The Do’s and Don’ts of Affiliate Marketing

By • 4 years ago with 10 replies already

The holiday season is in full swing, and as you spend more time on promoting your products and driving customers to your store, it’s important to review tips and terms of our affiliate program. To make things a bit easier, we created a short list of do’s and don’ts of affiliate marketing (Zazzle edition), so you can make sure to stay on Santa’s nice list this year.

Choosing a domain name.

Do get a custom domain name for your website or blog. Not only will your site to be more easy find via search engines, but it will also let the tech-savvy consumer see that you are taking time to invest and create a professional business site. Put yourself in the consumer’s shoes, when was the last time you purchased a product from an affiliate link on a website? What did that site look like? What are your considerations when making a purchase online?

Do not use the Zazzle name or any misspellings thereof in your domain name. This is against the Zazzle terms. We recommend choosing a domain name by either choosing a niche product and/or theme e.g. Cute Baby Shower Invitations or using your brand name if you are planning to grow your brand e.g. Flowers & Spice.

If you are going with the niche product and/or theme option, we recommend using the Google Keyword Planner tool to see how many people are searching for your domain name (phrase/keyword) on a monthly basis.

Using Zazzle banners, logos, and more!

Do use our Associate banners to promote by sharing them on your blog, website or social media site.

Do not use outdated banners that no longer represent the Zazzle brand or alter the current Associate banners in any way. You can create your own banners for your own store, but you may not use Zazzle branding (such as the Zazzle logo) on your banners.

Do not use Zazzle brand to generate referrals fees which includes, but is not limited to:

  • using IFrames to insert Zazzle site content into your blog or website
  • forwarding Zazzle emails to autopost on your blog
  • taking screenshots of the homepage or other pages and posting them on your blog for promotional purposes (it’s okay to do this for tutorial purposes)
  • downloading Zazzle homepage or other page mantles and posting them on your blog, website or social media site

Sharing promo codes.

Do promote our on-site promo codes to your customers! The biggest sales of the year are coming, and they will surely enjoy the extra discount.

Do not promote codes that you receive in Zazzle customer emails. These codes are for Zazzle customers who signed-up for our newsletters. Take a look at this blog post for more information on which promo codes are okay to share.

Using analytics tools.

Do use analytics tools like Google Analytics or Facebook Analytics to learn about your customers. Ask yourself these questions when reviewing your stats:

  • How many new visitors come to your page daily? How many returning visitors?
  • How many of them click on your links?
  • What links are they clicking on?
  • What can you optimize to get more visitors?
  • How can you engage them to click more on your links?

Do not create tons of blogs and post lots of links without analyzing what works and what doesn’t. The key to being successful in affiliate marketing is to take time to test, learn, and adjust. By analyzing your campaigns and optimizing your strategies, you can be successful.

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10 thoughts on “The Do’s and Don’ts of Affiliate Marketing”

  1. Hello,

    A few weeks ago, I got some of my favorite designs together (my own designs) and posted pics on Twitter. The pics were only of the product itself and not the zazzle page or logo. For example: a pic of a T-shirt with my design along w/a link provided that will take you directly to the product in my store. You’ll see them if you look at my twitter page.

    I didn’t read this blog post until just now. I’m not sure if they count as a “Do not”, but let me know if I need to take them down.

    I didn’t make an attempt to promote my store until I had enough designs & products together.
    I’ve managed to create many designs over the years, and accumulate (what I think) are great looking products, I created a wide variety of different designs, styles, etc. mainly to see what works & what doesn’t.

    I have sold enough to reach “pro” status- and was thrilled to see that many of my latest sold items were bought by complete strangers (as opposed to family/friends).

    I have a WIX website for displaying my photography & artwork, that also contains the embedded link to my zazzle store, but hardly get any traffic. I have yet to actually purchase a ‘domain’ name, though I plan to in the near future. Hopefully, this will help.

    Otherwise, I’m not sure what else to do to get people’s attention. Seems I’ve always been one of those people who couldn’t sell a life raft to a drowning man. Art is my thing, but sadly, I have no business skills.

    Any advice? Thanks!

    1. Hi Amy,

      You can absolutely share your and other people’s products on social media, as long as you don’t alter the images. Using our share tools make it easy. Just make sure you are logged into your account when sharing products so your Associate ID will automatically be included in the links.

      I’m glad to hear that you are creating products and exploring different varieties, and that you have your own site. My biggest advice for your website, is to optimize it for SEO so people are able to find your site via search engines. There are great resources online that go into details about how to do that for Wix websites.

      Hope this helps.

      Elizabeth P.

      1. Hi Elizabeth,

        Thank you so much for your response & advice. It helped provide a better understanding on how to go about this.

        I just upgraded my Wix site and will be connecting my domain name. I’m also looking into the SEO offered by Wix.

        I may be in touch again if I hit a snag along the way!

        Thank you again,


  2. How may we become affiliates on our blogsite (which is NOT COMPLETE YET – WordPress), YouTube page and FB? We’re having stickers and business cards made with you guys. But I don’t want to start my order until I know exactly what to do.
    Also, please treat me as though I’m from another planet: I’ve never done this before.

  3. Do you have to pick certain areas to promote or can you just promote everything. Im not sure how all of this works. I am now an affiliate, just need guidance as to how to promote

    1. Hi L Gray,

      Thank you for reaching out and welcome to the Zazzle Associates Program. We do recommend that you choose a theme (e.g. wedding, parties, gifts,home decor etc.) for the products you promote, rather than promoting everything at once, as it makes it easier for customers to shop. There are three great resources which explain how to get started with promoting products: The Help Center, The Designer & Associate Handbook, and affiliate marketing related blog posts. You can also pop over to our forum to see what other Designers and Associates are doing to promote.

      Hope this helps!
      Elizabeth P.

  4. Can I share my affiliate links to facebook and instagram using the photos available on zazzle? This is a great way to market, but I want to make sure i am not going against the agreement. I also love using Ripl to create a video of products (using affiliate site photos), with a link to my webpage. Is this allowed?

    1. Hi Lori,

      Thank you for your comment.

      You can share Zazzle products using affiliate links to social media as long as they link back to that same product on your site or on Zazzle. The easiest way to share products and link back directly to Zazzle is by logging into your Zazzle account, and using our share tools (located underneath the product image on the the product page) to post to your social network.

      If you are referring to using our onsite images, like the banners on our homepage, then no, we do not allow the use of those images for your own promotions. You can, however, use the our affiliate banners which you can find here:

      Hope this helps!

      Elizabeth P.

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