Earn Referrals with Associate Banners

By • 6 years ago with 7 replies already

Associate banners are a great way to earn referrals while adding a little extra flare to your blog or website! In this Tips & Tricks post, we’ll give you an overview of our Associate banners page, go over uploading and tracking your banners, and recommend a few questions to ask yourself about what Associate banners will work for you.


1.) Associate banners overview

Zazzle offers a variety of banners – from Father’s Day to Weddings to Custom Tank Tops! You can find all  Associate banners on the main banner page: http://www.zazzle.com/associate+display+ads


Each of our banners come in four or more sizes – including our new Pinterest perfect size – 300×600 for some of our latest banners!  You can view the sizes available of a particular banner by clicking on that banner.


Once you are on the page with all of the banner sizes, you will also see a box which contains the Suggested Landing Page information.


The suggested landing page will show a URL that is made up of three parts:

1) the recommended landing page for the banner

http://www.zazzle.com/wedding+gifts?rf=[Your rf id]&CMPN=ban_wedding_2016

2) the rf parameter followed by your Associate ID so you can earn referrals (if you are logged into your Zazzle account your Associate ID will show up in the suggested landing page box)

http://www.zazzle.com/wedding+gifts?rf=[Your rf id]&CMPN=ban_wedding_2016

3) the campaign code (CMPN) which is a code appended to the URL in order to communicate to Zazzle when a particular banner is being used. (The campaign code helps us track banner performance so we know which banners our Associates are using.)

http://www.zazzle.com/wedding+gifts?rf=[Your rf id]&CMPN=ban_wedding_2016

We also recommend adding a custom tracking code so you can track what banner was clicked and from where the banner was clicked from. You can create your own tracking code and it can be up to 100 alphanumeric characters (and _ ,) in length.

For example, if you choose your tracking code to be ban_wedding_july_blog then you link would be:

http://www.zazzle.com/wedding+gifts?rf=[Your rf id]&CMPN=ban_wedding_2016&TC=ban_wedding_july_blog

You can find your tracking code information by downloading your Referral History CSV and reviewing column L.

2.) Uploading Associate banners to your blog or website

You’ve chosen your banner size, now what? Now you click on that banner size and a box will pop up with the HTML code which you can copy and paste directly onto your website.


Another option is to download the banner image to your computer, and add the image and link separately to your post. This works best for various social media outlets where you cannot post in HTML.

For example, for a Pinterest post, you would upload the image for your post, view your post, and select ‘Edit’.


After, you would copy and paste your link into the ‘Website’ section of the edit window.


Here is an example of a full link for the post above that includes both the CMPN and TC codes:


Landing page: http://www.zazzle.com/cases

RF parameter and Associate ID: ?rf=123456789012345678

Campaign parameter and code: &CMPN=ban_cases_2016

Tracking parameter and code: &TC=cases_300_600_Pinterest

3.) How do I choose the right Associate banner?


Associate banners are a nice way to add creativity to your website, but there are many and sometimes it’s hard to decide which one to use and when. Here are a few questions to guide you in making that decision.

  • Does the banner fit with my blog or website aesthetically?
  • Will my audience/readers/followers be interested in the products on the Associate banners?
  • Are the banners getting any sales? If yes, then which banners and when?
  • Is one banner getting more sales than the other? Why?

We’re constantly adding new banners, so don’t forget to check back with the Associate banners page, check in the News forum and Promoting forum, or sign-up for our Associate news emails to see the latest available banners.

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7 thoughts on “Earn Referrals with Associate Banners”

  1. I have used banners before but they are usually Temporary banners. Are these temporary or permanent? I prefer permanent so I won’t be constantly changing them.

    1. Hi Yvonne,

      Thank your comment. There are two types of banners – seasonal/holiday and evergreen theme/category. We recommend that you use the evergreen banners on your blog or website if you wish place them on your blog or website for a longer time period. A few of our most popular evergreen theme/category banners are our wedding banners and cases banners.

      Hope this helps!
      Elizabeth P.

  2. Hello,

    I did almost everything you suggested above, and seen no conversions. Social media doesn’t work for me. Quick example: one of my Zazzle rich pins was repinned on 164 boards, got lots of likes, about 3000 impressions each month. It never sold. This was just an example among many. Except for a few sales made after I created a product for someone I knew, I’ve seen no revenue from my associate links.

  3. Hi Filip,

    Thank you for your comment. I will reach out to you directly to see if I can help in any way with your referrals.


  4. Hey Elizabeth. I’m having same problem here. Also, I’ve gotten many recent messages about twitter and the promotions. I’ve also experienced same problem . . . when clicking on a product, it only takes you to main home page instead of the product. This could explain reason for low sales too.

    1. Hi JennLenay,

      Thank you for your comment.

      Can you provide an example of the link you are clicking on which doesn’t take you to your product page?

      Thank you and I look forward to your reply.
      Elizabeth P.

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