Archive for the ‘Seller News and Updates’ Category

Seller News and Updates

April 13, 2013

3 Tips for Designing the Perfect Product

What does The Bleed actually mean? It’s an area that may get cut off when the product is printed, but still needs to be filled so you don’t end up with unexpected spaces of white on your product when the product is actually made.

bleed line

The Bleed (though it sounds ominous) is nothing to fear — but there are a few points to note:

1.  You may not be able to see everything in the product area 

Zazzle has made many improvements to view options to help you easily identify missed areas while designing. For a lot of products, you may not be able to see everything in the design area in one view. If you don’t account for “The Bleed,” you may miss areas to design, increasing the chances that a customer might be unsatisfied with your product and return it.

2. You need to click “Art View”

When designing make sure to use the “Art View” by clicking the icon in the button strip on the upper left of the product realview. With this view, you can see details about the printable area not shown on “Product View.”

3. Make sure background designs extend to or past “The Bleed” line  

“The Bleed” line is the outermost red solid line. You want to make sure that important elements like text are inside this area, but that your background designs go all the way past “The Bleed” line, or the base color of the product will show through.

5 Simple Steps for Using Zazzle’s API

Zazzle provides a simple API that allows any third party to automatically generate a customized product with dynamic images and text. You can create a link from any image on your website to automatically generate a custom product for sale, while earning an extra 15% or more on top of your normal royalty if sales come through the link.

Here are 5 simple steps for using our API: 

1. Create a product template (or category of various product templates)

If you’re creating a category, make sure to use the same value for “URL parameter name” for all of your products. “URL Parameter Name” is located under the advanced menu in the design tool (the gears icon). It becomes available after the “Make this a template object” box is checked. Find more info for creating a product template here.

2. Declare your domain

This is the domain where you’ll be hosting your images. Make sure the domain you declare matches the domain you use, or it will show an error.

3. Set up your API links 

Go here. You will have two options: 1) a “template link” for one product and 2) a “template buffet” for a category of products. Enter the product ID number or select the category from the store you’ll want to use.

4. Enter placeholder data

This fills in all of your template fields. As you make changes, the link will automatically update with new information. This link is ready to be copied and pasted into your site for use! More info can be found here

5. Check out some sites using our API for inspiration 

Some great examples are Urban Dictionary and Cartoonize My Pet.

What’s the Best Royalty Range?

Have a great design? Make sure it gets the maximum views on our site, homepage or in emails by setting the royalty rate range within ten to fifteen percent. We recently held a Town Hall and discussed why. Learn more here.

FanMerch Updates

We’re excited to announce our new Frida Kahlo store on Zazzle. Fans of Kahlo will be happy to see media portraits, photographs and original graphics in the store.

Our Frida Kahlo store is also a part of our FanMerch program. Approved FanMerch submissions will post here instead of the main store. Click on “Get Started” to submit your designs. Excited to see your submissions!

en coyoacán

Seller News and Updates

March 9, 2013

6 Steps to Getting the Most Out of the Earnings CSV File

We want to make sure sellers are getting the most out of the earnings CSV file — a file that allows you to download your earnings to a simple spreadsheet to know how much you’ll receive in your next payment.

Here are 6 steps for using the file:

  1. Determine Pay Period Dates: Pay periods always start and end on the first and last day of the month. You can hold your payment until a later date, so a pay period may be more than one month. Determine which date to start by taking a look at your Payment History to see the last time you were paid, and start on the first day of the previous month. The end date is determined by two months prior to pay date (for March payment, end date is January 31st). You can set the dates in the custom date range filter in your Earnings History.
  2. Filter Out Cancellations: This will ensure that you’re only downloading your cleared/pending earnings. 
  3. Remove the Volume Bonus: These earnings only show up in your report after the pay period. You will be adding the Volume Bonus back in later. 
  4. Use the Auto Sum Function: Once you download the CSV, use the auto sum function to add up the amount earned in royalties and referrals for your pay period.
  5. Add Back in the Volume Bonus: Show your volume bonus earnings by unchecking all other filters. The volume bonus for your pay period is found by looking at the date in the description, not the date it posted to the report. 
  6. Remember Deductions: Some of the amount that you’re eligible to receive may have been deducted if you’ve placed an order with your earnings.

Our Customer Support Team is always happy to help. Contact them here.

What is Visualization?

In our recent three-part series on our blog, we took a look at how visualization plays a crucial role in bringing your favorite Zazzle products to life.

Read all about visualization and meet some of the members of the team who make the magic happen.

VIZ_pulp-o-mizer

PINterest Your Products

The power of Pinterest can no longer be ignored. Since May 2012, Pinterest traffic has doubled and it’s now the third largest social network, behind Facebook and Twitter.

Many sellers, such as TDSWhite, have found success using Pinterest as a platform for cross-promotion, and for driving referral traffic and revenue.

Sign up for Pinterest and remember to create boards around your products!

Pinterest_Logo

FanMerch Updates

Stay tuned for new FanMerch partners coming soon! We’ll have many more exciting properties this summer.

U.S. Army

FanMerch Program: Thank you for all of your submissions to the U.S. Army FanMerch program! Please be patient as various parties approve each of your products. We encourage all sellers to submit one design per product for preliminary approval (you can place your design on a wider range of products after it’s approved).

Insignias: The U.S. Army has updated FanMerch terms and elected to reject insignias. While sellers can still make unit insignias available within the Zazzle marketplace, insignias cannot be made available within the official U.S. Army FanMerch flow and cannot be tagged as “US Army” or “United States Army.”We’ll be removing these products and restoring them directly within each seller store — you’ll receive an email if your product is removed.

New Products

We’ve got new products approved — including belt buckles, candy jars, cake picks, cosmetic bags and more! Check out more soon in the FanMerch flow.

Screen Shot 2013-03-06 at 10.52.05 AM

Seller News and Updates

February 9, 2013

The Great Design Tool Migration

If you’ve noticed different design tools on some products versus others, it’s not your eyes playing tricks. For the next three months, we’ll be focused on converting roughly 60 design tools from the old to the new platform tool.

We’re working to help you take advantage of streamlined product creation, different fonts and unlimited rotation with our products. We want customers to find what they need — a customer searching for elephant iPhone cases, for example, can now find the design that they want on many more phone styles and options.

(Psstt – Here’s a tool tip for unlimited rotation: Hold down the CTRL key and click the rotate button. This will give you the ability to incrementally rotate images and text down to an exact degree.)

Our Merchandising Team Wants Your Designs

Our merchandising team has plenty in store for 2013 and they want to see your designs! They’ll be reaching out frequently to let you know about upcoming campaigns and how you can get involved. They’re looking for new content and products timed to holidays, so remember to frequently check our Merchandising Forum section.

They’re doing a call for designs for Valentine’s Day right now – don’t miss out.

Royalty Reminder

Just a reminder to have your store royalty updates ready by the 19th of each month. Another tip – if you’re selling at a single rate across all of your stores, you can adjust royalties with a single click by visiting Account Tab/Seller Account/Default Royalty.

Calling All Honey Badger and U.S. Army Fans

The best thing about Zazzle’s recent partnership with the U.S. Army and Randall’s Honey Badger is the chance for you to submit your own unique designs and fan merchandise. We’d love to see your designs for both stores! Remember to create original designs — and keep it in good taste. Don’t use official images or logos that you find on the web.

For more in-depth rules and how to get started, please see Rules and Regulations for U.S. Army Fan Merch and Randall’s Honey Badger.


Follow

Get every new post delivered to your Inbox.

Join 370 other followers

%d bloggers like this: