Archive for the ‘Social Media’ Category

More Traffic with Polyvore

April 14, 2014

Looking for a fresh and unique platform to show off your products? Polyvore is a stylish social shopping site where you can create collections and showcase your favorite products to more than 20 million users around the world.

In this week’s Designer Tips & Tricks, we’ll give an overview on how to create a Polyvore account, and talk about ways to get greater visibility.

1.) Set up your Polyvore account 

Creating your Polyvore account is easy, just go to http://www.polyvore.com and sign up with your email or Facebook.

polyvore_sign_up

 

Once you’ve signed up, fill out your profile information by hovering over the  image icon in the right hand corner and clicking on “Settings”. Fill in your name, display name, image, URL (use your Zazzle store URL here), and description. Don’t forget to use keywords in your description, which will make your content more searchable on Polyvore.  You can connect your Polyvore account to your other social media accounts in the “Sharing” tab of the “Settings” section.

polyvore_settings

Here is an example of a filled out account  from In Case Zazzle, a Zazzle designer.

polyvore_in_case

 

2.) Add Products

An easy way to add products from your favorite online stores, is to download the Polyvore clipper into your browser.

Once the Polyvore clipper is downloaded, you’ll be able to click “Clip to Polyvore” right from your browser to add any product or image from the web to your Polyvore. In the pop up window, you can add a title, tags and price for your Zazzle product. Make sure you double check all of your product information before clicking the “Like” button.

clip_to_polyvore

3.)  Sets, Collections, & Templates

Sets

Sets are collages where you can mix and match products and images from different online stores and websites.

To create a set,  go to “Create” at the top of the page and select “Set”.  A window will open up where you can create, edit, save and publish your set.

Set Editor Overview

Create_Set_3

A. Functions: Publish, open saved sets and templates, save your set, undo and zoom

B. Functions: Remove, flip/flop (turn your design sideways or upside down), clone (duplicate your design/product), forwards/backwards (choose whether that product/image will be in front or in back of an overlapping product/image)

C. Functions: Choose products and images from your items, collections  or other categories

To start creating, simply drag products from your items, collections or other categories onto your canvas. Once you have all of your items placed the way you want in your set, you can publish your set.

Here are a few examples of sets from In Case Zazzle, a Zazzle designer.

polyvore_sets1polyvore_sets2

Collections

Collections allow you to arrange your best sets and items together. Creating a collection is similar to creating a set. To create a collection, go to “Create” at the top of the page and select “Collection.” Then, a window will open up where you can create and publish your collection. To start creating, drag the items and sets of your choice to the canvas.

collections_create

Here are examples of collections from Pepperberry and Sage, a Zazzle designer.

collections3
collection2

Templates

Templates are pre-made patterns you can create, save, and use later to create sets. 

To create a template go to “Create” at the top of the page and select “Template.” The template editor will open up, which will allow you to add placeholders in certain areas of the canvas. You can re-size, move, flip, and even name these placeholders. You can also add images (your logo for example) to your template, if  you would like to have a certain template that always contains that particular image.

template1

Once you publish your template, you can use it to create a set by going to create->set->open->my templates.

use_template

 

4.)  Likes, Following, Followers

Likes

The Likes section will show all of the items, sets, and collections that you’ve liked either by adding them from other online stores or directly from Polyvore. Likes will show up in the  “my items” section of  your set, collection, and template editors.

Following

The Following section will show all of the Polyvore members you are following.

Followers

The Followers section will show all of the Polyvore members hat are following your account.

Here is an example of where you can find Likes,  Following, Followers and Views in your account from Pepperberry and Sage, a Zazzle designer.

likes_followers

5.) Groups & Wins

Groups 

Polyvore groups, similar to Pinterest group boards, are groups of Polyvore members that come together to explore similar themes and topics. As a member, you can create a maximum of 5 groups once you have 30 followers. If you choose to create a group, it is suggested to look through the existing groups so you don’t create a group similar to one that already exists.

Here are examples of groups on Polyvore from Isabel Alfarrobinha, a Zazzle Designer.

groups_polyvore

Wins

The Wins section of your account shows you all of your placements in the contests that you’ve entered. Find out more on how to enter a contests here.

wins_polyvore

Now that you know the ins and outs of how to use Polyvore, give it a shot! Not only can it get you more visibility, but it also lets the public see how your products can be grouped with other products. Plus it’s a fresh and exciting experience – you never know what ideas you’ll get from creating your sets, collections and templates.

Until next time,

Elizabeth P.

