Archive for the ‘Sellers’ Category
Roses are red, violets are blue, this Valentine’s Day, we need products from you!
Need ideas for Valentine’s Day products or gifts? Take a look at the guide below for popular products and this year’s Valentine’s Day trends.
Cards & Postage
- For Her
- For Him
- For Kids
- For Family
- Wrapped canvas
- iPhone Cases
- iPad Cases
- Candy tins
- Candy jars
We hope this guide is a helpful in your Valentine’s Day product creation.
The holidays are upon us, and it’s a busy time for us all. We have come up with a short guide of products, categories and styles for you to keep in mind while creating your holiday products this year.
Upcoming 2013 Holiday Schedule
- November 27- December 5: Hanukkah
- November 28: Thanksgiving
- November 29: Black Friday
- December 2: Cyber Monday
- December 07, 2013 Pearl Harbor Remembrance Day
- December 25: Christmas
- December 26 – January 1: Kwanzaa
- December 31: New Year’s Eve
New & Popular Products
- eWatch Factory Watches
- Holiday Cards
- Holiday Postage
- iPhone 5 Cases
- iPad Cases
- iPad Air Cases
- May28th Watches
- Wrapping Paper
Key Holiday Categories
Remember to drop by our Gift Center where you’ll find the themes and categories we’ll be focusing on the most this year. Below is a compiled list of the current categories you will find there.
- For Him
- For Her
- For Teens
- For The Little Ones
- For Grandparents
- For Furry Friends
- Holiday Parties
- Gifts under $50
- Stocking Stuffers ($20)
- White Elephant Gifts
- Holiday Cards
- Rustic Americana
- Home for the Holidays
- Monogram Shoppe
- World of Wander
- Pattern Playground
- Funny Pages
- Hungry Hipster
- Words to the Wise
- Back to the 90′s
- Geeky Goodness
2013 Holiday Colors & Color Combos
- Soft white
- Iced silver
- Winter greens
- Turquoise, ice-blue, and pistachio with silver and white
- Red with orange and brown
- Mocha brown with deep aubergine
- Red and gold
- Plant print
- Animal print
- Faux bois
- Greek key print
- Tribal print
- Quatrefoil print
- Indian pattern print
- Horses (2014 is year of the Horse by the Chinese New Year Calendar)
We hope this guide is a helpful reference tool for product creation and promotion during this holiday season. Happy Holidays!
Google AdWords, the largest online advertising program, can help you increase sales by bringing more customers to your store. It works on a PPC or Pay Per Click system which means you only pay when someone clicks on your ad. AdWords also has a lot of great features – fantastic tools for keyword research, the ability to target ads by the user’s location and even device, as well as the ability to control your daily budget. Let’s take a closer look at how to create an ad with Google AdWords.
Creating a campaign
See below for a screenshot of the main interface of Google AdWords. To create an ad, first create a campaign by clicking the “+ campaign” button which is located within the “campaign” tab. Each ad campaign has it’s own budget and parameters which can be edited at any time. There four type of campaigns to choose from: Search & Display, Search Network Only, Display Network Only or Online Video. Search & Display is best for reaching a larger audience.
General & Networks
After choosing the type of campaign you’d like to run, you will need to create name. When creating your campaigns, think of how you want to organize them. A few interesting ways to organize your campaigns are by landing pages or product types. For example, I can create a campaign “Colorized Homepage Campaign” or “Colorized Wedding Invitations”.
Next is the network section, which we have already selected earlier.
Devices & Locations
The devices and location sections can be left at their default settings. However, if you have a number of products that are in a different language, I would consider creating a different Ad Group that targets countries where people speak that particular language.
Bidding & Budget
In this section you can choose your daily budget, and whether you’d like AdWords to set your bids or set them yourself manually. The screenshot below is set to the options for letting AdWords choose the bids for you automatically.
If you choose to set your bids yourself, then you will need to choose your Default Bid, or the maximum amount you are willing to pay per click. In the example below, the bid is set to .40 cents, which means I do not want to pay more than .40 cents per click on any ad in this campaign.
Ad extensions are extra options that can enhance your ad. There are four types of ad extensions you can choose from:
Location: Allows you to display your physical address below your ad.
Sitelinks: Allows you to show several links below your ad for free.
Call: Allows you to display your phone number below your ad.
Social: Allows you to add your Goolge+ Page to your campaign.
The most useful ad extension for an online store is probably the Sitelinks option, which is also a free option.
After you’ve fully filled out the campaign section, click “Save and continue” to advance to the Ad Group section. An Ad Group is a group of ads that have similar keywords.
Creating an ad
When creating an ad, you have several fields to fill out including the headline, descriptions, display URL & destination URL. The ad preview is populated on the right-hand side of the screen. Concise and clear messaging works best. Also, although not included in the example below, having a call to action is a plus. A call to action is a word or phrase that tells customer to act. An example of an ad with a call to action would be “Buy your elegant wedding invitations now”.
