Featured Associate Interview with Diane Dempsey from Vintage Wedding Invitation

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Today we’re chatting with Diane, a professional graphic designer, illustrator, and enthusiast of all things vintage! Diane is a Zazzle Designer and Associate who owns the website Vintage Wedding Invitation where she creates an easy way for brides to find their perfect vintage invitations and get inspiration for their wedding celebration.

Tell us a little about you! 

I have always loved history and was a “vintage style gal” well before it became popular. Many of my early clients in my advertising career were museums, which fed my interest and built my expertise in creating period perfect designs. My husband and I share an interest in “vintage lifestyle” which has inspired us to live in a mid-century modern home, listen to swing era music and learn to swing dance. We became real swing enthusiasts for a while and did wartime 1940’s dance re-enactments (right down to the two toned shoes) of the Lindy Hop, the grand-daddy of the jitterbug.


What is your background in? 

I am a professional graphic designer and illustrator educated at the Ringling College of Art and Design. I have two certificates, graphic design and Illustration. I have over 25 years experience working in advertising agencies and was in-house art director for the Original Appalachian Artworks, aka The Cabbage Patch Kids, in the 1980s. I have owned a freelance design and illustration studio since the early nineties, TheStudioGraphicDesign.com. I also created The Retro Christmas Card Company, a seasonal business that features my original artwork that I run with my husbands help.


How did you get started with Zazzle? How did you hear about us?

After designing my first set of wedding invitations and shower Invites, I was seeking a solution to my printing and fulfillment needs. I started by producing my invites digitally at a local printer. It fast became a problem since the very nature of the wedding invitation business requires a personal touch by the bride and groom. Back then, the changes were done via phone call and email and could take multiple versions to reach the bride’s vision, as you might imagine. Zazzle was the perfect solution by offering “my brides” a hands on approach with online personalization. The Zazzle guarantee “You’ll love it or we’ll take it back”, was the solution to keeping all my brides happy.



How do you promote Zazzle products (own website, social media, ect.) and what tools do you use (linking, API, RSS feed, etc.)? How do you choose what products to promote? Which areas do you find the most success in?

I promote my products through my external website VintageWeddingInvitation.com. This is not just an invitation shop, but also a blog where brides can research the era that they are planning their wedding in. I have created “Vintage Era Style Sheets” for all the decades starting with the 1900’s. I also feature ideas in my blog for the “do it yourself bride” that share how to make your wedding day even more special. These inspirations are always rooted in vintage style for your big day. Adding valuable info that the brides can actually use in planning their big day adds interest to the content of my website. I also use Facebook and Pinterest to share my wedding designs.




What new Associate Program features would you like to see on Zazzle?

I would love to be able to “white-label” my Associate sites, so that by outward appearances the products look like they are coming from Vintage Wedding Invitation, but the fulfillment and support would be handled by Zazzle.

What advice would you give to a new Associate starting to promote Zazzle products?

Remember that the internet is blind. Take time to describe the product you are promoting with words. And use tracking codes so you know which ventures are the most successful. I’ve heard it said that promoting can be boring for a designer, but if you treat the promotion process like another art project it can be just as fun!


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