Zazzle Designers are always making improvements to their designs, their stores, creating new products and adding literally thousands of new designs to the Zazzle marketplace each day. We recently created “zRank” as a way to help our Designers better understand how their stores are performing on Zazzle. The best way to improve your zRank score is to focus on quality over quantity for your designs.
By focusing on your most popular and high quality designs, not only will you improve your score over time, you’ll be creating beautiful products that will drive sales for Zazzle customers all over the world. We created this quiz to help you prioritize and stay focused!
1.) Have you finished your store homepage with a beautiful header image and information about yourself and your store?
If Yes: Great job!
If No: It’s selfie time!
2.) Have you focused on creating great designs on specific products?
If Yes: High Five!
If No: Quality beats quantity – think about which products make the most sense for your designs rather than putting your design on dozens of products without thinking of the specific product. It may make sense to pick just a few products that are right for your design (and hide or delete those that aren’t).
3.) Have you written unique and detailed titles, tags and descriptions for your most popular products?
If Yes: You’re golden. Search engines can now more easily surface your designs to customers.
If No: There’s no time like the present! Your products will have a better chance of showing up in search engine results if your titles, tags and descriptions are specific, clear, and different for each design.
4.) Have you mastered the art of templates so customers can add text and images?
If Yes: Zazzle needs more designers like you!
If No: It’s easy to create a “template object” so a specific field can be changed by a customer. Learn more about creating customizable products here.
5.) Have you done any spring cleaning lately? That is, have you deleted (or set to hidden) your least popular products?
If Yes: You’ve got mad cleaning skills – neat-freak your way to a clean Zazzle store.
If No: If a few products here and there have never been viewed or sold, then it’s okay to delete them or set them to hidden or direct-only. You can choose whichever option you prefer, but deleting products is better overall. Cleaning out these types of products is sure to help your zRank. Don’t fret too much – everyone has a few duds now and again!
6.) Have you been creating unique designs that are not repeats?
If Yes: Zazzle customers all over the world are thanking you.
If No: Create high quality designs that are unique. Spend your time updating tags and descriptions for fewer, high quality products, rather than trying to work on dozens of products that are repeats.
7.) Have you started your own blog or website yet?
If Yes: Watch out, world!
If No: It’s easy to start a blog or a website using any number of outside tools (WordPress, for example). You can use your RF code and start earning referral sales. Hint: Many of the most successful Zazzle designers have blogs that promote themes (e.g., wedding invitations) or coordinated sets of their designs (e.g., kitchen products with mason jar designs), some of which include their own beautiful photography, too.
8.) Do you use your referral code frequently on other websites, blogs, and social media?
If Yes: You’re a promotion professional!
If No: You’re missing out! Your RF code allows you to share any product on Zazzle – even from other designers – and earn money for any sales resulting from your efforts. You can cut and paste your RF code into the Zazzle URL and then share that link on Facebook, pin on Pinterest, tumble on Tumblr, tweet on Twitter, you name it.
9.) Have you tried out the new Collections feature?
If Yes: Way to go, superstar!
If No: Collections is a new feature to help designers build curated selections. This feature just launched in May. You can make a webpage with your favorite Zazzle products, coordinate a theme, or even include products from other Designers. For example, you could make a collection with all of your coral-colored wedding invitations and accoutrements from table cards to table runners.
10.) Are you making new designs that are fresh and current?
If Yes: You truly are a trend-setter.
If No: It’s time to add some new designs for 2015 and get rid of the stale designs. We’re gearing up for the 2016 election, folks, so it’s okay to delete your “Bush 2000” stickers. Really, it’s okay.
If you answered YES to all of these questions, then you are a ROCK STAR. Keep on keeping on, maestro!
If you answered YES to FIVE or more questions, then you are a LONG-DISTANCE RUNNER. Don’t give up! Remember, it’s a marathon not a sprint.
If you answered YES to THREE or FOUR questions, then you are a HIGH POTENTIAL DESIGNER. The only way to go from here is up! Many of Zazzle’s most prolific designers started out earning just $10 each month.
If you answered YES to only to ONE or TWO questions, then you are JUST STARTING. If you are willing to devote the time, make adjustments, and hone your creative skills to make beautiful designs, then you’ll be on your way in no time.