Archive for the ‘Seller News and Updates’ Category

More Traffic with Polyvore

April 14, 2014

Looking for a fresh and unique platform to show off your products? Polyvore is a stylish social shopping site where you can create collections and showcase your favorite products to more than 20 million users around the world.

In this week’s Designer Tips & Tricks, we’ll give an overview on how to create a Polyvore account, and talk about ways to get greater visibility.

1.) Set up your Polyvore account 

Creating your Polyvore account is easy, just go to http://www.polyvore.com and sign up with your email or Facebook.

polyvore_sign_up

 

Once you’ve signed up, fill out your profile information by hovering over the  image icon in the right hand corner and clicking on “Settings”. Fill in your name, display name, image, URL (use your Zazzle store URL here), and description. Don’t forget to use keywords in your description, which will make your content more searchable on Polyvore.  You can connect your Polyvore account to your other social media accounts in the “Sharing” tab of the “Settings” section.

polyvore_settings

Here is an example of a filled out account  from In Case Zazzle, a Zazzle designer.

polyvore_in_case

 

2.) Add Products

An easy way to add products from your favorite online stores, is to download the Polyvore clipper into your browser.

Once the Polyvore clipper is downloaded, you’ll be able to click “Clip to Polyvore” right from your browser to add any product or image from the web to your Polyvore. In the pop up window, you can add a title, tags and price for your Zazzle product. Make sure you double check all of your product information before clicking the “Like” button.

clip_to_polyvore

3.)  Sets, Collections, & Templates

Sets

Sets are collages where you can mix and match products and images from different online stores and websites.

To create a set,  go to “Create” at the top of the page and select “Set”.  A window will open up where you can create, edit, save and publish your set.

Set Editor Overview

Create_Set_3

A. Functions: Publish, open saved sets and templates, save your set, undo and zoom

B. Functions: Remove, flip/flop (turn your design sideways or upside down), clone (duplicate your design/product), forwards/backwards (choose whether that product/image will be in front or in back of an overlapping product/image)

C. Functions: Choose products and images from your items, collections  or other categories

To start creating, simply drag products from your items, collections or other categories onto your canvas. Once you have all of your items placed the way you want in your set, you can publish your set.

Here are a few examples of sets from In Case Zazzle, a Zazzle designer.

polyvore_sets1polyvore_sets2

Collections

Collections allow you to arrange your best sets and items together. Creating a collection is similar to creating a set. To create a collection, go to “Create” at the top of the page and select “Collection.” Then, a window will open up where you can create and publish your collection. To start creating, drag the items and sets of your choice to the canvas.

collections_create

Here are examples of collections from Pepperberry and Sage, a Zazzle designer.

collections3
collection2

Templates

Templates are pre-made patterns you can create, save, and use later to create sets. 

To create a template go to “Create” at the top of the page and select “Template.” The template editor will open up, which will allow you to add placeholders in certain areas of the canvas. You can re-size, move, flip, and even name these placeholders. You can also add images (your logo for example) to your template, if  you would like to have a certain template that always contains that particular image.

template1

Once you publish your template, you can use it to create a set by going to create->set->open->my templates.

use_template

 

4.)  Likes, Following, Followers

Likes

The Likes section will show all of the items, sets, and collections that you’ve liked either by adding them from other online stores or directly from Polyvore. Likes will show up in the  “my items” section of  your set, collection, and template editors.

Following

The Following section will show all of the Polyvore members you are following.

Followers

The Followers section will show all of the Polyvore members hat are following your account.

Here is an example of where you can find Likes,  Following, Followers and Views in your account from Pepperberry and Sage, a Zazzle designer.

likes_followers

5.) Groups & Wins

Groups 

Polyvore groups, similar to Pinterest group boards, are groups of Polyvore members that come together to explore similar themes and topics. As a member, you can create a maximum of 5 groups once you have 30 followers. If you choose to create a group, it is suggested to look through the existing groups so you don’t create a group similar to one that already exists.