 

Pinterest Tips

February 24, 2014

Pinterest is one of the biggest social networks and one of the best places to promote your products. More and more people are using Pinterest to share ideas and trends on everything from weddings to recipes. With more than 70 million users, it’s important to make your pins stand out.

Here are some tips!

Tips on Boards

  • Create holiday boards. Create holiday themed boards that promote holiday gifts (for him, for her, for pets, etc.), holiday parties, holiday clothes, and anything else holiday related.

val_day_board

  • Create uniquely themed boards. Think of original ways to categorize your pins, like grouping them by colors, interests, styles – the possibilities are endless. Make your boards more appealing by giving them creative names.  For example, many people can have a “Good Food” board, but using a name like “Mmmm…Tasty!” might spark more interest. Or, instead of having an  “Everything Purple” board, you can call it “Purple Sensation” board, for example.

tasty_purple_unique_names

  • Create group boards.  Group boards, which are boards that allow other people to contribute pins to your board,  are a great way to collaborate with your followers and create collections of similar themed products with other designers. Learn how to create a group board here.

group_board_val_day

  • Create inspirational and motivational boards. Show your followers  a bit of your personality by creating a board with pins that inspire and motivate you to make your art and/or your products.

inspiration

Tips on Pins

  • Describe your pins. Tell your followers about your product, your store, and what  inspired you to create that certain item. Don’t forget to use keywords in your descriptions. When trying to decide on which keyword to use, think of what you would type into the search bar if you were looking for that particular product.
  • Link to your blog, store or product.  At the end of your description, it’s always good to link to your blog or store so people know where to find more of your content.

Description_keywords_store

  • Repin popular pins. Popular pins get more visibility because they already have a high count of repins, comments and likes. You can find popular pins by choosing the “popular” category in the search section on the top left-hand side of your home page.  Then, look for any pins that stand out to you or  that  relate to your store. Maybe there is a recipe you’d like to add to your “Mmmm… Tasty!” board, or a DIY project you’d like to add to your “Rustic Home Decor” board.

popular1Repin

Tips on Engagement

  • Repin, like and comment.  Engage with your followers and other pinners  by repinning, liking and commenting on their pins and boards. Interacting with pins a great way to get to know your fellow pinners and grow your influence and followers even more.

comment_repin

  • Ask questions.  Ask questions in your descriptions and comments. It’s a great way to spark conversation and keep your audience involved. For example, if you posted an inspiration pin, maybe you can ask what inspires others about it. Or, if you post a picture of two products side by side, you can ask which one would they like better.

inspires_question

  • Be consistent. A key part of keeping people coming back is to be consistent with your pins. If you don’t have time to pin everyday, then you can always use a  pin scheduler like GoPixel or Pinwoo.

As always, don’t pin too much. Remember, it’s about quality, not quantity.

We hope you enjoyed this post. Many thanks to Svetlana, owner of the SvetlanaSF Zazzle store and the ArtonZazzle  Pinterest page, for letting us use her store as an example.

Happy promoting everyone.

Thank you.
Elizabeth P.

5 Quick Tips on Affiliate Marketing

February 17, 2014

Affiliate marketing is a great way to get more sales and increase your income. The more you promote your store and products, the more likely someone will purchase your products. Below are a few tips on how to improve your affiliate marketing efforts.

1) Do some outreach

Reach out to small and medium sized bloggers, Facebook pages, and websites that are relevant to the products you promote. For example, if you promote wedding invitations, look for wedding blogs; if you promote cat themed products, look for animal lover blogs. Build relationships with these content creators by offering to write a guest blog post or see if they would like to exchange social media posts.

i_heart_naptime_1

2) Use and keep up with social media

If you’re not already there, get on Facebook, Pinterest, Tumblr, Twitter, and any other social media accounts that you think are relevant to your store. Keep your eye out for new and trendy social media websites like Wanelo and Polyvore.

Twitter_1

3) Be timely with your products

Check current events, trends, and hot topics. What are this year’s pantone colors of the year? What paper and card types are people using for their wedding invitations? What big world events are happening right now? How can you connect your products to these events?

