They say a picture is worth a thousand words, and an amazing photo won’t go unnoticed. Snapping pretty pictures can be a fun and creative way to show off your products. In this post, we’ll share 7 photography tips which we’ve found to be true, along with examples pulled from our very own Inspiration Board where you can find Instagram photos shared with us from our Customers, Designers, and Associates!
Before you shoot, take a moment to check where the light is coming from. Is there natural sunlight, or is it an artificial source like a lamp? Avoid using harsh light that will alter the item’s appearance. Once you’ve found flattering light, utilize it to your advantage to help your subject best interact with the scene.
Instagram image by @kalemekelly
2. Simple Background
A good background should not be distracting. The item shouldn’t be competing with the background. Leave the busy background behind, and stick to neutrals. Neutrals can be great as they deliver consistency for product shots, and can help you create a cohesive collection of shots. If in doubt, stick with a neutral background to help draw attention to the subject.
Instagram image by @latebloompaperie
Does the lighting cast an interesting shadow in your picture? Shooting your subject from different angles will help you see the same product, but from various perspectives. Changing your position relative to the light or turning different lights on and off, can you help you find where the shadows are formed and bring an interesting aspect to the photo.
Instagram image by @kara.peters
What are you trying to display in your photo? Highlight any details you’d like known in your photos, especially if it’s the customization feature. Feel free to move around and show the photos from front, back, or any other angle to maximize perspective.
Instagram image by @larissasem
Got props? Styling can be a fantastic way to create depth, warmth, and an inviting scene. Consider the subject’s shape, size, and color before choosing props to complement your item.
Instagram image by @made_by_mds
Photos have the potential to have personality, too. Remember your audience while taking the picture, especially when taking photos of your products. Visualize what you would like to see as a potential customer, and help create that experience in your picture. Maximize the viewer’s experience by finding the best approach for your product.
Instagram image by @tonyadoughty
7. In situ
In situ means taking a photo “in situation.” These types of photos are a creative way to connect with your audience by showing them a moment in life and telling a story about your product.
Instagram image by @brendakbird
There’s a lot to go into taking a great photo, and we hope you’ll remember these tips and our photo examples the next time you go shoot! Have Instagram? Make sure to use the hashtag #ZazzleMade to be considered for a Zazzle Inspiration page feature. Happy snapping!