If you’re a Zazzle Designer, we think you’ll like the new features and incentives we’ll be rolling over the next few months to help you accelerate your earnings on our platform.
Today, we’re excited to invite you to join in the Beta testing of our new member profiles and enhanced storefronts. We’ve given them a total makeover so you can show off your unique brand better than ever! Join in our Beta to create an eye-catching personalized experience for your customers that shows why you — and your designs – are so special.
Here are some tips to get you started updating your profile and storefronts. If you start now, you’ll have everything looking great before the official launch to the public in a couple of weeks.
Getting Access to the Beta:
If you log into one of your stores or into your profile, you’ll see a banner at the top that asks you to try out the beta. Clicking on the link will allow you to see how your new store and profile will look.
A couple of things to remember about this beta: the new store and profile will only be visible to you, so the general public at large will not see the changes you’re making, or the new look of your profile or stores. Any updates you make will be reflected in your stores and profiles when this initiative is launched.
You can flip back and forth from the beta view to the current publicly visible version of your stores and profiles just click by clicking on this button.
To make certain that you have your store and profile looking great and ready to be live, use the ‘Preview Public Store’ button to see how it will look to all of your customers when we launch.
Your New Profile:
The easiest way to get to your profile is by clicking on your member profile icon, right next to the shopping cart.
This will jump you right to your member profile home page. This is an aggregation of all the different content you have created as a member on Zazzle, such as designs in progress and collections you have created.
My Products >
The ‘My Products’ tab is essentially all the designs owned by you as a member on Zazzle, rather than the public products you have for sale in your store/s. These include your saved designs or private products, as well as any products you’ve submitted for review and those that need revision before publishing.
The ‘Likes’ tab is a collection of all of the products you’ve ‘liked’ on Zazzle as either a designer or a member by clicking on the heart icon by any product. It’s a great place to showcase your style and the things you like.
‘Likes’ has a privacy setting so, if you’d rather keep your likes to yourself, you can simply select the Edit button and change the visibility to Private.
The ‘Collections’ tab shows all the different Collections you’ve created as a member. The difference between this Collections tab and the one you’ll find in your store(s) is that those Collections are store-specific.
Within each collection, you have the option to specify visibility for that collection. This allows you to do is create a Collection and specify whether it is a public or private Collection, and if it is a public Collection, which of your store(s) you would like to use to display that Collection.
Images will show you your entire image library and will allow you to edit and modify images as you’ve done before.
The ‘Stores’ tab will have a listing of all of the different stores you have on Zazzle. We’ve added some functionality to allow you to filter your stores by stores that you’ve pinned or the any that you’ve set as public or private. Clicking on any one of the stores here will jump you to the home page for that store.
Your ‘Activity’ tab is where all the content lives that you’ll be generating as a member on Zazzle. If you’ve bought anything on Zazzle, you’ll have the opportunity to make comments about them under the ‘Products to Review’ link. Then there are reviews you’ve already written about other products you’ve purchased under ‘Reviews by Me.’ The third link, ‘Reviews Received’, will show any reviews that customers from your own stores have submitted about your products.
Lastly, there is a ‘Comments’ section that will show you all of the comments you’ve made on different stores, as well as those you’ve made as a designer on different products.
The ‘Settings’ tab is where you’ll want to go to edit all the different information that shows up on your profile.
If you look under the Social Networks link on the left side, you’ll note we’ve added a few new options like Instagram and Pinterest.
Under the Advanced Settings link, we’ve put a module that allows you to manage the sections that are visible on your home page. You can choose which sections you’d like to appear, and then drag and drop each section to change the order in which they will be displayed on your public member profile Home tab.
Your New Store/s:
There’s an easy shortcut to get to your stores from this Settings page! On the left hand side of the page, you’ll see a drop -own menu of all your different stores. This is a great way to jump between your member profile and your different storefronts.
Another way to jump to your store is to hover over your member icon at the top of the navigation bar and choose one of your stores from the ‘My Stores’ list.
The new banner is one of the biggest differences you’ll see in your stores. In your previous banners, you could include whatever you wanted – your store name or a photograph. Now, the banner acts as an eye-catching background. On that background, we’ll be overlaying your logo, store name and location. Choose a background that doesn’t interfere with the placement of those additional elements. Also, choose an image that adds texture and speaks to the aesthetic of your store. (Minimum size should be 1140 x 315. If you use an image that is larger, you’ll be shown the option to crop to the correct banner size.)
Please Note: The new banner is full-width and responsive, which means that the visible portion of the image will adjust based on the size of your browser window or the platform it is being viewed on (desktop, mobile). The wider your browser window, the more zoomed in the image will appear. Try to use a higher resolution image to prevent any loss of image quality when the banner is viewed on a high resolution display. This is also another reason to use a banner without any text or position sensitive areas that may not be visible based on how it’s being viewed.
For more tips on store and profile banners, see our blog post here!
From here on, you’ll notice that many of the tabs are similar to what you saw within your new Profile. ‘Home,’ ‘Products,’ ‘Collections,’ and ‘Settings’ are very similar – they are now just specific to the store you’re viewing. The ‘Comments’ and ‘Reviews’ tabs are where posts will show up for this particular store and products.
‘Preview Public Store’ >
You have the choice of looking at your store in Private mode as the owner of the store or as the Public will see it. If I’m the owner of the store I’m looking at, I’m going to see a lot more tabs and functionality available to me than if I were a customer looking at the store. If you’re a member of the public or you’re just visiting your store (not logged in), you’ll still see a different version of the store where items made private will not be visible and so on. We’ve made it very easy to toggle between the two views!
There are two other areas we want to point out:
Store Completion >
On the home page of each store, you’ll notice a percentage given on your store’s completion. The points below the total give you quick and easy ways to round out your profile so that your store will look better to the public. This is also a great way to see any aspects of your store or profile that you may have missed!
Under the ‘Settings’ tab, you’ll also see a link for ‘Media’ on the left hand side. This allows you to upload photos or videos that celebrate your designs and inspiration or showcase your brand. These media items will be displayed in the ‘Media’ section of your Home page tab, as well as in your store’s ‘About’ tab.
Comments, Questions or Suggestions:
If you have any feedback, questions or suggestions on our new storefronts and profiles, we’d love to hear from you! Once you’ve opted into the new store or profile, you’ll see a banner up in the upper left hand corner that links to us and allows you to send an email.
We hope you’ll take full advantage and use the new storefronts and profiles as a way to grab the attention of many more customers with your great designs. And we hope you’re as excited as we are about the tools and initiatives we’ll be releasing over the coming months to make our Designer experience even better. Stay tuned for our next announcement!
Thanks as always for being our partners!