Here are examples of groups on Polyvore from Isabel Alfarrobinha, a Zazzle Designer.

groups_polyvore

Wins

The Wins section of your account shows you all of your placements in the contests that you’ve entered. Find out more on how to enter a contests here.

wins_polyvore

Now that you know the ins and outs of how to use Polyvore, give it a shot! Not only can it get you more visibility, but it also lets the public see how your products can be grouped with other products. Plus it’s a fresh and exciting experience – you never know what ideas you’ll get from creating your sets, collections and templates.

Until next time,

Elizabeth P.

 

Pinterest Tips

February 24, 2014

Pinterest is one of the biggest social networks and one of the best places to promote your products. More and more people are using Pinterest to share ideas and trends on everything from weddings to recipes. With more than 70 million users, it’s important to make your pins stand out.

Here are some tips!

Tips on Boards

  • Create holiday boards. Create holiday themed boards that promote holiday gifts (for him, for her, for pets, etc.), holiday parties, holiday clothes, and anything else holiday related.

val_day_board

  • Create uniquely themed boards. Think of original ways to categorize your pins, like grouping them by colors, interests, styles – the possibilities are endless. Make your boards more appealing by giving them creative names.  For example, many people can have a “Good Food” board, but using a name like “Mmmm…Tasty!” might spark more interest. Or, instead of having an  “Everything Purple” board, you can call it “Purple Sensation” board, for example.

tasty_purple_unique_names

  • Create group boards.  Group boards, which are boards that allow other people to contribute pins to your board,  are a great way to collaborate with your followers and create collections of similar themed products with other designers. Learn how to create a group board here.

group_board_val_day

  • Create inspirational and motivational boards. Show your followers  a bit of your personality by creating a board with pins that inspire and motivate you to make your art and/or your products.

inspiration

Tips on Pins

  • Describe your pins. Tell your followers about your product, your store, and what  inspired you to create that certain item. Don’t forget to use keywords in your descriptions. When trying to decide on which keyword to use, think of what you would type into the search bar if you were looking for that particular product.
  • Link to your blog, store or product.  At the end of your description, it’s always good to link to your blog or store so people know where to find more of your content.

Description_keywords_store

  • Repin popular pins. Popular pins get more visibility because they already have a high count of repins, comments and likes. You can find popular pins by choosing the “popular” category in the search section on the top left-hand side of your home page.  Then, look for any pins that stand out to you or  that  relate to your store. Maybe there is a recipe you’d like to add to your “Mmmm… Tasty!” board, or a DIY project you’d like to add to your “Rustic Home Decor” board.

popular1Repin

Tips on Engagement

  • Repin, like and comment.  Engage with your followers and other pinners  by repinning, liking and commenting on their pins and boards. Interacting with pins a great way to get to know your fellow pinners and grow your influence and followers even more.

comment_repin

  • Ask questions.  Ask questions in your descriptions and comments. It’s a great way to spark conversation and keep your audience involved. For example, if you posted an inspiration pin, maybe you can ask what inspires others about it. Or, if you post a picture of two products side by side, you can ask which one would they like better.

inspires_question

  • Be consistent. A key part of keeping people coming back is to be consistent with your pins. If you don’t have time to pin everyday, then you can always use a  pin scheduler like GoPixel or Pinwoo.

As always, don’t pin too much. Remember, it’s about quality, not quantity.

We hope you enjoyed this post. Many thanks to Svetlana, owner of the SvetlanaSF Zazzle store and the ArtonZazzle  Pinterest page, for letting us use her store as an example.

Happy promoting everyone.

Thank you.
Elizabeth P.

5 Quick Tips on Affiliate Marketing

February 17, 2014

Affiliate marketing is a great way to get more sales and increase your income. The more you promote your store and products, the more likely someone will purchase your products. Below are a few tips on how to improve your affiliate marketing efforts.

