The holiday season is in full swing, and as you spend more time on promoting your products and driving customers to your store, it’s important to review tips and terms of our affiliate program. To make things a bit easier, we created a short list of do’s and don’ts of affiliate marketing (Zazzle edition), so you can make sure to stay on Santa’s nice list this year.
Choosing a domain name.
Do get a custom domain name for your website or blog. Not only will your site to be more easy find via search engines, but it will also let the tech-savvy consumer see that you are taking time to invest and create a professional business site. Put yourself in the consumer’s shoes, when was the last time you purchased a product from an affiliate link on a website? What did that site look like? What are your considerations when making a purchase online?
Do not use the Zazzle name or any misspellings thereof in your domain name. This is against the Zazzle terms. We recommend choosing a domain name by either choosing a niche product and/or theme e.g. Cute Baby Shower Invitations or using your brand name if you are planning to grow your brand e.g. Flowers & Spice.
If you are going with the niche product and/or theme option, we recommend using the Google Keyword Planner tool to see how many people are searching for your domain name (phrase/keyword) on a monthly basis.
Using Zazzle banners, logos, and more!
Do use our Associate banners to promote by sharing them on your blog, website or social media site.
Do not use outdated banners that no longer represent the Zazzle brand or alter the current Associate banners in any way. You can create your own banners for your own store, but you may not use Zazzle branding (such as the Zazzle logo) on your banners.
Do not use Zazzle brand to generate referrals fees which includes, but is not limited to:
- using IFrames to insert Zazzle site content into your blog or website
- forwarding Zazzle emails to autopost on your blog
- taking screenshots of the homepage or other pages and posting them on your blog for promotional purposes (it’s okay to do this for tutorial purposes)
- downloading Zazzle homepage or other page mantles and posting them on your blog, website or social media site
Sharing promo codes.
Do promote our on-site promo codes to your customers! The biggest sales of the year are coming, and they will surely enjoy the extra discount.
Do not promote codes that you receive in Zazzle customer emails. These codes are for Zazzle customers who signed-up for our newsletters. Take a look at this blog post for more information on which promo codes are okay to share.
Using analytics tools.
Do use analytics tools like Google Analytics or Facebook Analytics to learn about your customers. Ask yourself these questions when reviewing your stats:
- How many new visitors come to your page daily? How many returning visitors?
- How many of them click on your links?
- What links are they clicking on?
- What can you optimize to get more visitors?
- How can you engage them to click more on your links?
Do not create tons of blogs and post lots of links without analyzing what works and what doesn’t. The key to being successful in affiliate marketing is to take time to test, learn, and adjust. By analyzing your campaigns and optimizing your strategies, you can be successful.