Today we’re chatting with Tracie Kaska, a photographer, mom of six and Zazzle Associate who promotes Zazzle products (her own and other Designers’) on her two websites Oh So Girly Boutique and Girly Business Cards.
Tell us a little about you!
I live in Washington State, and have been in the same area for most of my life. I’m a stay-at-home mom of . . . wait for it . . . 6 kids! They range in age from 20 years old to 9 months. And except for one sweet girl, they are all boys.
Needless to say with that many boys in the house, I use my photography and graphic design skills as a creative outlet to express my love for all things girly! Now that my daughter is older, she is becoming my little apprentice. We like to escape the boys and make girly designs on the computer together. She also helps me find new and interesting products to promote. 6 years old and already addicted to Pinterest!
What is your background in?
I’ve always loved photography, but it wasn’t until my daughter was born 6 years ago that I really got serious about it. Catching a clear photo of her was nearly impossible, so I set myself on a mission to conquer my camera skills. That led to photo editing and graphic design.
As I was learning to create, I would browse other Zazzle designer’s work for inspiration and instantly became intrigued by the Associates Program. The idea of being able to showcase my work alongside other talented designers was appealing to me.
How did you get started with Zazzle? How did you hear about us?
I found Zazzle through a web search when I was trying to find ways to put all my ‘awesome’ photos to use. I was impressed by the design tools that allowed you to personalize products. I was hooked from the moment I discovered the website.
How do you promote Zazzle products (own website, social media, ect.) and what tools do you use (linking, API, RSS feed, etc.)? How do you choose what products to promote? Which areas do you find the most success in?
I promote Zazzle products on my websites Oh So Girly Boutique and Girly Business Cards, through my blog, and on Pinterest mostly. I also like to use Polyvore to create sets that incorporate the products I want to feature and post them on my blog along with the Zazzle product I’m featuring.
When I’m searching for products to feature, there are a few ‘requirements’ I look for.
1) It has to be girly, or something that appeals to women or girls.
2) It has to be high quality.
3) It has to be easy to personalize. Most everything I promote has a text template on the product page.
Though most of the referrals I make come through my websites, my blog and social media avenues are essential to drive traffic my way. Without these sources, my website would be collecting virtual dust. I’ve gained some great clients who have found me through my website because of my promotional efforts. Because of it, I’ve even got some of my art being used in a shopping mall.
I’m also excited to say that except for last July when my last baby was born, I’ve made it to Volume Bonus 3 every month for almost a year and a half!
What new Associate Program features would you like to see on Zazzle?
To tell the truth, I really like the associate program as it is! The only thing I would love to see more of, Zazzle is already doing. And that is providing In Situ images we can display. They look so professional and lovely, and are exciting to promote.
What advice would you give to a new Associate starting to promote Zazzle products?
Remember that the internet is blind. Take time to describe the product you are promoting with words. And use tracking codes so you know which ventures are the most successful. I’ve heard it said that promoting can be boring for a designer, but if you treat the promotion process like another art project it can be just as fun!