1) Do some outreach

Reach out to small and medium sized bloggers, Facebook pages, and websites that are relevant to the products you promote. For example, if you promote wedding invitations, look for wedding blogs; if you promote cat themed products, look for animal lover blogs. Build relationships with these content creators by offering to write a guest blog post or see if they would like to exchange social media posts.

i_heart_naptime_1

2) Use and keep up with social media

If you’re not already there, get on Facebook, Pinterest, Tumblr, Twitter, and any other social media accounts that you think are relevant to your store. Keep your eye out for new and trendy social media websites like Wanelo and Polyvore.

Twitter_1

3) Be timely with your products

Check current events, trends, and hot topics. What are this year’s pantone colors of the year? What paper and card types are people using for their wedding invitations? What big world events are happening right now? How can you connect your products to these events?

Clothes_USA_2014

4) Be creative and responsive

Write engaging blog and/or social media posts that relate to your products. Ask your audience questions, run polls, and respond to their comments. Create hashtag campaigns on sites like Twitter and Wanelo or create group boards on Pinterest.

blog_1

5) Check for current promotions

Visit the Zazzle coupon page at http://www.zazzle.com/coupons to see what promotions are currently running. Create and promote the products that are currently on sale. Don’t forget to check out http://www.zazzle.com/banners for our full banner inventory including,  seasonal, holiday, and home page link banners.

save_the_date_728x90

And as always,  DO NOT  spam your audience. Affiliate marketing is not just about getting as many links out there, but about creating quality content, using relevant keywords, and organic links. If you start over-posting your links on Facebook, Twitter, etc. you are likely to get blocked.

Good luck and stay positive!

Elizabeth P.

Valentine’s Day Trends 2014

January 20, 2014

Roses are red, violets are blue, this Valentine’s Day, we need products from you!

Need ideas for Valentine’s Day products or gifts? Take a look at the guide below for popular products and this year’s Valentine’s Day trends.

Cards & Postage

  • For Her
  • For Him
  • For Kids
  • For Family
  • Humor

be_mine_valentines_day_photo_card-rd55a0af2ea964d31b0f3b970618dfa6f_imtzy_8byvr_210donut_valentine_greeting_cards-re45a685a24c34c52afcc8b70e7ecf6a2_xvuat_8byvr_210

heart_balloons_valentine_photo_cards-rd108367ae10e46bc8e8ca425682a4e65_vgjpz_8byvr_210happy_valentines_day_picture_card-rd9977df20652489fadc4e6f1e1329f2b_vgjpz_8byvr_210

Gifts Ideas

  • Necklaces
  • T-Shirts
  • Mugs
  • Posters
  • Wristlets
  • Wrapped canvas
  • iPhone Cases
  • iPad Cases

love_is_where_our_story_begins_couple_photo_canvas-rd3ddcc9746944b7a825acea45a3130d7_fwqz_xwzpj_210i_love_you_to_the_moon_and_back_necklace-r5cf9a94fef7e4dbfb2d8dc72596bd4df_fkoei_8byvr_210

awesome_wife_tshirts-rf8e2ffb17f39444aa4811659727331b6_804gs_210gray_grey_peach_quatrefoil_monogram_iphone_5c_case-r7897d3526c824281b34f862ec92979f3_izruf_8byvr_210

Home Decor

  • Pillows
  • Plates
  • Mugs
  • Posters

love_party_plates-r25463277f1e04e8e9a4980dbfe2a9198_ambb0_8byvr_210cupids_arrow_heart_love_valentine_pillow-r850975ef3d8e4b159ce189acf32cd5f4_i5fqz_8byvr_210

Favors

  • Candy tins
  • Candy jars
  • Stickers

valentines_day_love_stickers-r8ee018d68c3247acb118e1bd0607aa8f_v9waf_8byvr_210valentines_day_sweetheart_candy_tin-r9670af4fe27d40e88beddd6716bfe93b_w5imz_8byvr_210

