Archive for the ‘Tumblr’ Category

Social Media Tips & Tricks Series Part 3: Tumblr

August 27, 2013

Starting your Tumblr Blog is easy to do. The tricky part is getting a following and keeping folks entertained. Today we’re going to take a look at a successful Zazzle Designer that was able to do just that – Zazzle Poetry.

Need a quick overview of Tumblr? Click here.

Tumblr Case Study:  Zazzle Poetry

  • On Tumblr, you can choose your own URL and use the Tumblr domain or use your own domain as we see here –


  • Choosing a theme and sticking to it is important. In this case, the theme is funny t-shirts.


  • It’s important to post content that people reblog and comment on,  like this “Here I Am, There I Go” t-shirt. When you notice a post getting a lot of attention, try to post similar products and don’t be afraid to reblog the post a few times throughout the week.
  • It’s key to have a purchase link within your post, like the “get” link below so readers have easy access to the item if they wish to buy it.


  • Remember to fill out all sections when creating a post. As you can see below, there is a “source” link that shows up and a tag link. A source link allows you to enter the original link to the item. Tags are what make your content easily searchable. Tumblr also has something called “Popular Tags.” When you’re typing in your tags, a menu of popular tags will populate and you can choose to include those. I suggest to always include popular tags as long as they are relevant.


  • Engagement is a vital factor when you are growing your presence on Tumblr, so it’s important to have the tools on your blog that let your followers interact with it.  Zazzle Poetry, chose the options to allow requests, submissions, and created an FAQ link. Let’s take a closer look at those
  • First, the request section is a great idea because it gets your audience thinking about your blog, and also gets them checking back to see if their request was fulfilled.


  • The submit option lets your audience share their content on your blog. In this case, the content would be a Zazzle Poetry product that was found online or a picture of  a Zazzle Poetry t-shirt. It’s a fun and easy way to diversify your content.


  • FAQ is not part of participation, but it’s a great way to answer some of the most common questions that your audience has. Zazzle Poetry did a great job in this section because they kept the funny theme going.


By creating funny and engaging content, the owner has succeeded in making this Tumblr blog quiet popular.  Check it out for yourself: Zazzle Poetry

Want to learn more about Tumblr? Find a quick overview here.

Tumblr Overview

August 24, 2013

Tumblr Overview Crash Course

The main ways to be successful on Tumblr are similar to what you would do on any social platform: follow other bloggers, love posts, reblog posts, stay active, vary your content (e.g. pictures, text, videos) , and use relevant and popular tags. Below are a few helpful tips to get your Tumblr blog rolling.


A.)  Choose the type of post you’d like to make from text to video

B.)  Messages

C.)  FAQ

D.)  Settings

E.)  Logout

F.)  Choose the account you would like to see/post from

G.)  View all your previous posts

H.)  Customize your blog with different themes, colors and more

I.)    Liked posts, blogs you follow, and find blogs (go here to seek out new blogs to follow)

J.)   Recommended blogs to follow (following these blogs is a great way to build your audience)


Settings Page


A.) Account (email & password settings) Dashboard (preferences)  Email (preferences) Apps (if you created apps for your blog

B.) Change avatar and add description

C.) Website themes – edit yourself or find a theme

D.) Change URL

Other options on this page are: Replies, Ask, Queue, Facebook,Twitter connect and more.


Customize/Edit Theme Page


A.) Edit your theme with HTML (must be experienced in HTML)

B.) Browse themes – choose an existing theme

C.) Edit your title and description

D.) Theme options – choose the colors for your theme

E.) Add Google Analytics ID so you can track your blog performance.

Other options on this page: Add pages, advanced options, and connect with Twitter, Facebook, and more.

Tumblr Post Page


A.) Create a custom URL for your post here. e.g.  “vintage-invitation-for-spring-wedding”.

B.) Place the source URL here, so people can click through to the original post or your  Zazzle store or product page.

C.) Tag your posts with relevant tags. If a “Popular Tags” list pops up, then add the relevant popular tags to your tag list.


Other Tips

*Download the Tumblr Bookmarklet for easy posting.

*Install Tumblr Mobile or iPad App for posting from your cell phone or tablet.

*Install Disquis to enable commenting on Tumblr.


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