Posts Tagged ‘Seller Newsletter’

June Seller News and Updates

June 6, 2013

Marketplace Changes Coming

Zazzle is making changes that aim to increase traffic and sales for the entire Zazzle community.

Volume Bonus Becomes Associate Volume Bonus

We’re committed to providing strong incentives to all Zazzle community members to encourage each person to put in the extra effort in generating more awareness for products on Zazzle. With that in mind, starting July 1st, the current volume bonus structure will be transitioned to a Zazzle Associate Bonus Program. You can make money by referring customers to Zazzle. We believe that this new program will align the Zazzle community around generating the most revenue from referred traffic. As a Zazzle Seller you are already enrolled in this new program! We will also host a Zazzle Town Hall on Friday with questions and comments.

More Flexible Royalty Rate

Starting June 14th, we will change the standard royalty rate on newly published products to a new lowered threshold of 5%. This will give you additional flexibility in creating pricing that is consistent with your product promotional strategy. You will continue to have complete flexibility in naming your own royalty and the royalty rates you have already set will not be changed. All of your published products will continue to have the same royalty rate that you previously selected.

Stay Tuned

Zazzle is a community which consists of talented artists, designers, Sellers, and Associates like you. We are a thriving market today because all of our members and as always we are making changes to ensure growth for everyone. We’re excited to be sharing the work we’ve been doing behind the scenes to increase traffic and sales for all of our community. Are you as obsessed with mobile as we are? Great things are ahead with more news to come.

Kids’ Apparel Refresh

Screen Shot 2013-06-05 at 3.49.02 PM

We’re excited to announce new kids’ apparel! With the addition of 24 styles, we now have 40 total styles of kids’ apparel and over 450 total combinations of styles and colors.

We’ve teamed up with top brands, such as Hanes and American Apparel, to help you outfit your little ones.

Check out all of our new styles and colors!

Summer Designs Show-off

It’s officially summer and that means pool parties, BBQs, weddings and fun times in the sun. With all the events happening this season, it’s the prefect time to get your creativity flowing.

Whether it’s a summer-themed invite for the perfect destination beach wedding or custom postage for a BBQ get-together, we want to see your designs! Messenger bags, apparel and luggage tags are great picks this season for your imagination and designs.

Trend tips for this season: nautical, vintage and monogrammed designs are always “in.”

Go here to start creating!

Maker Faire Highlights

makersFair403

Zazzle was the Goldsmith Sponsor of Maker Faire Bay Area 2013 and hosted ‘Art, Meet Science’ – an installation where attendees could make artwork uniquely their own. San Francisco artists, including ProSeller Nidhi Chanani, created custom illustrations for Maker Faire that were transformed into giant coloring books.

The installation won three Editor’s Choice Blue Ribbons from Make Magazine!

Our partners Rickshaw Bagworks, DODOCase and Dawson Custom Workroom were also there to showcase these amazing pieces of art on locally manufactured products.

Watch our video!

May Seller News and Updates

May 11, 2013

Celebrate Your Designs!

Who doesn’t love a good celebration? We’ve got tons of great products to celebrate every milestone, and your designs make them truly memorable!

Birthdays. Bar Mitzvahs. Quinceañeras. Graduations. If it’s worth celebrating, it’s worth designing for! Trend tip: glitz, glam, animal print, photo templates, calligraphy and humor are always “in.”

Also, don’t feel like you have to limit your creativity to just one product. Your designs would be perfect for stickers, buttons, banners, cake toppers, plates and more!

Show us your best designs!

3 Pinterest Tips & Tricks

Pinterest_Logo

Pinterest is one of the fastest-growing platforms and is a perfect tool to help promote your store and products.

While pinning is important, making sure your pins can be easily found is just as critical. Here are 3 tips for optimizing your pins:

1. Keywords

“Long tail” keywords are used to refine search terms and cater to specific types of searches. Typically, it’s a phrase around three to five words in length. Don’t just use “flower” — use “yellow daisy flower.”

Make sure your pins are highly searchable; customize the product name, refer to a specific location, target a gender, etc. Choose your keywords carefully in the pin description.