Trends

  • Arrows
  • DIY
  • Typography
  • Pastels
  • Foxes
  • Butterflies
  • Modern
  • Bold

hey_foxy_by_origami_prints_valentine_folded_card-r3b277088c0674bba85b8c0552446764e_xvuai_8byvr_210love_hearts_n_arrows_tic_tac_toe_coasters-r144c89e9ca1841ed91a6ee6f3cacb831_ambkq_8byvr_210

We hope this guide is a helpful in your Valentine’s Day product creation.

2013 Holiday Trends

November 11, 2013

The holidays are upon us, and it’s a busy time for us all. We have come up with a short guide of products, categories and styles for you to keep in mind while creating your holiday products this year.

Upcoming 2013 Holiday Schedule

  • November 27- December 5: Hanukkah
  • November 28: Thanksgiving
  • November 29: Black Friday
  • December 2: Cyber Monday
  • December 07, 2013 Pearl Harbor Remembrance Day
  • December 25: Christmas
  • December 26 – January 1: Kwanzaa
  • December 31: New Year’s Eve

striped_hanukkah_candles_personalized_invites-r0f25bf49df7f4660be3ad30c329843cd_imtzy_8byvr_210vintage_christmas_santa_claus_flying_sleigh_toys_kitchen_towel-r37f82e21fb4d4006a34f7d228d242194_2cf6l_8byvr_210

New & Popular Products

  • Calendars
  • eWatch Factory Watches
  • Holiday Cards
  • Holiday Postage
  • iPhone 5 Cases
  • iPad Cases
  • iPad Air Cases
  • Lamps
  • May28th Watches
  • Mugs
  • Ornaments
  • Posters
  • T-Shirts
  • Wrapping Paper

snowman_couple_our_first_christmas_ornament-r439dbb82009043bb8b453e2c24b0732e_x7s2y_8byvr_210photo_red_chevron_pattern_wrapping_paper-rec3f5929ed5f4866bf853e63717e5b10_iz8yc_8byvr_210

Key Holiday Categories

Remember to drop by our Gift Center where you’ll find the themes and categories we’ll be focusing on the most this year. Below is a compiled list of the current categories you will find there.

  • For Him
  • For Her
  • For Teens
  • For The Little Ones
  • For Grandparents
  • For Furry Friends
  • Holiday Parties
  • Gifts under $50
  • Stocking Stuffers ($20)
  • White Elephant Gifts
  • Holiday Cards
  • Rustic Americana
  • Home for the Holidays
  • Monogram Shoppe
  • World of Wander
  • Pattern Playground
  • Funny Pages
  • Hungry Hipster
  • Words to the Wise
  • Back to the 90′s
  • Geeky Goodness

merry_christmas_grumpy_cat_greeting_cards-r27c69b2fca374af483c78740c2b9c345_xvuat_8byvr_210thanksgiving_party_plate-r3713c896506f4fa2a79190afef68553d_ambb0_8byvr_210

2013 Holiday Colors & Color Combos

  • Gold
  • Soft white
  • Iced silver
  • Winter greens
  • Taupe
  • Turquoise, ice-blue, and pistachio with silver and white
  • Red with orange and brown
  • Mocha brown with deep aubergine
  • Red and gold

holiday_party_invitation_purple_gold_ornaments-re289d9bd4b5e42b4b84f5b088f15b0e7_imtet_8byvr_210radcliff_wrapping_paper-rf0690e93c70e4bc1b2410658c789b900_iz8ys_8byvr_210

Trendy Patterns

  • Floral
  • Plant print
  • Animal print
  • Faux bois
  • Greek key print
  • Tribal print
  • Quatrefoil print
  • Plaid
  • Indian pattern print

elegant_japanese_floral_pattern_ipad_case-rcfc9e9bd9ea446fbb2a5634dc39cf95e_wsm9h_8byvr_210  vintage_brown_red_blue_floral_flowers_pattern_lamp-r1cecc03e8f824744b271953c2462cac0_i39l9_8byvr_210