Keywords & Bids
The keyword section is the most important section of your ad creation process because this is where you are choosing the audience you want to target for this ad. You can use the Keyword Planner to research and use your keywords. It’s good to start with at least 10-20 keywords per ad group. Ask yourself, what do people type in search when they are looking to buy your product? How would you search for your product?
An important part of this section is the Estimated Traffic Summary which shows the amount of traffic your keywords can potentially bring. In other words, this section shows you approximately how many clicks you will get per day with your current budget and current max bid.
You can change your default or max bid and see how it affects the number of clicks/day. We can see here that when the bid is lowered to $0.10 cents versus $0.40 cents for these particular keywords, the number of clicks/day went up. This is a good section to spend some time on and see the effects of your default bids on your overall traffic projection. Learn more about bids here.
Once you’ve filled out the Keyword and Bid section, you can click “Save and continue to the billing” button which takes you to the final section of your ad creation process, and you are all set after that. Your ads will be live as soon as the billing information is complete.
Advertising can help grow your customer base and get the word out about your store. It’s a great way to expand quickly if you have little extra to invest.
December Morning, from the Zazzle store decembermorning, tells us their inspirational story of how art became a daily part of their life.
Zazzle: Tell us a little bit about yourself.
December Morning: I was in high school in the late 1970′s when I stumbled upon my artistic talent. My best friend and I thought we would skate through the final couple of years of school by packing in as many ‘easy’ classes as were humanly possible – we figured “Art” class would be the perfect place where we could maximize our goof-off time. Thanks to a wonderful teacher who exposed us to a wide variety of creative mediums, and while we were having fun, it didn’t take long for me to find my talent. I gravitated toward acrylic and oil landscape painting, and thanks to the encouragement from my art teacher some of my work was placed on exhibit and sold before I graduated.
Soon after graduation I married, and got a job with Intel. The next few years were filled with work and babies, and once the tiny hands were able to reach the table top I packed up my artist tools and that is where they stayed for decades. After raising our family I returned to the corporate world and it wasn’t until experiencing a life changing event that I found my way back to my artistic roots.
Zazzle: How did you get started with Zazzle?
December Morning: When I returned to the creative world I found it was entirely different compared to how it was when I left it. Everything was digital, and I immersed myself in it. I completely closed the door on the corporate world, taught myself how to use Photoshop, and with the encouragement of a fellow Zazzler I opened our first store. Once I got started I never looked back. I love digital design and the freedom Zazzle gives me to create. My style is often described as elegant, but I am just as comfortable creating vintage and rustic style designs. One of my latest design binges are wedding invitations with a fun and old-school traditional style.
Zazzle: What are some of your favorite designs and products from your stores on Zazzle?
December Morning: I enjoy creating modern and elegant designs as much as I enjoy creating vintage and traditional designs. Here are some of my personal random product design favorites:
Zazzle: What inspires you?
When it comes to inspiration, most days begin without a clear cut plan – I never know what the next day will bring, so unless I’m in the middle of a certain design flow, I begin by looking through my design elements and it doesn’t take long before something ignites the creative spark and I’m off and running with it.
Zazzle: Do you have any advice for designers just starting out on Zazzle?
We know these past few months have been difficult for many of us as we’ve rolled through the Zazzle site changes, but keep looking forward and find what it is you truly love to create, and the rest will follow.
The holiday season is just around the corner and it’s never too early to update your designs and products for gift giving!
December Morning is one of Zazzle’s pioneer designers, and we thank you for taking the time to share your story with us.
More from December Morning here:
The holiday season is almost upon us and it’s the best time to promote your stores! We’ve decided to give out five awards, in the form of AMEX cards, to the folks who get the most referrals from now until the end of the month.
Terms & Conditions
1. Zazzle will give an award in the form of an AMEX card to the top five associates with the most referrals during the qualifying period 2. All associates will automatically be entered 3.Qualifying referrals include referrals earned on sales within the qualifying time period net of returns and/or cancellations 4. In case of a tie we will award the associate that earned the referral first 5. The qualifying period begins on Friday October 18th, 2013 at 12 PM PST and ends Thursday, October 31st, 2013 at 12 PM PST.
*We’ll announce the Associate Superstars on our Blog, Facebook, Twitter, and Google+ on Wednesday November 6th, 2013.
Facebook advertising is a quick and easy way to get traffic to your website. Advertising is often thought of as being expensive and an option only for big websites, but you’d be surprised at how affordable it can be. The process of creating a Facebook ad can tell you a lot about your niche audience and the presence it has on Facebook.
Facebook has two main types of ads you can create – News Feed and Side Bar. In this particular example, we’ll be looking at News Feed ads that have been quite a hit on both desktop and mobile.
Creating a Facebook Ad
Start by going to facebook.com/advertising and click the “Create an Ad” button.
