“You see things; you say, ‘Why?’ But I dream things that never were; and I say ‘Why not?”
― George Bernard Shaw
As makers and designers, it’s what we do every single day. Create the unimaginable. Open the door to new possibilities. Make “making” accessible to anyone who dares to dream. The world said, “3D printers are too expensive.” We said, “Let’s build a space that gives anyone access to a 3D printer for an affordable fee.” The world said, “It would cost too much money to fund your business.” We said, “Let’s crowdfund.”
And at some point along every designer and maker’s journey, someone no doubt said, “You’re wasting your time and your talents. It’ll never happen. You can’t make a living. Get a ‘real’ job.”
But if everyone stuck to conventional methods and reasoning, there would be no maker movement. No innovation. No progress. As Irish playwright and Nobel Prize winner George Bernard Shaw said, “The reasonable man adapts himself to the world: the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man.”
At Zazzle, we’ve built our entire business on the art of being unreasonable. Our mission is to create both the tools and the marketplace for anything you can imagine — customized. Certainly not the most pragmatic mission statement around. But believe it or not, we’re getting closer and closer to that goal every single day. And we’re not doing it by adapting ourselves to the world — we’re doing it by creating new technologies and platforms designed to make our mission a reality. Consumers worldwide are jumping on the bandwagon too, by personalizing every aspect of their lives in a way that’s never been done before. When it comes to expressing their personal style, they don’t accept cookie-cutter products that can be found just anywhere.
So when it comes down to it, being unreasonable simply means not taking no for an answer. Devising a new solution. Demanding more when the rest of the world says settle. Creating something that’s never been done before. And to that we say, ‘Why not?’