Popular Animals

  • Cats
  • Dogs
  • Owls
  • Horses (2014 is year of the Horse by the Chinese New Year Calendar)

2014_chinese_lunar_new_year_of_the_horse_postcard-rbfb5068aab1d4e2c891bd4c385dad7ae_vgbaq_8byvr_210winter_owls_postage-r0ed938a63bc04ec1ba800e334b420993_xjs8p_8byvr_210

We hope this guide is a helpful reference tool for product creation and promotion during this holiday season. Happy Holidays!

I’ll trade you tuna for PB&J – but the box is mine

November 7, 2013

We couldn’t be more excited for the newest arrival to our collection. You definitely had one as a kid. You probably remember what it looked like. You often traded what was in it, but never the vessel itself. Your treasured lunchbox is for kids and grownups alike!

We have thousands of variations to swoon over.  You may grapple with all the difference choices — all of them dishwashable, BPA-free and 100% recyclable. Each lunchbox comes with separate containers for sandwiches and snacks, plus an ice pack. And they’re as adorable as the one you’re now remembering with nostalgia (sigh!)

For eaters-on-the-go, the Customizable Boarding Pass box lets you add your own name, airline, flight number and flight class of choice. Bon voyage!

customizable_boarding_pass_lunchbox-r33533df78bb14d23a8729dddf9e285e0_i0x1a_8byvr_400

For children who might sometimes misplace things, the monogram lunchbox could be the best way to make sure it’s never lost.  You can add both a monogram and a name to this colorful design.

custom_monogram_mod_leaf_pattern_lunchbox-r954b3a718066494390c5fd122347c4b7_i0x1a_8byvr_400

Zazzle partnered with yubo  in order to create these awesome lunch boxes. Founded by parents, yubo offers an environmental alternative to disposable plastic bags and messy crumbs.  Happy lunching!

Advertising Part 1: Facebook

October 14, 2013

Facebook advertising is a quick and easy way to get traffic to your website.  Advertising is often thought of as being expensive and an option only for big websites, but you’d be surprised at how affordable it can be. The process of creating a Facebook ad can tell you a lot about your niche audience and the presence it has on Facebook.

Facebook has two main types of ads you can create – News Feed and Side Bar. In this particular example, we’ll be looking at News Feed ads that have been quite a hit on both desktop and mobile.

Creating a Facebook Ad

Start by going to facebook.com/advertising and click the “Create an Ad” button.

AdvertiseOnFacebook

URL

Next you’ll want to choose the URL of the website you’d like to promote. It gives you the option to choose your Facebook Page, but that’s likely to increase your Facebook fans, not sales. The best option would be to choose your Zazzle store URL or your website URL if your goal is to gain sales.

Choose_URL_Facebook

Select Images

Images are typically the most important part of your ad. Your images should be relevant, clean, clear, bright and sized perfectly to the suggested size for the ad (if you are using your Zazzle store URL, Facebook will populate an image for you, but it will be the wrong size, so you will need resize that picture/design).  Do not choose pictures with a lot of clutter or text; remember that these ads are highly likely to be seen on mobile devices.

Facebook gives you the option to upload up to six images per ad, and that’s definitely an option to take advantage of. Facebook will test all the images you upload, and  choose the ones that get the highest response rate when they run your ads.

Image_FB_Ad

Text and Links

The best part about the Facebook Ad tool is that you can get a preview of your ad as you create it. There are four parts to fill in here and each has a purpose.

Facebook Page: Here, you can insert your website’s Facebook Page or create a new one; this way your ad looks like it’s coming from your Facebook Page, but the ad still links to your website.

