It’s 2018 and whether you spent the last weeks of 2017 plotting new designs or you just spent time with your family, we hope you had a happy holiday.
So what’s happening in 2018? What are the big trends and what should you be focusing on in the ‘Year of the Dog?’ We’ve outlined a few ideas below based on three types of people who may be looking for designs to help you plan for the year ahead.
The Future Mrs. or Mr.
Did you know that the holidays are the most popular time to get engaged? Get a head start on 2018 weddings by starting with Save the Date Photo Invitations. Complete the suite with matching wedding invitations, stamps, belly bands, stickers and labels. Make the Big Day easy for your 2018 brides and grooms by adding in day of details like table cards, posters, hand fans, lip balm and favor bags. You will have everyone saying “yes” to your designs if you go the extra mile by adding everything into an easy-to-shop wedding collection.
This year we are seeing minimal, modern and organic design elements with a focus on natural influences. Keep your palate sophisticated and soft, but don’t be afraid to add your own unique take on a timeless style.
The Coachella Bella
It’s that time of year when people are planning their next big break! Whether that is a spring break trip to somewhere tropical, or an out-of-town music festival, this tribe is looking for unique swag that will help them stand out from the crowd. Create fun designs on clothing, badges, buttons, bandanas, fanny packs, temporary tattoos and headphones. This fun loving crew is all about good music, good times and good vibes. So keep the party going with great designs on can coolers, corn hole sets, pong tables and igloo coolers.
Show off your fun side with clever typography, fun graphic elements and a color palette that pops! This carefree collection should feel like sunshine and rainbows to you.
The Mingle Maven
Calling all entrepreneurs, small business owners, and bloggers, this is the perfect time to reset and rebrand. Whether you yourself have big plans to market your Zazzle store this year or you just want to inspire other people’s aesthetics, start with professional and chic designs on business cards, planners, pens, badges, notepads, Post-it® Notes, binders and mugs. Create some swag for small business owners to pass out at trade shows, networking events and fairs. Little trinkets like buttons, stickers, lip balm or keychains make the perfect little gift for prospective clients. Get ready to meet and greet in 2018.
Make sure to include easy to use templates for logos, monograms, and names. Any lifestyle entrepreneur or small business owner will feel polished and put together with custom branding.