Tell us a bit about you!
I was born and raised in Brooklyn, NY and continue to live here with my husband and 3 children. I earned my Bachelor of Science in package design from the Fashion Institute of Technology in NY. I began my career working as a package designer for Avon and KISS cosmetics. Shortly after my first child Emma was born, I went back to work but found it very difficult to be apart from my daughter. Having a need to both be there to raise my daughter and to have a creative outlet, I spoke to my husband and told him I would find a way to work from home. I was a freelance designer for several years. While I felt privileged being able to raise my daughter rather than just seeing her nights and weekends, I was not as content with the freelance work I was able to find. While I had the skills to do the work, the projects didn’t always excite me.
Where do you get your inspiration?
Ever since I was little, I would always carry around a notepad and some colored pencils and just draw for hours, often losing track of time. While I no longer had that luxury as an adult I often thought of the blue jays and forest animals I used to draw and how I would one day get back to it when I had time. After my second child was born, I found myself sitting in her nursery, lost in thought staring at her adorable wall art.
How did you get started with Zazzle?
It dawned on me at one point that I can start my very own business designing and printing wall art, decals and stickers. It was a difficult and demanding business. While I loved designing the artwork, filling orders and dealing with customers ended up occupying most of my time. When I first discovered Zazzle, it was those very same designs that I used to launch my store and I’ve never looked back! Zazzle allows me to focus on designing while they continue to come out with innovative products on which to apply my designs to. While I no longer have my wall art/decal/sticker business, my husband still brings up the time when my ink system exploded all over the dining room wall (which at the time doubled as my office) making for some very interesting wall art. My favorite customer complaint was a grandmother in Missouri who purchased wall decals for her granddaughter’s nursery. While setting up the nursery, their bulldog (Muffin, I believe her name was) climbed onto the crib which was under construction and licked all the nursery decals off the wall. Her complaint was that they didn’t stick after that! Needless to say,I shipped her out another set that day! One aspect that hasn’t changed over the years is my passion to design.
Why did you decide to start promoting your Zazzle store outside of Zazzle? How do you currently promote your Zazzle products? How do you choose what products to promote?
I was thrilled when my husband (who’s definitely more of an entrepreneur) got involved last year because I realized that promoting my Zazzle store was imperative for my success. Having a software engineering background, he decided to teach himself web development and we launched littleprintsparties.com in March of 2014. He enjoyed not only reading through the API and teaching himself this new skill set but also learning about the business that is Zazzle. He downloaded my sales data and helped guide which products I should be focusing my time on and we try our best to cross promote all our latest items on Pinterest, Facebook and our website. My only regret is that I don’t have more time to design. Zazzle is constantly coming out with new products and with some many themes I’ve created over the years (as well as new ones constantly being added to my growing list of to-do themes), it’s very difficult to create new designs for those products – especially with my 2 year old in my office all day!
What advice would you give to a new Associate starting to promote Zazzle products?
The best advice I would give a new Zazzle associate is to learn everything you can about Zazzle, work hard and be relentless. Not every strategy is going to work every time but if you keep at it, you’ll find what does work!