Headline: This is your “attention getter.” What is your value? What is your ad about? What is your call to action?

Text: Tell people about what you are promoting in more detail.

News Feed Link Description: This gives you a chance to describe your URL in more detail.

General tip – keep it catchy, short and to the point. I know that seems counter-intuitive to the SEO minds out there, but you only have a person’s attention for a split second before they scroll down their feed, so the ad has to act fast.

Facebook_ads_text

Create your audience:

It is a very helpful exercise to think about the target audience for your marketing efforts – location, age and gender, interests, etc. Facebook offers a great tool to make this process easy for you.  In this example, we will use wedding invitations as our product.

Location: Choose all countries that pertain to your inventory. Can your product be sold abroad? Do you have it translated? Do you already receive traffic from certain countries?

Age: Are wedding invitations for all ages?  What age do people usually get married or engaged?

Gender: Who are the main  planners and buyers for wedding events, men or women?

age_gender

Precise interests: This is the most important part of your targeting. You’d like to target people that are interested in what? Is “wedding” too broad of a target? Is “wedding invitation” too small? As you narrow or broaden your targeting, the audience count on the right-hand side of your screen can help you make your decision. From personal experience, I’ve had the best results with targeting between 1MM and 5MM people. It’s also good to keep an eye on your suggested bid because that’s what you will be paying per click for your ad.

Suggested Likes and Interests: These are Facebook’s automatic suggestions based on your original precise interest. The assumption is, if you like “wedding” you may also like “ceremony” or if you like “wedding invitation you may also be interested in “RSVP”.

Broad Categories: These will target folks that have similar interests and traits like “Home & Garden”. I find these most useful for mobile. If I am promoting an iPhone app or Android app, for example,  here I can select which mobile users I want to target. For example, if I’m selling a wedding app, I can choose “wedding” for my precise interest and “android” in my broad category.

precise_interest

Connections: This section gives you the option to show your ad only to people that are somehow connected to your page or someone else’s page.  I would suggested bypassing this option because it usually lowers your audience count dramatically.

Interested in: This is up to you to decide, depending on the product you have.

Relationship status: Normally, for majority of products, this section is probably left to it’s default which it “All”. However, for wedding invitations I would choose every status except the married status because married people are less likely to need or be interested in wedding invitations.

Languages: If you only have invitations in a certain language, other than English, then I would probably fill this out. Otherwise, leave it blank.

Relationship_Facebookads

Education: Does your product require people to have a certain level of education? Most of the time this is set to default.

Workplaces: This targets people that work for a specific company. This dramatically lowers your audience, and is an option that’s hardly used.

education

Campaign, Pricing and Schedule

New Campaign Name: Name of your campaign.

Campaign Budget: Choose to have a budget per day or a lifetime budget (total of money you want to spend overall.)

Campaign Schedule:  Enter specific dates you want for your campaign or have it run continuously.  Usually, it’s probably best to run your campaign continuously, unless you create your ads early on and need to run them at a later date because of seasonality.

Conversion Tracking: This requires technical skill, but it’s a great attribute. It lets you keep track of actions (e.g. sales) taken on your website after a person clicks on ad. It’ can help you see what ads convert into sales more.

Campaign_Budget1

Optimization: This is where you need to decide how you would like to spend your money on your ads. Do you prefer to pay per click or per impression? I would suggested trying both if you can to see where you get the most conversions.  You also have the option to manually bid for clicks pr impressions (choose the amount you’d like to bid), or let Facebook optimize your ad for you. If you are not spending a lot of money, I would suggest to let Facebook optimize for you.

Pricing: You will only have to fill out this section if you are manually placing your bids.

Then click “Place Order” and you are all set. There is a short waiting period while Facebook approves your ads, and then they will go live.

Campaign_budget2

Facebook also provides you with great ways to track your ad’s performance, so you always know how much money is spent on each ad and how each ad is performing. Facebook ads are a great way to get folks on your site, so if you have a little extra for investment, it’s definitely an option to test out.

