Starting a blog is a fantastic way to tell your story and increase brand awareness. It’s a creative way to showcase your products and tell your audience about the inspiration behind your designs.
Today, we’ll show you how to create your own blog in 7 steps with WordPress.org.
Step 1) Select a topic for the blog.
Think about what type of content you would like to provide to people. Will you mainly be sharing your designs and inspiration? Are you going to blog about your life? What value are you adding to your readers? What makes your blog stand out and what content will you provide that’s different from other bloggers?
Step 2) Choose your domain name.
You can choose a pure domain or a semi-pure name.
A pure domain name is simply the name of your brand, like Zazzle, for example. A pure domain name is great for when you want to build out your brand, and it makes it easier to add new content to your blog. However, if people don’t know your brand name, it can be difficult to get an initial following.
A semi-pure domain name usually includes a descriptor, like Lily’s Lifestyle Blog or Dee’s Designs. If you choose a semi-pure name, it will be easier for people to recognize what your blog is about initially. However, it could be difficult to change direction of the blog in the future. For example, if I choose Dee’s Designs, and then want to write about my family, the name would no longer fit with the content.
Here are a few tips for choosing a name:
- Choose a name that describes your content.
- Choose a name that’s easy to remember (use methods like alliteration or rhyming).
- Avoid long names or acronyms.
Step 3) Create a hosting account.
There are many web hosting options online, and the best way to choose a hosting company is to really do your research. For this example, we will use BlueHost, which is a WordPress preferred partner. Other preferred partners include DreamHost and Laughing Squid, but if you’re looking for a more economical option you can try hosting companies like Namesilo.
To create a hosting account:
- Enter your domain name to make sure it’s available.
- Enter your payment information and set up your login.
- Once you are logged into your BlueHost account, install WordPress with just one click!
Step 4) Choose a WordPress theme and customize appearance.
Your theme is an important part of your blog. When choosing your theme, think about the type of content and media you will be sharing. Will it be mostly images? Will it be mostly writing?
You will also want to take a look at the theme’s layout, functionality, and ratings. Read tips on choosing your theme here.
To choose your theme and customize appearance:
- Login to your WordPress account.
- To find your WordPress login information, go to BlueHost ->Home->My Installs->Credentials.
- Hover over “Appearance” in the sidebar and click on “Themes”.
- Choose a theme that is already installed or add a new theme.
- Hover over “Appearance” in the sidebar and click on “Customize” to edit the title, tagline, background, header and other aspects of your blog’s appearance.
Step 5) Install WordPress Plugins.
You can increase the functionality of your blog with WordPress Plugins. For example, you can install plugins to help you have better tracking, create sitemaps, enable comment functions, or help with SEO (see Yoast plugin for SEO optimization). Take a look at list of the most popular plugins here.
Step 6) Review settings and dashboard preferences.
Settings will enable you to change preferences like the default category of each blog post, or which timezone the blog posts will follow.
Dashboard preferences enable you to change the appearance and items that you will see on your dashboard like recent activity, recent comments, the ability to type up a quick draft and more.
As you continue to create posts and grow your audience, you will most likely find the need for more plugins and widgets that will increase the functionality of your blog and optimize the blog to fit your particular needs.
Step 7) Start writing!
Now that you’ve created your blog, it’s time to add the content. Start out with an introductory post telling your audience a bit about yourself and what you’ll be writing about.
Here a few tips for writing your blog posts:
- Tell a story and keep it interesting.
- Include different media in your posts.
- Keep a cadence to your topics and post (e.g. Wordless Wednesday).
- Have fun with it!
Creating your own blog lets you tell your story and connect with your audience on a more personal level. It’s a great way to build your brand and share your inspiration. Just don’t forget to link to your Zazzle store, either in your “About Me” section or somewhere else on your blog, so your products are always accessible.
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