Creating a Facebook page is not only a great way to grow your brand and earn referrals, it also allows you interact with existing and potential fans and customers. In this blog post, we’ll show you how to get started on Facebook and share several tips on making the most of your page.
1 – Create a Facebook Page
Go to https://www.facebook.com/pages/create/ to begin creating your page. Choose the Brand or Product box, then choose your product type. Write in your product name and agree to the Facebook Pages Terms.
Fill out your About, Profile Photo, Favorites and Preferred Page Audience sections. You can choose any name you’d like for your page; your brand name or a search phrase (keyword) relating to your product niche are both good options for a name. When filling out the About section, don’t forget to add a link to your corresponding Zazzle store and include your Associate (or referral) ID in the Website box.
2 – Create User Name, Add Cover Photo & Create a Button
Creating a username makes it easy for others to tag you and find your page.
Adding a cover photo improves the aesthetic of your page. It’s good to try out several images to see which one looks best with your profile photo. The cover photo displays at 828 pixels wide by 315 pixels tall on computers and 640 pixels wide by 360 pixels tall on smartphones.
Last but not least, add a Shop Now button to your page and include a link to your Zazzle store or your own personal website or blog. Don’t forget to include your Associate ID in the link.
3 – Review All Page Tips
Facebook has a great tool for you to optimize your Facebook page called Page Tips which you can find on the right-hand side of your page.
It’s important to review all of the tips in the Page Tips tool because it offers suggestions on improving your page’s content, visibility, and more!
4 – Invite Friends & Family to Share Your Page
Once you’ve created your Facebook page, you can invite your friends and family to come like your page through Facebook, email and by sharing your page on your own personal timeline.
5 – Keep Your Page Updated
Post on your Facebook page 1-2 times a day with different media. Don’t just post your products as links, but share images, videos and offers. You can do this clicking Add Photo/Video, then uploading your image file(s). After your image file(s) uploads, you can add a link or text to the post in the status section.
You can upload an offer by selecting Offer, Event+ from your update box.
Fill out as much information for the offer as you can and share on your page. Check out www.zazzle.com/coupons page for the latest Zazzle offers.
6 – Interact with Other Pages
Don’t just post your own updates; share other page’s posts on your own timeline that relate to the theme of your page. Double-check that you are posting as your page and on your page, and not as or on your personal Facebook profile.
On other people’s Facebook pages, interact with them by liking, tagging, commenting or contributing your own posts to the page. It’s important to remember that the goal of interacting with other pages is to grow your brand and online personality, and not to promote products on these pages.
7 – Review Your Insights
Don’t forget to check your Facebook Insights to see your page metrics including views, likes, reach and engagement. This is a great tool to really understand your page and see which of your posts are performing best.
8 – Connect with Other Social Media
Have your own personal blog or website? Create a Facebook “Like” and/or “Like Us on Facebook” widget and add them on your blog or website.