Now that we’ve covered the basics of keyword research, let’s review how to use keywords to improve SEO.
It’s important for customers to be able to find your products when searching on Zazzle. By using relevant terms, you can improve your chances of showing up higher in the Zazzle search results.
Use 3-5 descriptive keywords that are relevant to your product in your title.
The title is one of the most prominent factors that search engines consider for page rank, so you want to be sure to use relevant and coherent keywords.
Good example: Tiger Lily Felt Wedding Invitations
Bad example: Flower Invitations
Use long tail keywords in your description. The more details the better – you can even add a promotional sentence or a sentence about when someone might use this item. Use a unique description for each product, even if the product is similar. You should have at least two sentences, but the longer description the better.
Good example: Four fire-red tiger lilies on a square felt invitation with a gradient yellow to white background including room on top to personalize names and date. Lilies cover 1/3 of the square invite from the bottom up. Perfect for a nature wedding or if you love tiger lilies.
Bad example: Tiger lily wedding invitations.
Tags are highly important for both general SEO and Zazzle site search. You have 10 power tags that help you with the Zazzle site search, so you should think them through. You can add more than ten, but just make sure they are relevant. The best way to come up with your tags (in addition to looking at keywords) is to think about what you would type in search if you were looking for the same product. If you were looking for wedding invitations, you probably have an idea of what you want, so you wouldn’t look for just “wedding+invitations” because it’s too general. You are more likely to search something more specific like “tiger+lily+wedding+invitations” or “flower+wedding+invitations” or “personalized+flower+wedding+invitations”.
Just remember, avoid irrelevant tags because it will be confusing for customers who are searching for the most relevant products.
If you are working to improve your ranking on search engines such as Bing, Google, and Yahoo, here are some suggestions. These tips will help designers who have their own website outside of Zazzle.
1.Title & Meta Description
This is the same as the title and description for your Zazzle product. The key points are to keep it relevant, clear, and original. It’s also good to keep your title under 70 characters and your description around 155 characters.
<title>Tiger Lily Felt Wedding Invitations </title>
<meta name=”description” content=”Four fire-red tiger lilies on a square felt invitation card with a gradient yellow to white background including room on top to personalize names and date”>
<meta name=”keywords” content=”tiger lily wedding invitations, flower wedding invitations, personalized wedding invitations, personalized flower wedding invitations″>
Use a domain name that relates to your store and only use one domain. If you are selling wedding invitations, but create a name like Cool Goodies, it might lower your search engine ranking than if you use “Elizabeth’s Wedding Invitations.” Also, it’s good to have only one domain name because if you have elizabethsweddinginvitations.com and elizabethsweddinginvitations.us, for example, the search engines will find the same content on these two separate sites, and because the content is duplicate, the site ranking will fall. For your online store, it’s best to keep it clear and simple.
3. Keywords in your URLs
Use your keywords in your product URLs, in order to make it easier for search engines to find your products.
So instead of:
Change the URL to:
A sitemap is a list of all your website pages that engine crawlers can access (e.g. home page, contact page, about page, etc.) Submit your most recent sitemap to Google, Bing, Yahoo and any other search engines you find necessary. This allows the search engines to find the relevant pages on your website faster.