Next you’ll want to choose the URL of the website you’d like to promote. It gives you the option to choose your Facebook Page, but that’s likely to increase your Facebook fans, not sales. The best option would be to choose your Zazzle store URL or your website URL if your goal is to gain sales.
Images are typically the most important part of your ad. Your images should be relevant, clean, clear, bright and sized perfectly to the suggested size for the ad (if you are using your Zazzle store URL, Facebook will populate an image for you, but it will be the wrong size, so you will need resize that picture/design). Do not choose pictures with a lot of clutter or text; remember that these ads are highly likely to be seen on mobile devices.
Facebook gives you the option to upload up to six images per ad, and that’s definitely an option to take advantage of. Facebook will test all the images you upload, and choose the ones that get the highest response rate when they run your ads.
Text and Links
The best part about the Facebook Ad tool is that you can get a preview of your ad as you create it. There are four parts to fill in here and each has a purpose.
Facebook Page: Here, you can insert your website’s Facebook Page or create a new one; this way your ad looks like it’s coming from your Facebook Page, but the ad still links to your website.
Headline: This is your “attention getter.” What is your value? What is your ad about? What is your call to action?
Text: Tell people about what you are promoting in more detail.
News Feed Link Description: This gives you a chance to describe your URL in more detail.
General tip – keep it catchy, short and to the point. I know that seems counter-intuitive to the SEO minds out there, but you only have a person’s attention for a split second before they scroll down their feed, so the ad has to act fast.
Create your audience:
It is a very helpful exercise to think about the target audience for your marketing efforts – location, age and gender, interests, etc. Facebook offers a great tool to make this process easy for you. In this example, we will use wedding invitations as our product.
Location: Choose all countries that pertain to your inventory. Can your product be sold abroad? Do you have it translated? Do you already receive traffic from certain countries?
Age: Are wedding invitations for all ages? What age do people usually get married or engaged?
Gender: Who are the main planners and buyers for wedding events, men or women?
Precise interests: This is the most important part of your targeting. You’d like to target people that are interested in what? Is “wedding” too broad of a target? Is “wedding invitation” too small? As you narrow or broaden your targeting, the audience count on the right-hand side of your screen can help you make your decision. From personal experience, I’ve had the best results with targeting between 1MM and 5MM people. It’s also good to keep an eye on your suggested bid because that’s what you will be paying per click for your ad.
Suggested Likes and Interests: These are Facebook’s automatic suggestions based on your original precise interest. The assumption is, if you like “wedding” you may also like “ceremony” or if you like “wedding invitation you may also be interested in “RSVP”.
Broad Categories: These will target folks that have similar interests and traits like “Home & Garden”. I find these most useful for mobile. If I am promoting an iPhone app or Android app, for example, here I can select which mobile users I want to target. For example, if I’m selling a wedding app, I can choose “wedding” for my precise interest and “android” in my broad category.
Connections: This section gives you the option to show your ad only to people that are somehow connected to your page or someone else’s page. I would suggested bypassing this option because it usually lowers your audience count dramatically.
Interested in: This is up to you to decide, depending on the product you have.
Relationship status: Normally, for majority of products, this section is probably left to it’s default which it “All”. However, for wedding invitations I would choose every status except the married status because married people are less likely to need or be interested in wedding invitations.
Languages: If you only have invitations in a certain language, other than English, then I would probably fill this out. Otherwise, leave it blank.
Education: Does your product require people to have a certain level of education? Most of the time this is set to default.
Workplaces: This targets people that work for a specific company. This dramatically lowers your audience, and is an option that’s hardly used.
Campaign, Pricing and Schedule
New Campaign Name: Name of your campaign.
Campaign Budget: Choose to have a budget per day or a lifetime budget (total of money you want to spend overall.)
Campaign Schedule: Enter specific dates you want for your campaign or have it run continuously. Usually, it’s probably best to run your campaign continuously, unless you create your ads early on and need to run them at a later date because of seasonality.
Conversion Tracking: This requires technical skill, but it’s a great attribute. It lets you keep track of actions (e.g. sales) taken on your website after a person clicks on ad. It’ can help you see what ads convert into sales more.
Optimization: This is where you need to decide how you would like to spend your money on your ads. Do you prefer to pay per click or per impression? I would suggested trying both if you can to see where you get the most conversions. You also have the option to manually bid for clicks pr impressions (choose the amount you’d like to bid), or let Facebook optimize your ad for you. If you are not spending a lot of money, I would suggest to let Facebook optimize for you.
Pricing: You will only have to fill out this section if you are manually placing your bids.
Then click “Place Order” and you are all set. There is a short waiting period while Facebook approves your ads, and then they will go live.
Facebook also provides you with great ways to track your ad’s performance, so you always know how much money is spent on each ad and how each ad is performing. Facebook ads are a great way to get folks on your site, so if you have a little extra for investment, it’s definitely an option to test out.