2. Hashtags

Proper use of hashtags will make your pins easily discoverable. Search for the most popular hashtags relevant to your design and include them in the pin description. For example, if you’re pinning a wedding invite, use #weddings or #bride.

3. Backlinks

Consider adding your store’s URL in the pin description. Doing so will amplify your store’s exposure when your pin is shared or re-pinned.

While you’re at it, why not add your associate ID to pins for easy referrals, and try inviting other Sellers to help create themed-based boards, like feebyneko did? Not an associate? Click here to learn more.

Become a Pinterest ninja!

Postage Borders!

stamp with border[2]

Love designing Zazzle Custom Postage? Good news! Postage is the first product to have borders converted over in the new design tool framework.

You can create a color border to accent your design, and you can also easily choose the thickness of the border. We’ll be adding borders to other products in the near future, so be sure to stay tuned!

Try out the new feature in our Postage design tool! 

FanMerch Updates!

Following our recent successful FanMerch program partnerships with the U.S. Army, Randall’s Honey Badger and Frida Kahlo, we’re excited to announce our new U.S. Marine Corps Store on Zazzle! With Memorial Day coming up quickly, supporters of the United States Armed Forces, including the U.S. Marines, can now submit amazing designs to be featured in the new store!

Remember to create original designs and refrain from using official images or logos you’ve found online. We’re excited to see your creations! Click here to create. Click here to learn more.

Seller News and Updates

April 13, 2013

3 Tips for Designing the Perfect Product

What does The Bleed actually mean? It’s an area that may get cut off when the product is printed, but still needs to be filled so you don’t end up with unexpected spaces of white on your product when the product is actually made.

bleed line

The Bleed (though it sounds ominous) is nothing to fear — but there are a few points to note:

1.  You may not be able to see everything in the product area 

Zazzle has made many improvements to view options to help you easily identify missed areas while designing. For a lot of products, you may not be able to see everything in the design area in one view. If you don’t account for “The Bleed,” you may miss areas to design, increasing the chances that a customer might be unsatisfied with your product and return it.

2. You need to click “Art View”

When designing make sure to use the “Art View” by clicking the icon in the button strip on the upper left of the product realview. With this view, you can see details about the printable area not shown on “Product View.”

3. Make sure background designs extend to or past “The Bleed” line  

“The Bleed” line is the outermost red solid line. You want to make sure that important elements like text are inside this area, but that your background designs go all the way past “The Bleed” line, or the base color of the product will show through.

5 Simple Steps for Using Zazzle’s API

Zazzle provides a simple API that allows any third party to automatically generate a customized product with dynamic images and text. You can create a link from any image on your website to automatically generate a custom product for sale, while earning an extra 15% or more on top of your normal royalty if sales come through the link.

Here are 5 simple steps for using our API: 

1. Create a product template (or category of various product templates)

If you’re creating a category, make sure to use the same value for “URL parameter name” for all of your products. “URL Parameter Name” is located under the advanced menu in the design tool (the gears icon). It becomes available after the “Make this a template object” box is checked. Find more info for creating a product template here.

2. Declare your domain

This is the domain where you’ll be hosting your images. Make sure the domain you declare matches the domain you use, or it will show an error.

3. Set up your API links 

Go here. You will have two options: 1) a “template link” for one product and 2) a “template buffet” for a category of products. Enter the product ID number or select the category from the store you’ll want to use.

4. Enter placeholder data

This fills in all of your template fields. As you make changes, the link will automatically update with new information. This link is ready to be copied and pasted into your site for use! More info can be found here

5. Check out some sites using our API for inspiration 

Some great examples are Urban Dictionary and Cartoonize My Pet.

What’s the Best Royalty Range?

Have a great design? Make sure it gets the maximum views on our site, homepage or in emails by setting the royalty rate range within ten to fifteen percent. We recently held a Town Hall and discussed why. Learn more here.

FanMerch Updates

We’re excited to announce our new Frida Kahlo store on Zazzle. Fans of Kahlo will be happy to see media portraits, photographs and original graphics in the store.

Our Frida Kahlo store is also a part of our FanMerch program. Approved FanMerch submissions will post here instead of the main store. Click on “Get Started” to submit your designs. Excited to see your submissions!

en coyoacán


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