It’s the beginning of the year and to help you stay organized, we’ve created a calendar of this year’s key holiday dates. We are also providing several housekeeping tips to help you stay on top it!
|Holiday||Holiday Date||Start Designs||Start Promotions|
|St. Patrick’s Day||03/17/2018||Now||02/19/2018|
Please note that the dates in the “Holiday Date” column are in chronological order, but the dates in the “Start Designs “Start Promotions” columns are not in chronological order as the promotional schedule varies for different holidays.
|Valentine’s Day||Postcards, greeting cards, business cards, foil cards, invitations, envelopes, stickers, labels, rubber stamps, canvas prints, wood wall art, photo blocks, candles, favor bags, hot chocolate, fleece blankets, sherpa blankets, mugs, socks, ties, underwear, aprons, cases, luggage tags|
|St. Patrick’s Day||T-shirts, hats, leggings, frosted steins, buttons|
|Mother’s Day||Photo blocks, acrylic serving trays, candles, keychains, magnets, fleece blankets, jewelry, photo plaques, posters, wood wall art, throw blankets, aprons, chocolates, gift bags, mugs, pillows, tissue paper, tote bags, wrapping paper, foil cards, greeting cards, labels|
Invitations, postcards, greeting cards, drum sticks, guitar picks, hats, playing cards, cases, Make-A-Ball, golf balls, golf head covers, keychains, photo blocks/awards, photo plaques, poker chips, speakers, cribbage boards, aprons, flasks, mouse pads, mugs, T-shirts, ties, wallets, water bottles
|Fall Décor||Candles, doormats, serving trays, table runners, table cloths, fleece blankets, pillows, mugs, coasters|
|Halloween||Invitations, postcards, stickers, totes, favor bags, bunting flags, paper cups, paper plates, paper napkins, paper hats, food (cookies, brownies, cake pops, etc.)|
|Holiday Décor||calendars, gift tags, posters, wrapped canvas, gift bags, ornaments, snow globes, stickers, recipe binders, tree skirts, wrapping paper, banners, aprons, cookies, flasks, mugs, stockings, pillows, fleece blankets, cheese boards|
|Thanksgiving||Invitations and fall décor|
|Christmas cards||All cards and card Accessories (labels, stickers, envelopes, etc.)|
|Christmas gifts||All products
Tip: focus on photo templates, monograms, and personalization.
|New Year’s||Leggings, hair ties, water bottles, totes, hats, t-shirts, hoodies, towels, tanks, sports bras|
The general rule is to start designs 3+ months in advance of the holiday and start promotions 1+ months prior to the holiday. Remember to keep in mind production and shipping times (which vary depending on the product) when you’re designing and promoting your products. Our Shipping Deadlines page can help you better understand production and delivery times. Check out our new arrivals page for fun new products to design and include in your store.
Along with the holidays mentioned above, you should also refresh your occasion designs like weddings, save the date, baby showers, bridal showers, bachelor/bachelorette parties, birthday parties, etc. all year round. Business cards and apparel are key year-round products to refresh and promote.
Now that you’ve added these dates to your calendar, it’s time to take a look at a few housekeeping tips!
Check and complete your zRank recommendations. Do your stores have banners? Do they have a logo? Is the about section filled out?
Review links on your blog, website, and/or social media site. Is the Associate ID appended to all of your links correctly? Do your links lead to an existing page? Do all of your links have tracking codes so you can later see which of your promotional efforts are working?
Review your royalty history and referral history from last year to see what designs and products worked well during which periods. This will give you a good idea of knowing what products to focus on at what time.
Check out the latest Zazzle Chats to learn about designing tips, trends and updates.
Sign up here to get early notifications of upcoming promotions.