Set it and forget it: Holiday royalty rates update

By • 4 years ago with 11 replies already

To help make sure that your products are set to the perfect price point for this busy season, we’ll be adding an extension for last minute changes to product royalty rates. We’ll then be pausing any additional royalty rate changes for the holiday shopping season – so you can set it and forget it!

The holiday shopping season is definitely the busiest time of year for Zazzle and Zazzle Designers. One of our simplest tips for setting yourself up for a successful holiday season as a Zazzle Designer is making sure your products are set at a competitive price.

Lowering and maintaining the royalty rate for your products is a great way to provide your customers with an attractive price point and a great shopping experience – and it can even increase your earnings! We asked our data team to provide some statistics to show just how important this simple step can be for your sales. In comparing a time period in 2014 with a similar time period in 2013 to see the effect of royalty rates on sales, here is what we found:

  • Designers who marked royalties at 10% royalty rate or below saw an average sales volume increase of 265% compared to the prior year
  • 52% of Designers lowered their royalty rates from the previous year. These Designers saw on average a 48% increase in sales volume compared to that previous year
  • 48% of Designers increased their royalty rates from the previous year. These Designers saw on average a 5% decrease in sales volume in comparison with that previous year

 

We encourage you to take this time to review your products’ royalty settings and make any final adjustments, such as lowering the royalty rate on some of your most popular designs to our recommended 5 – 10%, so that your products are just how you want them for this winter’s peak shopping times.

Please make sure your products’ royalty rates are set to your satisfaction by November 4th, 2014 at 11:59pm PST. After this date, there will be a temporary pause on royalty updates over the peak holiday season, with regular royalty updates resuming for the month of January, 2015.

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11 thoughts on “Set it and forget it: Holiday royalty rates update”

  1. I changed my default rate a couple of days ago, and I need to know if I should go in and change the rate for each product before the 4th. Is setting the default royalty rate for all products sufficient for the change, or does that still only take effect on the 20th of the month? (I’m also assuming that the changes which would have happened on 11/20 and 12/20 won’t happen… is that correct?)

    1. Hi Karen,

      Any royalty rate changes you have submitted since our last update (10/20) and November 4th will be updated first thing November 5th, and after that there will be a pause on any additional royalty rate changes until January.

      Thanks!
      Liz

    2. I always have mine at 10%, takes any new store at least two years to be up to par with good designs to make your sales. This is my second Christmas and looking forward to it. Have added many new designs and items…
      Have great Selling Season….

  2. Well, the information given here is really not sufficient enough to deduct whether the results are valid or not. For example, what does it mean that 52% lowered their royalty rates? Did they lower the rate of one product, two, three or 1000? Or is it a weighted average?

    I think the bottom line is that if you lower your rates, customers are likely to buy more because customers like to see lower prices, especially around the holidays.

  3. Thanks For The Reminder!
    I had completely forgotten that my Christmas store had a lot of designs with 20% and one with 25%! Most things I sell are set at the 10% royalty. And the one design with products set to 25%? No sales at all, ever in the 2 years I have been here with Zazzle! I am so glad for the extension and reminder. I have now changed everything to 10% and I am looking forward to more sales. Cheers, Liz!

  4. Hi Liz- I posted in forum as well, not sure if you saw my post. Are you guys extending the date past 11/4 to change royalty %’s? My throw pillow prices haven’t changed yet. If the deadline is extended, please let me know cause I may change other product prices.
    Thank you!

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