Clothes_USA_2014

4) Be creative and responsive

Write engaging blog and/or social media posts that relate to your products. Ask your audience questions, run polls, and respond to their comments. Create hashtag campaigns on sites like Twitter and Wanelo or create group boards on Pinterest.

blog_1

5) Check for current promotions

Visit the Zazzle coupon page at http://www.zazzle.com/coupons to see what promotions are currently running. Create and promote the products that are currently on sale. Don’t forget to check out http://www.zazzle.com/banners for our full banner inventory including,  seasonal, holiday, and home page link banners.

save_the_date_728x90

And as always,  DO NOT  spam your audience. Affiliate marketing is not just about getting as many links out there, but about creating quality content, using relevant keywords, and organic links. If you start over-posting your links on Facebook, Twitter, etc. you are likely to get blocked.

Good luck and stay positive!

Elizabeth P.

Zazzle Holiday Gift Ideas on YouTube

December 9, 2013

This holiday season  Zazzle made a lot of new friends!  We connected with up-and-coming YouTube personalities to offer them a chance to review our amazing products – everything from wrapping paper to aprons. These talented folks got really creative with Zazzle products!

Holly, the owner of the Zazzle store Whirlybirds and creator of the YouTube channel TheHollycopter, is a craft and everything kawaii (everything cute)  enthusiast. She created a fun DIY Wrapping Paper Bows video and giveaway featuring Zazzle custom wrapping paper.

hollycopter2hollycopter

Brittany is the creator of the YouTube channel GettingPretty .  This  beauty, fashion and DIY vlogger created a Holiday Gift Ideas with Zazzle video that showcases various Zazzle products as gifts including an Instagram mug for friend, stickers to put on holiday cookies, and a custom BBQ apron for her dad.

Brittany_mug2apron1

Amber, a contributor of the DIY YouTube Channel Cool2Craft and owner of the new Cool2Craft Zazzle store, created a Customized Sugar Scrub Jar – Gift Giving for the Holidays  showcasing  Zazzle custom wrapping paper and customized candy jars.

Amber1Amber2

Vivian Zhu who vlogs about fashion and DIY is the creator of the xxnaivivxx  YouTube channel. Vivian created a Holiday Gift Ideas from Zazzle video featuring many Zazzle products including a monogram laptop sleeve, custom stamps, calendars, coasters, a walk clock, posters and prints.

Vivian4Vivian3

Kathryn from the YouTube channel Doitonadime describes herself as a professional organizer, decorator, and money-saver. She created a Holiday Shopping Giveaway Zazzle video which features personalized Zazzle mugs, a candy tin, and a Keep Calm print.

doitonadime1doitonadime2

Catherine is the creator of the EclecticDesigns  YouTube channel where she vlogs about jewelry-making, crafts, and art. She created a DIY Customized Ornament & Charm Necklace — Christmas Gifts video showcasing a Zazzle necklace and a Zazzle ornament.

eclectic1Eclectic2

Want Need Love more Traffic

November 4, 2013

Wanelo, pronounced “wah-nee-loh” from Want -Need-Love, is a social shopping website where you can save and share your favorite products from various sites. With more than 10 million users, it’s a great website to gain exposure for your store, and with its recent app update, it’s creating more buzz than ever. In the new version of the Wanelo app, the user is prompted to share their Wanelo profile, which contain wishlists and collections, via email, SMS, or social media as soon as he or she logs in.  With the holidays coming up, this is the perfect time to get your products on Wanelo and onto poeple’s wishlists.

Wanelo Overview

To create a Wanelo account, go to http://wanelo.com and login with your Facebook or email address. Once you have selected your preferences, and followed three stores and three people, you can set up your profile and then start adding products, curating collections, and creating stories.

Settings

First, please to go into your settings by clicking the avatar icon in the upper right hand corner of the page, then click “Settings.”

Wanelo_main

Then fill out all of the sections of the settings page starting by uploading your avatar image. I would suggest to use your logo, one of your favorite designs or a picture of yourself as your image.  When filling out the website section, use your personal website or blog  if you have one. If not, then I suggest putting your Zazzle store URL. If you have your own website, you can claim your store on Wanelo which will verify you as the owner of your store. In the “All about you” section, please be descriptive and personable, and don’t forget to use keywords.

wanelo_profile

Posting a Product 

You can post a product on Wanelo by using a  product URL, or you can post products on Wanelo by downloading the Wanelo bookmarklet which  you can get  here.

post_product

Then you will be prompted to save the product in “Things I want as gifts,”  “Epic Wishlist” or create a new collection.  Ultimately, it’s up to you to decide how you’d like to categorize your products, but collections are a fun way to show off related or themed products. For example, you can have a “Thanksgiving Collection” with items to use for Thanksgiving, or “Birds Collection” that has only products the birds on them. You also have a description area, where you can comment on the item,  tag a friend by using the “@” sign, or use a hashtag to make your products more discoverable.

post2

Here is an example of a Fun Gifts Collection by Reflektions, a Zazzle designer.

reflekshins_collections

Posting a Story

When posting a story, think about your best products and how to group them together. Stories are created from products that are already saved to your Wanelo account; they also have a place for written content and  their own “Feed” so they do get more visibility. It’s a fun way to showcase your best items on Wanelo, Facebook and Twitter.

post_story_wanelo

Here is an example of a story created by Reflektions, a Zazzle designer.

