come up. Check for big brands to see if they’re in the top recommended sites. If they are, it might be tough to compete with them using the particular keyword you searched for.  Also check for advertisements on the top or right-hand side, they usually mean that it’s a highly profitable keyword.  Last but not least, make sure this keyword pulls up products and services that are similar to your product or service so you know you are targeting the correct audience.


4.) Use long-tail words

Use longer keywords like “black and white vintage wedding invitations” or “squares and circles wedding invitations” or “wedding invitations in 24 hours”. Even though these terms are less searched on any given day, they tend to have a higher conversion rate. Just remember, do not use keywords that do not match your product or service.

5.) Use keyword phrases in your topics and content

If you publish content on your site, come up with creative ways to relate your product to popular topics.  For example, is someone famous getting married? Write about the invitations they used and the differences and similarities in design between their invitations and yours. Use the keywords that relate to these famous  folks as well as your own keywords.

Now you know how to find the keywords that are right for you. Next time we’ll talk about Search Engine Optimization, which includes information on where to place your keywords in your Zazzle store,  as well as on your website.

Social Media Tips & Tricks Part 4: Twitter

September 2, 2013

1) Create a Twitter Account

Effort: Easy
Payoff: Long-Term

  • Fill out your name, bio, website, location, avatar and header picture. Use dimensions that Twitter suggests.
  • Stick to your theme by using the designs from your Zazzle store as your background image.
  • Use keywords in your bio and make sure that it reflects you and your brand.


2) Follow People, Join Directories, Use Management Tools

Effort: Easy
Payoff: Long-Term

  • Follow people that have the same interest as you. If you are a watercolor artist, search for #watercolor and follow folks that pop up. (It helps to follow celebrities or people with many followers.)


  • Join Twitter directories like Twellow, which is a  great place to find people to follow because you can search by categories like art, home decor, social media, etc.
  • Useful following tools like Tweet Adder, Tweeter Karma, and Friend or Follow to follow people back and unfollow people that don’t follow you back.
  • Don’t over follow! Twitter has following limits and if you follow too many people, your account can get suspended. Read more on Twitter limits here.

3) Post, Engage, & Discover

Effort: Easy
Payoff: Long-Term

  • Post 4-5 times per day and post different media. (It helps if your account is connected with other social media accounts like Facebook or Tumblr, so you can post on both accounts at once.)


  • Use hashtags in your tweets, but not too many. Two per tweet is enough, and try to have the hashtag word be part of the sentence.
  • Look at what’s trending and participate in the trends. It’s a great way to gain visibility and display a bit of your personality on your account.

TwitterTrend Hashtag

  • Interact with followers by favoriting, responding, tweeting at and retweeting other people’s tweets.


  • Use the Discover tool to search for new content and new people to follow.

4) Examples

  • Here are a few great examples of Zazzle Designer Twitter Accounts.

Social Media Tips & Tricks Series Part 3: Tumblr

August 27, 2013

Starting your Tumblr Blog is easy to do. The tricky part is getting a following and keeping folks entertained. Today we’re going to take a look at a successful Zazzle Designer that was able to do just that – Zazzle Poetry.

Need a quick overview of Tumblr? Click here.

Tumblr Case Study:  Zazzle Poetry

  • On Tumblr, you can choose your own URL and use the Tumblr domain or use your own domain as we see here –


  • Choosing a theme and sticking to it is important. In this case, the theme is funny t-shirts.


  • It’s important to post content that people reblog and comment on,  like this “Here I Am, There I Go” t-shirt. When you notice a post getting a lot of attention, try to post similar products and don’t be afraid to reblog the post a few times throughout the week.
  • It’s key to have a purchase link within your post, like the “get” link below so readers have easy access to the item if they wish to buy it.


  • Remember to fill out all sections when creating a post. As you can see below, there is a “source” link that shows up and a tag link. A source link allows you to enter the original link to the item. Tags are what make your content easily searchable. Tumblr also has something called “Popular Tags.” When you’re typing in your tags, a menu of popular tags will populate and you can choose to include those. I suggest to always include popular tags as long as they are relevant.


  • Engagement is a vital factor when you are growing your presence on Tumblr, so it’s important to have the tools on your blog that let your followers interact with it.  Zazzle Poetry, chose the options to allow requests, submissions, and created an FAQ link. Let’s take a closer look at those
  • First, the request section is a great idea because it gets your audience thinking about your blog, and also gets them checking back to see if their request was fulfilled.


  • The submit option lets your audience share their content on your blog. In this case, the content would be a Zazzle Poetry product that was found online or a picture of  a Zazzle Poetry t-shirt. It’s a fun and easy way to diversify your content.