Quick Guide to SEO

October 11, 2013

Now that we’ve covered the basics of keyword research, let’s review how to use keywords to improve SEO.

Zazzle SEO

It’s important for customers to be able to find your products when searching on Zazzle.  By using relevant terms, you can improve your chances of showing up higher in the Zazzle search results.

1. Title

Use 3-5 descriptive keywords that are relevant to your product in your title.

The title is one of the most prominent  factors that search engines consider for page rank, so you want to be sure to use relevant and coherent keywords.

Good example: Tiger Lily Felt Wedding Invitations

Bad example: Flower Invitations

2. Description

Use  long tail keywords in your description. The more details the better – you can even add a promotional sentence or a sentence about when someone might use this item. Use a unique description for each product, even if the product is similar. You should have at least two sentences, but the longer description the better.

Good example:  Four fire-red tiger lilies on a square felt invitation with a gradient yellow to white background including room on top to personalize names and date. Lilies cover 1/3 of the square invite from the bottom up. Perfect for a nature wedding  or if you love tiger lilies.

Bad example: Tiger lily wedding invitations.

tiger_lily_invitationSEO_title_description

3. Tags

Tags are highly important for both general SEO and Zazzle site search.  You have 10 power tags that help you with the Zazzle site search, so you should think them through.  You can add more than ten, but just make sure they are relevant. The best way to come up with your tags (in addition to looking at keywords) is to think about what you would type in search if you were looking for the same product. If you were looking for wedding invitations, you probably have an idea of what you want, so you wouldn’t look for just “wedding+invitations” because it’s too general. You are more likely to search something more specific like “tiger+lily+wedding+invitations” or “flower+wedding+invitations” or “personalized+flower+wedding+invitations”.

tags

Just remember, avoid irrelevant tags because it will be confusing for customers who are searching for the most relevant products.

Website SEO

If you are working to improve your ranking on search engines such as Bing, Google, and Yahoo, here are some suggestions.  These tips will help designers who have their own website outside of Zazzle.

1.Title & Meta Description

This is the same as the title and description for your Zazzle product. The key points are to keep it relevant, clear, and original. It’s also good to keep your title under 70 characters and your description around 155 characters.

<title>Tiger Lily Felt Wedding Invitations </title>
<meta name=”description” content=”
Four fire-red tiger lilies on a square felt invitation card with a gradient yellow to white background including room on top to personalize names and date”>
<meta name=”keywords” content=”tiger lily wedding invitations, flower wedding invitations, personalized wedding invitations, personalized flower wedding invitations″>

2. Domains

Use a domain name that relates to your store and only use one domain. If you are selling wedding invitations, but create a name like Cool Goodies, it might lower your search engine ranking than if you use “Elizabeth’s Wedding Invitations.” Also, it’s good to have only one domain name because if you have elizabethsweddinginvitations.com and elizabethsweddinginvitations.us,  for example, the search engines will find the same content on these two separate sites, and because the content is duplicate, the site ranking will fall.  For your online store, it’s best to keep it clear and simple.

3. Keywords in your URLs

Use your keywords in your product URLs, in order to make it easier for search engines to find your products.

So instead of:

http://youronlinestore.com/item.cfm?id=895&subcatid=25

Change the URL to:

http://youronlinestore.com/tiger-lily-wedding-invitations.html

4. Sitemap

A sitemap is a list of all your website pages that engine crawlers can access (e.g. home page, contact page, about page, etc.) Submit your most recent sitemap to Google, BingYahoo and any other search engines you find necessary. This allows the search engines to find the relevant pages on your website faster.

Managing your Social Media Accounts: HootSuite

September 9, 2013

1.) Set-up Account

Register with your email, and then start syncing with your social media networks.  With the free account, you can add up to 5 unique social profiles.

