Pinterest is a picture and video sharing website that you can use to drive traffic to your store. With over 100 million active users, there is a big opportunity to increase your brand’s online presence and grow your customer base. In this blog post, we’ll show you how to create a Pinterest account and get started on the right track.
1 – Set up your account
Once you have converted or created your account, go to the Get Started page* where you can see the Install Save button, Get ‘Follow me‘ and Get website analytics sections. The first two options help make it easy for people to pin the images, and follow your Pinterest account directly from your website. The third option, Get website analytics, shows Pinterest users that your site is reliable and trustworthy, and gives you access to a variety of data on your audience and performance.
*The Get Started page may appear differently for new accounts versus existing accounts.
2 – Fill out your profile
Fill out all the sections of your profile from your Business Name to your Personal Website. Add a profile picture, and choose a simple Pinterest username – one that is your brand name or one that reflects your brand. You can use the About You section to describe your business as well as any other details such as your artistic inspiration or personal background.
3 – Add pins
The easiest way to pin products from Zazzle is to use the Zazzle share tool. If you are already logged into your Zazzle account, your Associate ID will be automatically included in your link.
Another way to add a pin is to add the Pinterest button to your browser which you can download here. Please note, if you use this option, your Associate ID will NOT be added to your pin and you will have to add it manually.
If you are on the Pinterest website, you can add a pin directly from the site by clicking the “+” sign in the top right-hand corner.
If you are saving an image from a website or uploading one from your computer, then do not forget to add the link, which you can do via the edit function once you click on your saved pin.
When adding or editing your pin you can include extra information and even create a new board for that pin.
We recommend starting with at least five boards comprising ten products per board. Remember, it’s important to pin selectively, as your account may be flagged as spam if you pin too frequently.
4 – Grow your following
The more social you are, the better. Being a part of the Pinterest community allows you to connect with your followers, so it’s important to comment, like, and repin other people’s pins. A great place to start is your home feed and the popular feed. You can gain more visibility when you comment, like, and repin relevant pins that already have a lot of comments, likes, and repins.
You can also use the Find Friends tool to find your friends’ boards and profiles to follow.
Last but not least, you can engage your followers by inviting them to pin on your boards. To invite people, go to one of your pin boards and click the “invite” button in the left-hand upper corner.
Then select the friends that are already on Pinterest to join your board, or invite friends from other social media networks.
5 – Check out your analytics
Review your analytics to see how many impressions and viewers you get daily and monthly, and which of your pins perform the best so you can optimize your strategy. You can get extra analytics data if you confirm your personal website or blog with Pinterest.
6 – Review the Pinterest best practices and business guidelines
Pinterest provides a lot of information on the Pinterest website on improving your profile and following best practices. Take a look at them here.