The business card is dead. Long live the business card!
Yeah, the above sentence? Totally not true. Nothing about the business card is dead, even in the age of online networking sites like LinkedIn, Monster, and JobVite. While these sites make it easier to search for job openings, sometimes the old fashioned meet-and-greet method is the best way to connect. You never know when you are going to meet someone who has an opening in their company for someone with your particular set of skills, so you’ll want to be sure to have a number of business cards on hand. You’ll also want to make sure that the business card you design works to pique the interest of the person you are speaking to. Here are the most important aspects to remember when creating your own business cards on Zazzle.
At Zazzle we have a number of different business card styles and orientations. They each have their own special use cases, but when you are starting off creating your own set of cards the best way to make an impression is to use the standard size. Measuring 3.5” x 2”, it is the perfect size to fit in a wallet, business card holder, or clear wallet sleeve. Bigger sizes and shapes can inconvenience your connection, or cause them to place the card somewhere it can get damaged. Avoid by using the standard template size.
Keep your design(s) simple
Picture this: you are walking through an art museum with your friend. You come across a painting, and your friend spends a couple of minutes telling you about how brilliant it is, the background of the artist, and how the use of violent hues connotes the angst of the zeitgeist.
All you see is a lot of color that makes your head hurt.
On top of making sure the size of your business card works to your advantage you also want to make sure you create a design that is memorable but not overwhelming. Too much color, too many logos, and too large of a font and you’ll hurt the eyes of anyone you hand the card to. This is not the best way to win friends and influence people. A single background color should suffice, something that offsets the font style, size, and color so that it stands out when you hand it over. You can also add an image that calls attention to your business or skills.
Include only the most important info
If you really think about it, you can add so much information to a business card that it can end up looking a bit ridiculous and heavy-handed. In order to make sure that it is easy to discern what services you can provide and how to contact you add only the most important information should go on your business card, including:
- Your Name (first and last)
- Contact Information
- Email Address
- Phone Number
- Website Address
- Company Logo
Keep the back blank
Yes, our design tool allows you to add images and text to the back of your business cards as well as the front, sometimes this is not the best idea. While you may be anxious to design every piece of real estate on your business card, you don’t have to cover every inch. Interested parties may check the back when they first take the card from you, but there is no guarantee they do so if they check the card later. Make sure you have all the important info on the front. This blank space will allow for notes to be written down about your encounter, or any information they promised to pass on to you later.
If you absolutely feel the need to add something to the back of your card, make sure it is not something that would be imperative to getting in contact with you. Keep important contact info on the front when possible.
Now that you know the important aspects of a business card you are ready to create your own. Experiment using the tips above and design the perfect business card for your venture!