  • FAQ is not part of participation, but it’s a great way to answer some of the most common questions that your audience has. Zazzle Poetry did a great job in this section because they kept the funny theme going.


By creating funny and engaging content, the owner has succeeded in making this Tumblr blog quiet popular.  Check it out for yourself: Zazzle Poetry

Want to learn more about Tumblr? Find a quick overview here.

Tumblr Overview

August 24, 2013

Tumblr Overview Crash Course

The main ways to be successful on Tumblr are similar to what you would do on any social platform: follow other bloggers, love posts, reblog posts, stay active, vary your content (e.g. pictures, text, videos) , and use relevant and popular tags. Below are a few helpful tips to get your Tumblr blog rolling.


A.)  Choose the type of post you’d like to make from text to video

B.)  Messages

C.)  FAQ

D.)  Settings

E.)  Logout

F.)  Choose the account you would like to see/post from

G.)  View all your previous posts

H.)  Customize your blog with different themes, colors and more

I.)    Liked posts, blogs you follow, and find blogs (go here to seek out new blogs to follow)

J.)   Recommended blogs to follow (following these blogs is a great way to build your audience)


Settings Page


A.) Account (email & password settings) Dashboard (preferences)  Email (preferences) Apps (if you created apps for your blog

B.) Change avatar and add description

C.) Website themes – edit yourself or find a theme

D.) Change URL

Other options on this page are: Replies, Ask, Queue, Facebook,Twitter connect and more.


Customize/Edit Theme Page


A.) Edit your theme with HTML (must be experienced in HTML)

B.) Browse themes – choose an existing theme

C.) Edit your title and description

D.) Theme options – choose the colors for your theme

E.) Add Google Analytics ID so you can track your blog performance.

Other options on this page: Add pages, advanced options, and connect with Twitter, Facebook, and more.

Tumblr Post Page


A.) Create a custom URL for your post here. e.g.  “vintage-invitation-for-spring-wedding”.

B.) Place the source URL here, so people can click through to the original post or your  Zazzle store or product page.

C.) Tag your posts with relevant tags. If a “Popular Tags” list pops up, then add the relevant popular tags to your tag list.


Other Tips

*Download the Tumblr Bookmarklet for easy posting.

*Install Tumblr Mobile or iPad App for posting from your cell phone or tablet.

*Install Disquis to enable commenting on Tumblr.

Social Media Tips & Tricks Series Part 2: Google+

August 19, 2013

1)      Create your Google+ page

Effort : Easy
Payoff: Long Term

  • Choose the product or brand box, and then choose your product category.


  • Fill out your name, website name, and agree to the Page Terms.  The SEO title is the name of your page followed by Google+, so make your name count.
  • Add profile photo, cover photo, and write your tagline and introduction. For SEO, your meta description is the page name, followed by your page tagline, and the first part of your introduction.


Great example of Profile Photo, Cover Photo, Tagline, and Introduction

by Photography TK Designs, a Zazzle Designer.


  • Link your website to G+  and add any other websites or social media pages in the “Links” section.



2)      People &  Communities

Effort : Easy
Payoff: Long Term

  • Join relevant communities and add people in those communities to your circles. When others add you to their circles, don’t forget to add them back.  For example, if are making wedding invitations, join a wedding community. When someone from this community adds you to their circles, return the favor and add them back.



3)      Posts & Engagement

Effort : Medium
Payoff: Long Term

  • Post photos, text, links, and videos on your page. The SEO title of  your update starts with the name of your profile page, followed by Google+ and then the beginning of your status update. This means, it’s always good to have a description with keywords when you’re posting a picture, link or video. The meta description of your update is the main text of the update. Also, a link update will create a dofollow link, but a photo update with link in the text will be a nofollow. Basically, it’s good to have a variety of posts versus always posting in the same media style.

Great example of a text and photo post

by Posh & Painterly, a Zazzle Designer.



  • Use “@” to tag people or pages on your page or in your comments.


  • Use Hashtags  to make your content more searchable.
  • Share other pages and people’s content on your page.

Great example of hashtags and sharing other people’s

content by ZazzleProducts1, a Zazzle designer.



4)      Get Google Authorship (Links your online content with Google+)

Effort : Easy – Medium (Depending on your computer skills)
Payoff: Long Term

  • Register an email from the domain where you contribute content or link your content to your contributions. Read more here.



5)      Connect to your Website

Effort : Medium  – Hard (Depending on your computer skills)
Payoff: Long Term

  • Install Google+ Badge on your website so people can easily follow your Google+ page from your website.
  • Add Direct Connect code so people can add your Google+ page to their circles right from Google Search.



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