Pinterest is a platform designed for inspiration and discovery of images and products. It’s a great place to post your designs, but with over 70 million users, it’s challenging to get noticed. We’d like to share a few tips with you that might just do the trick to get your pins the attention they deserve.
#1 Do not use hashtags on Pinterest. There has not been any evidence that using hashtags boosts your pins, but leaving them off makes your pins more aesthetically pleasing. (Although you should use hashtags on Facebook which can impact your post positively and make it more searchable.)
#2 Create separate images for your Pinterest boards. Pinterest is all about beauty and inspiration, so creating content specifically for Pinterest is a must for many users to get likes and repins.
#3 Stay active. Pin at least 15 pins per day of your own pins, plus repin other people’s pins. Remember to spread out your pins during the day so you don’t overwhelm your followers with surfacing your pins all at the same time.
#4 Tell a story. Pin boards that have a theme with a variety of products and images from different websites perform better than boards with only your own content.
#5 Pin step-by-step instructional pins. Instructional pins perform very well, and if you don’t have your own, you can always repin someone else’s.
#6 Stick with images versus videos. This might change in the near future, but so far images seem to get more traction.
#7 Be a part of big group boards. Join a few large group boards and participate in them by pinning and repinning pins; this can help you grow your audience, get inspired, and stay motivated.
#8 Experiment with promoted pins. If you have a little bit of money to invest, test out promoted pins which could just get you the visibility you need.
Pinterest is not only a great platform to create fun content with your products, but users have seen a positive SEO impact when their pins are repinned many times. Don’t forget to add your associate ID to your Pinterest links so you can receive 15% per sale with the Zazzle associate program. (Pinterest does not allow link shorterners, so remember to use your full link when pinning.)