Stories_reflekshins

Find products, people and stores

You can search for products, people and stores in the search bar by keywords or you can search by categories.

search

On the right-hand side there is a “More” tab where you can view Top Stores, Top People and Most Popular. It’s good to take a look at these categories and  follow and comment stores, people and products that you find there. See what products come up in the “Most Popular” category, what kind of products are they? What comments and hashtags are posted on them?  You should also take a look at the “Trending Tab” to see what people are posting and looking at in real time.

Tag & Save

When you hover over a product in someone’s profile, store, collection or story, you can either save the product to your own profile or tag a friend. It’s a fast and easy way to add products to your wishlist, gifts and collections.

electrovista

Wanelo is a great way to showcase your products in front of a large audience.  And now, with this new mobile app update, people will be sharing the products they saved with their friends and family.  It’s perfect timing for the holidays to get your products into people’s wishlists, and get them to your stores.

Here are some examples of successful Wanelo users with Zazzle stores:

http://wanelo.com/Reflekshins/

http://wanelo.com/electrovista

http://wanelo.com/naturesessence

Increase Sales with Pinterest

October 28, 2013

Pinterest is a picture and video sharing website that you can use to drive traffic to your store. You can get started with the link below to create your own Pinterest business account.

http://www.pinterest.com/

Pin Button, Follow Me and Verified Website

The “Install Pin it button“, “Get Follow me” and “Verify your website” are all options available for Pinterest business accounts.  The first two options help make it easy for people to pin the images, and follow your Pinterest account directly from your website. The third option, “Verify your website,” shows pinners that your site is reliable and trustworthy,  and gives you access to data which you can use to analyze the performance of your pins.

Pinterest1

Pin Boards

A pin board is a way for you to organize various products, pictures, and videos that you find online by themes and topics.  You can create a board by clicking on the “+” symbol on the right-hand side of your page.

Create_board

When creating your pin boards, you should think about the way you’d like to organize and categorize your products. You can organize your pins in several different ways and see which ones prove to be more effective. For example, if you have a store for invitations, you can create a board for “Halloween Wedding Invitations”, a board for “Wedding Invitations”, and a board for “Weddings”. It’s good to create  boards that don’t include your Zazzle products or have a mix of Zazzle products and other people’s products. Pinterest is about inspiration and sharing, so if you are only pinning your products, you’re likely to reach a smaller audience. A “Weddings” board would be a good board to include your invitations, and related images or products like wedding dresses and wedding rings.

Remember to use keywords in your title and board descriptions since they are taken into consideration for search on Pinterest.

Whether you have a business or personal account, the more boards with relevant content the better. We suggest starting with 8-10 boards with a minimum of 5 pins per board.

HalloweenWeddingInvitations

Once you have a few followers, you can create a few group boards. Group boards allow you to invite your followers and friends by email to contribute their pins to your board.  This option gives your board more visibility because when your contributors pin something to your board, their followers can see that pin. It’s better to use more general categories for your group boards, so more people are able to participate. It’s also important to invite people that already have related pins. If your board focuses on “Animal Wedding Invitations,” then you should invite people that have pinned animal wedding invitations before.

FunnyWeddingInvitations

Following other people’s boards and joining existing group boards is a great way to increase your followers. You can join existing group boards by asking the group board creator either by commenting on one of their pins or reaching out to them through their website.

Pins

Now that you’ve created your boards it’s time to pin.

The easiest way to pin your products is with the “Pin It Button” which you can download here for your browser. When you pin directly from Zazzle, the title of the product and the product descriptions are populated into the correlating sections of your pin.

Createpin

After you created your pin, you can change the URL source to include your referral ID by editing the source section of your pin.

edit_url

The more social you are the better. One of the big values of being a part of the Pinterest community is connecting with your followers, so it’s important to comment, like, and repin other people’s pins. A great way to gain visibility is to comment, like, and repin pins that already have a lot of comments, likes, and  repins, which you can find in the “Popular” section of search.

