Planning for 2018

By • 6 months ago with 13 replies already

It’s the beginning of the year and to help you stay organized, we’ve created a calendar of this year’s key holiday dates. We are also providing several housekeeping tips to help you stay on top it!

Holiday Calendar 

Holiday Holiday Date Start Designs Start Promotions
Valentine’s Day 02/14/2018  ASAP Now
St. Patrick’s Day 03/17/2018 Now 02/19/2018
Mother’s Day 05/13/2018 02/01/2018 04/01/2018
Father’s Day 06/17/2018 03/01/2018 05/07/2018
Fall Décor ~9/2018  ~06/2018 09/01/2018
Halloween 10/31/2018  08/01/2018 09/15/2018
Holiday Décor ~11/2018  ~08/2018 10/15/2018
Thanksgiving 11/22/2018 08/01/2018 10/15/2018
Black Friday 11/23/2018  N/A 11/19/2018
Cyber Monday 11/26/2018  N/A 11/26/2018
Christmas (cards) 12/25/2018 07/01/2018 10/15/2018
Christmas  (gifts) 12/25/2018 08/01/2018 11/15/2018
New Year’s 01/01/2019 09/01/2018 12/15/2018

Please note that the dates in the “Holiday Date” column are in chronological order, but the dates in the “Start Designs “Start Promotions” columns are not in chronological order as the promotional schedule varies for different holidays.

Product chart

Holiday Suggested Products
Valentine’s Day Postcards, greeting cards, business cards, foil cards, invitations, envelopes, stickers, labels, rubber stamps, canvas prints, wood wall art, photo blocks, candles, favor bags, hot chocolate, fleece blankets, sherpa blankets, mugs, socks, ties, underwear, aprons, cases, luggage tags
St. Patrick’s Day T-shirts, hats, leggings, frosted steins, buttons
Mother’s Day Photo blocks, acrylic serving trays, candles, keychains, magnets, fleece blankets, jewelry, photo plaques, posters, wood wall art, throw blankets, aprons, chocolates, gift bags, mugs, pillows, tissue paper, tote bags, wrapping paper,  foil cards, greeting cards, labels
Father’s Day
Invitations, postcards, greeting cards, drum sticks, guitar picks, hats, playing cards, cases, Make-A-Ball, golf balls, golf head covers, keychains, photo blocks/awards, photo plaques, poker chips, speakers, cribbage boards, aprons, flasks, mouse pads, mugs, T-shirts, ties, wallets, water bottles
Fall Décor Candles, doormats, serving trays, table runners, table cloths,  fleece blankets, pillows, mugs, coasters
Halloween Invitations, postcards, stickers, totes, favor bags, bunting flags, paper cups, paper plates, paper napkins, paper hats, food (cookies, brownies, cake pops, etc.)
Holiday Décor calendars, gift tags, posters, wrapped canvas, gift bags, ornaments, snow globes, stickers, recipe binders, tree skirts, wrapping paper, banners, aprons, cookies, flasks, mugs, stockings, pillows, fleece blankets, cheese boards
Thanksgiving Invitations and fall décor
Christmas cards All cards and card Accessories (labels, stickers, envelopes, etc.)
Christmas gifts All products

Tip: focus on photo templates, monograms, and personalization.

New Year’s Leggings, hair ties, water bottles, totes, hats, t-shirts, hoodies, towels, tanks, sports bras

 

The general rule is to start designs 3+ months in advance of the holiday and start promotions 1+ months prior to the holiday. Remember to keep in mind production and shipping times (which vary depending on the product) when you’re designing and promoting your products. Our Shipping Deadlines page can help you better understand production and delivery times. Check out our new arrivals page for fun new products to design and include in your store.

Along with the holidays mentioned above, you should also refresh your occasion designs like weddings, save the date, baby showers, bridal showers, bachelor/bachelorette parties, birthday parties, etc. all year round. Business cards and apparel are key year-round products to refresh and promote.

Now that you’ve added these dates to your calendar, it’s time to take a look at a few housekeeping tips!

Tip #1

Check and complete your zRank recommendations. Do your stores have banners? Do they have a logo? Is the about section filled out?

Tip #2

Review links on your blog, website, and/or social media site. Is the Associate ID appended to all of your links correctly? Do your links lead to an existing page?  Do all of your links have tracking codes so you can later see which of your promotional efforts are working?

Tip #3

Review your royalty history and referral history from last year to see what designs and products worked well during which periods. This will give you a good idea of knowing what products to focus on at what time.

Tip #4

Check out the latest Zazzle Chats to learn about designing tips, trends and updates.

Tip #5

Check back with us to see what products are featured in the gift center, as well as what coupons are featured on the coupons page.

Sign up here to get early notifications of upcoming promotions.

Happy planning!

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13 thoughts on “Planning for 2018”

    1. Hi Ana,

      Great question. I would follow the general rule of starting your designs 1-2 months in advance, so late February or early March would be the timeline for Easter.

      Thanks!
      Elizabeth P.

    1. Hi Kesha,

      Great question.

      You can review the gift center to see which types of products we are looking to promote.

      Best,
      Elizabeth P.

  1. This timeline is pretty handy, thanks.
    F.Y.I. When you updated this and made fonts
    larger, the dates on the calendar list are cut off on right margin for us iPhone users.

  2. Hi Elizabeth,
    Great post, thank you. I am new to Zazzle, and wondered if there is somewhere we submit our design sets for consideration on the featured pages or the homepage collections?
    Thank you!

  3. Is there a way to find out from Zazzle, what their top or a ranking of their seasonal product sellers are? Also, the same with what’s trending as far as keywords used in Zazzle? This would be very helpful to know what type of products to create and promote.

  4. This is great, although I wanted to mention that it doesn’t show up completely on my mobile phone, even though I have it set for mobile.

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