Getting Started on Facebook

By • 2 years ago with 12 replies already

Creating a Facebook page is not only a great way to grow your brand and earn referrals, it also allows you interact with existing and potential fans and customers. In this blog post, we’ll show you how to get started on Facebook and share several tips on making the most of your page.

1 – Create a Facebook Page

To create your Facebook Page, you must first log in to your personal Facebook account. (If you don’t have an account, you can sign up here.)

Go to https://www.facebook.com/pages/create/ to begin creating your page. Choose the Brand or Product box, then choose your product type. Write in your product name and agree to the Facebook Pages Terms.

create_page_facebook

Fill out your About, Profile Photo, Favorites and Preferred Page Audience sections. You can choose any name you’d like for your page; your brand name or a search phrase (keyword) relating to your product niche are both good options for a name. When filling out the About section, don’t forget to add a link to your corresponding  Zazzle store and include your Associate (or referral) ID in the Website box.

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2 – Create User Name, Add Cover Photo & Create a Button

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Creating a username makes it easy for others to tag you and find your page.

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Adding a cover photo improves the aesthetic of your page. It’s good to try out several images to see which one looks best with your profile photo. The cover photo displays at 828 pixels wide by 315 pixels tall on computers and 640 pixels wide by 360 pixels tall on smartphones.

cover_photo

Last but not least, add a Shop Now button to your page and include a link to your Zazzle store or your own personal website or blog. Don’t forget to include your Associate ID in the link.

facebook_shop_now

3 – Review All Page Tips

Facebook has a great tool for you to optimize your Facebook page called Page Tips which you can find on the right-hand side of your page.

facebook_page_tips_new

It’s important to review all of the tips in the Page Tips tool because it offers suggestions on improving your page’s content, visibility, and more!

facebook_page_tips_2

4 – Invite Friends & Family to Share Your Page

Once you’ve created your Facebook page, you can invite your friends and family to come like your page through Facebook, email and by sharing your page on your own personal timeline.

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5 – Keep Your Page Updated 

Post on your Facebook page 1-2 times a day with different media. Don’t just post your products as links, but share images, videos and offers. You can do this clicking Add Photo/Video, then uploading your image file(s). After your image file(s) uploads, you can add a link or text to the post in the status section.

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You can upload an offer by selecting Offer, Event+ from your update box.

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Fill out as much information for the offer as you can and share on your page. Check out www.zazzle.com/coupons page for the latest Zazzle offers.

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6 – Interact with Other Pages

Don’t just post your own updates; share other page’s posts on your own timeline that relate to the theme of your page. Double-check that you are posting as your page and on your page, and not as or on your personal Facebook profile.

share_on_page

On other people’s Facebook pages, interact with them by liking, tagging, commenting or contributing your own posts to the page. It’s important to remember that the goal of interacting with other pages is to grow your brand and online personality, and not to promote products on these pages.

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7 – Review Your Insights

Don’t forget to check your Facebook Insights to see your page metrics including views, likes, reach and engagement. This is a great tool to really understand your page and see which of your posts are performing best.

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8 – Connect with Other Social Media

Have a Pinterest, Twitter, Tumblr or other Social Media account? Link them to your Facebook account by placing your Facebook page link in the About section or Description of your other account.

Have your own personal blog or website? Create a Facebook “Like” and/or “Like Us on Facebook” widget and add them on your blog or website.

 

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12 thoughts on “Getting Started on Facebook”

    1. Hi Ashley,

      Great question. Per the Zazzle Associate Terms & Conditions, you cannot create ads that link directly to Zazzle. You can create ads that link to your personal blog, website or social media account.

      Hope this helps.
      Best,
      Elizabeth P.

      1. Elizabeth,

        I’m not clear on what you’re saying here. Does this mean I can’t make an FB ad that takes a person directly to a product or page on my Zazzle store? What’s the point if I can’t take them directly to what I want them to see? Can you say more about this please?
        Thanks

        1. Hi Linda,

          You can create ads which link to Zazzle products that you post on your own personal blog, website or social media site. However, creating ads that link directly to the Zazzle site, is against the Zazzle Associates Program Terms & Conditions.

          Hope this helps and please feel free to reach out to me directly if you need more information.

          Best,
          Elizabeth P.

  1. Thanks for the advice… I have a FB page and it sits stagnate as I don’t know what to do. It’s frustrating not to get linked up with what’s available out there… LOL, I need a good IT guy!

  2. Hello,
    Just to clarify the comments above, if I want to use FB ads for my Zazzle store I need to post the product to my FB page, and advertise that post?? So for example I could share my t-shirt design on my facebook page and then boost post?

  3. Hey Elizabeth,
    Great post. I really loved this post. Just to clarify the comments on top of, if I need to use FB ads for my Zazzle store I want to post the merchandise to my FB page, and advertise that post? Thus for instance, I may share my jersey style on my Facebook page and so boost post? Thanks! For sharing.

  4. Hi Elizabeth,
    I know it’s a while since you wrote this post but I’m new and trying to figure things out. I am a little confused. You’re saying that zazzle does not aloud posting ads with direct link from their site to your facebook page. And still there is a facebook sharing/posting button under every single product. Is it posting your products on your facebook page not considered ads?
    I hope you’ll answer.I see people posting zazzle products on their pages, but still want to do things the wright way and getting involved in a legal problem.

    1. Hi Corina,

      Thank you for your comment. Sharing Zazzle products, stores, etc. to your Facebook page and/or profile is allowed and does not violate our terms. We do not allow linking directly to Zazzle when you use paid Facebook advertising. If you are purchasing ads through Facebook, we ask that you do not link directly to Zazzle.

      Hope this helps!
      Best,
      Elizabeth P.

      1. Elizabeth, thank you for the article… So, if we use Facebook advertising, it is okay to advertise a link that goes to a Zazzle members’ store… Yes? Sorry, but that is difficult to understand…
        Thank you much!

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