AddSocialNetworks

HootSuite is integrated with many of the main social media sites such as Facebook, Twitter, and Google+. For those social media sites that HootSuite is not directly integrated with, like Tumblr for example, there is an option to download these networks as HootSuite apps. So, in order to add Tumblr to your HootSuite profiles, you must first download it from the app section as shown below.

ViewallAppsHootSuite

AppDirectoryHootsuite

2.) Organize & Monitor

Decide which streams from each profile you are most interested in. Do you want to see your News Feed and Wall Posts on Facebook, but maybe your Mentions and Retweets from your Twitter profile? The decision is yours to make.

StreamFacebook

StreamTwitter

3.) Manage

Scheduling is one of the greatest advantages of HootSuite. You can write a single message and schedule it to be posted on all of your social networks. This helps with planning ahead for when you know you will be busy because it keeps your communities active. You can choose the times when you want your posts to go out  or use the AutoSchedule option which is supposed to share your message at optimal times. I suggest trying both and seeing which option gives you more visibility.

MultipleSocialNetworks

If you have a team and choose to use the Pro option of HootSuite, you can assign messages to your team members to make sure that every message gets answered.

Task

Another great attribute is you can monitor your account followers and klout score for Twitter, Google+ and a few other networks by click on the “Contacts” tab in the sidebar.

twitterfollow

4.) Analyze

Overview reports of your social accounts are available on the free version of  HootSuite, but they have very little information. If you are planning to use HootSuite as your main hub for your social networks, it might be worthwhile to purchase the pro option so you can see all your analytics in one place.  Some social media networks like Facebook, for example,  offer their own analytical tools for free after your page reaches 30 likes. Twitter, however, doesn’t offer any tools at all, so if you use Twitter a lot, this might be a good option.  You can also create custom reports with HootSuite Pro, which will allow you to dig deeper and really understand your numbers and which campaigns are working for your business.

TwitterRetweetReport

FacebookReport

Social Media Tips & Tricks Part 4: Twitter

September 2, 2013

1) Create a Twitter Account

Effort: Easy
Payoff: Long-Term

  • Fill out your name, bio, website, location, avatar and header picture. Use dimensions that Twitter suggests.
  • Stick to your theme by using the designs from your Zazzle store as your background image.
  • Use keywords in your bio and make sure that it reflects you and your brand.

Twitter1

2) Follow People, Join Directories, Use Management Tools

Effort: Easy
Payoff: Long-Term

  • Follow people that have the same interest as you. If you are a watercolor artist, search for #watercolor and follow folks that pop up. (It helps to follow celebrities or people with many followers.)

TwitterSeachWatercolor

  • Join Twitter directories like Twellow, which is a  great place to find people to follow because you can search by categories like art, home decor, social media, etc.
  • Useful following tools like Tweet Adder, Tweeter Karma, and Friend or Follow to follow people back and unfollow people that don’t follow you back.
  • Don’t over follow! Twitter has following limits and if you follow too many people, your account can get suspended. Read more on Twitter limits here.

3) Post, Engage, & Discover

Effort: Easy
Payoff: Long-Term

  • Post 4-5 times per day and post different media. (It helps if your account is connected with other social media accounts like Facebook or Tumblr, so you can post on both accounts at once.)

TwitterPhotoVideo

  • Use hashtags in your tweets, but not too many. Two per tweet is enough, and try to have the hashtag word be part of the sentence.
  • Look at what’s trending and participate in the trends. It’s a great way to gain visibility and display a bit of your personality on your account.

TwitterTrend Hashtag

  • Interact with followers by favoriting, responding, tweeting at and retweeting other people’s tweets.

TwitterPosts

  • Use the Discover tool to search for new content and new people to follow.

4) Examples

  • Here are a few great examples of Zazzle Designer Twitter Accounts.

https://twitter.com/nidhiart

https://twitter.com/g8tee

https://twitter.com/sporkfuldesigns


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