The holiday season in just around the corner! We’re here to help you prepare for our busiest time of year with a few tips and reminders for your products and store.
1. The best templates are easy templates
We all know the best thing about Zazzle is that you can make a product uniquely your own by customizing it. Make sure that your customers can easily add their own personal touch to your best designs by marking each customizable text or image layer of your design as a template, and allowing editing right on the product page. Check out our previous blog post on template tips if you need a refresher!
Bonus tip: Think about varying your default templates as well. Love monograms? Get creative! The letter ‘M’ may an easy one to pick: it’s nice and symmetrical, and M is for monogram, right? Not necessarily! Variety is the spice of life, and the same is true for your Zazzle designs. Show your customers that monograms can be any letter.
2. Competitive royalty rates.
Think like a consumer when creating your products, and set your royalty rate so that your products are at a competitive price point for the busy holiday season. We recommend a royalty rate of 5 – 10%. If you’d like to see your product on a featured page or other prominent area of our site, you’ll need to keep this in mind as well. Our promotions team can only feature products with royalty rates lower than 15%.
3. Let us be your guide.
We’re always working hard to help our customers easily find the perfect product. Especially during the holiday season, we have many special pages on the site that can be helpful to you as a Designer as well! Check out our home page features as well as our many gift guides to see what types of products or design styles are trending on Zazzle. Keep an eye out for our main Gift Center as well, coming soon!
4. Don’t forget to promote! Share links to your store and your best new products, and remember to include your handy referral ID. For more tips on promoting using your referral ID, take a peek at our posts on creating a blog, promoting with social media like Facebook and Pinterest or social shopping sites like Polyvore and Wanelo.