We are excited to announce two new features for RSS feeds – collections and tracking codes. If you are not familiar with RSS, or Really Simple Syndication, it is a tool that you can use to promote Zazzle products. For customers, subscribing to an RSS feed allows them to receive updates from that feed via their browser or email without having to manually go to the site. For Zazzle Designers and Associates, the RSS feed allows you to integrate Zazzle products onto your blog or website.
For example, the Associate site WeddingStamps.us uses the RSS feed tool to integrate Zazzle stamps onto the site and refer traffic to Zazzle. The screenshot below shows a feed of Monogram Stamps that is pulled from Zazzle.
To learn more about using RSS feeds click here.
RSS feeds & Collections
Previously, you could pull a set of products (or a feed) from a store, store category, department, or search term, and now we’re adding collections to the mix!
To create an RSS feed of products from a Zazzle collection, you will need to rewrite a collection’s URL by changing “www” to “feed”, taking out the collection name, and adding “/rss” to the end of the URL.
Zazzle collection URL parameters:
Zazzle collection RSS feed parameters:
For example, if you wanted to create an RSS feed from the collection Bestselling Invitations by Shelli Fitzpatrick:
Full collection URL: http://www.zazzle.com/collections/bestselling_invitations-119790471480538912
First, you would identify the name Bestselling_invitations and collection ID 119790471480538912.
You would change “www” to feed”, take out “bestselling_invitations”, add the collection ID 119790471480538912, and add “/rss” to the end of the URL:
You can customize your collection feed by adding various parameters to it including background color (bg), image size (isz), Associate (referral) ID (at) and tracking code (tc).
Here is an example of a collections feed with background color black, referral ID 123456789012345678 and tracking code myweddingblog.
You can preview the feed in the Firefox browser:
Please note that the popularity (st), number of products per feed (ps), sort period (sp), and page size (ps) parameters are not available for collection feeds.
RSS feeds & Tracking Codes
Tracking codes allow you to learn where your sales are coming from and now they are available for RSS feeds! If you have multiple feeds on your website, e.g. Monogram Stamps, Flower Stamps, etc. or multiple websites, then you can add a different tracking code to each feed so you see how each one is performing. (To view tracking code information download the CSV from the referral history section of your account and review column “L”.)
For example, if we were to pull a feed for search term flower stamps and add tracking code myflowerstampblogfeed1 the URL would be:
Preview of the feed in the Firefox browser:
Check out our RSS Feed Guide to learn more about creating RSS feeds.