To help make sure that your products are set to the perfect price point for this busy season, we’ll be adding an extension for last minute changes to product royalty rates. We’ll then be pausing any additional royalty rate changes for the holiday shopping season – so you can set it and forget it!
The holiday shopping season is definitely the busiest time of year for Zazzle and Zazzle Designers. One of our simplest tips for setting yourself up for a successful holiday season as a Zazzle Designer is making sure your products are set at a competitive price.
Lowering and maintaining the royalty rate for your products is a great way to provide your customers with an attractive price point and a great shopping experience – and it can even increase your earnings! We asked our data team to provide some statistics to show just how important this simple step can be for your sales. In comparing a time period in 2014 with a similar time period in 2013 to see the effect of royalty rates on sales, here is what we found:
- Designers who marked royalties at 10% royalty rate or below saw an average sales volume increase of 265% compared to the prior year
- 52% of Designers lowered their royalty rates from the previous year. These Designers saw on average a 48% increase in sales volume compared to that previous year
- 48% of Designers increased their royalty rates from the previous year. These Designers saw on average a 5% decrease in sales volume in comparison with that previous year
We encourage you to take this time to review your products’ royalty settings and make any final adjustments, such as lowering the royalty rate on some of your most popular designs to our recommended 5 – 10%, so that your products are just how you want them for this winter’s peak shopping times.
Please make sure your products’ royalty rates are set to your satisfaction by November 4th, 2014 at 11:59pm PST. After this date, there will be a temporary pause on royalty updates over the peak holiday season, with regular royalty updates resuming for the month of January, 2015.