7 Best Practices for Affiliate Marketing

By • 4 years ago with 20 replies already

Promoting Zazzle on your blog, website, or social media channel is one of the best ways to increase your referral earnings. However, we know that affiliate marketing can get a bit tricky at times. In order to help you make sure that you are linking to Zazzle correctly, we came up with a short list of affiliate marketing best practices for you to use as a reference.

#1     DO use your associate ID when linking to Zazzle on your site so you can earn referrals for your promoting efforts.

#2     DO try sharing on different social networks to see which one works best for you; many associates have seen success with Pinterest, Facebook and Twitter.

#3     DO stick with your theme when choosing the products you’d like to promote and create content that is valuable to your readers.

#4     DO  disclose to your audience that you are using affiliate links in your blog posts or social media shares to stay compliant with FTC guidelines. Please refer to FTC Guidance on .com Disclosures and the FTC Guides on Use of Endorsements & Testimonials for more details.

#5     DO set “Zazzle” as a negative keyword when advertising on search engines and using Zazzle as your destination URL. Learn how to set negative keywords for a Google ad campaign here.

#6     DO NOT  use your own banners to promote Zazzle; we have provided banners for almost every occasion that correspond to the Zazzle brand.

#7    DO NOT spam. Don’t over share on social media or send too many emails.  More is not always better.

 

Happy affiliating!

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20 thoughts on “7 Best Practices for Affiliate Marketing”

    1. Hi Patty,

      Social media is a great way to promote your products, but it’s definitely not the only way.

      You can create a blog (keep a look out on how to create a blog in the Tips & Tricks section in the next few weeks.) You can also create an affiliate website. The most successful websites are very niche and concentrate on only one or two products. For example, a “wedding invitations” website is too broad and have to much competition, but an “animal wedding invitations” might just work.

      Hope this helps!
      Thanks,
      Elizabeth P.

  1. I don’t understand why I couldn’t use my own banner to promote my shop.

    I’m happy to use Zazzle banners but I don’t often see banners that match my products. Z banners are mainly very commercial or trendy, like for holidays or back to school. I’m not focused in that arena.

    Just thought you could clarify this for me.

    Thanks.

    1. Hi Linda,

      Thank you for your question.

      You can use your own banners, with your own design to promote your Zazzle store, as long as there is not any Zazzle branded assets (such as the Zazzle logo) included on the banner.

      Hope this helps!
      Thanks,
      Elizabeth P.

  2. Thanks for sharing this information. I do have a question with regards to the wording on my website when I post affiliate links. Is there some specific wording I should use?

    Thank you Elizabeth! :~)

    1. Hi Michelle,

      Good question. I’ve seen many bloggers offer a general disclosure. For example, “this site contains affiliate links,” on the top of the page and that seems to work well. It also shows your audience that you are honest and transparent, which puts more trust in your content.

      Hope this helps.

      Thanks!
      Elizabeth P.

      1. Thanks, Elizabeth! I’ve added the phrase to the short description of the “About” section for my facebook page, the board descriptions for my relevant Pinterest boards, my blog profile, and the footer for my web site. Hopefully that covers it.

        1. Hi Stephen,

          I think it’s great that you are disclosing the use of your affiliate links; people tend to appreciate transparency and honesty when one is promoting products.

          Have a great day.

          Best,
          Elizabeth P.

      2. Update: Please remember to check FTC guidelines often as what was sufficient previously, may not be sufficient now.

  3. Learned something new today about negative keywords (over at the link reading and watching :)…thanks. And totally agree with #7 – spam anything gets me fired up (mad).

  4. I have found the best way to generate sales in to find an untapped niche and blog about it. Too many people new to zazzle are trying to replicate other seemingly successful stores and that doesn’t work. Spend some time offering a POD item that isn’t already widely available. I also encourage guest blogging and welcome guest bloggers to my various blogs including that linked to above. We can help each other more without adding to the competition.

    1. Hi Printapattern,

      Great question! You would want to set Zazzle as a negative keyword because it is a violation of the Zazzle Associate Agreement to bid on Zazzle branded keywords. When you set your settings to “broad” in Google Adwords, and use your Zazzle store for your destination URL, Google will sometimes add “Zazzle” as a keyword. Setting “Zazzle” as a negative keyword, will help you avoid this situation.

      Hope this helps!

      Best regards,
      Elizabeth P.

  5. Reference this message posted 25 Sept 25, 2014
    Associates Agreement [http://www.zazzle.com/mk/policy/associates_agreement]
    “Referral Links clarification: Referral Links will reset after 45 days” Now I just did over 100 products with my associate code. Does the above statement mean that I have to do my 100 products allover again?
    Bill

    1. Hi Bill,

      Great question! No, you will not have to reset your referral links after 45 days. The 45 day cookie relates to the person that clicks on the link. If someone clicks on your link, a cookie with your referral information will be active for 45 days, or until that person clicks on another link with someone else’s referral ID. Your associate ID or your links do not expire.

      Hope that helps!
      Thanks!
      Elizabeth P.

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