Holiday Planning for 2017

By • 2 months ago with 12 replies already

The holiday season is upon us and to help you stay organized, we’ve created a calendar of this year’s key holiday dates. We are also providing several housekeeping tips to help you stay on top it!

Holiday Calendar 

Holiday Holiday Date Start Designs Start promotions
Fall Décor ~9/2017  ASAP Now
Halloween 10/31/2017  ASAP Now
Holiday Décor ~11/2017  ASAP 10/15/2017
Thanksgiving 11/23/2017  ASAP 10/15/2017
Black Friday 11/24/2017  N/A 11/24/2017
Cyber Monday 11/27/2017  N/A 11/27/2017
Christmas (cards) 12/25/2017  ASAP 10/15/2017
Christmas  (gifts) 12/25/2017  ASAP 11/15/2017
New Year’s 1/1/2018  10/1/2017 12/15/2017

Please note that the dates in the “Holiday Date” column are in chronological order, but the dates in the “Start promotions” column are not in chronological order as the promotional schedule varies for different holidays.

Product chart

Holiday Suggested Products
Fall Décor Candles, doormats, serving trays, table runners, table cloths,  fleece blankets, pillows, mugs, coasters
Halloween Invitations, postcards, stickers, totes, favor bags, bunting flags, paper cups, paper plates, paper napkins, paper hats, food (cookies, brownies, cake pops, etc.)
Holiday Décor calendars, gift tags, posters, wrapped canvas, gift bags, ornaments, snow globes, stickers, recipe binders, tree skirts, wrapping paper, banners, aprons, cookies, flasks, mugs, stockings, pillows, fleece blankets, cheese boards
Thanksgiving invitations and fall décor
Christmas cards All cards and card Accessories (labels, stickers, envelopes, etc.)
Christmas gifts All products

Tip: focus on photo templates, monograms, and personalization.

New Year’s cards, T-shirts, tanks, leggings, hats,  hair bands, water bottles, gym bags, banners, paper plates, paper napkins, paper cups, party hats, favor bags


The general rule is to start designs 3+ months in advance of the holiday and start promotions 1+ months prior to the holiday. Remember to keep in mind production and shipping times (which vary depending on the product) when you’re designing and promoting your products. Our Shipping Deadlines page can help you better understand production and delivery times.

Along with the holidays mentioned above, you should also refresh your occasion designs like weddings, save the date, baby showers, bridal showers, birthday parties, etc. all year round. Business cards and apparel are key year-round products to refresh and promote.

Now that you’ve added these dates to your calendar, it’s time to take a look at a few housekeeping tips!

Tip #1

Check and complete your zRank recommendations. Do your stores have banners? Do they have a logo? Is the about section filled out?

Tip #2

Review links on your blog, website, and/or social media site. Is the Associate ID appended to all of your links correctly? Do your links lead to an existing page?  Do all of your links have tracking codes so you can later see which of your promotional efforts are working?

Tip #3

Review your royalty history and referral history from last year to see what designs and products worked well during which periods. This will give you a good idea of knowing what products to focus on at what time. Keep an eye out for our posts on analyzing your sales.

Tip #4

Participate in our current design contest!

Tip #5

Check back with us to see what products are featured in the gift center, as well as what coupons are featured on the coupons page.

Sign up here to get early notifications of upcoming promotions.

Happy planning!

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12 thoughts on “Holiday Planning for 2017”

    1. Hi Ana,

      Great question. I would follow the general rule of starting your designs 1-2 months in advance, so late February or early March would be the timeline for Easter.

      Elizabeth P.

    1. Hi Kesha,

      Great question.

      You can review the gift center to see which types of products we are looking to promote.

      Elizabeth P.

  1. This timeline is pretty handy, thanks.
    F.Y.I. When you updated this and made fonts
    larger, the dates on the calendar list are cut off on right margin for us iPhone users.

  2. Hi Elizabeth,
    Great post, thank you. I am new to Zazzle, and wondered if there is somewhere we submit our design sets for consideration on the featured pages or the homepage collections?
    Thank you!

  3. Is there a way to find out from Zazzle, what their top or a ranking of their seasonal product sellers are? Also, the same with what’s trending as far as keywords used in Zazzle? This would be very helpful to know what type of products to create and promote.

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