Pinterest_Popular

Connect with Twitter, Facebook, & Google+

Connect to your Twitter, Facebook, Google+ accounts by going to the settings section of your account and clicking the buttons next to the social media accounts that are not yet connected. You cannot at the moment connect your Facebook Page directly from Pinterest, but you can connect to your personal profile if you wish to do so.

pinterest_connect

Managing your Social Media Accounts: HootSuite

September 9, 2013

1.) Set-up Account

Register with your email, and then start syncing with your social media networks.  With the free account, you can add up to 5 unique social profiles.

AddSocialNetworks

HootSuite is integrated with many of the main social media sites such as Facebook, Twitter, and Google+. For those social media sites that HootSuite is not directly integrated with, like Tumblr for example, there is an option to download these networks as HootSuite apps. So, in order to add Tumblr to your HootSuite profiles, you must first download it from the app section as shown below.

ViewallAppsHootSuite

AppDirectoryHootsuite

2.) Organize & Monitor

Decide which streams from each profile you are most interested in. Do you want to see your News Feed and Wall Posts on Facebook, but maybe your Mentions and Retweets from your Twitter profile? The decision is yours to make.

StreamFacebook

StreamTwitter

3.) Manage

Scheduling is one of the greatest advantages of HootSuite. You can write a single message and schedule it to be posted on all of your social networks. This helps with planning ahead for when you know you will be busy because it keeps your communities active. You can choose the times when you want your posts to go out  or use the AutoSchedule option which is supposed to share your message at optimal times. I suggest trying both and seeing which option gives you more visibility.

MultipleSocialNetworks

If you have a team and choose to use the Pro option of HootSuite, you can assign messages to your team members to make sure that every message gets answered.

Task

Another great attribute is you can monitor your account followers and klout score for Twitter, Google+ and a few other networks by click on the “Contacts” tab in the sidebar.

twitterfollow

4.) Analyze

Overview reports of your social accounts are available on the free version of  HootSuite, but they have very little information. If you are planning to use HootSuite as your main hub for your social networks, it might be worthwhile to purchase the pro option so you can see all your analytics in one place.  Some social media networks like Facebook, for example,  offer their own analytical tools for free after your page reaches 30 likes. Twitter, however, doesn’t offer any tools at all, so if you use Twitter a lot, this might be a good option.  You can also create custom reports with HootSuite Pro, which will allow you to dig deeper and really understand your numbers and which campaigns are working for your business.

TwitterRetweetReport

FacebookReport

Social Media Tips & Tricks Part 4: Twitter

September 2, 2013

1) Create a Twitter Account

Effort: Easy
Payoff: Long-Term

  • Fill out your name, bio, website, location, avatar and header picture. Use dimensions that Twitter suggests.
  • Stick to your theme by using the designs from your Zazzle store as your background image.
  • Use keywords in your bio and make sure that it reflects you and your brand.

Twitter1

2) Follow People, Join Directories, Use Management Tools

Effort: Easy
Payoff: Long-Term

  • Follow people that have the same interest as you. If you are a watercolor artist, search for #watercolor and follow folks that pop up. (It helps to follow celebrities or people with many followers.)

TwitterSeachWatercolor

  • Join Twitter directories like Twellow, which is a  great place to find people to follow because you can search by categories like art, home decor, social media, etc.
  • Useful following tools like Tweet Adder, Tweeter Karma, and Friend or Follow to follow people back and unfollow people that don’t follow you back.
  • Don’t over follow! Twitter has following limits and if you follow too many people, your account can get suspended. Read more on Twitter limits here.

3) Post, Engage, & Discover

Effort: Easy
Payoff: Long-Term

  • Post 4-5 times per day and post different media. (It helps if your account is connected with other social media accounts like Facebook or Tumblr, so you can post on both accounts at once.)

TwitterPhotoVideo

  • Use hashtags in your tweets, but not too many. Two per tweet is enough, and try to have the hashtag word be part of the sentence.
  • Look at what’s trending and participate in the trends. It’s a great way to gain visibility and display a bit of your personality on your account.

TwitterTrend Hashtag

  • Interact with followers by favoriting, responding, tweeting at and retweeting other people’s tweets.

TwitterPosts

  • Use the Discover tool to search for new content and new people to follow.

4) Examples

  • Here are a few great examples of Zazzle Designer Twitter Accounts.

https://twitter.com/nidhiart

https://twitter.com/g8tee

https://twitter.com/sporkfuldesigns


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